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    “Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.

    Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.

    There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.

    Get your holiday postcards ordered now, HERE
    Noise level

    We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.

    In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”

    They also claim that the effect of freeways on property values varies according to the type of property.

    The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.

    Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”

    The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”

    Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.

    Two additional considerations

    Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.

    Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.

    Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.


    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

    Right now Holiday scheduled campaigns are on sale!

    Shown above: Holiday postcard campaign. Learn More, HERE.

    HOW TO LAUNCH HOLIDAY SCHEDULED CAMPAIGN.

    Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

    USE PROMO CODE: HOLIDAY10 to get 10% off the first month of a Holiday Campaign.

    Schedule a Holiday campaign, now, CLICK HERE!

    This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.

      If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.

      That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.

      What is WordPress?

      It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.

      If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.

      Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.

      WordPress is easy

      The number one reason to consider WordPress for your agent website is that it’s so easy to use.

      It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.

      No developer or webmaster is needed for every little tweak you want to make.

      WordPress is customizable

      You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.

      There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.

      Google loves WordPress

      Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).

      Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.

      Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.

      It’s easy to add content

      Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.

      And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.

      It’s all about IDX

      At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.

      But it doesn’t stop there. You can include interactive maps and other search features as well. These include:

      • Sharing property data on social media
      • Allowing visitors to create a list of favorite listings and share them via email or social media
      • Enabling users to subscribe to new listing alerts
      • Integration with your CRM

      Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.

      It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.


      Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?

      SALE ENDS IN 3 MORE DAYS!

      Get More Listings Postcard Campaign (shown above). Learn more, HERE

      TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

      Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

      USE PROMO CODE: LIST10 to get 10% Off at check out.

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.

      Launch a Get More Listings Campaign Now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. The Automated Way to Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

        Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

        Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

        Thinking of sending email greeting?

        Please. Don’t. Do. That.

        Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

        • Give a feeling of not alot of thought in your greeting
        • Get lost in all of your other year-end emails

        If an email holiday greeting is the best you can do, consider not sending greetings at all.

        Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

        Holiday Postcards are shown above, see more, here
        Words, words, words

        What will you say?

        “Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

        She states it’s important to be inclusive of everyone and warns not to alienate anyone.

        Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

        Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

        Here’s an even better idea

        Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

        So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

        When to send

        If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

        We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.


        While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

        Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, HERE.

        HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

        Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

        USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

        Schedule a Get More Listings postcard campaign, now, CLICK HERE!

        This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Automated Way to Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Here’s a real estate myth doled out to agents from the pros at Investopedia.com:

          “A lot’s proximity to things like busy roadways and community centers may make it less desirable for resale.”

          REALTOR® Magazine gives us something similar: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.”

          While Investopedia is flat-out wrong (read why below), REALTOR® Magazine got it partially right.

          The takeaway from this for real estate agents is to always check with more than one source when it comes to helping a client with an investment as large and important as real estate.

          Believe it or not

          University studies about several aspects of the housing industry litter the internet. Why take advice that is, on the face of it, either agenda-driven or based on anecdotal evidence? You owe your clients more than that.

          The truth is, although “location” is critical to the present and future value of a home, the truth of the specifics of the location are a bit more complicated.

          If you truly are your area’s “real estate expert, put in the time to perform proper research. You may be surprised by what you learn.

          Location Myth: Homes near a railroad fetch a lower price

          In 2007, researchers studying the issue of rail transit’s impact on home prices cited previous studies and claimed that the conclusions were “… not uniform.”

          In other words, “location,” as you know, includes many variables. When it comes to a railroad, some of the considerations include:

          • Is the property commercial or residential?
          • Is the railroad a commuter line or heavy rail?
          • Is “railroad” referring to the proximity of railroad tracks or a station?
          • And, naturally, the addition or deduction of value for these properties depends on the region.

          In the San Francisco Bay Area, for instance, a study reveals that a home “… immediately adjacent to BART [Bay Area Rapid Transit] would sell for close to 38% more than an identical house not near any BART service.”

          Other studies find that a home located near the commuter rail in the suburbs of New Jersey and in Philadelphia also saw higher sale prices than homes further away.

          On the flip side, homes located closest to a station area in Portland were worth less, “… due to the traffic and noise.”

          We’ll feature additional location myths in the future. In the meantime, next time you hear or read that one of the drawbacks of living near a railroad is that it depresses property values, do some research on homes in the community you serve.

          You and your client may be pleasantly surprised by what you learn.


          The Fence Sitter postcard campaign is the perfect direct mail marketing tool to get prospects motivated to move forward. And, right now you can get 10% off Fence Sitter Campaigns.

          Shown above: Fence Sitter postcard campaign, available in the FARM campaign section. Learn More, HERE.

          HOW TO LAUNCH A FENCE SITTER CAMPAIGN.

          Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Fence Sitter Series.

          USE PROMO CODE: FENCE10 to get 10% off the first month of a Fence Sitter Campaign.

          Schedule a Fence Sitter postcard campaign, now, CLICK HERE!

          This sale expires on 11/13/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. The Automated Way to Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here