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Friday, December 20, 2024

just listed just sold

    Check out our first-place $250 Gift Card winner & a second-place $100 Gift Card winners below!

    1. Congratulations Donna Caccioppo on winning our first place $250 Gift Card!

    Donna shared the following feedback with ProspectsPLUS!.

    “I love the online design tools which allow me to create the exact postcard that I want!”

    Donna’s latest marketing pieces he’s sent out include – The Just Sold and Just Listed postcards and Direct Response Reports.

    The Direct Response Report is available under the Report section, the Just Sold and Just Listed postcards are available under the postcard section

    2.Congratulations Deborah Krawiec on winning our 2nd Prize $100 ProspectsPLUS! Gift Card!

    Deborah shared the following feedback with ProspectsPLUS!

    “I have been using ProspectsPLUS! for years for all my real estate business needs! Fast shipping!”

    Deborah’s latest marketing pieces include -The Just Listed and Content postcards. 

    The Just Listed and Content Cards are available under the postcard section

    Take the lead from Donna and Deborah send at least 100 marketing pieces to an area where you want more buyers and sellers!

    You might also like:

    Which Social Media Platforms to Focus on and Which to Avoid for the Best ROI

    The Time is Now to Supercharge Your Database

    Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    Who started the thing where new agents should go after buyers? Sure, right now there are lots of buyers in the market, but it isn’t always like this.

    And, there is a truism in real estate: If you list, you last.

    So, let’s get you some listings before you stereotype yourself as a strictly buyers’ agent.

    Do it right

    While shooting a bunch of arrows into the air may result in you eventually hitting something, a planned, disciplined approach to lead generation works far better.

    This means choosing which methods you will use, planning your marketing approach carefully and scheduling a time to perform the necessary follow-up.

    Most important of all is that, should you seek advice from your colleagues, ignore the unsuccessful among them and definitely pay close attention to anything offered by the most successful agents.

    Target neighborhoods

    You’ll often hear this approach to real estate lead generation referred to as “geographic farming,” and for good reason.

    To be successful requires certain farming techniques, such as choosing a fertile plot of land, planting marketing “seeds,” and having patience while these seeds germinate.

    Then, you need to nurture them along.

    To find that fertile plot of land, research. While there’s no consensus among the experts, many suggest that you start with an area of about 500 homes. Ultimately, it comes down to your budget – how much money you have for marketing – that will determine the size of your initial farm.

    To narrow down the choice of area, agents use different techniques. Some choose an area based on its current sales activity.

    “Look for movement,” suggests Martin Bouma with The Bouma Group in Ann Arbor, MI in an interview with Gary Keller.

    Others choose by home price point. For instance, if you know how much you want to make in gross commission income, it’s easier to hit your target if you’re consistently listing homes in a particular price range.

    Bouma suggests that you research each area of interest to determine how many commission dollars were earned last year (by all agents) and then determine if any particular agent dominated in listings. If the dollars are high and competition is low, go for it.

    Ok, so you’ve chosen your ideal geographic farm – now what?

    It’s time to start communicating with these people. Again, how you’ll do this depends on how much money you have to spend on marketing.

    If you aren’t crunched for money, consider using “things that people will hang on to,” Bouma suggests. He mails 4-page market reports in a color-magazine-like format.

    Successful lead-generating marketing ideas include postcards, flyers and door hangers with the following information:

    • Introduce yourself as the area expert
    • Announce just listed or sold homes in the farm area
    • Advertise an open house that you’ll be holding (hopefully, someone in your office has a listing in the area and they’ll allow you to hold it open)
    • The advantages of buying over renting (for the tenants in the area)
    • An invitation to contact you to learn what’s happening with home values in the area (ideal for absentee owners)
    • Offer a CMA

    How often?

    “If I was brand-new I think I’d do it every month,” suggests Bouma.

    More important than how often, however, is that you reach out consistently. Gary Keller calls consistency “the magic pill” and Bouma agrees: “I just keep reaching out in a bunch of ways, consistently.”

     “The medium is the message”

    In the 1960s, Canadian professor Marshall McLuhan studied the media as a way of understanding society. He coined the phrase “the medium is the message” to describe how the medium is as, if not more important than the message, because of its enormous influence on how the message is perceived.

    What medium (or mediums) will you choose for your message?

    While digital messaging can be inexpensive, it’s also hit and miss in its effectiveness. This doesn’t mean you shouldn’t do it. Consistent blogging and social media use coupled with direct mail, however, is the bullseye you should aim for.

    Postcards, capture the recipient’s attention instantly making them less likely to be thrown away than something sent in an envelope.

    If you’re a door-knocker, consider printing up your message on door hangers. You can blanket an entire neighborhood (up to 400 homes) for less than $200.

    “Having the right attitude is probably more important than any other factor,” when trying to become a top listing agent, according to Phoenix mega-agent Russell Shaw.

    “A complete willingness to do whatever is necessary and to have the viewpoint that you are going to persist until you have arrived.”

    Get started now, send out at least 100 Free Home Market Analysis postcards from the Free Offer Series to an area where you want more listings.

    Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are 4 free ways we can help you STILL CRUSH IT in 2018!

    1. Become a Listing Legend Free eBook.

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

    2. The Free 2019 Real Estate Business Plan.

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

    3. The 12 Month Done-For-You Strategic Marketing Plan.

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

    4. The Free Online ROI Calculator. 

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

    Also…check out these cool tools 

     Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

    MLSmailings.com – Automated Just Listed, Just Sold Postcards

    Market Dominator System – Become a neighborhood brand

    Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

    Real Estate Door Hangers That Work

    Door Hangers are the perfect tool for branding yourself as the neighborhood expert. They catch attention, provide the perfect reason for canvassing, and are an easy and effective leave behind.

    Here are seven ways to SCORE BIG using Door Hangers.

    1.  Content is key

    The right door hanger for the right situation is key. Who are you trying to attract? Our Listing Inventory Series of Door Hangers are designed specifically to help agents find more sellers.

    We also offer FSBO’s Door Hangers and Expireds Door Hangers, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.

    In addition, you can use door hangers to brand yourself, spotlight a new listing, or advertise an open house.  The possibilities are endless.

     

    2.  Include a call to action

    Often agents will put time and energy into getting their message right, then forget to tell their prospects what they want them to do next.  Always make sure there is a call to action that’s simple and direct on your marketing pieces. For a memorable call to action select our Free Competitive Market Analysis Door Hanger.

    3.  Know your neighborhood

    Know how many homes are in the neighborhood you are canvassing. Then, based on the number of homes, come up with a strategic plan for conquering the whole area over time. An easy way to confirm how many homes are in a neighborhood is to use a tool available on our EDDM page (HERE). Once there click the “Get Started” link. On the next screen, there is a link to “choose your carrier route” this tool will allow you to find out how many homes are in a given area so you’re sure to order enough door hangers.

    4.  Keep them readily available 

    Keep a variety of door hangers available to address different niche markets so you are prepared for any opportunity that might cross your path. Many agents stock their trunks with various materials including, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers.  As the saying goes, “To be prepared is half the victory”.

    5.  Timing is everything

    If you want to just get the hangers on the door without actually talking to many people, mornings (after people leave for work) are good.  If shaking hands and making connections with potential sellers and buyers is what you are after, then early evening after people have made their way home, is a smart choice.

    6.  Blitz an Area

    Take your team along and create a plan of attack that includes breaking up the canvassing in sections. Then blitz the neighborhood from all sides and begin the process of branding the area and officially introducing everyone to the new area experts.

    7.  The layered approach

    Prior to delivering door hangers to a specific neighborhood or in conjunction with this effort, make a few phone calls, send some agent introduction postcards or a community newsletter.  That way when you are meeting face-to-face, your prospects will be more likely to recognize you as the ‘neighborhood expert.’  If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. You can find them here.

    Get prepared for your next FSBO sighting by ordering 100 FSBO Door Hangers today to have available to leave on the door of the next home you see with a FSBO sign.

    Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

    PLUS: Get Instant Access below to 3 FREE tools that will help you CONQUER Your Market this year!

    1. An Easy & Effective Agent Business Plan – Treating your business like a business it is crucial to your success. Our one-page simple, yet powerful agent business plan is the answer! – Click Here

    2. Marketing Dollars Success Tool – Enter your numbers into our Free online calculator to find out how to get the best ROI from your marketing dollar, instantly! – Click Here

    3. Get a 12 Month Expert Marketing Plan – Get a free 12-month plan for What marketing to do when. Four key target markets included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

    Also…check out these cool tools created to make YOUR life easier 🙂

    Turn One Listing Into Many – All From Your Mobile Phone, Click Here

    Automatically Send Your Just Listed/Just Sold Postcards – Work Smarter Not Harder, Click Here

    Become a Neighborhood Brand – With the Market Dominator System, Click Here

     

    Take it to the next level

    7 tips to take your real estate business to the next level

    If indications are right, 2018 should be quite the interesting year in real estate.

    If you’ve decided it’s the year you’ll take a giant leap forward in your real estate business, well, I’ve got your back, read on for tips on how to do just that.

    Treat your business as a business

    It is not only a business, but it is one in which you are the CEO. So, act like a CEO.

    Do you have a business plan? If not check out our Free Online Realtor Business Plan.

    “If I asked you to drive from Omaha, Nebraska to San Diego, California what would be the first thing you would do? Probably mapquest and plan out the directions!” suggests Bubba Mills of Corcoran Consulting and Coaching.

    “If I ask you how to do 50 transactions in one year, then shouldn’t you do the same thing?” he continues.

    Those “directions” can be found in a business plan – the roadmap for your real estate business.

    And, if you do have a plan, does it still require the use of outdated strategies? Update your Real Estate Marketing Plan to meet the needs of today’s real estate practice and today’s real estate consumer.

    Next, build a budget, itemizing how much you’ll spend on your car, your dues, desk fees, E&O insurance, your listings and all the other things you spend money on in your business.

    A budget is the only way to ensure you’ll meet your income goals by the end of the year.

    Let the past guide you

    Decide to focus on what has brought you success in the past and do more of it.

    Perhaps choose the one tactic that worked best for you as a new agent and concentrate on that for a time.

    Was it cold calling?

    Sending postcards or newsletters? Door knocking? Whatever it was, resurrect those skills that worked in the past and put them to work helping you jump to the next level.

    Start one new thing this year

    Try your hand at something you haven’t done before such as automating your Just Listed/Just Sold Postcard mailing.

    Free up time from manually handling your Just Listed Just Sold Postcard mailing and automate it instead.

    It’s easy to do, affordable and takes the ongoing stress of getting those cards out in a timely manner off of your shoulders.

    This leaves you more time to focus on other areas of marketing that need your attention.

    How about trying your hand at sending a newsletter?

    Las Vegas agent Debbie Drummond tells the story of how a newsletter helped her snag a client for a luxury high-rise condo after an agent who lived in the building failed miserably.

    The couple ended up calling Debbie after they received her newsletter. “The newsletter has proven to be a money maker,” she tells Tyler Zey at easyagentpro.

    Hire help

    The quickest way to move your real estate business to the next level is to stop doing things that don’t make you money.

    Hire an assistant to do them for you.

    “If I had to touch every single piece in my system myself, I would never be able to produce multiple amounts of volume,” one of Las Vegas’ top producers tells the Las Vegas Review-Journal.

    “You have to be efficient, and you have to leverage the system (by hiring).”

    Think you can’t afford an assistant? Try going the virtual route first. If you choose a virtual assistant who specializes in real estate you’ll do away with the time and effort involved in training him or her.

    Two to consider are Kim Hughes & Company and Real Support. Both companies specialize in supporting real estate agents.

    Pay tribute

    To truly move your business to the next level, you need to admit that it’s time to stop ignoring your past clients.

    To drive this point home, did you know the cost to acquire a new client is five times higher than pursuing someone you’ve already worked with.

    Ready for another powerful statistic? Nearly 40 percent of home sellers found their agent through a referral (according to the NAR).

    If your website isn’t effective, fix it

    Who in your market ranks organically for your preferred keywords?

    If it isn’t you, maybe you have some website issues. Check out the sites of those who do and vow to beat them at the Google game.

    What are they doing that you aren’t? Typically, it’s the agents who post content consistently that get the best organic rankings, but go through the sites, page-by-page and learn from them.

    Take time off

    Taking time off actually increases our productivity by 80 percent, according to researchers at Alertness Solutions.

    They are a company founded by former NASA scientists that provide fatigue management consulting services.

    Research from Harvard University, however, cautions that unless your vacation is planned (at least one month ahead) and you travel far from your work, you won’t get a good ROI on that time away.

    Unplug – completely – while you’re away and your focus will be stronger when you return to work, according to researchers at Boston College Center for Work and Family.

    Rest and recharge your way to the next level in your real estate business.

    Choose a Newsletter or the Market Dominator to send to 200 homes in your Geographic Farm in the month of January! Make sure they know YOU are their neighborhood expert.

    The ProspectsPLUS! Team are your biggest fans! We are here to help you succeed in 2018. Please reach out to us if there is any way we can help you at  866.405.3638.

    © 2024 ProspectsPLUS! | Real Estate Marketing Blog