Agents are always looking for ways to stand out from the crowd in their local marketplace.
Yet one look at any market’s real estate websites disproves this claim because most agent websites look pretty much the same.
Value propositions are the way many agents try to set themselves apart. However, there are more subtle ways to show the public that you’re different and make a lasting impression.
To send a one-time postcard mailing from the Get More Listings Series click HERE
Use your words
Have you considered dropping the word “testimonials” from your website? There are so many other, more exciting ways to grab your visitor’s attention.
How about “success stories?” I’d be much more likely to click on a success story link than one labeled “testimonial.”
Consider changing your “about” or “About the Team” to “Meet Joe Smith” or “Meet the Team.” Or, consider “Get to know Joe Smith.”
You might also consider titling your first open house as a “Launch Event.”
Finally, let’s ditch the word “Blog.” From now on, use “Learn” in the navbar. After all, that’s what they’re trying to do by visiting your website, right?
Want an alternative? How about “Discover?”
Use your client’s words
Many agents treat testimonials, or “success stories” as we mentioned earlier, like throwaways. It’s amazing because they are the single most important marketing tool you have yet they’re tucked away on a dedicated page on your website.
Not used in marketing materials. Not used above the fold on the front page of your website.
Be generous with those tidbits of valuable, free marketing. Ensure your best one shows up, above the fold, on your home page, so it’s among the first things your visitors see.
Then sprinkle others throughout the pages of your website. Keep what’s left for the dedicated page.
Sure, these are subtle changes, but when real estate consumers are visiting multiple agents’ websites, they’ll make a positive and lasting impression.
To send a one-time postcard mailing from the Real Estate Times Series click HERE
PLUS: When you have time…below are some free tools to help support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team