Thursday, April 25, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    At ProspectsPLUS!, we fully understand the profound impact of our customers’ feedback. It is a testament to their level of satisfaction with our service and underscores our commitment to providing world-class products and service.

    With this in mind, we’re thrilled to announce a significant milestone we just achieved: ProspectsPLUS! surpassed 5,000 five-star customer reviews!

    We would like to take this opportunity to thank you. This remarkable accomplishment would not have been possible without your continued loyalty and support.

    Now, let’s delve into the topic of why customer reviews are indispensable to the success of every business, specifically a real estate business.

    Why Customer Reviews Are Crucial

    They Build Trust and Credibility

    Real estate transactions are significant life events, often involving substantial financial investments. Customers want to work with agents they can trust.

    Positive reviews from previous clients act as a vote of confidence, assuring potential clients that you are a reputable and reliable professional.

    Provide Social Proof

    In a highly competitive industry, social proof is invaluable. Customer reviews are authentic testimonials that demonstrate your ability to deliver excellent service.

    They give prospective clients a reason to choose you over your competitors.

    Positive reviews can also improve your online visibility and search engine rankings. When potential clients search for real estate services in your area, a strong presence with favorable reviews can help your business stand out.

    Highlight Your Expertise

    Customer reviews often highlight an agent’s specific skills, expertise, or standout qualities.

    These insights can attract clients seeking a particular skill set, such as expertise in a specific neighborhood or property type.

    Encourage Referrals

    Satisfied clients are more likely to refer their friends and family to you. Positive reviews create a ripple effect, potentially expanding your client base through word-of-mouth recommendations.

    How to Earn More Customer Reviews:
    1. Make It Easy: Streamline the review process by providing clients clear instructions and links to review sites. The easier you make it, the more likely they’ll follow through.
    2. Timing Matters: Ask for reviews at the right time. It’s often best to request them shortly after a successful closing when the positive experience is still fresh in the client’s mind.
    3. Offer Incentives: Consider offering small incentives to clients for leaving their feedback. Make sure to adhere to FTC guidelines when offering any incentives for customer feedback.
    4. Engage on Social Media: Actively engage with clients on social media platforms. Share success stories and client testimonials to encourage others to do the same.
    5. Ask for Reviews: Don’t hesitate to request reviews from satisfied clients. After a successful transaction, politely ask them to share their feedback on platforms like Google, Yelp, or your website.
    6. Respond to Reviews: Engage with both positive and negative reviews professionally and promptly. Your responses demonstrate that you value feedback and are committed to improving.

    By consistently delivering exceptional service and proactively encouraging reviews, you can harness the power of customer feedback to grow your real estate business and establish yourself as a trusted professional in the industry.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Mary’s latest Sphere of Influence, Animal Scheduled Campaign, is shown above. To see more, Click Here.

      Congratulations, Mary Falco, on winning this week’s contest!

      Mary had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I’m new to ProspectsPLUS!. I started my first 12-month campaign two months ago. It was very easy to edit and set up. I love the variety of products offered to promote my business. I also received some freebies I wasn’t expecting. It was a very nice surprise.”

      -Mary Falco

      Mary, thank you for this wonderful feedback. We truly appreciate you and your support!


      Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave feedback on Google HERE.
      Leave feedback on Facebook, HERE.

      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Kerri Lawton recently sent a Just Sold Postcard shown above. To see more, Click Here.

        Congratulations, Kerri Lawton, on winning this week’s contest!

        Kerri had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “I just sent my 2nd mailing, and it was so easy! The templates were there just as I needed them. I love the invalid address feature also! I was able to make corrections to my list to make it accurate for future mailings. I had to use the chat feature for a quick question; Molly was great and knew exactly what I needed. I would recommend them to anyone!”

        -Kerri Lawton

        Kerri, thank you for this amazing feedback. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.
        Leave feedback on Facebook, HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!

          Even if you use the services of a professional to photograph your listings, there are still plenty of other parts of your real estate business for which your own photography skills might come in handy.

          These include snapping neighborhood shots for your neighborhood blog, photographing attendees at your client appreciation events, photos of your buyers standing in front of their new homes, and other opportunities.

          These photos are brand-propelling if done and used right. Today, we start with editing these gems and introduce you to three very popular editing apps to help you out.

          PicsArt

          Price: 7-day free trial, $0, $60 or $84 a year

          Who needs this: Those who appreciate a clean, quick way to remove backgrounds.

          Pros: 

          • With PicsArt you can edit both photos and video, a boon for agents who utilize video in their marketing. 
          • No steep learning curve.
          • Easy to use.
          • An impressive range of editing options, such as AI tools.

          Cons: 

          • “PicsArt is fine while using in iOS device but it was responding very slow in most of the Android apps,” according to one reviewer at G2.com.
          • The free version is loaded with ads for the premium version, popping up in the middle of editing. 
          • “They are gradually moving some of the free features under the payment plans,” says one reviewer. Keep this in mind if you hope to be able to use the free version in the future.
          • Options are limited on the free plan. For instance, you must go premium if you want to use the video editor.

          The Multiphoto Series is shown above. To see more, Click Here.

          Pixlr

          Price: Free (very limited), $1.99 a month, $7.99 a month, $12.99 a month

          Who needs this: Agents who must collaborate remotely with clients, partners, etc.

          Pros

          • Pixlr is cloud-based, allowing you to access it from anywhere.
          • Offers an option that edits images through AI.
          • Simple, easy-to-understand interface.
          • Well-suited to the novice editor.

          Cons:

          • Although they use it primarily for on-the-fly editing, some reviewers experienced in photo editing claim that Pixlr is “basic” and that many of its functions require updating. 
          • Ads pop up at inopportune times.
          • Although the template library is growing, it’s a bit paltry at this point.
          • Since this is an internet-based product, those with a slow connection might want to choose something else.
          Snapseed

          Price: Free

          Who needs this: Agents who are new to photo editing as well as those who need on-the-go editing capability.

          Pros:

          • Owned by Google, the Snapseed app is available for iOS and Android. The desktop version was discontinued in 2018.
          • Little editing experience is required when using the app’s editing tools.
          • The price (can’t beat free!)

          Cons

          • “Snapseed does not automatically save changes, so you need to click the export button to save any edits.” (colesclassroom.com).
          • Although most features are easy to use, some may stymie the newbie.

          Download here for Android and here for iOS.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here