Friday, March 5, 2021

    What’s your plan for staying motivated with your real estate business this year? Whether lofty or grounded, it’s always a good idea to pencil in some “you” time.

    Time for personal growth pursuits, time to dig deeper into various aspects of your business, time to get pumped up after those long, weary days that tend to wear us down.

    We’ve rounded up 6 podcasts to help you out. Not all are real estate-related but we think they’re worthy of a listen.

    1. “Happier,” with Gretchen Rubin

    You can’t go wrong getting happiness advice from the author of “The Happiness Project” and four other bestsellers and a woman that the New York Times calls “the queen of the self-help memoir.”

    Her sister, Elizabeth Craft, joins her in her award-winning podcast to discuss good habits, happiness and more.

    We recommend Podcast 303, where the sisters discuss finding a ritual that will help you “Exorcise 2020 … Tips for Sticking to a Schedule When Working from Home,” and more.

    This podcast does include ads and lots of chatter in the beginning. If you want to get to the meat of the episode, fast-forward to 7:25.

    2. “The Tim Ferriss Show”

    Tony Robbins says that to become the best at what you do, you need to study and learn from the best.

    The author of the wildly popular book, “The 4-Hour Workweek,” Tim Ferriss helps you out with interviews of guests from a variety of industries, breaking down “… the habits and routines that contributed to that person’s success.”

    Have you ever felt “stuck?” Yeah, most of us have. If so, you’ll love Ferriss’ interview with actor and author Matthew McConaughey, a man who grew up in a home where kids could cuss, but they were forbidden from saying the word “can’t.”


    Launch an SOI Scheduled Campaign, HERE

    The official title of this episode is “The Power of ‘No, Thank You,’ Key Life Lessons, 30+ Years of Diary Notes, and The Art of Catching Greenlights”

    McConaughey steps in at 6:30, in case you want to skip the intro stuff.

    3. (flashbooks) “The Greatest Salesman in the World” (Episode #12)

    If you listened to the interview with McConaughey, mentioned above, you know that he credits Og Mandino’s “The Greatest Salesman in the World” for his success. Ever read it?

    Have it read to you by host Dean Bokhari at flashnotes.com. This ingenious podcast is custom-made for the busy business person with no time to read.

    If you haven’t read Magdino’s book, catch this episode because Bokhari reads it in full (it’s a short book).

    4. “GSD Mode” with Joshua Smith

    Phoenix agent Joshua Smith has garnered a spot on Wall Street Journal’s Top Realtor in America list as well as NAR’s “30 under 30.”

    The voice and wisdom behind GSD, (short for Get Sh!t Done) Smith imparts his own experience and wisdom as well as provides interviews with other top performing agents and team leaders from across the country.

    Although they are all worth a listen, we recommend two podcast episodes in particular:

    “How to Handle any Objection,” from buyers, sellers, leads, etc.

    “5 Tips To Help MASTER Lead Generation As A Real Estate Agent”

    5. Women Rocking Real Estate

    It’s astounding. The majority of real estate agents in this country are female yet few are hosting podcasts. It’s especially troubling when one considers that the top five agents in the country (sales volume), according to the RealTrends list, are women.

    Thankfully, the industry isn’t completely bereft of female voices. Check out “Women Rocking Real Estate” with Canada’s Jennifer Percival.

    Percival is also a coach, helping “women in real estate build a thriving, predictable business without using old school tactics.”

    We recommend Episode #34, Reboot your Business in 9 Key Areas. Fast-forward to 6:40 (Percival is a bit chatty).

    6. Take a Listing Today Podcast

    The Take a Listing Today podcast is a show focused on providing marketing strategies with easy, actionable steps that help agents taking new listings and grow their real estate business.

    They also have a Youtube channel, where they show step-by-step walkthroughs of many of their new marketing ideas. Making it super easy to know exactly how to launch the ideas for your business.

    The show is hosted by Jim Studebaker and Todd Robertson, two experts in the field of real estate marketing.

    We recommend Episode #70, Want More Listings With LESS Work? Schedule an SOI Campaign.

    Whomever you choose to follow online and off, we hope you meet with great success in 2021.


    There’s no better time than right now to launch an SOI Scheduled Campaign.

    But Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 2/6/21)
    .
    Launch an SOI Scheduled Campaign, Content Card Series, HERE

    TO GET STARTED:

    STEP 1: Grab your SOI List.

    If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

    Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

    STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

    And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

    Launch a Scheduled Campaign now, CLICK HERE!

    Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      She keeps track of our grocery lists, knows what music we prefer, keeps us up-to-date on the news, wakes us in the morning, and wishes us sweet dreams at night.

      Yet, Alexa’s true identity is a mystery. But, like duct tape and a Swiss army knife, she’s indispensable to millions of Americans. She’s not without her share of controversy, however. If that’s what’s keeping you from utilizing a smart speaker, perhaps you should reconsider.

      She has some pretty amazing skills

      Out of the box, Alexa can help you with many everyday tasks, But, she has additional skills as well, which are worth digging into.

      “At their simplest, Alexa skills are like smartphone apps. They are created by developers from third-party companies,” according to Alistair Charleton at gearbrain.com.

      “Some skills work entirely on their own, while others are required to make Alexa interact with something else, such as an online service like Spotify, or a smart home product like a Roomba robotic vacuum cleaner,” he notes.

      You’ll find a list of some of the more popular skills at amazon.com.

      Consider creating your own, branded skill. Learn how from Dustin Brohm at massiveagentpodcast.com.


      Launch an SOI Scheduled Campaign, Animal Series, HERE

      Alexa, remind me to stop procrastinating

      Time management is one of our favorite ways to use Alexa.

      Agents who cold-call for a set period of time may find this one handy as well. Ask Alexa to remind you when you can stop. Or, take periodic short breaks and she will remind you when it’s time to get back to it.

      She’ll also help you keep track of everything on your daily calendar when you connect it to your smart speaker. Echo supports the following calendars:

      • Microsoft Exchange
      • Apple iCloud calendar
      • Microsoft Outlook
      • Google G Suite or Gmail
      • Microsoft Office 365

      Just like in those futuristic movies, “Alexa, what’s on my calendar today?” will have her reading it off to you while you shave or put on your makeup.

      Learn how at amazon.com.

      Alexa: admin extraordinaire

      Finally, you can stop all the grunt work and pass it off to “someone” else:

      • Let Alexa send your text messages. Just dictate it to her and off they go. Learn how, here.
      • How many times have you been writing something and wish you had a better word? Alexa will find it for you. She can also offer up definitions for words.
      • Research: From reminding you what riparian rights are to keeping current on COVID-19, Alexa is at the ready.
      • Keep track of the tasks you need to perform for listing or buying clients with an Alexa-created list. Or, you’re at your desk and remembered you’re almost out of milk. “Alexa, put milk on my shopping list,” will let you forget about it and get back to work.
      • Take Alexa on the road with Echo Auto, $49.99 right now at amazon.com. Load her up with the addresses of homes you’ll be touring and she’ll guide you to each one. Shout out to put that milk you need on your shopping list, get the latest weather, news or listen to a motivational podcast while driving to that listing appointment.

      How else can Amazon Echo and Alexa help your real estate business? Check out Alexa for Business. From turning on your video conferencing gear to dialing you into a conference call, we think you’ll love this one.


      There’s no better time than right now to launch an SOI Scheduled Campaign.
      SOI Scheduled Campaigns are on sale for 10% OFF the first month (sale ends 2/6/21)!
      Launch an SOI Scheduled Campaign, Get More Listings Series, HERE

      TO GET STARTED:

      STEP 1: Grab your SOI List.

      If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

      Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

      STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

      And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

      Launch a Scheduled Campaign now, CLICK HERE!

      Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        Shown above: Just Listed postcards like those Pauline McLean sent out recently.

        Pauline, you’re the winner of this week’s $120 Gift Card!

        Pauline had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to GET MORE CLIENTS,

        “I am so excited for 2021 because of the Free 2021 Real Estate Marketing Planner from ProspectPLUS! I am now equipped with everything I need for all of my marketing materials PLUS a detailed action plan to keep me on track for another successful year. Thank you!”

        Thank You, Pauline, and congratulations on your listing!

        NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)

        Farm Scheduled Campaign shown above
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Ready to Schedule an SOI, Farm, Absentee Owner, Renter, Expired, or FSBO Campaign?

        SOI Scheduled Campaign shown above
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*
        (*Located under Farm Campaigns)

        And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

        TO GET STARTED:

        STEP 1: Create your prospect list using our mailing list tools, HERE. 

        STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          It’s a new year and if one of your strategies is to create a real estate listing generating system to fit the “new normal,” consider a mix of the old-fashioned and the new-fangled.

          The best marketing plans include both direct mail and digital marketing, and linking the two is even better.

          We’ve come up with some safe ways to get closer to potential clients during the pandemic – some ideas to kick around as we move through 2021.

          Forge stronger links with your community

          Real estate agents generally tend to be quite generous with their money, frequently offering to give a percentage of each commission check to a favored charity.  

          Other agents are a bit more hands-on and feel that cutting a check, while admirable, isn’t enough. These are the agents who host school supply drives, winter sock collections for the homeless and actively volunteer their time and labor to local charitable organizations. The list is long and impressive.

          And, they have a point, especially during the pandemic when consumers need and actively search out “warm and fuzzy” stories.

          Yes, giving should be altruistic. And, we agree that using it to generate leads seems a bit mercenary.

          But, it’s a win-win. Charities that are clamoring for help receive it and, if promoted appropriately, giving your time to a worthy cause can also be good for business.

          Find a local group with a philosophy and cause that you can get behind and join them. Let your social media followers know how they can help too. Be passionate about the cause by letting consumers know about your acts of humanity.

          But do avoid an overly-promotional “look-at-me” approach.

          Who are you marketing to?
          Launch a Renter Scheduled Campaign, Click HERE

          “Right now, the ability to forecast is a superpower for business leaders as consumer sentiments and behaviors change,” notes Sam Acuna and Sofia Kluch at gallup.com.

          They add that “Some of these changes are likely permanent but many changes are temporary … and localized.”

          Thankfully, the real estate industry is quite hardy right now and forecasted to remain this way.

          In fact, the folks at mansionglobal.com say that 2021 will bring “… the most robust housing market in 15 years.”

          They also mention a Redfin forecast that more new homes will be built this year than during the past 16 years.

          Leverage your listings

          While coaches advise that agents door-knock around new listings, this isn’t an appropriate time to do so.

          Direct mail, on the other hand, is not only safe but rising in consumer popularity during the pandemic.

          Just Listed Color Series

          Listing agents should send at least three cards to each household in their target audience for each listing taken:

          • Just listed
          • Open house (if you’re holding one)
          • Just sold

          Each postcard should include the URL to the home’s dedicated landing page and, to your virtual open house, if you’ll be hosting one.

          The home’s landing page should clearly communicate your contact information and a lead magnet. A popular choice for a lead magnet is the “Mortgage Options With Low Down Payments” Direct Response Report, click HERE.

          We love Tom Ferry’s brilliant addition to the typical “Just Sold” postcard.

          “… add a section that says ‘How we did it’ that lists out all the steps you performed to generate offers, AND all the details of the results your efforts created… how many showings, how many offers, sale price vs. list price, etc.”

          View an example of what Ferry’s referring to at tomferry.com.

          Mortgage Options with Low Down Payments Report

          People haven’t changed. Some priorities have, many of our lives may have, but inside, we’re still the same human beings with the same wants and needs, with just a few new ones added to the mix.

          Download the Direct Response Report, “Mortgage Options with Low Down Payments and keep copies on hand for listing appointments and open houses.
          Also add as an opt-in/free offer on your website, your emails, and all of your direct mail.

          Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here