How to Nurture Your Home Buyers through a Tough Market

    If ever there was a time that your real estate clients needed your experience and expertise to lean on, it’s right now.

    At this point, to say the real estate market is confusing the daylights out of them would be an understatement. 

    Right now, consumers feel it’s a great time to sell a house (although too few are doing so) and a lousy time to buy one. (Fannie Mae Home Purchase Sentiment Index, June 7, 2023)

    Housing analysts are now describing the market as “resilient.” Keep that word in mind because it may become your mantra when discussing all things real estate-related.

    Now is the time for all good agents to put themselves in their client’s shoes. Listen more. Nurture more. Help them, counsel them, and go to battle for them.

    There’s so much to learn

    As you know from working with clients, buying a home brings confusion, fear, and excitement. It’s an odd combination, but there you have it.

    Think back to when you bought your first home. If you weren’t an agent, you can probably relate to how homebuyers feel.

    Keep that memory alive so you can better relate to your first-time buyers or any client feeling anxiety over the process.

    If you don’t hold buyer consultations, now would be a good time to start. These get-togethers not only offer counsel to your homebuying clients but help you as well. A knowledgeable client is the best type to have.

    Go step-by-step into explaining the purchase process and what they can expect from you. Keep the jargon out, if possible, and use simple language to ensure they understand.

    Ask questions and then listen to the answers.

    Keep in touch

    Responding as quickly as possible to calls, texts, and emails from your buyers will go far in allaying some of their stress and providing memorable customer service.

    Even if there’s no news about the transaction, reach out to them and let them know you’re still working hard from your end.

    In fact, everything you do with your buying clients, from beginning to end, should be another step to building a foundation for a long-term relationship.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.