Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Christie’s recent mailing was a Just Listed postcard (shown here). To learn more, Click Here.
Congratulations, Christie Love Oakley, on winning this week’s contest!
Christie had the following words to say about her success sending marketing out from ProspectsPLUS!,
“These guys are professional and they make it so easy! Thank you!”
– Christie Love Oakley
Christie, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Although the attribution is under debate, Albert Einstein famously defined insanity as “… doing the same thing over and over again and expecting different results.”
Regardless of who truly gave that one to the world, it sure is true, isn’t it?
As we head into a fresh, new year, it’s time to do a lookback at 2023. What worked? What didn’t? What did you hope to accomplish that you didn’t? Where are the gaps in your marketing plan that need to be filled?
Is this the year you’ll hire help?
Today we throw out some ideas. No, nothing new, but perhaps new to your business in 2024.
Understand your audience
“Census data shows that 4 in 10 Americans are finding it difficult to cover their expenses,” according to Emma Newbery at Fool.com.
“On average, Americans need an additional $11,434 to afford the same standard of living in October 2023 compared with January 2021 …,” suggests Aimee Picchi at CBSNews.com, citing a study by the U.S. Senate Joint Economic Committee.
Sadly, the media doesn’t seem to understand the plight of average Americans in this economy. They deliver the news as if we’re doing peachy, making money hand over fist without a care in the world.
Naturally, those struggling the most are not likely in the market to buy a house right now. But, rest assured that a chunk of the higher earners in that 40% of Americans just may be.
The Get More Listings II Series is shown above. To learn more, Click Here.
Are you online enough?
Strengthen your online presence via social media and a robust offering of advice and information on your website.
The secret? Ensure that what you post is irresistibly sharable.
These topics don’t all have to be real-estate related. In fact, those that are shared the most tend to be community-related, such as those about local coffee shops, restaurants, dog groomers, etc.
Yes, you’ll want to throw in educational real estate pieces to show your expertise and educate your followers. But social media is a place for them to get to know all aspects of who you are.
Get a Niche
Have you considered specializing in a real estate niche? Focusing on one group of people, type of property or neighborhood is an amazing way to stand out from the crowd of other agents in your area.
Popular and lucrative niches include:
People – veterans, ethnic, foreign buyers, generational (for instance, baby boomers, or Gen X), new-home buyers.
Geographic – as mentioned earlier, this might be specializing in a particular neighborhood, condo community, or beach-front properties for instance.
Use your content, both website and social media, to show them you’re not blind to their plight. Keep them abreast of the local market, but have some fun too. Any positive news you can provide will have them coming back for more.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Mariflor’s recent mailing was a Call to Action postcard (shown here). To learn more, Click Here.
Congratulations, Mariflor Perez, on winning this week’s contest!
Mariflor had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectPLUS! always provides excellent service with high-quality materials and products. Their customer service is exceptional, showing their dedication to excellence. Working with them is a real pleasure as they consistently go the extra mile to meet their customers’ needs.”
– Mariflor Perez
Mariflor, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
“Hello Mary, this is Edith at the IRS and I notice that you missed claiming several deductions on your tax return,” is a phone call nobody ever has or ever will receive.
Yet, despite all the terms and conditions placed on them, about 39.6 million Americans claim more than $1.1 trillion in tax deductions on itemized returns.
Sounds like a ton-o’-money, doesn’t it?
Consider this: 2.2 million tax filers who didn’t itemize, but took the standard deduction instead, gave the government nearly $1 billion that they didn’t have to.
Sure, itemizing is a hassle but that’s why we hire accountants, right? Your only job is to keep track of all of your expenses.
And, as a real estate professional, you have a lot of expenses that can be transformed into deductions.
Document everything
Guesstimates of your mileage, how much gas you used and other auto-related expenses will get you about as far as a Zestimate gets a homeowner looking for home value.
Relying on them may cause you to leave money on the table.
Then, the IRS requires accurate documentation, should you be audited.
“The devil is in the detail,” warns Bill Zumwalt, former tax coach to real estate agents. “If you have documentation, it will be your friend.”
OK, so let’s jump into some of the more common automobile deductions that apply to the real estate professional and some tips on how to document them.
Yup, it’s a fact: being a buyer’s agent means practically living in your car.
Without getting too technical, if you’re thinking of getting a new tin can to be locked up in all day, and it happens to be a “heavy” SUV, you may want to purchase or lease a 2024 model.
A heavy SUV, by the way, would be something like a Tahoe or Land Cruiser— any vehicle with a gross vehicle weight rating (GVWR) of more than 6,000 pounds. You can find a list of qualified vehicles at mileiq.com.
The depreciation deduction falls under Section 179 of the IRS code. “Section 179 is a provision of the US tax code that allows businesses to deduct (i.e., write off) the purchase price of qualifying equipment, vehicles, and software in the year it was purchased, as opposed to depreciating it a little at a time over several years,” according to the experts at Crest Capital.
Keep careful records of your mileage this year because you’ll get more money per mile than you did last year: 65.5 cents per mile driven for business use.
And, keep in mind that mileage may just be your biggest tax deduction, according to CPAs at Rick C. Reed and Company in Texas.
Don’t neglect the following expenses, though:
Car washes
Repairs
Gas (including tax on gas)
Tires
Parking
Tolls
Depreciation
Maintenance costs
Vehicle registration fees
Lease payments
Insurance
Learn more about vehicle expenses online at IRS.gov.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Karla’s recent mailing was a Holiday postcard (shown here). To learn more, Click Here.
Congratulations, Karla Cobb, on winning this week’s contest!
Karla had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Wow! I love the postcards! Very professional and shipped fast!!! I placed two orders – the same day- one shipped THAT day and the second one the next day – Excellent qualify and great customer service! Always my first choice with my marketing! Thank you!!!“
-Karla Cobb
Karla, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Lynanna recently ordered Homes & Life Magazine (shown above). For more information about this magazine, Click Here.
Congratulations, Lynanna Messer on winning this week’s contest!
Lynanna had the following words to say about sending out marketing from ProspectsPLUS!
“I use Homes & Life Magazine to stay top of mind. I leave them out at the open house and include a copy with my listing presentation. The articles are current, and the content can be personalized.” -Lynanna Messer
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Today, we’re offering two tax tips to help take the sting out of 2023.
Home office deductions
And, here you thought the biggest perk to working from home was not having to deal with office politics.
Having a home office offers a slew of tax deductions and, according to Crumbaugh, many agents miss a lot of them.
And, even tenants can take the deduction. So, part of what you pay every month in rent on your home would be deductible.
Some of the more commonly overlooked expenses, a percentage of which can be deducted, include:
Homeowners or renter’s insurance
Mortgage interest
Property taxes
Utilities
Repairs and maintenance (of the office area)
Depreciation
Casualty losses
As you can imagine, the IRS has a number of stringent requirements to meet before these are considered allowable expenses and they all have to do with whether or not your home office is really an office.
Oh, those silly skeptics at the IRS.
Basically, your home office must be your primary place of business and you must use the space regularly and exclusively.
Dusting, wiping the mud off signs and lockboxes, and even doing online research are all jobs that your kids can do for you. In fact, if there’s something you normally hire someone else to do, consider hiring your child or grandchild instead.
“The IRS has accepted that your child may be an employee of your business,” says author and attorney, Stephan Fishman at nolo.com.
We aren’t talking about child labor here, but what we’re talking about is well within the limits of the Fair Labor Standards Act. The rules are different when the child is working in a family business.
Now, those are the federal agency’s guidelines. State rules vary, so speak with your accountant or with the state Department of Labor.
You’ll be able to deduct your child’s salary and any fringe benefits you offer, such as health insurance. And, check this out:
Your child won’t be subject to Medicare or Social Security taxes if your business is “a sole proprietorship or a partnership in which each partner is a parent of the child.”
And, if the kids are younger than 21, you won’t have to pay unemployment taxes for them.
Finally, your child won’t have to file a tax return as long as his or her income doesn’t exceed the standard deduction—helpful information when deciding how much to pay the child.
Get more information on hiring your kids from the IRS. We aren’t tax professionals but what we do know is the power of tax deductions. Work with a professional to ensure you get every deduction you are entitled to.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Ariel’s latest mailing is a First Time Buyer Scheduled Campaign (shown above). To learn more, Click Here.
Congratulations, Ariel Soliz, on winning this week’s contest!
Ariel had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love ProspectsPLUS!, I purchased a targeted list and it was just what I was looking for. I was able to set up a campaign and have been using them consistently, with no problems.“
-Ariel Soliz
Ariel, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
David’s latest mailing is a Get More Listings Scheduled Campaign shown above). To learn more, Click Here.
Congratulations, David Janssen, on winning this week’s contest!
David had the following words to say about his success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! is my go-to company. I’ve used them several times and have always had a great experience, and the products are amazing. I love the postcard campaigns! Simple to set up and it’s done for me each month without me needing to remember to do it. This has helped me become the neighborhood real estate agent much faster than I could have imagined.”
-David Janssen
David, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Quick! What is the purpose of your real estate website? It’s a given that some of the most common purposes are to showcase your listings, offer IDX for home shoppers, and create brand awareness.
All worthy goals for real estate agents.
Reaching those goals requires website traffic, otherwise, you’re just whistling in the wind.
If you want your real estate website to attract visitors and generate leads, you need to pay attention to it. Today, we take a look at five ways you can optimize your real estate website to get more eyes on it.
1. Is your real estate website design responsive?
“A responsive web design automatically adjusts for different-sized screens and viewports,” according to the folks at bluecorona.com.
Why is this important?
U.S. adults spend more than five hours per day on their smartphones, generating more than “… 60% of website traffic,” according to Robin Layton at allconnect.com, a broadband marketplace.
This means that the chances are excellent that your website traffic will come via potential clients searching on their smartphones. If your site isn’t responsive they most likely won’t stick around to see what you have to offer.
Real estate agent websites seem to draw more traffic when keywords are local.
Oh, imagine that! All real estate really is local.
If I want to purchase or sell a home in Las Vegas, NV, I won’t be asking Google to show me homes for sale or listing agents in Nevada.
Since all real estate is local, all keywords on your site should be local as well. This includes specific neighborhoods.
Purchase a ProspectsPLUS! Gift Card. The perfect gift for real estate agents. Plus, save 10% off of every gift card purchase. To learn more,Click Here.
3. Are you consistently adding new content to the site?
The best way to do this is by blogging, consistently.
Keep visitors up-to-date on what’s happening in the local market. Offer reviews of places you like to eat, drink (coffee or cocktails!), get your dog groomed, etc. The topics are endless.
Be sure to send copies of business reviews to the business owners. You may just earn a spot on their blog! Instant traffic.
Don’t forget to shoot these blog posts out to your social media platforms as well.
4. Include testimonials
This tip isn’t so much to help generate traffic as it is to help impress the visitors you are able to attract.
Sure, you can toot your own horn, but that will most likely go in one ear and out the other.
Social proof is far more convincing and relatable and can positively impact their choice of an agent.
Visitors are also more likely to stick around longer. After all, others find you trustworthy, so why shouldn’t they?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Deveria’s latest mailing is from the Real Estate Times Series (shown above). To learn more, Click Here.
Congratulations, Deveria Hampton, on winning this week’s contest!
Deveria had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! has been a game-changer for my real estate business. The postcard campaigns allow me to send information to my farming area on a monthly basis and that has increased my sphere of influence greatly! I always recommend them to new agents when they ask about my marketing strategy.”
-Deveria Hampton
Deveria, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do?
If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan.
It takes money
It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.
A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.
Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads.
Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.
Chop your efforts into segments, such as:
Lead generation
Client retention
Building your SOI
Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.
Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.
Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.
The Looking For Listings Series is shown above. To learn more, click Here.
How will you broadcast your marketing message?
How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.
These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc.
A planner will help keep you on track
A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Plannerto help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).
Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else.
The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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