(Shown above: Get More Listing Series postcards similar to the one Tracey Harris sent out) Learn more, Here
Tracey Harris, You’re This Week’s $120 Gift Card Winner!
Tracey had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I have searched many options on the market and have chosen ProspectPLUS! to be my go-to supplier for my postcard mailings. This is an extremely important part of my business so my decision did not come easy. ProspectsPLUS! is giving me everything I need to execute a great marketing plan. Thumbs up to them”
Thank You, Tracey!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Absentee Owner Scheduled Campaign shown above.Schedule HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Housing inventory hasn’t been this low since 1982, according to the NAR. It’s so bad that the folks at housingwire.com claim that it “… has reached a crisis point nationally.” News headlines from across the country tend to back that up:
Low inventory continues to strain Whatcom real estate market
Local real estate experts weigh in on Louisville’s low inventory problem
Low Housing Inventory Driving Demand, Prices For Homes In Utah
RI housing inventory at record low
Leander-Cedar Park housing market sees record-low inventory
There appears to be no end in sight as buyers rush to take advantage of low mortgage rates.
So, what’s a buyers’ agent to do?
Get proactive
A for-sale sign went up in the front yard of a home down the street from me. Each time I drove by, I wondered what the listing price was. I finally looked it up online. I shouldn’t have had to do that. Nor should other neighbors have to do that.
Just Listed Postcards perfect for circle prospecting, see more HERE
A buyers’ agent with frustrated clients should’ve circle prospected around that listing. A postcard to every home in the subdivision, letting them know that a home just went on the market and the price of the home would put that agent front and center in the residents’ minds.
That is just where he or she needs to be if one of them is thinking of selling. And the chances are excellent that another home will go on the market soon.
It’s no longer enough to counsel clients on being patient, about adjusting their expectations and to come into the market fully prepared.
It’s time to get proactive. Not only is it a way to secure listings, but to expose your brand to a wider audience.
Direct mail as the centerpiece of a circle prospecting campaign is probably the best way to take charge. But, it’s not the only way and this market demands a multi-pronged strategy.
Add a pinch of social media
You don’t need to be an influencer to obtain results on social media. Get busy posting and responding. Let your followers know what your buyers’ needs are. Share articles on the huge amount of equity that homeowners are sitting on right now and create a sense of urgency to get them off the fence and into the market.
I once read an inman.com article from seattlehome.com managing broker Sam DeBord. In it, he shared a story about how he dealt with a low inventory situation by blogging consistently and sharing his posts on Facebook.
It worked. He got a call from a stranger who read one of his Facebook posts and offered him the listing.
So, you didn’t take the listing
Go through your CRM and dredge up information on every listing presentation you’ve made but didn’t get the listing. Check to see if the home ever sold and, if it didn’t, reach out to the homeowner. This one is especially effective if the original market value is significantly higher today than it was when you made your listing presentation.
Chances are, it is.
Equity is a game-changer
Again, the equity angle is one that will most likely move someone if they’re not opposed to selling. As I mentioned earlier, homeowners who keep up with the news understand that home prices are high.
Most, however, don’t have the vaguest notion what they’re home is worth and how much equity they’re sitting on.
A proactive agent would’ve not only sent me a postcard when that home in my neighborhood hit the market, but she would’ve followed up a week or two later with an unsolicited, basic CMA. Again, circle prospecting around current real estate activity is one of the best ways to get listings. No, these three steps aren’t new, but they may be game-changers for an agent who is struggling to find homes for their buyers. They are also terrific at jetting you back to that coveted top-of-mind position with your sphere and at exposing your brand to new audiences.
Looking for a new niche to pursue for more listings? Many absentee owners are reconsidering their position as a landlord and deciding to sell.
Absentee OwnerCampaigns are currently on sale 10% OFF the first month. But ONLY for 3 MORE DAYS! (sale ends 5/22/21).
Absentee Owner Scheduled Campaign (shown above). Learn more, HERE
TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Absentee OwnerScheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
I won’t spend $6 on a vegetable brush at Amazon.com without first checking customer reviews.
It would be an understatement, then, to say that it blows my mind that a guy wanting to sell his house (his HOUSE, for pity’s sake) picks the first agent that comes along.
After all these decades, real estate consumers still find the pool of agents in their town interchangeable. “You’re all alike” is a statement that deserves a look of shock in polite society, yet people think nothing of using it to describe real estate agents.
So, how does a knowledgeable, hard-working, awesome customer-service-providing agent combat this?
By getting your clients to do it for you, via testimonials (or, reviews as they are more commonly known).
Reviews are critical in the current marketplace
We recently read a study published at BrightLocal.com, that found nearly 90% of consumers age 35 to 54 (which is roughly the average age of buyers and sellers) routinely read reviews for businesses.
Sadly, only 15% of those folks were reading reviews of agents. As Millennials get older, however, experts predict this number to grow.
There is a right way, and there’s a wrong way
We’ve found several real estate trainer blog posts recommending that agents give a “thank-you gift” in exchange for a “positive” testimonial.
There’s a difference between encouraging honest feedback from your clients and requesting “positive” reviews specifically in exchange for something.
This suggestion violates federal law and, sometimes, the terms of service of the testimonial site.
Google will ban users for offering to pay for positive testimonials. And, over at yelp.com they state that “Business owners should not be asking customers to write positive reviews for their business.” Learn more about Yelp’s terms here.
Other things to consider about real estate testimonials
Like most online content, it’s only as good as its recency. If you aren’t consistently posting fresh reviews, you may lose business to the agent who does.
The average number of reviews Americans read before making a decision is 10 (statista.com). Keep this in mind when updating or creating your website’s testimonial pages. Put the 10 best reviews you have at the top of the list.
An unsigned testimonial, or one signed with first and last initial, has the potential to create distrust in the viewer. Don’t use them.
Always ask permission from a client to post their review but never ask him or her to give up intellectual property rights to the content in the review. Oh, and get that permission in writing (or via email) and keep a copy in the client’s file.
Consider including testimonials in your direct mail marketing pieces, specifically if they come from the same niche you are targeting.
For instance, a rave review from a client with a rental property that you helped sell, would be a highly credible addition to the marketing pieces in an absentee owner campaign you’re launching.
Did you know Absentee Owner Scheduled Campaigns are currently on sale 10% OFF the first month? (sale ends 5/22/21).
Absentee Owner Scheduled Campaigns (shown above). Learn more, HERE
TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Absentee Owner Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
(Shown above: Just Sold Series postcards similar to the ones Gisele Boudreaux sent out) Learn more, Here
Gisele Boudreaux, You’re This Week’s $120 Gift Card Winner!
Gisele had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
I have placed several orders with ProspectPLUS!. It is easy and so convenient for me to just choose an area I want to farm and send. Thank you ProspectPLUS!
Thank You, Gisele! Happy Farming!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
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