Saturday, November 2, 2024

website strategies

    Quick! What is the purpose of your real estate website? It’s a given that some of the most common purposes are to showcase your listings, offer IDX for home shoppers, and create brand awareness.

    All worthy goals for real estate agents. 

    Reaching those goals requires website traffic, otherwise, you’re just whistling in the wind.

    If you want your real estate website to attract visitors and generate leads, you need to pay attention to it. Today, we take a look at five ways you can optimize your real estate website to get more eyes on it.

    1. Is your real estate website design responsive?

    “A responsive web design automatically adjusts for different-sized screens and viewports,” according to the folks at bluecorona.com.

    Why is this important?

    U.S. adults spend more than five hours per day on their smartphones, generating more than “… 60% of website traffic,” according to Robin Layton at allconnect.com, a broadband marketplace.

    This means that the chances are excellent that your website traffic will come via potential clients searching on their smartphones. If your site isn’t responsive they most likely won’t stick around to see what you have to offer.

    You can test your website, free, with Google’s Mobile Friendly Test.

    2. What keywords are you targeting?

    Real estate agent websites seem to draw more traffic when keywords are local. 

    Oh, imagine that! All real estate really is local.

    If I want to purchase or sell a home in Las Vegas, NV, I won’t be asking Google to show me homes for sale or listing agents in Nevada. 

    Since all real estate is local, all keywords on your site should be local as well. This includes specific neighborhoods.


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    3. Are you consistently adding new content to the site?

    The best way to do this is by blogging, consistently.  

    Keep visitors up-to-date on what’s happening in the local market. Offer reviews of places you like to eat, drink (coffee or cocktails!), get your dog groomed, etc. The topics are endless.

    Be sure to send copies of business reviews to the business owners. You may just earn a spot on their blog! Instant traffic.

    Don’t forget to shoot these blog posts out to your social media platforms as well.

    4. Include testimonials 

    This tip isn’t so much to help generate traffic as it is to help impress the visitors you are able to attract. 

    Sure, you can toot your own horn, but that will most likely go in one ear and out the other.

    Social proof is far more convincing and relatable and can positively impact their choice of an agent.

    Visitors are also more likely to stick around longer. After all, others find you trustworthy, so why shouldn’t they?


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Agents are always looking for ways to stand out from the crowd in their local marketplace.

      Yet one look at any market’s real estate websites disproves this claim because most agent websites look pretty much the same.

      Value propositions are the way many agents try to set themselves apart. However, there are more subtle ways to show the public that you’re different and make a lasting impression.


      The Get More Listings Campaign is shown above. Learn more, HERE

      To send a one-time postcard mailing from the Get More Listings Series click HERE


      Use your words

      Have you considered dropping the word “testimonials” from your website? There are so many other, more exciting ways to grab your visitor’s attention.

      How about “success stories?” I’d be much more likely to click on a success story link than one labeled “testimonial.”

      Consider changing your “about” or “About the Team” to “Meet Joe Smith” or “Meet the Team.” Or, consider “Get to know Joe Smith.”

      You might also consider titling your first open house as a “Launch Event.”

      Finally, let’s ditch the word “Blog.” From now on, use “Learn” in the navbar. After all, that’s what they’re trying to do by visiting your website, right?

      Want an alternative? How about “Discover?”

      Use your client’s words

      Many agents treat testimonials, or “success stories” as we mentioned earlier, like throwaways. It’s amazing because they are the single most important marketing tool you have yet they’re tucked away on a dedicated page on your website.

      Not used in marketing materials. Not used above the fold on the front page of your website.

      Be generous with those tidbits of valuable, free marketing. Ensure your best one shows up, above the fold, on your home page, so it’s among the first things your visitors see.

      Then sprinkle others throughout the pages of your website. Keep what’s left for the dedicated page.

      Sure, these are subtle changes, but when real estate consumers are visiting multiple agents’ websites, they’ll make a positive and lasting impression.


      The Real Estate Times Campaign is shown above. Learn more HERE

      To send a one-time postcard mailing from the Real Estate Times Series click HERE


      PLUS: When you have time…below are some free tools to help support your success.


      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      3. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      5. The Take a Listing Today Podcast

      The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

      We’re here to support you.

      Your ProspectsPLUS! Team