Unveiling the Truth: Can Facebook Truly Generate New Real Estate Leads?

    Over the past few weeks, we’ve been bringing you up-to-date on the various social media platforms’ demographics. If you missed them, you’ll find Tik Tok here and Instagram’s demographics here.

    Today we unpack the numbers for Facebook. But before we do that, it’s important to remind you that choosing a social media platform or two on which to market your real estate business is vastly different from choosing where to meet up with friends and family and post photos of the pets and where you had dinner last night.

    As we mentioned in the last post: “The platform should be used heavily by those in your target demographic. If that includes both buyers and sellers, you’ll want to hang out where baby boomers do.”

    This is because older folks comprise the majority of both the buyer and seller pools at this time. They also make the ideal clients because most of them have a home to sell before buying the new one.

    The latest issue of Homes & Life Magazine is shown above. To learn more, Click Here.

    Let’s take a look at Facebook for real estate agents

    Facebook appeals to a broad age range. In the U.S., Millennials dominate, with nearly 24% of them hanging out there. In second place are baby boomers, with 22.2% using the platform.

    Older millennials and Gen Z round it out, with 18.4% and 18.1%, respectively, on Facebook. (Statista.com) Here are some additional stats to ponder:

    • A “… Google study showed that there are more Facebook users 65 and above than users in the 13 – 17 range.” (ComingofAge.com)
    • Boomers are more likely to share posts than other generations, according to a Pew study.
    • Why do baby boomers use Facebook? For leisure and entertainment. Go light on the marketing. Make it entertaining and not overtly self-promotional. 
    What else to post?

    Posts with photos draw the most engagement, according to the folks at Hootsuite.com. This doesn’t mean you should go overboard posting photos of your listings and open houses.

    Use local photos of landmarks, parks, and popular neighborhoods. 

    Check back soon when we’ll take a deep dive into LinkedIn.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.