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Friday, April 19, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Yes, the real estate market is a bit confusing for the average American right now. Prices are still somewhat high, interest rates are through the roof, and it doesn’t appear there is any end to either in sight.

    Yet, people still want to sell and buy homes. Going into the slowest season in real estate, what can you do to encourage them to enter or stay in the market?

    What do your blog followers need to know about buying a home (in your town) during the fall? 

    There is always a silver lining

    Sometimes, we just need to look a little harder for it. About 550,000 people enter the term “real estate housing market” into Google each month. Another 450,000 searches for “housing market.” That’s one million people interested in knowing what’s going on with the housing market.

    While sharing the national outlook is good, nothing beats a deep dive into the local market from a buyer’s perspective. This is your opportunity to remind your readers that all real estate is local and that what the national market looks like doesn’t necessarily reflect local conditions.

    For inspiration, check out this amazing post from Sammamish Mortgage in Bellevue, WA.

    Is now a good time to buy a home?

    The folks at Leonardi Real Estate in Folsom, CA. show readers why it is the best time to buy a home by comparing what they will pay now instead of what they will pay if they wait a year. It’s a brilliant infographic.

    Veterans need to know

    “Fewer than 12 percent of the country’s estimated 24 million veterans are currently using their VA loan benefits, according to government data,” claims Chris Birk at veteransunited.com. Most of them either don’t think they qualify or don’t understand how to apply, Birk adds.

    Since November is the month we celebrate our veterans, help get the word out about their home loan benefits.

    Sadly, many surviving spouses aren’t aware that they, too, may qualify for the loan. So you have lots of topics to cover during Veteran’s Month. 

    “Why we Love [name of city] in Fall” 

    While not explicitly buyer-related, this hyper-local topic is a share magnet.

    What are some of the wonderful things about your town in the fall? The chances are pretty good that others feel the same way. 

    This topic, especially when shared on social media, marries your brand to your town in a way that no other agent can.

    Need some examples of how others have treated this topic?

    Remember, don’t let these posts sit on your blog. Cross-post to social media to increase traffic to your website.

    Happy Fall!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      In the ever-changing landscape of real estate, market conditions can be as unpredictable as they are promising. As a real estate professional, safeguarding your business in an uncertain market is crucial to surviving and thriving in any economic climate.

      Whether it’s a fluctuating economy, unexpected events, or shifts in buyer behavior, here are some strategies to help you navigate the uncertainties of the real estate market.

      Diversify Your Services:

      Diversifying your services is one of the most effective ways to protect your real estate business. Don’t solely rely on buying and selling homes.

      Build a Robust Online Presence:

      In today’s digital age, a solid online presence is non-negotiable. Ensure your website is user-friendly, mobile-responsive, and optimized for search engines.

      Consider offering property management, real estate investment consulting, or rental services. By expanding your offerings, you can maintain a steady income stream even when traditional home sales slow down.

      Engage with your audience through social media platforms and create valuable content that establishes you as an industry authority.

      A solid online presence will help you remain visible and attract potential clients, even when the market is uncertain.

      Cultivate Client Relationships:

      Your clients are your most valuable assets. Nurture these relationships by providing exceptional service and staying in touch regularly.

      Send personalized postcards, newsletters, or occasional check-ins to show your clients you care.

      Building trust and maintaining strong client relationships can lead to repeat business and referrals, helping you weather market fluctuations.

      Stay Informed and Adapt:

      Uncertainty often arises from external factors like economic downturns or unforeseen events. Stay informed about local and global economic trends, market conditions, and regulatory changes to safeguard your business. B

      e prepared to adapt your strategies as needed. Flexibility and a willingness to pivot when necessary can make a significant difference in your business’s resilience.

      Manage Your Finances Wisely:

      Proper financial management is essential during uncertain times. Create a budget, save for contingencies, and consider reducing unnecessary expenses.

      Ensure that you have a financial cushion to cover your business and personal expenses during periods of reduced income. Consulting with a financial advisor can help you make informed decisions.

      Network and Collaborate:

      Networking with other real estate professionals and collaborating with complementary businesses can open new opportunities.

      Building a network of trusted colleagues can lead to referrals and cooperative marketing efforts that expand your reach, even when the market is challenging.

      Focus on Education and Training:

      Invest in continuous education and training to stay ahead of industry changes. Learning about emerging technologies, market trends, and innovative sales techniques can give you a competitive edge.

      Well-informed agents are better equipped to adapt to changing market conditions.

      Safeguarding your real estate business in an uncertain market requires a proactive and adaptable approach. By implementing these strategies, you can position yourself as a resilient and successful real estate professional ready to face any market’s challenges.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        The fourth quarter of the year is upon us, and you still have the opportunity to finish the year on a high note.

        While many might assume that the real estate market slows down during the holiday season, there are numerous strategies agents can employ to maintain momentum and possibly boost your success.

        Here are 6 tips and tactics to help you finish the year strong.

        1. Ramp Up Marketing Efforts

        The fourth quarter is an excellent time to intensify your marketing efforts. Consider hosting a holiday-themed event in your community to drum up new interest or as a way to showcase your properties.

        Create engaging content on social media platforms to attract potential buyers and sellers who are actively searching during the holidays.

        2. Targeted Client Outreach

        Reach out to your existing client database/sphere with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!

        This simple gesture can keep your name top-of-mind throughout the holiday season, remind past clients of your services, and encourage referrals.

        3. Network and Collaborate

        Attend holiday parties, networking events, and industry-related gatherings.

        A few creative ideas include collecting holiday donations in your area for local food banks or toys for tots. Set up a home decorating contest in the neighborhood where you farm with a fun prize.

        Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.

        4. Strategic Pricing & Preparation

        Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.

        Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.

        Make sure you’re well-prepared for quick transactions. The end of the year can often bring buyers and sellers looking to close deals before the new year, so streamline your processes and ensure you have the necessary resources available.

        5. Focus on Client Experience

        Providing excellent customer service is always essential, but it can be particularly impactful during the holiday season. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.

        Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.

        6. Reflect and Set Goals

        Finally, reflect on your accomplishments and challenges from the past year. Use this reflection to set clear, achievable goals for the upcoming year. A roadmap will give you a solid start to the next quarter and beyond.

        By implementing these strategies and maintaining a proactive mindset, real estate agents can finish the fourth quarter strong, ensuring a successful year-end and setting the stage for a promising new one.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Eva’s latest postcard mailing is from the Shifting Market Series (shown above). To learn more, Click Here.

          Congratulations, Eva Lewis, on winning this week’s contest!

          Eva had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “This is the only direct mailing company I use. The site is easy to navigate, and they are really quick with getting the mailer distributed.”

          -Eva Lewis

          Eva, thank you for this amazing review. We truly appreciate you and your support!

          Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.
          Leave feedback on Facebook, HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

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