We just freed up a whole bunch of your time!
HOW?
By adding the ability to SCHEDULE MAILINGS on ProspectsPLUS!
Now, you’ll experience…
- Less time spent marketing
- Less last-minute marketing stress
- Less missed important marketing deadlines
- Less marketing systems to babysit
- Less questions each month about who you need to market to and when.
- Less tasks on your “To Do” list
- Less money spent on postage (you can send standard class)
- Less past clients FORGETTING ABOUT YOU because they’re getting scheduled mailings from you throughout the year.
IMAGINE YOUR LIFE WITH SCHEDULED MAILINGS! NOW, YOU CAN….
- Schedule out a year of postcards in one visit and you don’t have to pay until each postcard goes out.
- Assign additional tasks to your assistant because her time has been freed up.
- Spend more time on priority activities like prospecting, presenting, and closing.
- KNOW what future marketing is going out WHEN – no more worries.
- Save money, since you’re scheduling in advance you can now send standard class.
- Better yet – with the money you’re saving on postage you can upgrade to a jumbo or panoramic sized postcard – and REALLY STAND OUT.
AND SCHEDULED MAILINGS ARE…
- 100% risk-free. You aren’t charged until the date the postcard goes out.
- Able to be canceled or changed (including the mailing list) right up to the night before your order goes out.
- Confirmed by email the day before your order goes out.
HERE ARE 5 WAYS THE POWER OF SCHEDULING WILL CHANGE YOUR LIFE
- Just Closed on a Property? Schedule the Next 5 Years of Client Anniversary Cards RIGHT NOW
2. Say GOODBYE to Holiday STRESS. Schedule All Your Holiday Postcards Before the Season Begins
3. Schedule Your Open House Postcards to Arrive JUST IN TIME – Prior to Your Big Weekend
4. Don’t Ever MISS a Client Birthday Again. Schedule the ENTIRE YEAR at Once
5. Niche Marketing? Schedule Out Those REPEATED Postcard Mailings to go out RIGHT ON TIME
Ready to HAVE MORE TIME IN YOUR DAY? Start Scheduling Your Mailings Now.
Because what GETS SCHEDULED – GETS DONE!
Just click the “Schedule for Later” button on the order proof page and pick your date – it’s that easy!
Need help getting started with your scheduled mailings or in targeting a specific niche of buyers or sellers? Call our support team for assistance at 866.405.3638! What real estate agents can learn from hospitality workers Ellen DeGeneres, Alexandria Ocasio-Cortez, Lady Gaga. There is something oddly similar about those three. Love them or despise them, they all have great-big personalities. And, they were all, at one time, employed in the food and beverage industry (DeGeneres and Ocasio-Cortez bartended and Lady Gaga waited tables). If you’ve ever worked in the hospitality industry, you know that there is a direct correlation between building rapport with your customers and your tip income. After all, do you tip the grumpy waitress, the bartender who ignores you or the bouncer who makes you wait until the “important” people are let into the club? Like real estate, many of the jobs in these industries have a low bar of entry. Let’s face it, waiting tables is easy to learn. Waiting for them with elegance, with class and with customer service top-of-mind is a bit harder.
Being personable leads to the bigger bucksEven the bartender who mixes a mean Manhattan won’t build a following without a bit of personality. It’s the same in real estate. An agent can have an expert-level understanding of contracts and marketing but, without the ability to build rapport, will fail to build a referral base. Without that, he or she will be forever chasing after new business. Think about the waiters and waitresses you’ve over-tipped – it was their personality, their ability to interact that compelled your generosity, right? Sure, you can be a ho-hum agent, do the minimum required and still make as much on a transaction as an agent who goes above and beyond in providing customer service. And, if you don’t want or need repeat business and referrals, go ahead and be that agent otherwise read on. The approach“When greeting a guest I always approach the table with a smile,” Jenna Paul, server and assistant general manager of The Peached Tortilla in Austin Texas tells Jane Ko at Seasoned.co. Sounds simple, doesn’t it? But the advice also applies to real estate agents. Whether you’re knocking on doors, schmoozing at community events or greeting who you hope will be your next listing client, a smile is imperative. Smiling puts a potential client at ease and builds that first step toward genuine rapport. “People like that warm and inviting welcome,” says Chance Ramsey, assistant general manager at Contigo, also in Austin. Step two to blissful rapport“Don’t worry – he’s one of us.” You know that feeling you get when you’re sure you’ve just met a like-minded individual and everything clicks? My “one of us” may be vastly different than yours. But we know, instinctually, whether or not someone is like us or not like us.
“Rapport is established by creating a common ground with your guests that enable them to put you in the “like me” category,” David Hayden explains to food and beverage employees at TipsSquared.com. He goes on to explain that being perceived as one of your potential clients’ “good guys (or gals)” … “puts them at ease” and builds trust. So, how do you become a member of their tribe? Consider mirroring. Tony Robbins suggests that mirroring is the ideal technique to help you learn something new, be it a new habit or strategy. Author, trainer and business speaker Jeff Mowatt, takes it a step further by applying the technique to building rapport in sales and uses food and beverage workers trained in the technique, as examples. “Match your customer’s style,” he begins. “Pay attention to how your customer prefers to communicate and get in step. Does your customer prefer to get right down to business, or warm up by engaging in small talk?”“If your customer talks quickly and loudly, make an effort to match that energy,” and “if the other person talks softly, then you talk more softy,” he suggests. “If they lean forward, then you lean forward … In other words, you ‘mirror’ the other person’s tone of voice and body language.” Think about DeGeneres today. Aside from the big, bold personality, she’s someone with whom people connect. The same can be said for another one-time hospitality worker, Jorge Mario Bergoglio. A one-time nightclub bouncer in Buenos Aires, he is known today as Pope Francis. “The People’s Pope,” to many, he has made it his mission to build rapport across the globe. Being personable in the hospitality industry leads to immediate gratification in the form of higher tips.
In real estate, the gratification is delayed. But, when it comes, it pays off in big bucks. Go after the Empty Nest niche market by sending the Want More Time for Play postcard from the Life Event Series.Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638! PLUS: When you have time…here are Free killer tools to help your success this year! 1. The 12 Month Done-For-You Strategic Marketing Plan – NEW 2020!
2. The Free One-Page Real Estate Business Plan – NEW 2020!
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
3. Get the ALL-NEW Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
4. Become a Listing Legend Free eBook
5. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
Want to make more money? Consider one of these real estate niches If you follow the annual “The 1000” list from RealTrends, you may wonder how those agents make it so big in real estate. In our opinion, the list tends to be a bit misleading, with team agents often listed as solo and vice versa. Then, there’s Ben Caballero, always ranking number one in the “Individuals by Transaction Volume” category. He is most likely an excellent agent. But he is not your traditional “solo” agent, as the category implies. He “oversees a team of 22 people” who helped him sell “$2.2 billion worth of homes in 2018,” according to BusinessInsider.com. For the purposes of this blog post, however, he makes all that money by specializing in a real estate niche. He sells only one type of home, which happens to be first on our list of profitable real estate niches. New Home SalesCaballero “only sells new-construction residential properties and he only works with volume builders, or companies that build several hundred homes per year — sometimes up to 3,000,” according to BusinessInsider.com’s Katie Warren. He and his team sell, on average, 92 homes per week. The niche is competitive and requires a bit of education before pursuing it. There is additional paperwork and, often different contracts than you’re accustomed to. Financing may be tricky, and if the buyers don’t have an agent, your job description grows exponentially to include assisting the buyers through not only the purchase process but helping them choose a lot, floor plan, options and more. Some builders require the agent to come up with a marketing plan, track and follow up with leads and develop relationships with title reps, lenders and others. Some new home sales agents are employees, with employer-offered health insurance benefits, retirement plans, paid time off and bonuses. Obviously, Caballero is proof positive of the amount of money it’s possible to make in this real estate niche.
If you’re curious about who is hiring new home sales agents and the job requirements, check out some online job boards, such as at Indeed.com and Monster.com. Luxury HomesWhen discussing lucrative real estate niches, luxury home sales is sort of a no-brainer. High-end homes are more expensive so commission checks are bigger. If you can develop a decent volume, you’ll be all set. Knowing you want to specialize in luxury property and knowing how to go about it, however, are two different things. First, you’ll need to truly understand your target audience. What are their needs? How do they differ from buyers and sellers of lower-priced homes? Then, you’ll want to know how to reach the affluent. Marketing to them isn’t the same as marketing to other real estate consumers. Finally, consider micro-concentrating within the luxury home niche. Choose to work with certain luxury clients, such as those who share common interests (belong to the same country club, work in a certain industry).
If you plan on specializing in listing luxury property, check out this video from Michael LaFido. Focus on a GenerationThere are currently four generations of Americans who are most actively involved in buying and selling real estate. Our youngest cohort is Gen Z, born between 1996 and today. This means that the oldest turned 23 this year. Believe it or not, these “youngsters” are buying homes. And, as the generation ages, more will be jumping into the real estate market. Next in time are the millennials, born between 1977 and 1995 (they are between the ages of 24 and 42 in 2019). They number 83 million, more than the baby boomer cohort. According to NAR, millennials are currently the largest group of homebuyers in the U.S. at 37 percent. That’s five percent more than baby boomers. Forget the moaning and groaning over how “broke” they are. Yes, many have student loan debt. Many others, however, are finding ways to pay down this debt and acquire a decent credit rating. Millennials, on average, boast an average FICO® Score of 665, squarely in the “fair” range according to Fair Isaac. The older of the group have the best scores and purchase more expensive homes. Next comes Generation X, born between 1965 and 1976. They’re often referred to as the “forgotten generation,” ignored by the media and marketers. These folks, in our opinion, are those the savvy agent will pursue. Why? They are in their peak earning years, they (by and large) need larger homes and they typically have a home to sell. Plus, they have experience with real estate so they don’t require as much education and hand-holding as the younger generations. Finally, we take a look at baby boomers. Born between 1946 and 1964, this group is now between the ages of 55 and 73. Since the most common age to retire is 62, many of the members of this cohort are still working and make up the nation’s highest wage earners. Since NAR studies show that the average real estate agent is a woman in her 50s, this may just be the ideal real estate specialty. Marketing is so much easier when you have something in common with your target audience. Get more information on how to market to Gen Z and millennials at the Center for Generational Kinetics’ website. Target boomers more effectively by reading up on them at KEAP.com (be aware, though, that the author got generational birthdates wrong) and SmallBizTrends.com. There are also a number of baby boomer-specific blogs that are worth a look:
Send the Too Much House postcard from the Life Event Series to a targeted list of Baby Boomers.Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638! PLUS: When you have time…here are Free killer tools to help your success this year! 1. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here
3. The 12 Month Done-For-You Strategic Marketing Plan The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
 4. The Free One-Page Real Estate Business Plan Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here How to help divorcing couples sell their homes The Ins & Outs of the Divorce NicheLeaving her husband was the most gut-wrenching decision Louise would make in her adult life. Or, so she thought. What to do with the family’s home as they separated soon rivaled the decision to leave. Images of the kids being ripped from their friends in the neighborhood, sleeping in strange bedrooms and trying to settle into a new school made her question whether divorce was the right answer. Then, there was the house. The one she and her husband shopped for, fought for, fixed up to meet their needs, loved, maintained and in which they built memories. Man, giving that up is a hard concept to deal with. With the help of her attorney and a dedicated, empathic real estate agent, Louise overcame the turmoil and was able to move on with her life. Yes, divorce rates seem to be on the decline in the U.S. yet 40 to 50 percent of American marriages still end in divorce. Furthermore, divorcing couples sell homes and, often, purchase another. Although it sounds a bit mercenary, the divorce niche in real estate can be quite lucrative. Someone needs to help couples going through this challenge.At the risk of sounding like we’re objectifying living, breathing human beings (humans who are in emotional pain), you won’t find a more motivated home seller than someone going through a divorce. Whether it’s because of a court order or simple logistics, most (but not all) divorcing couples choose to include the home when liquidating their assets. You don’t necessarily need to have personal marital break-up experience to effectively pursue divorce leads, but agents who do are one-step ahead of you. What you need to know to work with divorcing couplesWorking with divorced or divorcing couples isn’t easy. It isn’t for those who lack empathy, tact, diplomacy or patience. It’s for the counselors among the agent ranks, the educators, those who truly want to help and aren’t in it for the quick commission. Agent Scott Weeda, for instance, tells NPR’s Sara Lerner about just one of the strategies he’s found effective when working with divorcing couples: “I never try to force them to communicate together, which means a lot of separate and duplicate communication, so that neither ever has the impression that I’m trying to force the agenda of one on the other,” he says. This may mean coordinating separate meetings for everything from signing the listing agreement to acknowledging contingency releases, presenting offers and closing. But that is one strategy in a process full of them. How to generate divorce listing leadsYou have several options when it comes to finding divorce leads. One of the easiest is, of course, to buy a list. Companies such as ReboGateway (started and run by former agents and brokers) offer lists that they obtain from mining court records. We offer postcards that speak specifically to divorcing couples selling their home in our Life Event Postcard Series. These postcards integrate with ReboGateway. To learn more about how to export a divorced homeowners mailing list from Rebogateway into your ProspectsPLUS! account click here (from a desktop computer). Or, consider mailing to quit claim deed filers. A real estate investor who specializes in divorce listings claims, in a thread at bigger pockets.com, that about 20 percent of responses to his quitclaim deed ads come from divorcing couples. “Most of the time I am contacted from the person who decided to keep the house and now they understand they can no longer afford it,” he explains. He also advertises in a local grade school’s parent newsletter. The ad directs the reader to a landing page he designed specifically for couples going through a divorce. If you think that sending a divorce focused postcard is too direct send a postcard from our Get More Listings Series instead. This series is targeted at driving more listings. As long as you get your name in front of these couples you’re one step ahead of everyone else. Get referralsIf you decide to make divorce real estate your sole niche, consider a program that teaches you how to work with the family law community to earn their referrals. Laurel Starks, divorce agent and author of “The House Matters in Divorce” offers classes in how to get divorce leads and how to work with divorcing couples. She is the founder of the Divorce Real Estate Institute and teaches agents about the “two paths to successfully serving divorcing clients.” Since the 2019 real estate market remains up in the air right now, choosing the divorce niche may just mean the success of your business this year. Send our Divorce: Curve Ball postcard from our Life Event Series to your list of divorced homeowners.Remember to export your Rebogateway list of divorced homeowner into your ProspectsPLUS! account, click here to learn more (From a desktop computer).Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638! PLUS: When you have time…here are 4 free ways we can help you have an INVINCIBLE 2019! 1. Become a Listing Legend Free eBook Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
2. The Free One-Page Real Estate Business Plan Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here
3. The 12 Month Done-For-You Strategic Marketing Plan The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here
4. The Free Online ROI Calculator Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here Also…check out these game-changing tools!Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone MLSmailings.com – Automated Just Listed, Just Sold Postcards Market Dominator System – Become a neighborhood brand & achieve 20% market share Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)! Our business flourishes from recommendations just like yours and we truly appreciate your review of our products and services – Review us here Attract Better Clients Engage the right audienceOk, I’ll say it: some real estate clients are better than others. The qualities that go into the making of the ideal client are subjective, but the fact remains that your favorite clients, financially and otherwise, are head and shoulders above the rest. So, how can you attract more like them and fewer of the others? It starts with your branding. Since it’s the chief attractor of leads, improving your branding will help you attract more of the leads you are seeking. You are your brandingScary, right? Unless you are the agent that has spent a great deal of time working on your brand, what you are putting out there may appear unfocused and too general. Let’s break it down and see where you might need a new strategy. First, who is your target client? And, no, “anyone with a pulse” isn’t the correct answer. In fact, pursuing all real estate consumers is one of the most common mistakes real estate agents make. When you try to be the “every agent” to everyone, you lack focus and your brand gets watered down. Instead of standing out, you blend in. Take some time to think back on your past clients, picking out those you truly enjoyed working with and who were most profitable. See what each of them have in common and then write out their client profile, combining the commonalities among those on your list. Focus inAre you suffering a brand identity crisis? It happens frequently when agents don’t take the time to focus on a target client pool. For instance, suppose the primary real estate consumers in your area are Gen Xers with a family and a home to sell before they buy another. However, your blog posts and social media shares are about condos and your happy hour cocktail client events don’t speak to the primary client pool at all. Once you have narrowed down your ideal client, it’s time to customize your brand (and content is a main component) to appeal to and speak to that client. When you strategically focus your brand’s “voice,” you’re more likely to attract the clients you prefer. Keep it simpleHopefully, your brand communicates to potential clients in a way that engages them. Unless you’re a strictly luxury home agent, this means keeping your web content and blog posts simple – writing in plain English and at a 9th-grade level. Sounds weird until you understand that the average American adult reads at a 9th-grade level, although studies show that we prefer to read at a 7th-grade level, according to the National Assessment of Adult Literacy. Other studies show that nearly 80 percent of us don’t really read the words but scan the content. Therefore, the average reader isn’t looking for flowery prose, real estate jargon they can’t decipher, clichés or self-promotion. And, whatever you do, avoid trying to sound like every other agent in town. “Would you go to a dinner party and repeat what the person to the right of you is saying? Would that be interesting to anybody? Why are so many businesses saying the same things at the biggest party on the planet — the marketplace?” Jason Fried, co-founder of Basecamp asks in an article at Inc.com. Keep your content simple in vocabulary, friendly and engaging while you supply your ideal client with the real estate information he or she craves. How’s the current market? What step should I take next? Your brand’s voice, evident in your content is important, but it’s speaking to an empty room if you don’t promote it. Use social media channels and direct mail marketing to push out your branded content and bring more eyes back to your website and more calls to your phone. Brand voice is just one part of a brand, but, for real estate agents, it may just be the most important aspect.
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