The right audience Before you can sell anything to anyone, you must reach the right audience. Your first step in creating a marketing plan for your...

Dean Jackson (the consummate real estate marketing guru) has done it again. He's developed a way to automate the process of getting referrals and...

Why They are so Important Sure, you’ll have a chance to dance the night away, sightsee and maybe, if inclined, get tipsy when you attend...

New agents, tortured by what feels like an enormously long wait between license application and receipt, typically tend to want to hit the ground...

Door Hangers are the perfect tool for branding yourself as the neighborhood expert. They catch attention, provide the perfect reason for canvassing, and are an easy and effective...

Time vs Reward While a lot of real estate agents know about Google AdWords, there are many who don’t understand how it works and why...

With inventory in high demand and buyers eager for deals, sometimes it takes a little objection handling skill and myth-busting to turn FSBOs into...

Did you know that according to a national survey, over 75% of consumers that receive marketing postcards in the mail, not only read them...

I recently spent time interviewing Michael LaFido, a top-producing Realtor, and luxury real estate consultant. Michael is the founder of the Luxury Listing Specialist Certification...

Based on a recent NAR survey, 77% of buyers stated home staging made it easier to visualize the property as their future home. In fact,...

We recently linked up with one of Miami’s top Real Estate Agents, Nick "Tiger" Quay. Nick was nice enough to share his expertise on...

When 1,500 U.S. consumers were asked what type of research they performed before hiring a real estate agent, nearly 43 percent said they seek...