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Friday, November 8, 2024

door hangers

Ready to Finish This Year Strong? 

Well, I have a highly effective marketing technique to help with that – Door Hangers.

You know what’s great about Door Hangers? Aside from affordability. When you are out hanging them, there is a good chance you will run into the very people you are trying to get to know better (what is not to love about that)?

Plus, they’re a tangible that the homeowner can touch and feel and save for future reference – perfect!

Are you currently in search of MORE listing inventory? Great! Compel sellers to pick up the phone and call you by offering a Free Home Market Analysis with the Free Offer Door Hanger Series.

Or Hang the Ready to Sell Door Hanger or I Have More Buyers Door Hanger on their doors to peak their interest and get them excited about selling.

Do you have an Open House coming up? Congrats! Hang an Open House Series Door Hanger on the doors in the surrounding neighborhood to get the word out.

Whatever niche you plan to go after, there is a targeted Door Hanger available. We even offer FSBO and Expired Door Hangers too.

The September Challenge: Choose your areas of focus, then order 100 Door Hangers and make a commitment to get all 100 Door Hangers hung in the month of September.

Post your story of how you got Door Hangers hung on doors during the month of September on our Facebook page with the hashtag #doorhangerchallenge

By the way, the prize for the most fun/clever story is a $250.00 ProspectsPLUS! Gift Card!

Are you up for the challenge? GO NOW!

Real Estate Door Hangers That Work

Door Hangers are the perfect tool for branding yourself as the neighborhood expert. They catch attention, provide the perfect reason for canvassing, and are an easy and effective leave behind.

Here are seven ways to SCORE BIG using Door Hangers.

1.  Content is key

The right door hanger for the right situation is key. Who are you trying to attract? Our Listing Inventory Series of Door Hangers are designed specifically to help agents find more sellers.

We also offer FSBO’s Door Hangers and Expireds Door Hangers, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.

In addition, you can use door hangers to brand yourself, spotlight a new listing, or advertise an open house.  The possibilities are endless.

 

2.  Include a call to action

Often agents will put time and energy into getting their message right, then forget to tell their prospects what they want them to do next.  Always make sure there is a call to action that’s simple and direct on your marketing pieces. For a memorable call to action select our Free Competitive Market Analysis Door Hanger.

3.  Know your neighborhood

Know how many homes are in the neighborhood you are canvassing. Then, based on the number of homes, come up with a strategic plan for conquering the whole area over time. An easy way to confirm how many homes are in a neighborhood is to use a tool available on our EDDM page (HERE). Once there click the “Get Started” link. On the next screen, there is a link to “choose your carrier route” this tool will allow you to find out how many homes are in a given area so you’re sure to order enough door hangers.

4.  Keep them readily available 

Keep a variety of door hangers available to address different niche markets so you are prepared for any opportunity that might cross your path. Many agents stock their trunks with various materials including, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers.  As the saying goes, “To be prepared is half the victory”.

5.  Timing is everything

If you want to just get the hangers on the door without actually talking to many people, mornings (after people leave for work) are good.  If shaking hands and making connections with potential sellers and buyers is what you are after, then early evening after people have made their way home, is a smart choice.

6.  Blitz an Area

Take your team along and create a plan of attack that includes breaking up the canvassing in sections. Then blitz the neighborhood from all sides and begin the process of branding the area and officially introducing everyone to the new area experts.

7.  The layered approach

Prior to delivering door hangers to a specific neighborhood or in conjunction with this effort, make a few phone calls, send some agent introduction postcards or a community newsletter.  That way when you are meeting face-to-face, your prospects will be more likely to recognize you as the ‘neighborhood expert.’  If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. You can find them here.

Get prepared for your next FSBO sighting by ordering 100 FSBO Door Hangers today to have available to leave on the door of the next home you see with a FSBO sign.

Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: Get Instant Access below to 3 FREE tools that will help you CONQUER Your Market this year!

1. An Easy & Effective Agent Business Plan – Treating your business like a business it is crucial to your success. Our one-page simple, yet powerful agent business plan is the answer! – Click Here

2. Marketing Dollars Success Tool – Enter your numbers into our Free online calculator to find out how to get the best ROI from your marketing dollar, instantly! – Click Here

3. Get a 12 Month Expert Marketing Plan – Get a free 12-month plan for What marketing to do when. Four key target markets included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check out these cool tools created to make YOUR life easier 🙂

Turn One Listing Into Many – All From Your Mobile Phone, Click Here

Automatically Send Your Just Listed/Just Sold Postcards – Work Smarter Not Harder, Click Here

Become a Neighborhood Brand – With the Market Dominator System, Click Here

 

Thank you to all of our amazing contestants in our March contest!

We were thrilled to see the successful experiences everyone is having with our products and services. It is especially enjoyable to read about the experiences of so many new agents.  Remember, if your name wasn’t announced in this month’s contest, a new contest is starting soon with new opportunities to win!

Amazin Fire TV Prize Winner – John Kilpatrick

John had wonderful feedback about his experiences with ProspectsPLUS! as a new agent.

“I recently had an opportunity to use ProspectsPLUS for the first time. As a new real estate agent I ordered door hangers introducing myself to my neighbors. I placed the order and received them before the end of the week. They looked great.”

“Thank you ProspectsPLUS for your professionalism and high-quality standards.”

John Kilpatrick’s Latest Marketing Piece Purchases –  Just Sold Postcards & Door Hangers

Amazon Fire TV Prize Winner – Letterly Foster

Letterly shared her recent experiences using ProspectsPLUS! as a new agent.

“I LOVE ProspectsPLUS!!!! As a new agent, I am always looking for marketing ideas and new ways to find buyers. ProspectsPLUS has all the tools I need and more to help my business grow. I’ve ordered calendars, door hangers, neighborhood information postcards and they never disappoint. My products are shipped on time. It’s super easy to set up an account with them and reorder past marketing materials and they are affordable. The customer service representatives are out of this world.”

“They really want to see you flourish and I can appreciate that. Customer for life and I recommend ProspectsPLUS to every agent I know. I can’t thank you enough”

Letterly’s Latest Marketing Piece Purchases –  Door Hangers & Calendar Magnet Series

Join in on Letterly and John’s successful use of Door Hangers by ordering 100 Door hangers from our Door Hanger Series and have them sent to your home. Commit to hanging them on the doors of 100 homes in your Geographic Farm in April.

Always know that we are here to help you in any way we can.  Call our support team at 866.405.3638 if you would like help creating your new mailing lists or marketing materials.

A Time-Tested Toolreal-estate-door-hangerswe-have-buyers

If there’s a tool that’s literally been ‘around the block’ (probably millions of them to date!) it’s the Real Estate Door Hanger.  Why?  They work.

They catch attention.

They’re a great reason to canvas.  And they are an easy-to-use leave-behind for potential clients.

Here are some strategic tips agents are using to help garner more listings and increase their market share.

1.  Content is key

One series of door hanger that’s really popular with agents right now is the real-estate-door-hangers-expiredListing Inventory Series, designed specifically to help agents find more sellers.  

But we also have hangers for FSBO’s and Expireds, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.  

You can use them to brand yourself, spotlight a new listing, advertise an open house.  The possibilities are endless!  Get creative! 

2.  Include a call to action

Many times, agents will put a lot of time and energy into getting their message just right, and forget to direct their prospects as to what they want them to do.

With ANY marketing piece, always be sure to have a call to action that’s simple and direct!

3.  Keep them readily available

Many savvy agents keep a ‘rolling tool chest’ in their trunk.  Filled with the forms they need on the fly, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers.

That way they, just like the scouts, are ‘always prepared’.

4.  Going door to door

Know how many homes are in the neighborhood you are canvassing, real-estate-door-hangers-get-your-home-soldbut don’t try to do it all at one time if you are flying solo.  You can visit our EDDM page here and look for the link on the right to choose your carrier route.

Even if you’re planning to use the door hangers and not Every Door Direct Mail – this is a handy tool to find out how many homes are in a given area so you’re sure to order enough door hangers!

Wear your name badge, some comfortable shoes, and your best smile and get out and meet some people!

5.  Timing is everything

If you want to just get the hangers on the door without actually talking to very many people, mornings (right after people leave for work) are good.

If shaking hands and making connections with potential sellers and buyers than early evening is good after people have made their way home.

6.  Make a block party of it

Get a group together!  Take your team along for the day and break the canvassing up in a grid to lighten the load. Start at your local Starbucks for a caffeine fuel first and share your door hangers with the customers there!

7.  A little pre-canvas legwork

If you are planning to deliver door hangers to a neighborhood or neighborhoods, it’s a good call to warm things up a little by sending postcards with your name, picture and information first.

That way when you are meeting face-to-face, consumers will be more likely to recognize you and realize you’re there as the ‘neighborhood expert.’

If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. Find them here!

These are just a few great ways agents are making door hangers part of their marketing plan. They are a great addition to your spring or fall marketing – because of their low cost and high impact.

From Your Desktop Computer, You Can Browse All Our Door Hanger Templates by Visiting: Prospectsplus.com/DoorHangers 

Need help?  Give our team a call at 866.405.3638 or click through to see the variety of terrific options for Real Estate Door Hangers that we have to offer!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

 

 

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