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Friday, May 10, 2024

business success

    Although the attribution is under debate, Albert Einstein famously defined insanity as “… doing the same thing over and over again and expecting different results.” 

    Regardless of who truly gave that one to the world, it sure is true, isn’t it?

    As we head into a fresh, new year, it’s time to do a lookback at 2023. What worked? What didn’t? What did you hope to accomplish that you didn’t? Where are the gaps in your marketing plan that need to be filled?

    Is this the year you’ll hire help? 

    Today we throw out some ideas. No, nothing new, but perhaps new to your business in 2024.

    Understand your audience

    “Census data shows that 4 in 10 Americans are finding it difficult to cover their expenses,” according to Emma Newbery at Fool.com.

    “On average, Americans need an additional $11,434 to afford the same standard of living in October 2023 compared with January 2021 …,” suggests Aimee Picchi at CBSNews.com, citing a study by the U.S. Senate Joint Economic Committee.

    Sadly, the media doesn’t seem to understand the plight of average Americans in this economy. They deliver the news as if we’re doing peachy, making money hand over fist without a care in the world.

    Naturally, those struggling the most are not likely in the market to buy a house right now. But, rest assured that a chunk of the higher earners in that 40% of Americans just may be.

    The Get More Listings II Series is shown above. To learn more, Click Here.

    Are you online enough?

    Strengthen your online presence via social media and a robust offering of advice and information on your website.

    The secret? Ensure that what you post is irresistibly sharable.

    These topics don’t all have to be real-estate related. In fact, those that are shared the most tend to be community-related, such as those about local coffee shops, restaurants, dog groomers, etc.

    Yes, you’ll want to throw in educational real estate pieces to show your expertise and educate your followers. But social media is a place for them to get to know all aspects of who you are.

    Get a Niche

    Have you considered specializing in a real estate niche? Focusing on one group of people, type of property or neighborhood is an amazing way to stand out from the crowd of other agents in your area.

    Popular and lucrative niches include:

    • People – veterans, ethnic, foreign buyers, generational (for instance, baby boomers, or Gen X), new-home buyers.
    • Geographic – as mentioned earlier, this might be specializing in a particular neighborhood, condo community, or beach-front properties for instance.
    • Property type: luxury, starter homes, condos, multi-generational homes, new construction, waterfront, golf course.

    Use your content, both website and social media, to show them you’re not blind to their plight. Keep them abreast of the local market, but have some fun too. Any positive news you can provide will have them coming back for more.

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      Keep Those Listings Coming!
      And, here’s how to do it:
      1. By ensuring homeowners are thinking of you so they call you when they’re ready to list.
      2. Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
      3. Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
      4. Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

      And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

      Schedule another recurring postcard campaign!

      Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.

      What if You Haven’t Launched a Recurring Postcard Campaign Before?
      The Get More Listings Postcard Campaign is shown above. See more, HERE.
      There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

      And, you can launch your campaign in just minutes.

      Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

      1. You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
      2. You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
      3. You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
      4. You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
      5. You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

      So Choose a campaign From one of our 10 categories listed below:

      SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

      And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

      To get started now and keeping those listings flowing, CLICK HERE.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        Some days are diamonds, some days just downright stink. The good news is that you can take the stinky ones and make them better, more productive, happier and, even more tolerable.

        You don’t need gobs of cash or even a lot of time to change your day for the better. All you need is the desire and will to put simple strategies into action.

        1. Develop an attitude of gratitude

        Barbara Koltuska-Haskin, Ph.D., neuropsychologist, and author of “How my Brain Works” suggests that you prevent having a lousy day as soon as you wake up in the morning.

        Practice gratitude.

        Keep a journal next to the bed and, every morning, record several things, people, situations, etc. for which you are grateful. Can’t think of anything? How about the fact that you woke up? Add to that any of the other conditions of your life that make you better off than others in the world.

        Journaling once or twice a week for six weeks leads to happiness and it just so happens that happiness leads to success.

        “Happy individuals are predisposed to seek out and undertake new goals in life and this reinforces positive emotions, said Sonja Lyubomirsky, Ph.D.

        “Happy people are more likely to achieve favorable life circumstances,” she concludes.

        2. Then, set aside “me” time before you start the day

        “It is important to take time for yourself in the morning,” according to Koltuska. If you enjoy exercising, this is the perfect time for it.

        “Physical activity may help bump up the production of your brain’s feel-good neurotransmitters, called endorphins,” said the staff at mayoclinic.org. It doesn’t take jogging or working out at the gym to achieve a rush of endorphins, either.

        “… any aerobic activity, such as a nature hike, can contribute to this same feeling,” they continue.

        Plan a morning neighborhood walk before you begin your workday.

        3. Make prioritizing a habit

        Most real estate agents have more tasks to accomplish than a day has hours. Stop attempting the impossible and prioritize accomplishing the three to five most important tasks to get done each day.

        “Setting the right kind of goals not only lifts our performance but also makes us feel good,” according to Caroline Webb, author of “How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life.”

        What’s a “right kind of goal?” Something important, that will impact your business or life. Have at least one of these goals on your list and, at the end of the day, achieving that goal (or making a big dent in it) will bring you a sense of accomplishment according to Leo Babauta at zenhabits.net.

        The number of goals you set is important as well. “Have a full schedule today? Cut it in half. You don’t need to do everything on that list,” said Babauta.

        “If you cut your list down and do only half the things you want to do for today, you’ll have a much better day.”

        Here’s hoping that tomorrow is your best day yet!

        DID YOU KNOW WE’RE HAVING A WE HEART YOU 10% OFF POSTCARD SALE?

        Use Promo Code – HEART10 

        at check out to take advantage of this limited-time offer (excludes postage, data, EDDM, and scheduled campaigns).

        Hurry! This offer expires Saturday, August 31st at midnight!

        GO NOW, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          The reality is, there is never enough time in the day to get all of your necessary work done, including marketing.

          And certain important aspects of your work can only be done by YOU. This forces you to make hard choices about where to dedicate your time.

          But what happens to the rest of the work?

          Go from overwhelmed to an opportunity multiplier

          Lets look at marketing activities.

          The success of direct response marketing for branding and generating new clients is well known. This is especially true for Just Listed and Just Sold postcards.

          However, the effort involved in uploading home photos, adding copy, and creating a targeted mailing list can drain you of valuable time.

          We know the importance of getting Just Listed and Just Sold postcards out with every listing and sold. It’s the road map top agents follow to maximize each opportunity and ensure no money is left on the table.

          And we also understand that you can’t stop in the middle of an already over-booked day to send out a Just Listed or Just Sold postcard.

          Which means, very often, these postcards just don’t go out…and money gets left behind.

          Related: Find out your marketing ROI. Try our Free ROI Calculator

          Therefore, automating this important area of your business plays a big role in cultivating ongoing business success…and growth.

          Meet your problem solver – MSLmailings.com.

          It’s the answer that frees you from this time-consuming work, yet provides you with the desired results.

          You continue doing the work most important to your business – prospecting and going on appointments. MLSMailings.com takes care of sending out your Just Listed and Just Sold postcards – ensuring no money is left behind.

          MLSMailings.com is like your own “invisible marketing assistant”.

          It really is easy to maximize your opportunities

          You may be thinking, “but I’m so busy, I don’t even have time to execute a process like this”.

          Not so, using MLSMailings.com is easy.

          Here’s how it works.

          MLSMailings.com automatically generates postcards for your listings when they are active and sold. The data is received directly from your MLS and a postcard is generated automatically.

          You receive an email 24 hours prior to printing, giving you the option to opt out. If you want the postcard to go out, you do nothing and the postcard is mailed to surrounding home owners of the property address.

          That’s it!

          There is no commitment for you to use this service and you can stop using it when ever you want.

          However, it’s doubtful you’ll stop.

          Once you’ve been freed of a time consuming activity and able to focus all of your attention on growing your business there will be no turning back.

          There’s no longer a reason to leave money on the table. Your opportunity multiplying Just Listed and Just Sold postcards can go out EVERY TIME.

          Go Now to MLSMailings.com and start freeing up time for the important tasks ONLY YOU can do for your business!

          Order Free printed sample postcards from MLSMailings.com, here.
          You might also like:

          Creative Marketing: Be Daring, Be Memorable

          Avoid These 4 Common Real Estate Agent Marketing Mistakes

          Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are Free killer tools to help your success this year!

          1. Become a Listing Legend Free eBook 

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

           

           

          2. “Get More Listings” Free Online Webinar

           

          “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

           

           

          3. The 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

           

           

          4. The Free One-Page Real Estate Business Plan

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

           

           

          5. The Free Online ROI Calculator

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

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