Thursday, September 20, 2018

April 2016

Gracie, 5 years oldgracie

Diagnosis: Acute lymphoblastic leukemia

Gracie’s story:

When 5-year-old Gracie didn’t want her belly touched, her mom feared appendicitis. In fact, the diagnosis as worse: acute lymphoblastic leukemia, a type of blood cancer that is also the most common form of cancer in children.

Referred to St. Jude Children’s Research Hospital®, Gracie began a treatment plan of two and a half years of chemotherapy, at no cost to her family.

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. “Everything St. Jude is doing for us, and we won’t have to pay a bill? That’s amazing,” said Gracie’s mom. “Being able to focus on nothing but your child is a wonderful thing.”

Gracie adores her care team at St. Jude. From her Child Life Specialist to her doctor, she calls them by name and doles out hugs and love-notes.

Please help us help kids like Gracie and their families.

To Donate, please visit www.prospectsplus.com/StJude

About St. Jude Children’s Research Hospital:

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago.

St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

8 Tips for Using Seasonal Marketing

by Julie Escobarearth day

While a lot of sales pros send out holiday greetings for Thanksgiving and Christmas, we’re finding that lots of top agents stay in touch with seasonal messages for the sphere of influence all year around.

Great idea as staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these eight tips for sending seasonal marketing.

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message mother's day cardslightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Mother’s Day, Father’s Day, Independence Day, Back to School, and Halloween are all favorites. There’s summer timesomething to celebrate all year round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos. Create a fun message and send out each quarter.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust?
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday back to schoolevery month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to staying in touch with your sphere and farm!

If you’re new to ProspectsPLUS!, watch this quick video to learn how fast and easy it is to register for your free membership, and place a postcard order in ten minutes or less!

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!  

Row of residential houses in suburban neighborhood

Insights From ReboGateway

By Julie Escobar

We just had an amazing and informative webinar with our friend Brian Fox from Benutech and ReboGatewaybest carrier routes that got a lot of agents buzzing about using a BETTER way to leverage EDDM®.

For those of you who are new to the concept, EDDM® is a system provided by USPS that allows you to literally get in EVERY door in a carrier route for a low postage cost of 18.3 cents per piece – and you have the ability to send out marketing pieces of all sizes, which is big plus when you choose a BIG size!

What we’ve found is that one of the toughest challenges is deciding where to start.  Almost daily we are asked by customers, “What’s the best way to pick a carrier route?” Fortunately, our friends over at Benutech figured that part out for us!

In this webinar you’ll learn how they can help you pinpoint not only which carrier routes have the highest NeighborhoodSpecialist_11x8.5_FullBleed_Workingturnover rate, but also those with the highest dollar homes, and largest percentage of homeowner to deliverables. That’s huge for agents, because up to now, most agents have chosen carrier routes more based on location to their office, or the neighborhood they live in, or just randomly – without really knowing which would have a higher probability of yielding the best results.  Now, they can be much more strategic in their approach to carrier routes.neighborhood update series

The great thing about EDDM® is that you don’t need a list – it literally gets in every door.  However, the savvy agent knows that marketing should be layered. So they can also pull the list from their ReboGateway system to add additional marketing touches such as Just Listed postcards, Just Sold postcards, Open House cards and more.

To learn what our customers top picks for Every Door Direct Mail®, we asked our Director of Business property showcaseDevelopment Ramona Williams who works with our customers every day.  She shared, “I’d say, by far, the most popular piece hands-down is the Panoramic Postcard featuring a new listing.  It’s sleek, beautiful, markets the new listing and is a great way to showcase the agent’s results as well.  Secondly, we’re seeing a lot of agents who are using a little bigger piece to spotlight multiple listings on one mailer.  It might be for a series of open houses or just to showcase that the agent is the turn-to person to call for listings in an area.  And third, we’re seeing agents use panoramic postcards featuring direct response offers such as a Free CMA, List of Homes, Consultation, etc.”

Some links to get you started:

Use promo code EDDM10 to save 10% on your www.prospectsplus.com EDDM® order! 

To save on ReboGateway use promo code PROSTUA (make sure it’s all capitalized).

This promo code will provide ReboGateway annual for $399.95 with the Tract Utility (turnover tool) provided for FREE (saving $120) via the Promo Code.

If you are thinking of using this powerful tool, consider choosing just one or two routes to start.  With the average carrier route running anywhere from 300-500 homes, it just seems like a manageable area for most agents to not only connect with – but have the ability to follow up on.

And follow up is important, as is consistency.  If budget is an issue, then you may wish to choose a smaller route and be consistent in sending to that route often. One-shot mailings – even ones that saturate a market area are not normally very effective.  The agents that are seeing the best results from this system are sending every one to two months for at least six months.

Watch the video:

If you’re interested in learning more about the tracking data from Benutech and ReboGateway, call them today at 866-887-0206 for a free demonstration of the data that is available in YOUR area.

If you are a real estate pro and you’d like to learn more about what EDDM® tools we can help you with, give us a call at 1.866.405.3638 today.   

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners May 3rd!  Congratulations everyone!

Our $250 Winner is Gabrielle Tom Hanson who shared, “As a realtor we get tons of marketing promotions emailed, direct mailed and via phone. I have to admit, for a while, I never opened the ProspectsPLUS.com emails and at one point I might have even unsubscribed. That was, until I realized, I needed some top quality marketing at a reasonable price. ProspectsPLUS.com politely contacted me regarding a listing I had. Of course, it was EXACTLY what I needed, easy to prep and incredibly inexpensive. So, I gave them a try and it was a WOW! I mean lightning-fast service, super easy templates to fill in with your information and absolutely stunning mailers that made me look like I’d spent a fortune and knew what I was doing. I am trying more and more of your products and am never disappointed. Even your customer service is fast and friendly when I can’t figure out what I am supposed to do. Thanks ProspectsPLUS.com for making me look like a pro, even on a budget!”

Our $100 Winner is Ariel Hollowood who shared, “Love ProspectsPLUS.com! Very easy to use and great prices! I live in a small town and the market is competitive. My listings always stand out because of the postcards that I use from ProspectsPLUS.com. I know that the day after I input one of my listings I will have an email with my postcard already finished. I keep investing with ProspectsPLUS.com because of leads I receive and the convenience. ProspectsPLUS.com is definitely money well spent.

Our $50 Deirdre Albertson, who shared, “Wonderful, helpful staff to accommodate what you need within your budget. Motivational to get you moving to and get results.”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is May 3rd. 

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude

And if you’re in the mood to see what’s NEW – head over to our Specials Page and see all the new marketing tools for February and nab your 10% savings promo codes! 

Real Estate Thank You Cards

Starts with a Little Appreciation

By Julie Escobar

People say a little appreciation goes a long way and they wouldn’t be wrong.  We know from massive research where business really comes from, and it’s not from where most business people think. Statistics show that 66% of all the business generated by 95% of successful professionals today comes from only four sources:

  • Family
  • Friends
  • Close Acquaintances
  • Referrals generated by the first three groups

Statistics also show us that when you stay in consistent touch, top of mind, and deliver excellent service and show your appreciation, you can expect either a referral or a transaction from one in every twelve people in your sphere.  So the questions to ask yourself is do you even know who is in your sphere, and how are you expertly staying in touch with them and delivering that top of mind service and appreciation?

If not, you’re leaving a lot of business on the table.  One powerful way to tap into spring of referrals starts customer-appreciation-direct-mail-real-estate-postcards (1)with two little words:  thank you.

A long time ago I learned from Floyd Wickman that, “People don’t care what you know until they know that you care.”  Show them you care.

Here are four easy strategies to help you do that:

  1. Each month pull a list of every customer in your database who has an anniversary of either the sale or purchase of a home and send them a Customer Appreciation postcard with a personalized message on the back.
  2. Each month choose 25-50 people from your sphere database and send them either a Thank You or a Thinking of You postcard from the Customer Appreciation series with a personalized message on the back.
  3. Each month send a sphere-friendly postcard to the rest of your database to keep your name top of mind. Top customer picks would be the Listing Inventory Series, Content Cards, Holiday Cards, and Recipe Cards.holiday-listing-inventory-recipe-content-direct-mail-real-estate-postcards (1)
  4. Pull an idea (or a few) from the fun connection suggestions on our Master Marketing Schedule each month. For example, this month, April 22nd, is National Jelly Bean Day. Get little packages of jelly beans to give to clients, the admin staff at your office, co-workers and friends. There’s Chocolate Chip Cookie Day in May for a chance to deliver some tasty treats to ten top clients.  Or National Chocolate Day in July, where we suggest you grab ten of those little sampler boxes of chocolate and deliver to ten top clients with a note thanking them for being such a treat!  Or Aviation Day in August where we suggest you order cardboard or paper airplanes from www.orientaltrading.com and pass them out to your farm area this day with a note attached saying, “Buying and selling real estate today takes an experienced pilot.  I can help ensure you have a terrific landing!  Call me today!” The schedule is filled with fun ideas that help you stand out from your competition.  Try them!

Rising to the top of your game in your market means doing things differently than your competition. Where others show up once or twice – show up every month.  Where others wait for the phone to ring – pick up the phone or see everyone in your sphere at least twice a year.  Break the list into manageable numbers and call just to say hi, see if they have any questions, let them know you appreciate them and that you’re there when they need you. Where others sit on the sidelines, get in the mix every day. Be out and about in your community. Talk to your customers.  Walk your farm areas. (The goal is to get the folks in your farm so connected with you that they become part of your sphere!)

Lastly, never, ever forget to say thank you, in big ways and small.  To your customers, clients, colleagues, brokers, assistants, friends and family.  It is a gesture that will never go out of style, and will garner you good will again and again.  In a business built on relationships with people – good will goes a long way. On that note – a big THANK YOU to all of you who graciously allow us to be your marketing resource of choice!

Need help?  Call our marketing team today at 866.405.3638 to put the best systems in place to build your business easily, and cost-effectively.