Monday, October 15, 2018

Row of new residential houses in suburban neighborhood

It Happened on My Street

A Guest Blog by Brian Fox, Benutech, Inc.

It happened on my street… and I would not be surprised if you have seen it occur on yours. A for sale sign goes in the ground… and presto –  soon after, more for sale signs start popping up. It’s an interesting phenomenon, but it seems to hold true in markets from coast to coast. For those reasons, you hear top real estate coaches in the industry advise their students to, “Find areas where homes are selling and market into those areas!” It works. It’s a big informational edge that increases agents marketing success rates.

So let’s take a moment and look at this turnover rate idea a bit closer. Here’s what happened on my street: no properties had been listed on my street for more than a year. Then a property went on the MLS market in June of 2015. By October, two more homes on my street went on to MLS priced similarly. All of them closed by January 2016, so in back to back months (March and April of 2016) two more homeowners on my street decided to list their properties for sale. Coincidence?

Maybe… But that’s five homes for sale on my street in the past year, when there were none listed the previous 12 months.  Not only that, but within my subdivision, there is not another street that has had more than two homes listed or sold within the same time period of time. Heck, I have even entertained the thought of selling my home at the prices homes are selling at on my street! The sign posts have even got me thinking.

So in my opinion, along with the opinions of those high profile real estate coaches, it’s true… when folks seedominator June3 sign posts in the ground it gets them thinking… “If I could get that much for my home, I would sell”. Or, “If that home can sell for that price, and it’s smaller than mine, then mine could sell for much more…”  So the bottom line:  Home sales in a community seem to get the selling ball rolling!  For a real estate agent, that’s a very good thing.

The only problem with turnover rate though is tracking it. There has not been an easy way to locate high rates of turnover in communities. Even if your title company or an assistant that you employ was willing to help you crunch the numbers to find the higher turnover rate areas… it’s time consuming.

That’s the reason we added the Tract Utility tool to Benutech, Inc.’s ReboGateway product.This tool instantly groups homes together by FIVE different property groupings, and displays the groups from highest turnover or sales rate to lowest rate in seconds. That’s SECONDS, not days!  Not only is Tract Utility providing quick, targeted results, but it’s also grouping homes in groups small enough for agents to easily identify and utilize.  Tract Utility breaks geographic areas down from Census Tracts to all the way to the housing tracts that homes are built into.  What’s the most popular grouping? It’s been the “Postal Carrier Route” grouping, which is the same group of homes that the US Postal Service uses when delivering ‘Every Door Direct Mailings’ (EDDM).  EDDM is the least expensive way to deliver mail, which cuts the price of mailing down to 1/3 the price of a postage stamp per door.

So as a real estate agent, where should you start? Right here:  Successful farming is created by repetitive listing inventory 2actions in the farm area. You can’t plant a seed (Mailer #1) and expect to reap large results in farming. It’s not enough care, not enough action to create a successful farm.  Successful farms are created with regular, repetitive contact at properties in your farm.  In crop farming the repetitive actions would be water and nutrients.  In real estate, its repetitive actions of mailers, door knocks, phone calls and the delivery of valuable useful information to homeowners that creates large crops of buyers and sellers. That’s why we love working with and partnering up with our friends from ProspectsPLUS.com. We provide the data and they provide the branding tools such as the impressive Market Dominator. It’s the perfect way to brand yourself in a farm area, and make yourself a known entity and celebrity to the homeowners, by showing you care about them and the community.

But now let’s talk about technology and farming. Farms can be created in any geographic area… but farming in all geographic areas are NOT the same. Not even close. You could choose to farm in the dry, rocky soil of the desert… and if you use tons of water, shade, and constant care, you may be able to create a successful farm.  But if you are smart, and chose an area of soft, fertile soil, a mild climate, in an area with lots of available water… wouldn’t you have a much better chance of creating a highly successful farm? Of course!  The place you choose to begin your farming is a very important decision. The correctly chosen area will result in more successful farms that are much easier to create. So select the area that is right for you and your farming.

So don’t just choose an area to farm that is closest to where you live or work – it may be dry, rocky soil in the desert… (and so 1990’s style of real estate farming).  Instead, you’ll want to crunch the numbers to find the community that has a perfect combination of…

  • Lack of solid presence of any one agent
  • high turnover rate
  • Solid sales prices
  • High homeowner saturation (as opposed to a large renter population)

This way, when you are ready to start investing in your geo farm, you know that you’ve got a market segment that has the highest potential for success.  You can do this on your own with the help of your title company and spreadsheets or acquire access to www.rebogateway.com and use the Tract Utility to find fertile farming areas in your neighborhood. Use that valuable information to identify the top postal carrier routes, or top housing tracts with the highest turnover rates nearest you.  Then begin your farming in these hand-picked farm areas using direct response tools such as the Market Dominator, Listing Inventory Series, or Neighborhood Update postcards from ProspectsPLUS.com, and a smart strategy of follow up via canvassing, door hangers, and phone calls, and you’ll be on track to build a successful farm that will continue to reward you with listings and referrals for years to come.

Join us for this week’s webinar “How to Pick the Perfect Geo Farm”, Thursday at 1pm Eastern. Register here.  

register now 5

Interested in finding out of if the Tract Utility tools and ReboGateway is right for you? Call the ReboGateway support team today at 866-887-0206 or email them today to set up a one on one demonstration at sales@benutech.com.

Interested in learning more about the ProspectsPLUS.com tools such as the Market Dominator to earn a 20% market share in the geo farm of your choice? Contact our team today at 866-405-3638 or visit us online at www.prospectsplus.com.

paper houses or homes showing a concept for real estate

Think and ACT Like a Top Producer

By Todd Robertson

There’s something I say at the end of every speech I give when presenting to sales professionals – “If the game is scheduled and you’ve decided to play, you might as well win.”

What I mean by that is that if you’re going to do the work, be in the game, and put in the time – you might as well give yourself the absolute best chance to knock it out of the park.  That’s exactly what I wanted to talk about in this week’s quick post.   There are three powerful ingredients to putting yourself at the top of the game in your market. They are…

  1. Make it easy for people to find you. If you’re playing to win in today’s market you have to have an internet presence. That said, what you DON’T want to do is to put ALL of your eggs in that basket.  Make sure you have a presence, are ranking, driving traffic, and showcasing not only your listings, but your credentials as the specialist in your area and can back that up.  Opt-ins that keep your listing growing are a great add in as well.  Make it easy for people to find you when they are searching and you’re one up on your competition.dominator June3
  2. Skills. There are SO many great trainers, speakers, courses, and connections these days, many even on demand so you can learn at your leisure. There’s no reason and frankly no excuse for an agent who is eager to succeed to not be playing at an extraordinary level.  Tony Robbins calls it CANI – for Constant And Never Ending I  What do your skill levels look like in terms of presentation, negotiation, pricing, prospecting – or all of the above?  Never stop learning and fine tuning.  You can have all the internet leads in the world or all the referrals in the world – if you don’t have the skills to close – then you are leaving money on the table.
  3. Good ground game. What I mean by this is modern day farming.  It’s easier than ever and so important.  To pull it off though you have to deliver Ritz Carlton quality and service. That means picking the right area – then creating a dominating presence.  To do that I suggest you…
    1. Pick the absolute right area. Don’t just choose your carrier routes or neighborhood without doing your homework.  In fact, we have a webinar coming up this month that shares exactly how to do that with the help of our friends over at Benutech.  In it you’ll learn all about turnover rate, sales price, homeowner to renter ratios and how to use that data to find the right farm for you.  Register to attend here.
    2. Send out the largest legal size mailing possible (12×15). That sends a message to local homeowners that you are in the game to win. Show up BIG, and let them know you mean business.
    3. Make it a campaign. In other words, if you’re going to be like 90+% of agents and drop one or two marketing strategies then call it a day, farming is not going to work. If you do however decide that you are going to commit for the duration and consistently show up month after month after month with a strong message and direct response offers – you’ll be positioning yourself to win.

Now if you’re ready to knock it out of the park, give me a call today at 702-683-1967. I know we’ve got the systems and tools to help you do just that. 

Visit us online at www.prospectsplus.com or give us a call today at 866.405.3638.

That’s Not REALLY a Secret

by Julie Escobar

I had a long conversation with an agent the other day who was interested in putting to good use all the tools and strategies we’ve been sharing on the blog, and those he’s been reading about in the Master Marketing Magazine.  

He loved the idea of downloading free reports and pdf’s of the postcards that he uses to put into his pre-listing packages, as opt-in’s for his site, and as direct response tools for his postcard marketing and open houses.  We got to speaking about all the pdf’s he wanted to download and the best way of going about thatNov-DOM-Free-Report so I told him about our terrific membership tool, that is kind of the best kept secret around here — it’s called SupportPLUS! 

As a Monthly SupportPLUS! Member Your Benefits Are:

  • Free PDFs each month of every piece on our site! Valued at $19.95 each, you can choose from hundreds of marketing pieces that are easily customized and saved to your personal files as a PDF for you to print or use whenever you like!
  • A Special VIP customer service line. Your satisfaction is our top priority. That’s why you’ll have access to our VIP service line to ensure that your questions get answered quickly and to help make your job so much easier!
  • Exclusive offers! NO ONE gets a better deal or deeper discounts on products, services or tools than ourFree Report How to Save for a Down PaymentSupportPLUS! Members. They are higher than ANY OTHER offer on our site month after month (think 17% off products rather than the standard 10%).
  • No limits – our new site offers far more than postcards and flyers – you have access to direct mail solutions, business cards, stationery, newsletters, market dominators, door hangers, brochures and so much more!
  • Personal Marketing Assistance. Our talented team of Inside Account Managers are skilled in helping real estate professionals find EXACTLY the right marketing tools for their business — and their budget and they’re happy to walk you through finding just what’s right for YOU.
  • List Assistance. One of the biggest challenges for today’s agents are getting the right LISTS to mail and market to. Our exclusive MapMyMail product is perfect for helping you find the right marketing list for your business.  Our staff can help you manage your lists, purchase a specialty list or give you advice on how to build the perfect database foundation for growing your business.
  • Access to new pieces as soon as they come online!  We add 4-8 new marketing tools EACH MONTH. You’ll have access to all of them and have the ability to download any at no cost with your membership!

We let him know that SupportPLUS! was available for just $99 per year and he said, “that’s a bargain all year around!”  I agree, so I wanted to share it with you as well! 

Click Here to join this club of top professionals – or call our team today at 866.405.3638! But hurry – the savings won’t last long! 

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners June 6th!  Congratulations everyone!

Our $250 Winner is Natasha Engle who shared, “I have been very impressed with the service I get through ProspectsPLUS. I just started implementing Just Listed/Just Solds and have gotten 2 listings; what an amazing return on my investment. I also enjoy the engagement I get from you with your catalogs and Jumbo postcard discount card. Market Dominator is next for my farm!”

Our $100 Winner is Stephen Turner who shared, “ProspectPLUS is amazing. You guys have a very easy to use Web design tool that allowed me to design my postcard in minutes and a few clicks later they were mailed to my list. Your fast, easy and super affordable! Don’t know how you can do it all, but you do every time. It’s why I keep coming back to you for all my marketing needs.”

Our $50 Winner is Christopher Gillespie who shared, “Stellar service, would recommend highly to anyone looking for more leads!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is June 6th. 

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude

And if you’re in the mood to see what’s NEW – head over to our Specials Page and see all the new marketing tools for May and get your 10% savings promo codes! 

April 2016

Gracie, 5 years oldgracie

Diagnosis: Acute lymphoblastic leukemia

Gracie’s story:

When 5-year-old Gracie didn’t want her belly touched, her mom feared appendicitis. In fact, the diagnosis as worse: acute lymphoblastic leukemia, a type of blood cancer that is also the most common form of cancer in children.

Referred to St. Jude Children’s Research Hospital®, Gracie began a treatment plan of two and a half years of chemotherapy, at no cost to her family.

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. “Everything St. Jude is doing for us, and we won’t have to pay a bill? That’s amazing,” said Gracie’s mom. “Being able to focus on nothing but your child is a wonderful thing.”

Gracie adores her care team at St. Jude. From her Child Life Specialist to her doctor, she calls them by name and doles out hugs and love-notes.

Please help us help kids like Gracie and their families.

To Donate, please visit www.prospectsplus.com/StJude

About St. Jude Children’s Research Hospital:

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago.

St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).