If ever there was a time that your real estate clients needed your experience and expertise to lean on, it’s right now.
At this point, to say the real estate market is confusing the daylights out of them would be an understatement.
Right now, consumers feel it’s a great time to sell a house (although too few are doing so) and a lousy time to buy one. (Fannie Mae Home Purchase Sentiment Index, June 7, 2023)
Housing analysts are now describing the market as “resilient.” Keep that word in mind because it may become your mantra when discussing all things real estate-related.
Now is the time for all good agents to put themselves in their client’s shoes. Listen more. Nurture more. Help them, counsel them, and go to battle for them.
There’s so much to learn
As you know from working with clients, buying a home brings confusion, fear, and excitement. It’s an odd combination, but there you have it.
Think back to when you bought your first home. If you weren’t an agent, you can probably relate to how homebuyers feel.
Keep that memory alive so you can better relate to your first-time buyers or any client feeling anxiety over the process.
If you don’t hold buyer consultations, now would be a good time to start. These get-togethers not only offer counsel to your homebuying clients but help you as well. A knowledgeable client is the best type to have.
Go step-by-step into explaining the purchase process and what they can expect from you. Keep the jargon out, if possible, and use simple language to ensure they understand.
Ask questions and then listen to the answers.
Keep in touch
Responding as quickly as possible to calls, texts, and emails from your buyers will go far in allaying some of their stress and providing memorable customer service.
Even if there’s no news about the transaction, reach out to them and let them know you’re still working hard from your end.
In fact, everything you do with your buying clients, from beginning to end, should be another step to building a foundation for a long-term relationship.
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