Uh oh, here comes summer; the busiest season for real estate consumers and agents.
Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.
Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating!
Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.
There’s a form of online advertising to fit every agent’s budget
Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.
Where to advertise? Here are three places that are easy to start:
- Facebook ads
- Google ads
- On your website (and cross-promote to social media)
Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?
High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.
But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).
Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?
Let’s take a look at some other traditional yet effective ways to get your name out there.
Email newsletters
I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information.
Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.
Social Media
Social media is ideal not only for fishing for listings but for the bait, as well. The bait?
Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.
Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.
Social media (again)
Facebook groups are well worth the time you will spend interacting with members.
We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out.
If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.
If you’ve put off planning your ad campaigns, now is the time to step up and get it done.
2. The Free 6-Month Done-For-You Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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