Tuesday, March 19, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Donna Caccioppo recently ordered a postcard from the Content Card Series, shown above. To see more from this series, Click Here.


    Congratulations, Donna Caccioppo, on winning this week’s contest!

    Donna Caccioppo had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “I love the customer service provided by ProspectsPLUS! as well as their robust design tool. It is extremely easy to create your own material and when you are done, it looks so professional. I have had people hold onto my postcards for years because they knew they would want to sell their homes one day. Guess what? I got those listings; thank you, ProspectPLUS!!”

    -Donna Caccioppo

    Donna, thank you for this wonderful feedback. We truly appreciate you and your support!

    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

    3. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Marketing is a crucial part of any business, specifically a real estate business because it helps in the following ways,
      • It promotes your services to target audiences,
      • Builds brand recognition,
      • And generate leads and sales. 

      However, for marketing to be effective, it must be seen by consumers repeatedly. 

      There is a term for this: “Brand Conditioning.” Over time, this type of marketing of a product or service results in a higher conversion rate due to increased consumer confidence.

      Repeat exposure to a brand or message is necessary for the brand to psychologically impact consumer behavior – it’s the true science of marketing.

      Here are Five Ways Repeat Exposure to Real Estate Marketing Works: 

      Reason # 1 – Repeat exposure helps to build brand recognition. 

      Consumers must be familiar with your brand to trust it enough to consider using your services. The term for this is “Brand awareness.”

      Brand awareness measures how memorable and recognizable your brand is to a target audience.

      With repeat exposure, consumers become more familiar and more likely to remember your brand, thus increasing brand confidence and awareness. 

      Once they understand your brand, they can differentiate it from other competing brands as well.


      The Looking For Listings Scheduled Campaign is shown above. To learn more, Click HERE.


      Reason #2 – Repeat exposure helps to reinforce the message you are delivering. 

      When consumers are exposed to your message multiple times, they are more likely to remember what’s special about you and your business; your value proposition.

      A value proposition is a service or feature about your real estate business that makes you attractive to customers. Hopefully, it is unique as well.

      An example might be, “my years of experience allow me to sell homes faster”.

      Understanding your message has a stronger impact on their long-term behavior toward your business. 

      Reason #3 – Repeat exposure to your message is important for the lead generation cycle.

      When a consumer is exposed to your brand multiple times, they’re more likely to take action and reach out to you for your services. 

      This is because your brand message is reinforced with each mailing that you send and the consumer is more likely to remember it when making a decision on a realtor. 

      In fact, scientific studies have proven a consumer needs to be exposed to the marketing of a business on average 20 times to be sold on using that service or buying that product.

      It takes seeing the marketing 5 times before a consumer will stop and read it.

      Reason # 4 – Repeat exposure to your brand illustrates your professionalism and ups your credibility.

      It demonstrates that you are committed to marketing, including delivering a consistent and strong message over time.

      This is perceived by the consumer as a form of marketing or a level of professionalism that you will likely carry through to your real estate clients and the marketing of their homes.

      As they say, “the proof is in the putting.” You can tell a potential client how much you will market for them, but showing them through your marketing is a much more powerful demonstration. 

      Reason #5 – Repeat exposure to your branding is essential for developing relationships. 

      By delivering a consistent brand message, you can build relationships with your target audience as they slowly get to know you better and rely on your content. 

      They begin to see you as the local area expert based on the “Just Sold” and Just Listed” success stories you send them, the educational content they receive from you, and the local area market stats you share.

      Now that you understand the importance of marketing repetition 

      Launching a scheduled postcard campaign is an easy way to get in front of your market and stay there long enough to develop the brand recognition we’ve discussed above.

      ProspectsPLUS! offers over 40 scheduled postcard campaigns in various niches, and it takes only seconds to set one up. 

      Once your campaign is launched, your postcards are automatically delivered month after month to your market while you attend to other high-level tasks.

      To learn more about scheduled campaigns, Click HERE.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


      2. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Greg Trout recently ordered multiple Direct Response Reports, shown above. To see more reports, Click Here.


        Congratulations, Greg Trout, on winning this week’s contest!

        Greg Trout had the following words to say about his success sending marketing out from ProspectsPLUS!,

        “My Wife and I have started using the Direct Report Response flyers over the past few weeks and are extremely happy with their quality. We are using them as weekly follow up, and we have had great responses so far. Very happy with them and will continue to use them”.

        -Greg Trout

        Greg, thank you for this wonderful feedback. We truly appreciate you and your support!

        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

        3. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Back in the dinosaur days of real estate, a simple Rolodex, populated with the contact information of people in an agent’s sphere, ruled the day in most real estate businesses. 

          As technology advanced from those tiny 2.25-inch x 4-inch Rolodex cards, agents demanded more bells and whistles, which resulted in today’s sophisticated Customer Relationship Management platforms. 

          With the market in flux, it’s a good time for the less-than-busy agent to get to know their CRM and reacquaint themselves with the gold mine it is.

          How about starting a drip campaign to drum up some business?

          One of the best ways to grow your business and stay top of mind with your network is by reaching out to each person consistently over time.

          Many agents swear by their drip campaigns, sending either automated emails or direct mail out to selected contacts in their CRM. However, how frequently you contact these people sits on a fine line between reaching out and spamming. 

          Some experts claim that dripping on these folks once a week is going to eventually get your marketing materials tossed in the trash or blocked from delivery to your contacts entirely – especially if they don’t plan on moving for a year or so. 

          A monthly email is more appropriate – even longer is fine. Just making consistent contact without annoying people is what’s most important.

          You have one chance to lure these recipients into reading your drip campaign, which occurs with your first attempt. 


          The Content Card Series is shown above. To see more designs, Click HERE.


          Depending on your database’s size, you may have to create several focused campaigns. Some of the categories to think about include quick (the operative word here) information for:

          • Homebuyers
          • Sellers
          • Condo buyers
          • FHA or VA buyers

          To stay top-of-mind with past clients, think about sending information on their interests:

          • Gardening
          • Interior decorating and design trends
          • Green living
          • Food
          • Birthday, anniversary, new baby, and other greetings

          The Content Card Series offers many of the topics listed above. Whatever you choose to send, make it count. Wow, them – make the recipients look forward to the next one.

          Face-to-Face

          Sometimes a face-to-face encounter is called for. Many successful agents plan client-appreciation events periodically throughout the year or one splashy annual event.

          One California agent uses her CRM to classify her clients according to how big their sphere of influence is. Those with a huge network of contacts she calls her “A” group and those are the ones she tends to go a bit above and beyond to maintain the relationships. 

          Her preferred method is to never miss their birthday by issuing a lunch invitation for birthday week. Pricey? Perhaps, but memorable and tax-deductible as well.

          Follow up with industry colleagues

          Stick all those people you do business with on a regular basis into your CRM too. Begin building relationships with them by attending networking events or even holding your own for title company representatives, escrow people, lenders, contractors, plumbers, home inspectors, and electricians.

          Client retention is business promotion at its subtlest, and your CRM is the most valuable tool you have right now. 

          While letting people know you value them, you plant a seed that will hopefully blossom into a big, fat pipeline full of referrals.

          Be sure to check out the CRM that we offer to our customers FOR FREE. It allows you to grab contacts from various customer lists, target them with specific marketing meant just for them, and keep historical notes and personal data (i.e., birthdays, family members, home anniversary dates, etc.).

          To check out our FREE Contact Manager, Click HERE.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


          2. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here