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Thursday, December 19, 2024

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    Using keywords has gotten technical. Gone are the days when “real estate agent in [your city]” could help you capture interest. Nowadays, it is more important to cast a smaller net, niche down your keywords, and find those folks who intend on transacting soon. Enter keyword intent. 

    What Is Keyword Intent?

    As you know, keywords are the words and phrases people type into search engines like Google.  However, not all keywords are created equal. Keyword intent is about understanding the reason behind a search query.

    Why is someone searching with that specific term? This is the intent. And it gives you something to aim for to provide them the answer.

    There are three main types of keyword intent:

    1. Informational Intent
    2. Navigational Intent
    3. Transactional Intent 

    Understanding these different types helps you know what your potential clients are really looking for. How to use keyword intent in your real estate business So, how do you put this into practice? Let’s break it down.

    1. Identify the searcher’s intent

    First, figure out what kind of intent matches your target keywords. Are people looking for information, trying to navigate to a site, or ready to take action?

    Here’s a quick way to identify intent: The pros at SEMRush.com offer a great example of the differences between the three types of keywords/keyword phrases:

    • “Informational keywords are search queries used by people who want to learn something . . .
    • Navigational: Searchers want to find a specific site or page 
    • Transactional: Searchers want to complete an action (e.g., make a purchase)”

    The Content Card Series is shown above. To learn more, Click Here.

    1. Create targeted content

    It’s pretty safe to say that most real estate agents who are trying to generate leads will need to target the transactional searcher. These are the ones ready to take action soon. But don’t disregard the other two types of content.

    • Informational Content: Write blog posts, guides, and how-to articles that answer common questions. Example: “10 Tips for First-Time Home Buyers.” Or sellers.
    • Navigational Content: Use your brand name and specific services to guide users to the right place. Example: “Visit [Your Real Estate Company] for Lakefront Property Listings.”
    • Transactional Content: Focus on listings, service pages, and calls to action. Make it easy for potential clients to take the next step. Example: “Browse Homes for Sale in [Your City].” 
    •  

    1. Optimize Your Website

    Make sure your website is optimized for the keywords you choose. Use them in your page titles, headers, and meta descriptions. This helps search engines understand your content and match it with the right search intent.

    1. Use in your advertising and marketing

    When creating online ads, match your keywords with the right intent. For instance, if you’re targeting transactional intent, use strong calls to action like “Contact Us Today” or “Schedule a Viewing of this Gorgeous Home in [name of town].”

    1. Monitor and adjust, as needed

    Keep an eye on how your content performs. Use tools like Google Analytics to see which keywords are bringing in traffic and what kind of engagement they’re getting. Adjust your strategy based on what works best.

    Bringing it all together

    Understanding keyword intent isn’t just a fancy marketing term; it’s a powerful tool to help you connect with the right clients at the right time.  And that “right time” is when they’ve decided that it’s time to buy or sell. 

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

      As promised, here’s part two of our walk-through on how to find a real estate website builder that builds websites that convert…

      Do their websites convert?

      Remember: “… simple designs have higher conversion rates.” 

      And, again, the home page should be the simplest of all. 

      We know how tempting it is for agents to tell visitors right off the bat that they’re the best agents on the planet and why. 

      But leave that for the About page. Consider using your best, short testimonial instead.

      Understand what’s important to your visitors and jettison the rest, again, at least on the site’s homepage. You can’t convert visitors who leave the second they land on your site.

      So, what’s important to them? Here are the no-brainers:

      • Buyers are looking for an agent, listings, and knowledge about the buying and mortgage process.
      • Sellers are looking for an agent and knowledge about the selling process. They, too, may be looking at listings to find their next home.

      They want to find this information easily, so don’t make them guess where it is on your site.

      Do they have the ability to attract organic search engine traffic?

      So, how do you turn your website into an even bigger lead-generating monster? Start by performing small changes to several pages on your site.

      Localize blog posts as much as possible. It only takes minutes to add local search terms. Here’s an example from a recent post about appraisal problems in hot markets:

      Fiery real estate markets such as what we’re experiencing are a dream come true for sellers unless prices are rising so fast that the market can’t keep up.

      Stick the name of your market in that post to boost its SEO value.

      Fiery real estate markets such as what we’re experiencing here in Vallejo …

      For even more value, link the name of the city to its page on your site. These types of links are called “internal linking” and each of your blog posts should contain at least one. 

      “… using the right internal linking strategy can boost your SEO.” Learn more about internal linking and how you can use it to boost your site’s visibility in organic searches at Yoast.com.

      Then, work on your neighborhood pages by adding local photos.

      Right about now you’re wondering “What happened to help me find the right real estate website builder?” 

      Regardless of the real estate website company you choose, your site will need to be localized. 

      Does the website builder get you through the entire process?

      Compare vendors on whether or not they offer the “goodies” to help make your workday easier:

      • Template-based pages that make adding and deleting information a snap
      • Help to build landing pages
      • CRM integration that will help you convert website visitors into leads
      • A slew of apps to help with everything from lead capture and management to boosting SEO and increasing website traffic.

      The best real estate agent website maximizes an agent’s brand and optimizes his or her online activities with one simple goal in mind: To help you get more leads, sell more houses, and improve your professional and personal brand.

      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Online Real Estate Business Plan

      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        The three most important pages on a real estate agent’s website:

        • Home page
        • Testimonial page
        • Agent (and team) bios

        You can add an IDX page to that list if you’re a buyers’ agent. 

        Today, however, we’re going to take a look at agent bios and the do’s and don’ts when writing yours.

        The importance of your agent bio
        Personal Brochure, see more here.

        “Your bio page is where you can build rapport with your potential customers if done right—something that can be difficult if you’re not face-to-face with them,” according to Daryl Johnson, founder of Frontier Marketing.

        And doubly difficult if the two of you are total strangers. 

        The purpose of your bio is to connect with you not as a salesperson but as a human being. It’s a tall order but critical if you hope to earn their trust enough to pick up the phone and call you.

        If writing your bio is easy, you’re doing it wrong

        Perhaps one of the biggest mistakes agents make when composing their bios is to use other agent bios as a template of sorts.

        If what you hope for is to appear like every other agent in town, use that strategy. 

        If not, the initial steps to writing your bio should include:
        • Knowing your audience 
        • Knowing yourself 

        Research performed by crm.com.au found that websites that stand “… out from the crowd in favorable ways used tactics that helped them appear authentic and transparent.

        Those tactics included:

        • Using real photographs, not stock
        • Offering various ways to get in touch with you
        • Storytelling
        • Showcasing testimonials from previous clients

        “People favor companies that showcase themselves as being customer-focused, human, and easy to understand,” they concluded. And, we might add, they do so without being overtly salesy.

        Most of all, an agent’s bio should help the reader feel like they’ve gotten to know you better and should give them a clearer understanding of how you attend to your client’s needs.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

          Finding the time in a busy schedule to sit at a keyboard and pound out blog posts isn’t an easy task. If you’re looking for leads, however, building organic search traffic for your website is an integral part of a well-rounded lead-gen strategy.

          The best way to build this traffic is by blogging and promoting the posts, consistently.

          The best real estate agent blogs offer something for everyone. Yes, this includes buyers and sellers, but also those readers interested in home décor, gardening, DIY projects, and more. 

          Let’s go fishing for topic ideas.

          Internet sources you may not have thought about

          Answering common real estate consumer questions is a good place to start when making a list of blog topics. You know the basics, such as “Should I sell my home before buying another?,” “What renovations should I make before selling?” and “What credit score do I need to buy a home?”

          Sure, these are common questions and, yes, they should be answered. But there are so many other topics that real estate consumers may find interesting.

          The Farm, Animals I Series is shown above. To see more, Click Here.

          Check out the Porchlight section at Zillow.com. They haven’t updated the section in about two years but there are so many posts there you’ll have no trouble finding evergreen stuff to help inspire you:

          • Interviewing Real Estate Agents: Best Questions to Ask Listing Agents
          • How to Reduce the Stress of Selling a Home
          • What Is Escrow?
          • How much is a down payment for a house?

          You’ll find more ways to get your creative juices flowing at Redfin.com:

          • How to Avoid a Delayed Closing
          • How Much Does it Cost to Stage a House?
          • How to Calculate the Square Footage of a House
          • 4 Low-Cost Remodels That Increase Home Value

          Find additional topic ideas at magazine.realtor, Better Homes & Gardens Real Estate, and realtor.com.

          Online shopping for blog topics

          Love it or hate it, Amazon.com seems to offer something for every shopper. Including you. But what you’ll be looking for won’t cost you a penny.

          When seeking consumers’ pain points so that you can help solve them, you can’t go wrong with Amazon’s best-selling products list.

          For instance, right now, the second-best-selling product in the Home and Kitchen category is liquid ant bait. How about a blog post for the homeowners in your CRM on how to get rid of ants?

          Get hyper-local

          Even real estate buyers and sellers enjoy local content. It’s also one of the best ways to build organic traffic.

          If your city boasts a regional magazine, head straight to its website to mine for topic ideas. For example, Austin, Texas is home to Austin Monthly magazine. Here’s a sample of some articles that would make excellent hyper-local blog fodder:

          • 15 Free Things to Do in Austin this April
          • Austin’s Top Doctors for Kids 2022
          • Five Essential Gardening Shops in Austin

          Hyper-local blog posts, most of all, make you appear to be connected to and knowledgeable about the community you serve.

          Ok, you’ve found some topic ideas. You’ve written and published your blog posts. Don’t skip the last step: push those posts out on social media, linking back to your website.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

            Once upon a time, the word “value,” in the real estate industry meant only one thing: how much a property is worth.

            Today, it also applies to marketing your services. Your “value proposition” tells the world why they should hire you instead of the agent down the street. It’s what you offer potential clients that few others do.

            “Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!” according to Dan Shewan at wordstream.com.

            We think it’s safe to say that most agents want to succeed and some mimic their fellow agents in the hopes of making that success a reality.

            Thus, real estate blog posts end up full of duplicate messaging (“Now is the Best Time to Sell!), overused slogans (“Everything I Touch Turns to Sold!”), and websites are devoid of a value proposition or with one every other agent offers.

            Let’s talk about the latter—your website.

            Figure out what real estate consumers think is valuable

            To figure out your value proposition, you need to understand your target client, especially his or her pain points. Your value proposition should quickly explain how your service solves the biggest problem.

            Another way to come up with a value proposition is to determine how the benefits of using you as their agent differ from what other agents offer. Do you offer free staging to your listing clients? Discounted commission?

            I see that look on your face, but a discounted commission to a listing client is quite valuable, as is free staging or free handyperson service to help get the home ready for the market.

            In fact, your entire website should answer a visitors’ needs, from the site loading quickly to fuss-free navigation.

            The NAR’s “Home Buyer and Seller Generational Trends” report compiles an annual list of what homebuyers find the most valuable on real estate agents’ websites. Here are the top 5:

            • Photos of homes for sale and neighborhoods
            • Detailed information about homes for sale
            • Floor plans
            • Virtual tours (not video; those came out near the bottom of the list)
            • Real estate agent contact information

            Your MLS listings will hopefully fulfill the first two wishes. Do you offer floor plans to listing clients? Buyers want them. What about 3-D tours or virtual walk-throughs?

            Finally, and it may seem quite basic, but ensure that your contact phone number is at the top of every page on your website.

            Stay in Touch With Your Sphere, Effortlessly, With a Holiday Campaign.

            They’re Currently on SALE 10% OFF the First Month – FOR 3 MORE DAYS!

            Holiday Scheduled Campaign (shown above). Learn more, HERE

            TO LAUNCH A HOLIDAY CAMPAIGN:

            Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

            And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

            Launch a Holiday Scheduled Campaign now, CLICK HERE!

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

            PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. Become a Neighborhood Brand

            Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

              Has this ever happened to you? Suppose you’re seeking the perfect recipe for apple crisp (or instructions on how to paint something, clean something, build something, etc.). You scour the internet, looking for those how-to blog posts with good reviews and, finally, you find it: the 5-star apple crisp recipe.

              What should be a straight-forward list of ingredients and instructions is, instead, a 3,000-word discourse, starting with the author’s childhood reminiscences of the scents in gramma’s kitchen, tons of photos and, finally, if you manage to slog waaaay down to the bottom of the page, the actual recipe.

              It’s posts like these that created the invention of Tl;dr (Too long; didn’t read). But, it’s not just the overly-long introduction that ticks off many a reader, it’s the fact that the title of it promised an answer to a question and then made us work hard to find the answer.

              This is but one way bloggers can tick off their audiences. Since consistently blogging is the best way to gain organic online traffic to your real estate website, angering your readers is something you should avoid at all costs.

              Let’s take a look at ways to do just that.

              Who are you “talking” to?

              Radio dee-jays are taught that, before they open the mic, they should picture their audience. One guy or gal, maybe driving, cooking dinner or working. The trick, they’re told, is that they should be talking to one person.

              This works for writing as well. Don’t try to be everything to everyone. If you’re writing a blog post about an aspect of homebuying, write it to one homebuyer. Get inside his or her head, feel the confusion and angst and offer a solution.

              Each post should have a very particular audience and address a specific solution or action for that person.

              Skip the overtly sales stuff

              There’s a time to market your business and this isn’t it. Blogging is meant to educate, entertain and build website traffic. Save the self-promotion for other areas of your website.

              When it comes to real estate blogging, take a cue from Ernest Hemmingway: “Show the readers everything, tell them nothing,”

              Yes, you’re the agent they should hire and because you are writing about what you know, your expertise will shine through without having to overtly state it.

              The over-promise and under-delivery blogger

              The headline and intro to your blog post are a promise to your reader: what follows is the solution.

              If the solution is thin or weak, you’ve broken your promise. You’ve wasted the reader’s time. That kind of stuff frustrates people. They will find the answer–on someone else’s blog. Most likely, they’ll hesitate ever returning to yours.

              The way to avoid over-promising and under-delivering is to keep your topic at the top of your mind while writing.

              It’s ok to ride a stream of thought, as long as it’s in the first draft of your post. But to publish a post in which you’ve veered far off course is to break your promise.

              Along with keeping focused on the topic:
              • Don’t confuse a blog post’s topic with its title. Keep focused on the topic while writing, but write the title last.” “Before you write your headline, you need to know you’ll back up the promise it’s making,” suggests James Chartrand at copyblogger.com.
              • Let the thoughts flow on the first go-round.
              • Allow the piece to sit for a time and then go back and read what you’ve written.
              • Ensure that the post delivers on its promise.

              The last thing you want when trying to establish trust and credibility is to leave readers feeling deceived.

              SOI Scheduled Campaigns are on sale right now for 10% OFF the first month (sale ends 3/6/21)!
              Launch an SOI Scheduled Campaign, Get More Listings Series, HERE

              TO GET STARTED:

              STEP 1: Grab your SOI List.

              If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

              Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

              STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

              And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

              Launch a Scheduled Campaign now, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

              PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

              2. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              3. Become a Neighborhood Brand

              Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

              4. The Free Real Estate Mailing List Guide

              This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

              The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

              5. Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Free Online ROI Calculator

              This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

              7. The Free Real Estate Marketing Guide “CRUSH IT” 

              This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

              The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

              Convert More Leads to Listings

              If your blog isn’t performing in a way that is resulting in new potential listing traffic, it may be time for a tune-up.

              Yes, we get that you’re busy, but this process is painless and can be done in pieces so you won’t have to take an entire day or evening to get it done.

              Best of all, these tips will help improve your site’s visibility, your visitor’s experience and you won’t have to hire a web developer.

              Fix broken links

              Broken links on your blog return 404 errors to your users. They become frustrated and click away. As a result, you’ve lost them and probably for good. Broken links also impact your search engine ranking.

              In essence, broken links are broken promises, so the first step in the blog tune-up is to check for and fix them.

              There are several easy and free ways to do this:

              • WordPress site? Install “Broken Link Checker”. You can find a walk-through of the process (it’s quite easy) at Org.
              • Check My Links – a Chrome browser extension that checks all the links on a page. Find it in the Chrome Webstore.
              • Xenu Web Sleuth – it’s a rather odd-looking website, and you’ll need to download the software, but according to many, it’s one of the best, free ways to check for dead links.

              Remove any dead links that can’t be replaced and update those that can.

              While you’re in “link” mode

              How is your internal linking structure? Linking from one blog post to another on your site keeps your reader engaged longer on your blog. In addition, search engine spiders love internal links.

              Go through some of your most popular blog posts and find opportunities to link to other posts on your site.

              Add some bling

              Blog posts with compelling images are read more often than those that offer poor images. Therefore, check your blog post images and replace any that may be doing more harm than good.

              Try using Canva.com to create overlays on your photos to give them that Pinterest look. It’s free and, once you get the hang of it, quite easy to use.

              You can find free images online at:

              • Pixabay
              • Pexels
              • Morgue File
              • New Old Stock (vintage photos)
              • SkitterPhoto (click on “Browse Free Photos)
              • Unsplash

              Fix blog format problems

              The name of the game when writing a blog post is “white space.” Don’t torture your visitor with great, big blocks of text. Break it up with short paragraphs, the use of images, quotes, subheadings and bulleted lists.

              Throw out everything you learned in English composition. You aren’t writing for a teacher, you’re writing for someone who typically scans text online. If it appears on the first scan to be too much of a chore to read, they’ll leave.

              A good rule of thumb is to break up any paragraph that exceeds five sentences in length.

              How’s your call to action?

              If you hope to convert your blog visitors to leads, you’ll need effective “calls to action”. Any money and effort you expend to drive traffic to your blog is wasted if your posts lack this critical component.

              Your call to action must consist of the following:

              • Make it unique
              • Use enticing offers
              • It must be prominent
              Check your post titles

              We get it, you’re not a copywriter. That doesn’t mean, however, that you should neglect the most important component of each post, the title.

              A compelling, descriptive headline can mean the difference between the reader leaving or staying. It also impacts whether they click on the post’s link when you share it on social media.

              Look at each headline and ask yourself if you would be compelled to read on if it weren’t your blog. If not, fix the ones that don’t work.

              Magazine covers are ideal places to look for ideas on how to write catchy blog titles.

              Order at least 100 of the Free Report, “5 Reasons Why Your House May Not Sell”, and use them as an opt-in on your blog site.
              Also, for extra lift add them as a “call to action” on all of your marketing pieces.

              Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

              PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

              1. The Free 2018 Real Estate Business Plan.

              Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

              2. The Free Online ROI Calculator. 

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

              3. The 12 Month Done-For-You Strategic Marketing Plan.

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

              Also…check out these cool tools 🙂

               Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

              MLSmailings.com – Automated Just Listed, Just Sold Postcards

              Market Dominator System – Become a neighborhood brand

              Want to Refer a friend or colleague? Refer them Here. THEY get a Free $25 Gift Card and YOU become their hero!

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