By ensuring homeowners are thinking of you so they call you when they’re ready to list.
Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.
And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,
Schedule another recurring postcard campaign!
Ready to launch your next postcard campaign and keep those listings flowing?CLICKHERE.
What if You Haven’t Launched a Recurring Postcard Campaign Before?
The Get More Listings Postcard Campaign is shown above. See more, HERE.
There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!
And, you can launch your campaign in just minutes.
Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:
You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.
So Choose a campaign From one of our 10 categories listed below:
SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.
And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).
To get started now and keeping those listings flowing, CLICK HERE.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
When real estate consumers visit your website they are typically searching for three things:
Listings
Knowledge of the selling/buying process
Information about what it’s like to work with you
The latter includes answers to certain burning questions common among these visitors, such as will you sell their house for what it’s worth and in the time frame they desire? Will you make the process smooth and easy for them?
Oh, you may be thinking, “so all I have to do is fill my website with my sales stats, my tenure in the business, and brag about community expertise.”
Nope. It’s not that easy
We live in a world where consumers are overly bombarded with sales pitches and have learned to not only tune them out but to distrust them.
Tell them until the cows come home that you’re the “neighborhood expert” or the king or queen of local real estate and they may or, more likely may not, believe you.
Steer them to a website full of helpful information that shows your expertise and provides a sprinkling of strategically placed client testimonials that prove your real estate chops, and now we’re talking.
How to choose testimonials that will attract buyers
It’s easy to get carried away when posting testimonials to your website. Many agents post all of their positive reviews, which results in a TLDR (too long, didn’t read) situation. The visitor becomes overwhelmed and, if they read any of them, it will most likely be the first three or four listed.
Many visitors won’t read any of them.
Real Estate Times Series is shown above. To see more, Click Here.
If you’re wondering which of your testimonials have the most power with consumers, take a look at these takeaways from NAR’s Homebuyers and Sellers Generational Trends study:
“… an agent who is honest and trustworthy” is the most important criterion used when homebuyers choose their agent.
When working with a buyers’ agent, helping them understand the buying process “… was most beneficial to buyers 30 years and younger at 84 percent and for buyers 31 to 40 years at 71 percent.”
When asked about the most important benefits their agent provided, 61% said that their agents “Pointed out unnoticed features/faults with the property.” Slightly less than half appreciated their agent’s ability to negotiate “… better sales contract terms.”
Now, go through your buyer testimonials and select only those that mention the aforementioned. For instance: “Jack helped us understand the entire process, from start to finish.”
Testimonials to attract sellers
Now you’ll want to do the same with your testimonials from sellers.
When choosing an agent, homeowners look at the agent’s reputation, evidence of honesty and integrity, and the agent’s knowledge of the seller’s neighborhood.
Once they choose a listing agent, they expect the following:
the agent to get the home sold within the client’s timeframe
their agent to suggest an appropriate and competitive listing price
the agent to aggressively market the home to buyers
Finally, go through all of your testimonials to find the very best, either buyer or seller. This is the one you’ll want to place, prominently, above-the-fold on the home page of your website.
The rest can be sprinkled on your other pages.
Sure, there’s a time and place for self-promotion, but when every page of your website is devoted to describing your accomplishments you become the Selfie King or Queen of real estate.
Skip the self-hype and let your past clients speak for you.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
The odds of winning a Powerball lottery jackpot are 1 in 292.2 million.
The very best professional baseball player hits the ball once for every four attempts. This means that the crème of the crop succeeds only one time out of four.
Life is full of numbers games, but is the practice of real estate one of them? Old school agents were told by their brokers that, yes, real estate is nothing but a numbers game. Younger agents, however, are challenging that idea.
The Old Days
Back in the day, new agents fresh out of real estate school, if they were lucky enough to hang their licenses with a broker that offered training, were typically told to determine something along the lines of the following:
How many cold calls does it take to get a contact?
How many contacts does it take to get an appointment?
How many appointments does it take to get paid?
While this is great information to have, it was challenging for new agents, with no history of lead generation, to determine any of that. What the brokers were getting at, though, is that real estate is a numbers game. Figure out the numbers and you win the game.
The Looking For Listings Series is shown above. To see more, Click Here.
Some of those numbers could be pretty hairy, especially for inexperienced agents with no sales skills. How disappointing it was to learn that it might take upwards of 100 cold calls (or “smiling and dialing” as it was known) or door knocks just to get one lead.
Then, it may take another big number of “touches,” over a significant time period, to convert that lead to a sale.
Jun Choo, Senior Vice President, Buyer and Seller Products at Zillow Group, is a firm believer in real estate’s numbers game label.
I spoke with him a few years back and he claimed that once an agent determines how much money she wants to make, she then needs to figure out the numbers required to obtain it.
“The average agent makes $35,000 a year” he begins. “. . .to get that, your average commission will need to be about $6,000, one closing a month, with 12 transactions a year,” Choo continued (I believe he is assuming a 50/50 broker split.)
“Then the question becomes: to reach that goal, how many prospects do you need in your database?”
So, even though Choo is not from the old school, he still finds that keeping track of your numbers pays off.
How many leads you need also depends on how well you convert them, he said.
“On average, four percent will convert,” he explains. “Online leads will be less while referrals will be more,” Choo continued.
He went on to figure that the agent in his scenario will require 300 leads over the course of a year, or 25 a month.
That is “the reason this is a numbers game,” Choo claimed. “You can challenge the assumptions, but this is just math.”
Today
Times have changed, according to Darrin Persinger of Productivity Junkies. He claims that “Real estate is not a numbers game. It’s a relationship business.” Well, that sounds nice, but what does it mean?
“It’s not about how many calls you made today it’s about, did you connect with anyone?” asked Persinger. He likens the old school numbers game concept to “A woodpecker that pecks one time on a thousand trees.”
He then goes on to further poo-poo the “numbers game,” and provides the readers with an alternative involving their sphere of influence, but a numbers game nonetheless.
Sigh.
Basically, what has changed is the daunting number of cold contacts that agents of yore had to make to get a deal. With technology, that number is whittled down to where agents are now making warm contact with lots of prospects at once – think social media here.
It appears that lead generation truly is a numbers game. As we’ve seen by those that insist it’s not, it always comes back to numbers. Ignore them if you like, but they aren’t going away.
Start now getting the numbers game working in your favor.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Ah, spring. Unfortunately, this one looks a lot like last spring, with tons of buyer demand and a small supply of homes for them to buy.
Homeowners who do decide to sell are the big winners while buyers and real estate agents are hungry for more homes to hit the market.
Getting listing leads quickly in this market may seem impossible, but it’s not. No, it isn’t easy, but it is possible.
1. Go after starter homes
Starter homes are not only in high demand right now, but, as you know, they’re in very short supply.
Sure, a homeowner’s reluctance to sell has a lot to do with the shortage, and many of them are afraid they can’t afford their next home. Would they feel the same if they had an idea of how much equity they’re sitting on?
Farming, via direct mail, is the best way to reach out to and educate these homeowners. Start by narrowing the audience to those who’ve owned their homes for more than 10 years.
Then, create a very simple direct mail piece that highlights the equity these owners have accumulated. The ProspectsPLUS! Call To Action Series has a postcard that offers a “Free Home Equity Analysis”, an ideal marketing piece for this situation.
For instance, Maurie Backman at fool.com (quoting stats from Black Knight) says that “At the end of 2021, home equity grew to $9.9 trillion on a national level. That’s a 35% increase from the previous year. It also leaves the average homeowner with $185,000 of tappable equity.”
If you can localize those stats, all the better. But, overall, don’t you agree that $185,000 sounds good right about now to a lot of homeowners?
2. Do more socializing
With the weather outside no longer frightful, and millions of Americans have had, or will receive, the anti-COVID jab, it may be time to consider a client appreciation event.
This one, however, will have a twist: it will be a potential client appreciation event.
The goal here is to extend your brand recognition to those potential sellers in your farming area. Hold the event outdoors, preferably in a park near their homes.
The Get More Listings II Series is shown above. To send a one-time mailing, Click Here. To send a recurring campaign, Click Here.
Agents we’ve spoken with offer up the following ideas:
A barbecue
Movie night
Ice cream social
Block party
Outdoor concert
A day at a sporting event (this is best for your two or three most promising leads)
Seller seminar
The invitation sent to your farm should be, again, simple yet attractive. If the event is family-friendly, let them know.
3. Take a dip into your CRM
When was the last time you went fishing in your CRM? It’s a rich source of possibly quick business that too many agents ignore.
Since warm calls are always easier than cold calls, start with past clients and call each of them. Explain the lack of inventory and ask if they know anyone who is thinking of selling.
Then, dive deeper into old leads, especially those for whom you supplied a listing presentation and they ended up not selling. All seller leads in your database, regardless of age, should get a phone call.
Finally, call everyone in your SOI to see if they know anyone who is thinking of selling.
End this project by ensuring that everyone you’ve spoken with is put on a scheduled campaign.
Yes, these are old-school techniques, but they are also tried and true. If you need listings relatively quickly, try one. What have you got to lose?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
If you’re interested in casting a wider net with your listing generating methods, you may want to consider hanging out at nextdoor.com, if you aren’t already.
What is Nextdoor?
Nextdoor.com is a neighborhood forum with homeowners comprising 75% of the members. Furthermore, at least 25% of the conversations on Nextdoor involve real estate topics.
One must be a resident of a specific neighborhood or own a second home there, to join.
From there, the platform works like most other social networking sites, with a few important distinctions.
How can agents generate real estate listings on Nextdoor?
Ok, you won’t become a listing-generating superstar overnight on this platform. The emphasis here is on building relationships and trust is key.
There are rules about how businesses can and can’t advertise and the most important one to remember is that promoting your business is prohibited in the news feed. UNLESS it is in response to a post asking for an agent recommendation.
Lucky you, however, because recommendation requests make up the bulk of Nextdoor posts in the news feed.
The NEW Get More Referrals Series is shown above. See more, HERE.
Four ways to generate listing leads on Nextdoor include:
Join groups. Don’t just stick to the obvious real estate-related groups, join some that match your interests. Post and respond often so that neighbors can get to know you.
Create your own group. In my neighborhood a local handyman started a group he calls “Ask your Handyman for Home Repair Tips.”
What not to do
Whenever someone posts about possibly buying or selling a home, agents naturally jump into the thread. It’s embarrassing, really, because they all pretty much have the same spiel.
One agent in my neighborhood, however, chimed in with her response to a post from a tenant in the area. The tenant wanted to know if she could negotiate with her property management firm for a lower rent increase.
The agent responded that, by law, the landlord cannot increase the rent over a certain percentage.
“. . . if you would like to talk to me about making a plan for buying a house that’s why I am an expert in then you don’t have to deal with these landlords anymore.”
There are several things glaringly wrong here. First, our city doesn’t have rent control. If this agent is such an “expert,” as she claims, why doesn’t she know this?
Then, there is the fact that her entire response is one huge, ugly sentence and there is a sad grammar problem toward the end.
Get More Listings II Series is shown above. See more HERE.
Before you respond to a post, read the responses from other agents. Make yours as different from theirs and as engaging as possible. Then, ensure that your advice is accurate. Finally, proof your post before publishing.
Nextdoor may not be for everyone, but if you currently farm your own neighborhood it just might be the place for you.
PLUS: When you have time…below are some free tools to help support your success.
1.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
Chris’s recent Get More Listings Series postcard is shown above. To see more Get More Listings postcard designs, CLICK HERE.
Congratulations Chris St. Peter on winning this week’s contest!
Chris had the following words to say about his success sending marketing out from ProspectsPLUS!,
“I decided that 2022 was going to be the year I get my marketing automated. I’m tired of spending countless hours designing & printing postcards, then typing addresses onto labels, printing labels, affixing postage, and delivering postcards to the post office. “I like to stay regular (monthly) with my mailings, so it quickly became way more work than I wanted to do.
I spent one day on the ProspectPLUS! website and I now have my entire year of mailers scheduled. In addition to that, I received a nice phone call from the CEO and a gift card for $25 off my order. The website is easy to use, and the tech support is quick to respond when I had questions. I will definitely recommend ProspectPLUS! to my colleagues”. – Chris St. Peters
Chris, you are a marketing master and a smart business owner as well! I can only imagine how much time you freed up this year for other important tasks, like listing presentations and closings 😉. Thank you for your wonderful feedback!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.
Agents are always looking for ways to stand out from the crowd in their local marketplace.
Yet one look at any market’s real estate websites disproves this claim because most agent websites look pretty much the same.
Value propositions are the way many agents try to set themselves apart. However, there are more subtle ways to show the public that you’re different and make a lasting impression.
The Get More Listings Campaign is shown above. Learn more, HERE
To send a one-time postcard mailing from the Get More Listings Series click HERE
Use your words
Have you considered dropping the word “testimonials” from your website? There are so many other, more exciting ways to grab your visitor’s attention.
How about “success stories?” I’d be much more likely to click on a success story link than one labeled “testimonial.”
Consider changing your “about” or “About the Team” to “Meet Joe Smith” or “Meet the Team.” Or, consider “Get to know Joe Smith.”
You might also consider titling your first open house as a “Launch Event.”
Finally, let’s ditch the word “Blog.” From now on, use “Learn” in the navbar. After all, that’s what they’re trying to do by visiting your website, right?
Want an alternative? How about “Discover?”
Use your client’s words
Many agents treat testimonials, or “success stories” as we mentioned earlier, like throwaways. It’s amazing because they are the single most important marketing tool you have yet they’re tucked away on a dedicated page on your website.
Not used in marketing materials. Not used above the fold on the front page of your website.
Be generous with those tidbits of valuable, free marketing. Ensure your best one shows up, above the fold, on your home page, so it’s among the first things your visitors see.
Then sprinkle others throughout the pages of your website. Keep what’s left for the dedicated page.
Sure, these are subtle changes, but when real estate consumers are visiting multiple agents’ websites, they’ll make a positive and lasting impression.
The Real Estate Times Campaign is shown above. Learn more HERE
To send a one-time postcard mailing from the Real Estate Times Series click HERE
PLUS: When you have time…below are some free tools to help support your success.
1.The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
It takes more than a statement on your website or business card to truly be considered a neighborhood expert.
There are many agents using this title as a marketing tool, while not doing the necessary work to make the title a reality.
Let’s consider some ways to prove to potential clients that you are what you say you are.
1. Prove it in your marketing materials
True neighborhood experts, by and large, market to farm areas.
Whether that is a condo community, a specific zip code, or by subdivision, focusing on a smaller pool of homeowners is a brilliant way to become known as the expert in a community.
The best way to reach these homeowners or tenants or whomever you are targeting is via direct mail. It’s quick, it’s inexpensive and it works.
Shown above, FARM, Get More Listings postcard campaign. Learn more, HERE
Be sure to include on the back of the postcards an offer for a free “local market stats” report, that details home listings and sales in that area.
It shows them that you know your stuff and are on top of what’s happening in their area.
And, when homeowners reach out for this report, ensure that your explanation is in plain English. Unless you explain the meaning, avoid insider jargon, such as:
“absorption rate”
“months’ supply of real estate inventory” (what does months’ supply and “inventory” mean?),
“the median price range” (explain median vs. average)
“time on market” or “days on market” (why is this important to the average homeowner thinking of selling?)
We found lots of other examples online of what to AVOID in your Market Stats or CMA reports, such as:
“During this quarter, sales dollar volume increased year over year by 3% to $599,080,374. New listings rose 22% to 2,820, active listings increased 21% to 5,840 and pending sales increased 11% to 2,452. Monthly housing inventory increased by 0.4 months to 2.3 months.”
“Sales dollar volume” is meaningless to a homeowner. We would reword the paragraph to read more like a narrative than a dry list of statistics:
During this quarter, 22 percent more homeowners put their homes on the market here in Any town than in October. As quickly as they’re listed, however, buyers snap them up. One indication of that is the increase in pending sales, which were up 11 percent more than pending sales during the previous quarter of 2021.”
Since potential home sellers are your primary audience when farming, leave out the increase in inventory unless it’s significant (0.4 months isn’t). And, if you must express inventory in “months,” do the readers a solid and explain what that means.
Additional effective farming pieces include:
Just listed and just soldpostcards (even if you haven’t sold or listed the property, if the agent in question has chosen not to announce this news, use their loss as your gain and send these postcards out).
The Market Dominator, an automated mega-newsletter that’s sent to an exclusive carrier route monthly through the use of EDDM.
2. Prove your neighborhood expertise on your website
Your website provides the ideal platform to strut your neighborhood expertise. Start by ensuring it’s localized.
So many agents pay the big bucks for a professional website and fail to remove or change the template text that comes with it.
Add your market area everywhere possible, starting with the above-the-fold area on your home page. Don’t make visitors wonder where on earth you sell real estate.
Create a neighborhoods section on your site and fill it with valuable, hyper-local content. In-depth neighborhood descriptions, quotes from folks who live in the neighborhood about why they love it, links to listings, and lots of photos are the bare necessities for neighborhood pages.
Finally, if you don’t have a blog, start one. It’s the ideal place to post local content and, if promoted across your social media platforms, it will help drive traffic back to your site.
Because You Want The Following Things to Happen in 2022?
Strategic focus – Centralized sales in one area. No more driving across town for a listing. To become a neighborhood expert – You’re committed to a specific neighborhood where you will become known as the expert.
Increased growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
A branded business – You’re branding yourself and your business within a community and building relationships over time with the people who live there.
Increased demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling, and that’s YOU.
Build a geographic farm list (from a desktop or laptop computer) using the MapMyMail tool.
Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the MapMyMail listing building tool.
USE PROMO CODE: FARM15 to get 15% off of your geographic farm list.
For Help Creating Your Geographic Farm List, Watch This Video Below.
This sale expires on 12/25/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.
Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.
You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.
The secret to choosing the right geographic farm
Adequate research is the key to locating the right farm for you and your business.
Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.
Two Important Factors:
Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.
Time to Take Action
Once you’ve chosen the perfect farm it’s time to take action.
Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.
Canvassing a neighborhood may be old school, but it also makes you highly competitive.
In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.
Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, HERE
Your goal is to help people get to know you, like you, and trust you enough to do business with you.
You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.
In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.
A great marketing piece to send this time of year is a holiday postcard.
Work Smart – Automate
So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.
The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.
More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.
And, people choose real estate agents who:
Know their neighborhood
And, know how to get results in their neighborhood
The Top 7% of Agents
The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.
They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.
So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!
Right now, Geographic Farm Campaigns are on sale 10% off the first month!
Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
To Launch a Farm Campaign,
Hit the “CLICK HERE” link, below (from a desktop or laptop computer).
USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.
Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.
If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.
That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.
What is WordPress?
It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.
If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.
Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.
WordPress is easy
The number one reason to consider WordPress for your agent website is that it’s so easy to use.
It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.
No developer or webmaster is needed for every little tweak you want to make.
WordPress is customizable
You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.
There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.
Google loves WordPress
Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).
Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.
Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.
It’s easy to add content
Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.
And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.
It’s all about IDX
At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.
But it doesn’t stop there. You can include interactive maps and other search features as well. These include:
Sharing property data on social media
Allowing visitors to create a list of favorite listings and share them via email or social media
Enabling users to subscribe to new listing alerts
Integration with your CRM
Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.
It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.
Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?
SALE ENDS IN 3 MORE DAYS!
Get More Listings Postcard Campaign (shown above). Learn more, HERE
TO LAUNCH A GET MORE LISTINGS CAMPAIGN:
Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.
USE PROMO CODE: LIST10 to get 10% Off at check out.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Prev