Hot Content Ideas to Keep Your Real Estate Brand Sizzling All Summer

May 16, 2025

Staying visible during the summer real estate surge isn’t just about listings—it’s about connection.

Smart agents know that consistent, valuable content builds trust, authority, and long-term client relationships. Here are powerful summer content ideas to help your brand stay top-of-mind—and top-of-feed.

1. Summer Home Tips Series

Create short blogs or reels featuring topics like energy-efficient cooling, outdoor entertaining tips, or summer maintenance checklists.

2. Agent Summer Reading List

Position yourself as a thought leader by sharing your top book picks. A few must-reads:

The Life-Changing Magic of Tidying Up by Marie Kondo
A practical guide to decluttering and organizing your home using the KonMari method. Ideal for homeowners looking to reset their space this summer.
Homebody: A Guide to Creating Spaces You Never Want to Leave by Joanna Gaines
A beautifully designed book filled with home styling inspiration and layout tips, perfect for those wanting to refresh or personalize their living space.
Atomic Habits by James Clear
A highly readable book on building better daily habits—great for creating routines around home life, wellness, and productivity.
The Backyard Homestead by Carleen Madigan
A hands-on guide for anyone interested in gardening, growing food, or exploring a more self-sufficient lifestyle at home.

3. Local Summer Spotlights

Feature local businesses, farmers markets, parks, or events in your area. It builds goodwill and boosts local SEO.

4. Behind-the-Scenes Summer Vibes

Show your human side. Share a day in your life, summer goal setting, or family fun at a listing shoot.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here