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Friday, December 20, 2024

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    QR codes are everywhere—in magazines, on supermarket shelves, and even in TV ads.

    While QR codes (quick response codes) have been around since 1994, they have only recently become an integral part of advertising and marketing for businesses.

    Fast forward to 2022—QR codes are more ubiquitous than ever in business marketing. But can QR codes be an effective marketing tool in real estate? You bet!

    Here are five ways to effectively integrate QR codes into your real estate marketing.

    1. Hyperlink Your Signs

    Most smartphones can read QR codes and immediately route the user to a landing page or website.

    Listing your agent website on the For Sale sign may generate some online traffic, but placing a QR code on the sign, as well, is more efficient. It will quickly send potential buyers directly to where you want them, such as an appointment signup form.

    2. Show the House to Anyone, Anywhere

    QR codes enable prospective buyers to instantly arrive at a virtual tour they can take anytime, anywhere.

    Real estate agents can use virtual tours to show homes to a limitless number of people any time, day or night.

    More people are buying homes they have never seen in person than ever before. QR codes bypass several steps and funnel people exactly where they want to go.

    Call To Action Postcards with QR Code free offer URLs added. See more designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.

    A strong call to action is the foundation of high ROI marketing.

    Use a QR code on your marketing as a quick and easy way to send people to a free home market analysis offer.

    Check out the Call to Action Series of postcards for done-for-you templates that have free offers already included, HERE.

    3. An Interactive Aspect in Advertising

    Adding a QR code to a traditional tool like a business card adds dimension and fully engages prospective buyers’ attention.

    In the last three years, nearly three-quarters of people surveyed stated they turned to their phones to gather information before making a purchase. For many, a smartphone is an indispensable tool that can help them compare and contrast home features and details. Even in-person visitors will scan a QR code to ‘revisit’ the home later.

    4. Make Mailers More Dynamic

    Recent studies show that 70% of consumers say mail is more personal than the internet and 40% say they will try a new business after they’ve received direct mail. Clearly, direct mail marketing continues to be one of the most effective ways to generate interest.

    Recipients who receive your direct mail piece now have an opportunity to capture your QR code and store your contact information for future use.

    Additionally, QR codes on direct mailers can deliver critical information to real estate agents, who can then capture this data and determine the campaign’s effectiveness.

    5. Gather Feedback for Retargeting

    Placing a QR code at a home showing or after bringing buyers in for a tour can encourage more honest feedback about what worked and what didn’t.

    Potential clients may be reticent to talk in person and prefer leaving their impressions online. A QR code that takes people directly to a simple feedback form offers the opportunity to gather essential data, leading to more conversions.

    Get More Listings II Postcard with QR Code contact info added to front & back. See More designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.

    Adding QR codes to your marketing toolbox can help you reach a wider audience and connect buyers and sellers more quickly. QR codes allow people to skip extra steps, saving time and making them more likely to complete the action or task.

    Power up your current marketing tools like business cards and postcards with a QR code.

    In the most competitive housing market in years, QR codes could give you the edge you need to beat out the competition and close the deal.

    HOW-TO: Watch the “How to add a QR CODE to Your Marketing” Video, Below.

    FOR YOU: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      An opt-in or free offer is “an irresistible item of value provided to a prospect in exchange for their contact information,” according to Ryan Deiss, founder, and CEO of DigitalMarketer.com.

      The challenge, at least it seems to be for so many real estate agents, is changing your idea of what constitutes “value” to real estate consumers in 2022.

      Is it a “free market analysis?” or the equally common promise of email alerts when homes that fit a homebuyer’s criteria hit the market?

      Perhaps, in some cases. But in most cases, in 2022, real estate consumers are hungry for education and information and you need a way to set yourself apart.

      Dangers of Overpricing Direct Response Report, Click Here

      Direct response reports feed that hunger and fill your pipeline with new leads that turn into listings.

      Different Direct Response Report topics

      Direct response reports can be about any number of topics. But, before you settle on one, ask yourself three questions:

      1. Does the topic address a real problem? For example, in the current real estate market, few potential clients will be clamoring for a report about boomerang buyers.

      A direct response report comparing the pros and cons of buying versus renting like the Rent vs Own report or a report outlining the Inventory is Low. The Time to Sell is Now are both more appropriate.

      2. Can you provide a quick solution to their problem? For instance, a report for absentee owners on selling a vacant home addresses the concerns these home sellers are worried about.

      Choose Best Offer Direct Response Report, Click Here
      We queried agents on which report topics are most in demand right now. They include:
      • What if I Sell and Can’t Find a Home to Buy
      • Timing is Everything
      • Seller Mistakes to Avoid
      • Top Reasons Home Sales Fall Through
      • Should I Buy First or Sell First
      • Ways to Protect Your Valuables While Showing Your Home

      All of the above report topics are available under Flyers in the direct response report section of ProspectsPLUS!.

      3. Can I write these direct response reports so that they are compelling, valuable, and deliver on the promise? Not everyone is a writer. Direct response reports must, first, employ perfect spelling and grammar. Choppy flow is distracting and amateurish, so ideas should flow naturally, one to the next. Then, these reports should sound friendly, yet authoritative.

      Rent vs Own Direct Response Report, Click Here
      Tools you’ll need to put your reports in motion

      The first tool you’ll need is a landing page. Here is where visitors will enter the required information to receive their free direct response report.

      There’s an art to creating a compelling landing page (squeeze page). Check out Instapage.com’s “30 Squeeze Page Examples To Leverage for More Conversions” and read the critiques of each one. You’ll be a squeeze page pro by the time you finish.

      The most important aspect of using direct response reports to generate more listings is your commitment to nurturing those who opt-in. The fortune is most definitely in the follow-up.

      Where to Add Your Direct Response Report Offers
      • Add them to your listing presentation folder and pre-listing packet.
      • Share a free report offer on social media. State they can DM you for a free copy.
      • Add it to your direct mail as a free offer.
      • Include in your email newsletter as a free offer.
      • Add to your website as an opt-in in exchanbe for their email.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        Known as “The Great Reshuffling,” 11% of Americans moved last year. More than 7 million moved to a different county, many to another state.

        Employers made it easy to do, offering remote working alternatives which, for many, appear to be the new normal.

        The states with the highest cost of living, such as California, New York, and Minnesota were among the losers while Nevada, Idaho, and Arizona ranked among the most popular destinations. In fact, California has lost more than 182,000 residents since the start of the pandemic.

        “It’s the first time in California’s recorded history, that the state’s year-over-year population dropped,” Kate Larsen reported at abc7news.com.

        The states with the highest number of inbound moves, according to magazine.realtor, include:

        • Idaho
        • North Carolina
        • Maine
        • New Hampshire
        • Alabama
        • District of Columbia
        • New Mexico
        • Nevada
        • Alaska
        • Kentucky

        If you sell real estate in any of these states and don’t offer a free relocation guide as an opt-in, what are you waiting for?

        How to create a relocation guide

        The first decision you’ll need to make is whether you’ll DIY the project or outsource it. Doing it yourself will take time away from your business. How much time will depend on how in-depth your guide will be (number of pages, photos, etc.)

        Check out what other agents are offering to figure out what you like and which fit your needs. Here are a few examples to start with:

        TIP: Concentrate on using evergreen content. That is content that remains relevant over time. For instance, How to Lose Weight is far better than How to Lose Weight in 2021.

        If, however, you want a magazine-style layout, a guide in E-book form or another medium, you’ll be better served hiring a professional writer.

        • oliverrealty.net: Very simple guide with an “insider” vibe to it. The only thing we would’ve changed is to add more photos.
        • Long, full of yummy photos and valuable information, Team Aguiler in San Diego’s relocation guide is amazing. Yet, there are three glaring omissions: the lack of branding and contact information, a table of contents at the end rather than the beginning of the guide and it’s not being used for lead capture.

        Don’t just give your guide away with an instant download. Ask for name and contact information in exchange.

        What not to do

        Avoid the urge to load up the guide with overt marketing. This document is meant to be of value to potential clients, not to your business.

        Take care in the photos you use. Naturally, you’ll not want to use another’s photos without written permission. If you take them yourself, ensure that they look professional.

        Even if you fancy yourself a writer, hire a proofreader before publishing. You’ll find some with reasonable rates online at fiverr.com and upwork.com. Otherwise, you may be embarrassed by something like this (and, yes, this photo is live on the agent’s site).

        It’s an easy mistake to make and you may not even catch errors such as this (the URL at the top of the photo is misspelled). Get a proofreader.

        Again, don’t give the guide away without capturing information. Set up a landing page to drive prospects to and keep it simple. Name and email or phone usually suffice.

        According to a study by hitwise.com, relocators are more than 20 percent likely to visit real estate sites than the average consumer. Get that relocation published and grab your share!

        Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!

        ust Sold Follow-Up Campaign is shown above. Learn more, HERE

        TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

        Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

        Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        That period from winter into mid-spring is typically akin to a drought followed by a raging storm for real estate professionals.

        It’s just as the drought is ending, however, that our fingers ache from clinging to our wits and our wallets.

        Yes, it will end. Business will pick up, if it hasn’t by the time you read this.

        We have some suggestions to consider if you’re still dealing with a snail’s pace real estate market.

        1. Take action

        Regardless of how few clients you have right now, there are actions you can take to advance your business that don’t involve showing homes or chasing listings.

        In fact, taking just one action each day can get you out of the doldrums and into motivation.

        A good first action to take is getting away from your desk. A change of scenery is an excellent way to get your brain moving in another direction.

        Take a walk (in a different location every day). Take a few hours off just to think. Or, work from your favorite coffee shop that offers Wi-Fi.

        Make lunch or coffee dates with former clients or vow to meet colleagues after work for cocktails.

        If you must remain tied to your desk, get back to the basics that have kept you in business. Think back: which activities have delivered the most successes?

        If you once did well with door-knocking but ditched it for the next shiny object, pick it up again, dust off your skills and start knocking for dollars.

        2. Get help from the great motivators

        Some of the world’s greatest motivational speakers are just a book, DVD or CD away.

        If you prefer reading, check out some of our favorites:

        • “Shift: How Real Estate Agents Tackle Tough Times” Gary Keller
        • “The 10X Rule: The Only Difference Between Success and Failure” Grant Cardone
        • “Better than Good: Creating a Life you can’t wait to Live,” Zig Ziglar

        Turn off the radio in the car and pop in a CD or listen on Audible. Here’s a few we think you might like:

        Ditch the TV for one night a week and watch a motivational video instead:

         3. About that stuff you’ve let fall through the cracks

         As a small business owner, you know that even when you’re not working directly with clients or on ways to do so, there is still work to be done. When you’re busy, those are the things that typically fall through the cracks.

        Website – how are those neighborhood pages coming? Is it time to localize your home page and feature a testimonial or two? Also, don’t forget to add a Free Report offer on your website in exchange for an email address.

        Testimonials — Do you have a system to generate them? Agents use various methods, from hiring a company who specializes in collecting your testimonials to putting together a questionnaire that you offer your clients at closing.

        While the latter is a good way to collect testimonials for your website and other marketing materials, aim to convince them to leave you one at the online review sites.

        Then, consider reaching out to past clients who didn’t leave a review. This contact also serves to put you back on the front burner of their memories.

        Buyers’ consultation – Does yours need some work? Update any area that needs it. Anything you can do to add value to your consultations helps boost your customer service.

        The key to pricing your listings right (available under our Objection Handling Flyers tab)

        Listing presentation – If your listing presentation is hit-or-miss, consider taking some time to fine-tune it. Don’t know where to start? You’ll find a goldmine of ideas online, from coach websites to YouTube videos to social media groups where other agents hang out.

        Don’t forget the magic of using a Merchandise Review at your listing appointment to help get your listings priced right the first time. Download the Merchandise Review now and keep copies on hand to use as part of your listing presentation.

        Get involved – In case you haven’t heard, the generations aging into the real estate market say they check a business’ level of social responsibility before deciding to work with them. What are you doing to better the community at large?

        Start small if you need to. Find a cause you can put your heart into and volunteer your time. Plan on promoting your cause on your website, social media and anywhere else you can.

        The market is changing from what we’ve grown accustomed to over the past few years. Who knows what the spring and summer market will bring? At least now you won’t be at wits’ end should you experience a lull in business.

        Free offers drive interest (available in the postcard section under Free Offer Series)

        Start stirring up activity by sending at least 100  Free List of Homes postcards from the Free Offer Series to an area where you want more listings.

        Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

        1. Become a Listing Legend Free eBook 

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

         

         

        2. “Get More Listings” Free Online Webinar

         

        “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

         

         

        3. The 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. – Click Here

         

         

        4. The Free One-Page Real Estate Business Plan

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

         

         

        5. The Free Online ROI Calculator

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

        Update Your Community Pages

        What if we told you that you can increase organic traffic to your site by as much as 40 percent just by updating old content?

        “It’s one of the quickest (and easiest) ways to make Google recognize you and bring your rankings back from the graveyard,” according to Neal Patel. He goes on to explain how the co-founder of Ninja Outreach increased the site’s organic traffic by 40 percent just by resurrecting old content.

        The best content on your site to bring back from the dead resides on your community or neighborhood pages.

        Why?

        Because these pages, if done right, are your most valuable when it comes to showing up in organic real estate searches.

        Let’s find the walking dead posts
        1. Find the posts that have been bringing in the most traffic. The Google Search Console website is a handy tool for this step. We prefer the old version, which you can reach by clicking the link on the bottom left side of the page.
        2. Go to “Search Traffic” and then click on “Search Analytics.”
        3. Now you have a list of your most popular content. Click on “CTR,” located above the list.

        To identify the posts that will “give you the most bang for your buck,” according to David Schneider, co-founder of Ninja Outreach, look for the following on your most popular pages:

        • A CTR lower than 1 percent
        • A high impression rate
        • A “position” between 1 and 30
        What to change

        It can be pretty embarrassing looking at your old blog posts but you’ll need to do so before going into the site’s backend to tweak them.

        First, check the page’s overall appeal. Does it include enough photos, subheadings and white space? Then, check the page for broken links.

        Make note of any issues you need to fix and then head over to the backend of your site.

        Next, look for the following:

        • Fix or update links on the page. Cyrus Shepard suggests that you should update the text surrounding the links as well, claiming that it helps search engine spiders more readily see that the page has been updated.
        • Consider removing any content that isn’t evergreen. This includes mentions of the community’s average home price, which, as you know, can become quickly outdated.
        • If you haven’t yet added alt text to your images, do so now.
        • Consider adding additional text to the page to make the word count longer. Have there been changes to the area since you wrote the original content? Any changes planned for the future? Longer content tends to rank higher so if there is anything you can add to beef up skimpy content, it’s worth it to take the time to do so.
        • Is there enough white space on the page? Break up paragraphs so that each contains no more than five sentences, add bulleted lists, subheadings, and additional photos.
        • Ensure your CTA is clear and compelling.
        • Check the copy for grammar, punctuation and spelling errors.

        Once you hit publish, head over to your social media pages and post your new and improved content.

        One additional note: Patel suggests checking that blog posts don’t compete with your community pages for “SEO authority.”

        “For example, you create an amazing page for your primary neighborhood focused on ‘real estate-centric’ keywords,” such as ‘homes for sale in (name of community).

        Then, you later publish blog posts for the same neighborhood using the same keywords in prominent locations, such as the title, URL & headings – that would be a mistake,” Patel cautions.

        Keep track of the pages’ progress

        SEO experts suggest taking a screenshot of the Google Console results we walked you through earlier. Then, when you check for changes in a month or two you’ll have something to compare the new results too.

        Keep tweaking as needed until you get the results you’re looking for.

        Homebuyers demand local knowledge and neighborhood or community pages are an ideal way to meet that demand. But letting information go stale isn’t a good strategy.

        In fact, it could be costing you money.Realtor marketing postcards for neighborhood updates with a free offer

        A great way to keep your Geographic farm updated with local knowledge is to send the Neighborhood Update postcard with a Free Offer.
        Send out at least 100 in an area where you want more listings.

        Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

        1.  The 12 Month Done-For-You Strategic Marketing Plan.

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

        2. The Free Online ROI Calculator. 

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

        Also…check out these cool tools 

         Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

        MLSmailings.com – Automated Just Listed, Just Sold Postcards

        Market Dominator System – Become a neighborhood brand

        Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

        how to get hyper-local with your real estate blog posts
        Rank Higher in Search & Get More Traffic

        Ok, are you ready for the “duh” remark of the year?

        Real estate is local.

        Sure, it’s a well-known fact, but reading through some agents’ websites and blog posts, it seems as if many in the industry have forgotten this fact.

        If you hope to compete against the “big guns” to reach the first page of Google, you need to get hyper-local. And, we happen to have three easy tips to get you started.

         Help out your SEO with local titles

        We recently read an article about SEO on a website that sells IDX sites to agents. The author suggested teasing your blog posts on your homepage – adding snippets of several to get folks to hop over to your blog to read more.

        Good suggestion. The example he showed, however, included titles such as “When is the right time to sell?” and “6 tips for first-time homebuyers.”

        Really? Not only are neither of these titles compelling, they lack a local focus. At the very least the agent should have included the name of her town in the titles: “When is the right time to sell your Anytown condo?” “6 tips for first-time homebuyers in Anytown.”Neighborhood Update Agent update Homes for sale and sold

        Don’t just toss out national statistics

        Here’s an example of a recent post we read on an agent’s site about spring home maintenance.

        “This time of year tends to have more rainfall than any other season. Did you know that for every one-inch of rainfall on a 1,000 square foot roof, you will collect 600 gallons of water? That is why so many homeowners across the U.S. have chosen to install rain barrels to take advantage of this great resource and use it for their landscaping.”

        Although there’s some great information in this post, the agent has blown the perfect opportunity to stand out by offering hyper-local information. There is nothing in that passage that speaks to the reader who lives in this guy’s market.

        Don’t just grab and use national statistics; take some extra time to localize them to your area. For example, the aforementioned agent works in the Rochester, NY area. He would serve his readers so much better had he taken an additional five minutes to research his local area’s rainfall average.

        We did, and we learned that Rochester gets about 11.5 inches of rain each spring, on average. So, the new and improved section would read:

        “Get ready to take advantage of those spring showers. Did you know that every 1-inch of rainfall on a 1,000 square-foot roof results in 600 gallons of water? Here in Rochester, with our average 11.5 inches of rain in the spring, that means you could collect 6,900 gallons of water each spring.

        Smart homeowners across Rochester are realizing this and installing rain barrels to tap into this amazing, free resource to use on their landscaping. You can purchase your barrels at Joe’s Hardware (123 Main St.), Home Depot (3000 No Name Ave.) and even online at Amazon.com.”

        Not only did we localize the statistics, but we added local places to buy the rain barrels. His readers won’t find that information on Zillow.

        Photos matter too

        The occasional stock image on your site is fine, but when it’s completely filled with them, and little local photography, your site becomes anonymous. Even if you take the photos yourself, use as many easily-identified landmarks as possible.

        Then, ensure that the images are optimized with ALT attributes for local search. Describe what the image is and “include relevant keywords,” suggests Shane Barker at BrightLocal.

        “For local SEO, you should include the city/locality/region you’re targeting when creating the ALT attributes,” he continues. Here’s an example of what Barker is referring to:

        img alt=”Anytown Mulberry Hill Homes for Sale”

        Just as real estate is local, so goes search, at least if you hope to rank in the search engines. The more local you get on your site, the better your chances.Free Report agent opt in tool.

        Another way to serve the traffic landing on your Blog is to offer a Free Report such as, “5 Facts That Drive a Successful Home Sale”  in exchange for their email address.
        Order this Report today so you have some on hand for open houses, listing presentations and more.
        Stand out from the crowd and show them YOU’RE the expert!

        Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

        1.  The 12 Month Done-For-You Strategic Marketing Plan.

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

        2. The Free Online ROI Calculator. 

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

        Also…check out these cool tools 

        Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

        MLSmailings.com – Automated Just Listed, Just Sold Postcards

        Market Dominator System – Become a neighborhood brand

        Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero (BTW, you also get a $25 Gift Card too, now that’s what I’m talking about)!

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