When a home goes up for sale in a neighborhood, there’s a strong chance that another one will follow.
This phenomenon often called the “listing contagion effect,” suggests that one home listing can spark a chain reaction, leading to more listings in the same area.
Why Does This Happen?
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
Market Awareness
Many homeowners are uncertain about when to sell. When they see a neighbor list their home, it raises awareness about local market activity.
Confidence Boost
If a home in the neighborhood gets listed at a high price, other homeowners may feel encouraged to test the market themselves.
Life Cycle Similarities
Many neighborhoods develop simultaneously, meaning homeowners may reach similar life stages—upsizing, downsizing, or relocating.
Competitive Motivation
Some homeowners may be waiting for the right moment, and seeing a neighbor list might push them to act before market conditions change.
Agents can capitalize on this natural momentum by strategically reaching out to homeowners when a listing appears in their farmed neighborhood.
If one home is listed, there’s a good chance another will be soon—be ready to seize the opportunity!
WATCH THIS VIDEO: See what happens when an agent consistently markets in a specific neighborhood for eight weeks.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Studies indicate it takes a tenth of a second to begin to form an impression of someone you don’t know.
Therefore, be aware that a potential client may start to decide about hiring you while you are still standing on their doorstep. This is why it’s important to ensure your first impression is amazing.
Here are three tips to master your listing presentation and win that client.
1.Send a pre-listing packet
I couldn’t find any statistics about how many listing agents send a pre-listing presentation packet to homeowners. I hope you will be among those who do.
The pre-listing packet is part of your curb appeal, so make it as compelling as possible.
We have spoken with our customers about what they include in theirs:
Current local market conditions
Your agent bio, in the form of a personal brochure (so classy and so professional!)
Information about your brokerage, including any impressive sales stats
A mock-up of Just Listed marketing pieces you will use if you get the listing
Client testimonials (a must-have)
A blank listing agreement (you may want to watermark it)
A step-by-step explanation of the listing process.
Direct response reports such as “Inventory is LOW, Now is the Time to Sell,” “What If I Sell My Home and Can’t Find One to Buy”, and “Reasons Why Your Home May Not Sell”. All of these reports are available, HERE.
Ensure that the packet is ultra-professional and client-centric (in other words, not a lot of overt self-promotion), and highlights the value of working with you. Send it out to the homeowner at least three days before the listing presentation appointment.
2. Prepare to impress
The groundwork begins when you get that first phone call from a homeowner requesting to meet with you. Ask the important questions now, so that you are better prepared during the actual listing presentation.
Experts state to include the following questions:
May I ask why you’re selling?
Is there a date by which you need to be out of your current home?
How long have you owned the home?
Have you remodeled or renovated your home? Any repairs?
Is anyone else on the title? Is it possible he/she/they could be present when we meet?
How did you hear about me?
Take notes of each answer so that you don’t repeat these questions during the listing presentation.
Your last step should be to take a drive by the home you’ll be listing (hopefully!). Take note of its curb appeal, or lack thereof, the neighborhood, and any nearby amenities that will positively or negatively impact value.
3.Take a deep breath
You may have heard from more experienced agents that “People do business with those that they know, like, and trust.”
It’s a big challenge to achieve all three of those in the time it takes to give a listing presentation, especially for agents who are new to the industry and lack the confidence that experience brings.
Be genuine; people can tell in a heartbeat if you’re faking it. “You can’t force rapport,” claims the president of the RAIN Group, Mike Schultz.
Walk up to the door, stretch, shake your hands to get the jitters out, and take a deep breath. And don’t forget to smile.
During the presentation, listen carefully, and nod to acknowledge that you’re listening. Take notes if you need to.
You’ve got this.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth recommendation. But how do you get those golden referrals flowing? Read on.
Develop a reputation for providing excellent client service
First things first: knock it out of the park with your current clients. When you provide stellar service, people remember. Go above and beyond in every interaction. Be available, listen to their needs, and solve problems before they even arise.
Stay connected
Out of sight, out of mind, right? Keep in touch with past clients through regular follow-ups. This doesn’t mean bombarding them with sales pitches. Instead, send a friendly email or a holiday card, or give them a quick call to check-in. A postcard or newsletter campaign can serve this purpose brilliantly. If you don’t reach out, they may forget you. “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.”Nora Roberts
Ask for referrals
It might feel a bit awkward, but don’t be shy about asking for referrals. The key is timing and approach. When you’ve just closed a deal and your clients are thrilled, that’s a perfect moment. Something like, “I’m so glad we found your dream home! If you know anyone else looking to buy or sell, I’d love to help them out, too,” can go a long way.
Put some skin in the game
Who doesn’t love a little incentive? Set up a referral program that rewards clients for sending new business your way. This could be a gift card or even a donation to a charity of their choice. Make sure it’s something valuable enough to motivate them but still within your budget.The Market Dominator Trifold Newsletter is shown above. To learn more, Click Here.
Network, network, network
Is networking still a thing? Sure is, so get out there and mingle! Join local business groups, attend community events, and participate in online forums. Building a strong network of connections increases your chances of getting referrals from other professionals and community members.
Use social media for all it’s worth
Your social media platforms are powerful tools for staying engaged with your audience. Share your successes, post testimonials from happy clients, and offer helpful real estate tips. Warning: Do this only on your business page, not on those you visit.Give the content a local angle and all the better.
Show appreciation
Always, always thank your clients for their referrals. A handwritten note, a small gift, or even a heartfelt email can go a long way. Gratitude encourages repeat referrals and solidifies your relationship.Getting real estate referrals doesn’t have to be challenging. Focus on building relationships, providing outstanding service, and staying connected with your past clients.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In today’s competitive real estate market, establishing a strong brand is crucial for real estate agents looking to attract sellers and stand out from the crowd.
A well-defined brand not only sets an agent apart but also instills confidence in potential clients.
Here are some key strategies for real estate agents to establish a strong brand that attracts sellers:
Define your unique value proposition
Identify what sets you apart from other agents and articulate this clearly in your branding. Whether it’s your expertise in a particular neighborhood, your personalized approach to client service, or your innovative marketing strategies.
Your unique value proposition should resonate with potential sellers and differentiate you from the competition.
Craft a compelling brand story
Your brand story should convey your passion for real estate, your commitment to client satisfaction, and the results you’ve achieved for past clients.
Use storytelling techniques to create an emotional connection with potential sellers and demonstrate why they should choose you as their agent.
The Join the Market Campaign is shown above. To learn more, Click Here.
Invest in professional branding materials
Your branding materials, including your logo, website, business cards, and signage, need to be a reflection of the quality and professionalism of your services.
Choose a cohesive color scheme, typography, and visual elements that convey your brand identity and leave a lasting impression on potential sellers.
Leverage marketing to amplify your brand
Establish a strong online presence through social media channels, a professional website, and direct mail marketing.
Share valuable content, such as market updates, home buying tips, and success stories, to position yourself as a knowledgeable and trusted authority in the real estate industry.
Prioritize client relationships and referrals
Word-of-mouth marketing is incredibly powerful in the real estate industry, so focus on providing exceptional service to your clients and encouraging them to refer you to their friends and family.
Building strong relationships with your clients will not only lead to repeat business but also generate valuable referrals that can help grow your brand and attract more sellers in the competitive market.
By implementing these strategies, real estate agents can establish a strong brand that resonates with sellers and positions them for success in a competitive market.
Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.
1. Stick to the plan (or create one if you haven’t yet)
A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.
That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.
“Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.
If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.
2. Adhere to a regular prospecting schedule
Whether you door-knock, cold-call, chase after expireds and FSBOsor use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.
Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.
3. Nurture those relationships
People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.
Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.
While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.
HOT TIP: We offer a free CRM, the Contact Manager,on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.
In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.
You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.
The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.
In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.
5. Start farming, via direct mail, if you haven’t already
Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.
The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
With countless tasks to juggle, from client meetings and property showings to negotiations and paperwork, real estate agents need tools that can help streamline their workflow.
Here are some of the best time management apps for busy real estate agents and why they are essential.
1. Trello:
Trello is a versatile project management tool that uses boards, lists, and cards to help you organize tasks visually.
For real estate agents, Trello can be used to track client interactions, manage property listings, and coordinate marketing campaigns.
Its intuitive drag-and-drop interface makes it easy to move tasks through different stages of completion, ensuring nothing falls through the cracks.
2. Evernote:
Evernote is a powerful note-taking app that helps you capture and organize information from multiple sources.
Real estate agents can use Evernote to store client details, property descriptions, and meeting notes.
With its robust search functionality and ability to sync across devices, you can access your notes anytime, anywhere.
3. Google Calendar:
Google Calendar is an essential tool for scheduling and managing appointments.
Its integration with other Google services, like Gmail, allows for seamless event creation and reminders.
Real estate agents can set up multiple calendars to separate personal and professional commitments, ensuring they stay on top of their busy schedules.
4. Todoist:
Todoist is a task management app that helps you keep track of daily to-do lists and long-term projects.
Its simple yet powerful interface allows you to prioritize tasks, set deadlines, and create recurring tasks. For real estate agents, Todoist can be invaluable for managing client follow-ups, property showings, and administrative duties.
The Get More Listings Scheduled Campaign is shown above. To learn more, Click Here.
5. Buffer:
Social media is a crucial component of modern real estate marketing, and Buffer helps you manage your social media presence efficiently.
With Buffer, you can schedule posts across multiple platforms, analyze performance metrics, and maintain a consistent online presence. This ensures that your social media marketing efforts are effective without taking up too much of your time.
6. RescueTime:
RescueTime is a productivity app that tracks how you spend your time on digital devices.
By providing detailed reports on your activity, it helps you identify time-wasting habits and focus on high-priority tasks. Real estate agents can use RescueTime to optimize their workday and increase productivity.
By incorporating these time management apps into their daily routines, real estate agents can better manage their tasks, stay organized, and ultimately, enhance their productivity.
These tools not only help streamline workflows but also ensure that agents can provide exceptional service to their clients, leading to greater success in the competitive real estate market.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
One lesson real estate folks have learned, painfully, is that new legislation often brings significant changes.
One such piece of legislation making waves is the “End Hedge Fund Control of American Homes Act”.
Proposed to reshape the housing market, this act aims to address the growing concern that institutional investors, particularly hedge funds, are exerting significant control over residential properties.
So, what does this mean for real estate agents and brokers?
Understanding the Act
In a nutshell, the “End Hedge Fund Control of American Homes Act”… would force owners of a large number of “… single-family residences to sell their swath of homes to family buyers,” according to Shannon Thayer (New York Post) citing The Wall Street Journal.
It’s been bad enough that homebuyers face low inventories and high mortgage rates. To have to compete against the deep-pocketed investment firms makes it all but impossible for many buyers to remain in the market.
Under the proposed act, institutional investors would face restrictions on the number of single-family homes they can acquire.
Additionally, they would be required to hold these properties for a minimum duration before selling, aiming to prevent speculative practices that can destabilize local housing markets.
The Get More Listings Series is shown above. To learn more, Click Here.
What does this mean for real estate brokers and agents?
1. Increased Opportunities for Individual Buyers.
With hedge funds facing limitations on their acquisitions, individual buyers may find competing in the housing market easier.
This could lead to an increase in demand for your services, which is always a good thing, right?
2. Greater Stability in Local Markets
By curbing speculative practices and reducing the influence of institutional investors, the act aims to promote greater stability in local housing markets.
Real estate agents may benefit from a more predictable market environment, where fluctuations in inventory and pricing are less volatile.
3. Potential Challenges
While the act holds the promise of a more balanced housing market, it may also present challenges for real estate agents. Adapting to new regulations and navigating changes in market dynamics can require time and effort.
Additionally, some real estate professionals who have relied heavily on transactions involving institutional investors may need to diversify their client base.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Uh oh, here comes summer; the busiest season for real estate consumers and agents.
Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.
Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating!
Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.
There’s a form of online advertising to fit every agent’s budget
Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.
Where to advertise? Here are three places that are easy to start:
Facebook ads
Google ads
On your website (and cross-promote to social media)
Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?
High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.
But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).
Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?
Let’s take a look at some other traditional yet effective ways to get your name out there.
Email newsletters
I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information.
Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.
Social Media
Social media is ideal not only for fishing for listings but for the bait, as well. The bait?
Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.
Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.
Social media (again)
Facebook groups are well worth the time you will spend interacting with members.
We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out.
If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.
If you’ve put off planning your ad campaigns, now is the time to step up and get it done.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In today’s competitive market, real estate agents need a strong strategy to attract home sellers and secure more listings. Whether new to the industry or a seasoned pro, these six proven tactics will help you generate leads, build trust, and grow your business.
1. Target Your Ideal Seller with Direct Mail
Direct mail remains one of the most effective ways to reach potential home sellers. Sending market updates, just-sold postcards, and home valuation offers help you stay top of mind when homeowners are ready to sell.
2. Use Video Marketing to Engage Sellers
Homeowners want to work with agents who showcase their expertise. Create short videos explaining the home-selling process, market trends, or success stories from past sellers.
Post these on YouTube, Facebook, Instagram, and LinkedIn to build credibility and attract sellers searching for guidance.
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
3. Build Relationships with Local Businesses
Partner with moving companies, home stagers, mortgage brokers, and contractors who frequently interact with homeowners preparing to sell. Offer referral incentives or collaborate on events to educate homeowners about selling.
4. Create a “Seller Concierge” Program
Differentiate yourself by offering exclusive seller services such as free home staging consultations, pre-listing home inspections, or deep-cleaning services. Position this as a value-added service to encourage homeowners to list with you over competitors.
5. Target Absentee Owners & Expired Listings
Absentee homeowners (e.g., landlords and vacant property owners) are often motivated sellers. Send direct mail, emails, or even make calls offering a free property evaluation and insights into market conditions.
Re-engage expired listings by presenting a fresh marketing plan and explaining how you can help them successfully sell their home.
6. Host Local Home Seller Workshops
Educating homeowners on selling builds trust and positions you as an expert. Hosting webinars or in-person events about market trends, home staging, and pricing strategies can generate warm leads.
Getting more listings requires a mix of proactive marketing, relationship-building, and leveraging technology.
By implementing these six tactics, you can increase your visibility, attract motivated sellers, and grow your real estate business.
WATCH THIS VIDEO Target your local market and generate more listings with ease. Learn how the Local Market Stats Postcard Series AUTOMATICALLY adds local stats to your postcard FOR YOU.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Here’s a question for you: Why is it called “a sellers’ market” when sellers aren’t selling?
We are facing nearly 26% “… fewer homes newly listed for sale compared to last year,” according to recent NAR research. This is despite a 7.1% rise in homes actively for sale compared to last year at this time.
OK, so how do we make this sellers’ market a true sellers’ market? To start, more listing leads would be nice, right?
One effective strategy is to become a neighborhood or city expert. Sure, tons of agents pay that title lip service, but you, my friend, are actually going to live it.
Not only will a neighborhood – or city-specific blog brand you as the area expert, but it will boost lead generation as well.
The Holiday Series is shown above. To see more, Click Here.
And how will it do that?
With the organic website traffic that comes from your neighborhood or city blog.
“Real estate had the highest monthly organic traffic, on average,” of all the industries in the finance category of a recent SEO report published by Conductor. They go on to state that “… searchers looking into real estate are most likely not tied to a brand. This makes investing in SEO and the website experience more crucial since the ROI could be significant if your site provides the desired property solution.”
In other words, done right, and with the current state of SEO, your little blog could pay off big by providing a steady stream of leads.
Remember, this website/blog is in addition to your IDX website
This website/blog will focus on showcasing your in-depth knowledge, expertise, and passion for the city or the neighborhood. Here are some topics you might want to cover:
Neighborhood Profiles: Provide detailed information on different neighborhoods within your target area, highlighting their unique features, amenities, schools, and local attractions. Including lots of photos.
Local Market Updates: Regularly update your website or blog with the latest trends, market statistics, and insights specific to the neighborhood.
Home Improvement Tips: Share practical advice on enhancing the value of homes in the area, such as remodeling ideas, landscaping tips, and cost-effective renovations.
Local Events and Activities: Promote community events, festivals, charity drives, and other neighborhood activities to foster a sense of belonging and showcase the vibrant community spirit.
Local Business Profiles: Where to get the perfect cup of coffee or a yummy breakfast or dinner. Best yoga studios, hair stylists, auto mechanics, etc. You can find ideas for these on Yelp.com or join your Nextdoor.com neighborhood and read neighbors’ reviews.
Consider inviting local business owners, experts, or community leaders to contribute guest posts or interviews on your website or blog. This not only adds diverse perspectives but also increases the likelihood of them sharing your content with their own networks.
Don’t forget to cross-post every piece of content to social media.
DIY a WordPress site or have one done for you?
While WordPress might be the least expensive way to set up a blog or website, there is another option and that is what is on offer at ParkBench.com.
Dubbed “the only service in the world that actually builds community websites for real estate agents” by the company’s CEO and co-founder Grant Findlay-Shirras, it’s certainly a service worth a look.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
“A recent poll revealed 66% of Americans aren’t friends with their neighbors,” according to Susan Meyer at thezebra.com. More than one-fourth of those surveyed, however, took part in neighborhood groups online.
While the internet has whittled away many Americans ‘real-life relationships, all it takes is one person to rally neighbors into turning a neighborhood into a community.
Your position in the community as a facilitator in home purchases and sales makes you the perfect person to get the ball rolling.
Did we also mention that it’s an amazing lead-generation strategy as well?
Getting to know the neighbors
There are plenty of ways to get to know your neighbors. If you like to walk, make it a point when folks are out and about, working in the yard or the garage. Stop and say hi, introduce yourself, and ensure that you remember their names.
If this tactic doesn’t expose you to enough neighbors, try door knocking, leaving postcards, or door hangers introducing yourself on the doors unanswered.
The Photo Introduction Series is shown above. To learn more, Click HERE.
Become a one-person welcome wagon
Visiting new neighbors with a housewarming gift in hand not only makes them feel a sense of community but it’s something they won’t forget. You’ll be forever memorable.
The gift can be as simple as a list including contact information for:
Utility companies they’ll need to call
Pool service providers
Handyman/woman
Highly rated doctors, dentists, and veterinarians
Child care options
Any other mentions you think someone new to the neighborhood may appreciate
Create an event to bring everyone together
This idea can be used later in your relationship with neighbors or as a first step instead of visiting each one individually.
The type of event you create depends on how many neighbors you expect to show up and your budget.
It could be as simple as a barbecue at your home, a neighborhood cleanup event, or the ever-popular movie-in-the-park.
Whatever you choose to do, ensure you take lots of photos and then follow up with each attendee.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Real estate is local – how many times have we heard that one? Real estate buyers, however – especially in certain parts of the country – are increasingly global, and many real estate agents are turning the international real estate client niche into a lucrative living.
Consider this: foreign buyers spent $59 billion dollars on U.S. residential real estate in the last two years, according to the National Association of REALTORS®.
The association also claims that the average sale price ($598,200) and the median of $366,100 were the highest on NAR’s record.
Where is all this money coming from? It depends on, again, local markets. NAR claims that most of it are coming from China, Canada, India, Mexico, and Brazil.
Despite the fact that South Americans are flocking to Miami’s luxury condo market, NAR says that most international purchases are for single-family residences. The study also says that the most preferred cities for foreign buyers are Florida, California, Texas, Arizona, New York, and North Carolina.
So, how does an agent get her fingers in the international real estate pie? Like most niches, it takes time, and it requires a system.
The Shifting Market Series is shown above. To see more designs, Click HERE.
How to break into the niche
Choose an area of specialization. “Because of the wide variation in customs, language, geopolitical and procedural considerations involved in serving international customers and clients, international specialists usually specialize in one or two countries, either related by language or belonging to the same global region,” says Coco Waldenmayer, former managing broker of Engel & Völkers in Naples, Florida.
To select a region in the world that you are best suited to serve, Waldenmayer suggests asking yourself the following questions:
Are you attracted to one continent over others?
What is your familiarity with one or more other cultures?
Does your sphere of influence already include individuals from a certain country?
Have you traveled to the region?
Do you speak the language?
Remember that many international clients come from English-speaking countries even if you don’t speak a foreign language. Aside from the United States, the countries with the highest percentage (not number) of English-speaking residents are:
Australia
United Kingdom
Ireland
Philippines
Canada
Germany
Once you’ve decided on an international farm area, consider obtaining the Certified International Property Specialist designation, which offers exceptional networking opportunities.
There is much more to know about successfully working with international buyers; we’ll be unpacking that in an upcoming article.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
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