Tuesday, January 22, 2019

Are you ready to take a giant leap forward in your real estate business in 2019? Then read on for 7 ways to up your game.

1. Plan a path to your destination

It is not only a business, but it is one in which you are the CEO. Therefore, if you haven’t completed a business plan for 2019 yet, take advantage of our Free One-Page Business Plan to complete one.

If you’re not thrilled about the idea of structuring a business plan, then think of it like planning a cross-country trip. For the best chance of success, you would sit down and plan a path to your destination.

The same is true for your business, if you would like to make $200,000 this year, you need to plan a path to this destination by creating a business plan. And, with the help of our One-Page Business Plan, you can even drill down to how many transactions, appointments, and contacts you will need to get to this destination.

Furthermore, once your business plan is completed, build a budget itemizing how much you’ll spend on your marketing, your car, your dues, desk fees, E&O insurance and all the other things you spend money on in your business.

A budget is the only way to ensure you’ll meet your income goals by the end of the year.

2. Learn from the past

Take time to reflect on what brought you success last year and plan to make that a part of your 2019 marketing.

Perhaps go old school and consider what tactics worked best for you as a new agent and add a few of them back into your rotation this coming year. Was it cold calling, attending more local events or monthly door knocking that made the biggest impact on your bottom line? Whatever it was, resurrect those activities that worked in the past and put them to work in the coming year.

3. Try something new

Try your hand at something you haven’t done before such as automating your Just Listed/Just Sold Postcard mailing. It’s easy to do, affordable and takes the ongoing stress of getting those cards out in a timely manner off of your shoulders.

By freeing up time from manually handling your Just Listed Just Sold Postcard mailing, you allow time for other areas of marketing that need more attention.

How about trying your hand at sending a newsletter? Las Vegas agent Debbie Drummond tells the story of how a newsletter helped her snag a client for a luxury high-rise condo after an agent who lived in the building failed to have success.

The couple ended up calling Debbie after they received her newsletter. “Sending a monthly newsletter has proven to be a money maker for me”.

4. Hire help

The quickest way to scale out your real estate business and take it to the next level is to stop doing things that don’t make you money. Hire an assistant to do them for you.

“If I had to touch every single task in my systems myself, I would never be able to produce high levels of volume,” one of Las Vegas’ top producers told the Las Vegas Review-Journal.

“You have to be efficient, and you have to leverage your systems (by hiring help).”

Think you can’t afford an assistant? Try going the virtual route first. If you choose a virtual assistant who specializes in real estate you’ll do away with the time and effort involved in training them.

Two companies to consider are Kim Hughes and Real Support. Both companies specialize in supporting real estate agents.

5. Pay tribute

To truly move your business to the next level it’s time to focus, ongoing attention, on your past clients. To drive this point home, remember the cost to acquire a new client is five times higher than to cultivate repeat business from a past client.

In addition, nearly 41 percent of home sellers find their agent through referrals (according to the NAR).

6. If your website isn’t effective, fix it

Who in your market ranks organically for your preferred keywords? If it isn’t you, maybe you have some website issues. Check out the sites of those who do and follow their example.

What are they doing that you aren’t? Typically, it’s the agents who post content consistently that get the best organic rankings, but go through their site, page-by-page and learn from them.

7. Take time off

Taking time off actually increases our productivity by 80 percent, according to researchers at Alertness Solutions. They are a company founded by former NASA scientists that provide fatigue management consulting services.

In addition, research from Harvard University, however, cautions that unless your vacation is planned in advance and you travel away from your work, you won’t get a good ROI on that time away.

Therefore, unplug – completely – while you’re away and your focus will be stronger when you return to work, according to researchers at Boston College Center for Work and Family.

Rest and recharge your way to the next level in your real estate business.

Start the New Year right by sending at least 100 Community Newsletters to an area where you want more business.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT this year!

1. Become a Listing Legend Free eBook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The Free 2019 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

The Power of a Recommendation. Our business flourishes from recommendations in the same way yours does. We would be very grateful for your recommendation of our products and services – Recommend us here

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Congratulations to the $250 Gift Card Winner of our November Agent Strategy Challenge!
Carol Nacarato!

Here’s what Carol shared as her November Challenge Marketing Strategy!

“I give ‘For Sale By Owners’ the Real Estate News to help them market there home and of course so they know to call me when they need help”.

What a smart and creative way to embrace your target community! Well done Carol!

To give you a little more insight into Carol’s other marketing habits we’ve shared a few marketing pieces (below) she has sent out from ProspectsPLUS! including Just Listed postcards, and Real Estate News.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT this year!

1. Become a Listing Legend Free eBook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The Free 2019 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Our business flourishes from recommendations in the same way yours does. We would be very grateful for your recommendation of our products and services – Recommend us here

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Do open houses work? What about closing gifts? And, are Real estate designations really worth the time and money? One would think that after decades in the industry agents would know the answers to these questions.

But the answers remain a source of debate. Yes, there are some positive benefits to obtaining certain designations. How you use them, however, is key to whether or not they are worth the time and money.

No, designations aren’t a marketing tool

Many agents use designations in their marketing, assuming they provide credibility. In reality, they don’t.

At least not according to a live consumer panel at a Hear it Direct conference a couple of years ago.

The moderator asked the real estate consumers on the panel if they knew the difference between a REALTOR® and a real estate agent.

None of them did.

The “aha” moment, however, comes next: The moderator then asks the consumer panel what CRS, ABR, e-Pro, and SRES stands for.

Not only did they not know what the letters stand for, but they also said the designations make no difference whatsoever to them when choosing an agent.

If potential clients don’t know or care about that string of abbreviations after your name, how can they be of value or convey credibility?

How to add value to the designation

The designation doesn’t add value to the agent unless the agent adds value to the designation.

Consider academic degrees. When someone hands you her business card that has the letters MBA after her name, you know that she received an advanced degree in business administration.

She didn’t need to add value to those letters because they’re universal and most everyone knows what they mean.

As we learned from the panel at the aforementioned conference, however, real estate designations mean nothing to consumers.

But they might if these consumers understood what they stand for.

If you have a designation that clearly sounds more impressive when the name of it isn’t abbreviated, consider using the full title after your name (at least on your business card).

For instance, “Anita Deal, REALTOR®, Certified Staging Professional” instead of ‘Anita Deal, REALTOR®, CSP®”

Accredited Buyer’s Representative conveys far more value to a potential client than ABR® and, while SRS is confusing, Seniors Real Estate Specialist is impressive.

Truthfully? The time and money spent on being allowed to put letters behind your name that mean nothing to real estate consumers would be much better spent on marketing.

Unless you’re looking for more referrals

If your goal in obtaining a certain designation is for the referral network that goes with it, then it just may be worth your time and money to pursue it.

Southern California agent George Alexiou says (in an online forum) that only two months after receiving his designation he received a referral from a fellow e-Pro-designated agent in Virginia.

That deal brought him a $14,000 commission. Not a bad return on his $359 investment.

Another example is the huge referral network you can become a part of if you obtain a CRS designation. Berkeley, CA agent Ira Serkes, is the proud holder of six real estate designations and the only one worth the time and money is the CRS, he told Inman News.

Like Alexiou, he receives lucrative referrals from his more-than 38,000 fellow CRS designees.

Obtaining a designation with an end goal of being able to network with others that also hold it seems to be a smart move. If you work at it, it could be a designation that keeps on giving.

Getting a designation to further your professional development

If the classes offered to obtain the designation sound fascinating to you and you feel you can benefit from them by becoming more knowledgeable then taking them may be worth the time and money.

Be honest with yourself, though. These are pricey classes and most of what is taught can be learned by shadowing your office’s short sale specialist or luxury agent or in many of the real estate books at Amazon.com.

Plus, you’ll pay annually to remain designated.

If you choose to pay for the education that comes with a designation, make sure you’re not doing it in the hopes that, as the NAR promises, you can “position” yourself as an expert, whether or not you truly are one.

That’s dishonest.

Also, consider carefully the money you’ll sink into taking the classes for a designation and the annual renewals. Then, compare the education to what you can learn at some of the industry’s leading conferences and conventions.

Want to know if a specific designation is worth it? Head on over to citydata.com and read the unbiased opinions of agents who hold them.

If you really want to impress real estate consumers, return phone calls, supply neighborhood information and educate them about the process — all far more valuable than designations.

As Audie Chamberlain, former head of social media at Realtor.com and founder of Lion & Orb Real Estate Public Relations says: “Work hard for your clients and you will earn their respect.”

It really is that simple.

Another way to leave a lasting impression is to connect with your Sphere and Farm by sending a Holiday postcard or Holiday Photocard. Let them know you are thinking about them during this special time of year.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 4 free ways we can help you STILL CRUSH IT in 2018!

1. Become a Listing Legend Free eBook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The Free 2019 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Leads – the lifeblood of every real estate practice. Determining where to get them, how to nurture them and how to convert them is a full-time job.

Unfortunately, it’s a job most agents can’t afford to outsource, so they end up trying to squeeze the duties into an already full day of listing and selling real estate.

Everyone, just about, will eventually buy or sell a house so the world is an unlimited source of leads. Choosing where to focus your energy, then, is challenging and most agents start first with what’s free.

And, unless you pay to advertise on social media, it’s a free and lucrative way to generate real estate leads. And, although LinkedIn is overlooked by many in the real estate industry, it’s a goldmine.

Need more referrals?

It’s important to understand that although you can be sociable on LinkedIn, it’s more of a business networking site than a social media site, like Facebook or Twitter.

Like the aforementioned, however, LinkedIn is the ideal place to nurture relationships with agents across the globe, with vendors and with former clients – relationships that can be a valuable source of referral business.

Think of LinkedIn as a great-big networking web and you’ll get an idea of how much value it can add to your business when it comes to obtaining referrals.

LinkedIn can help boost your online presence

A complete LinkedIn profile adds immensely to your ability to be discovered in general searches. Then, there’s the fact that LinkedIn allows you to link your on-site profile to your business website or blog.

“If this is done properly, you can have those links attached to your chosen keyword phrases, thereby further enhancing your search engine optimization (SEO) both within LinkedIn and on the open web,” claims Jeff Korhan, writing on Social Media Examiner.

This, in turn, boosts your overall online presence.

Getting started

Like all things social media, a LinkedIn campaign takes time to become and to remain established. A complete profile is a must and it’s the first step you should take after joining the site.

In fact, “your profile is a powerful marketing tool,” according to digital marketing strategist Stephanie Sammons.

Think of your LinkedIn profile as your professional curb appeal. Use care with your descriptions and upload a professional photo of you, not your dog and not your child.

Sure, it takes time, but when you understand that complete profiles are viewed seven times more often than incomplete ones, you’ll see that it’s worth the time and effort. You can find a walk-through of how to create the perfect LinkedIn profile at Easy Agent Pro.

After you’ve completed the profile, move on to create your company page. From this page, you can link to content on your blog or other social media sites.

Become a joiner

LinkedIn groups are the goldmines of the site – or lead mines if you will. Choosing local groups, or groups populated with folks with similar interests can lead to a whole new sphere of influence to mine for referrals and, possibly, expose you directly to new clients.

Nicole Williams, LinkedIn’s career expert tells Libby Kane at Forbes.com about joining a group for new moms. “When I needed an accountant, it turned out there was one in my group who I ended up hiring because of the connection we made over being new moms,” she says.

Don’t hesitate to join a group that has nothing to do with real estate but everything to do with one of your passions. It’s about making connections and networking with others. Mahjong players, history buffs and even new moms buy and sell homes, after all.

And they also know people who are considering buying or selling a home.

A little research within LinkedIn will turn up an abundance of information on how to get the most out of the platform and its many features. Take the time to get to know LinkedIn – it may just turn out to be one of your favorite lead generation tools.

Another way to generate interest and potential leads is to send at least 100 Free Home Market Analysis postcards from the Call to Action Series to an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 4 free ways we can help you STILL CRUSH IT in 2018!

1. Become a Listing Legend Free eBook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The Free 2019 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

With Gratitude at Thanksgiving!
A special message to express to YOU our sincere appreciation for your business, your confidence, and your loyalty.
As we acknowledge our good fortune on this Thanksgiving Day, we also acknowledge how extremely lucky we are to have customers like you.
Thank you for making this year a great success.
We wish you a very Happy Thanksgiving!
Your ProspectsPLUS! Team