Wednesday, May 25, 2022

    When real estate consumers visit your website they are typically searching for three things:

    • Listings
    • Knowledge of the selling/buying process
    • Information about what it’s like to work with you

    The latter includes answers to certain burning questions common among these visitors, such as will you sell their house for what it’s worth and in the time frame they desire? Will you make the process smooth and easy for them? 

    Oh, you may be thinking, “so all I have to do is fill my website with my sales stats, my tenure in the business, and brag about community expertise.”

    Nope. It’s not that easy

    We live in a world where consumers are overly bombarded with sales pitches and have learned to not only tune them out but to distrust them.  

    Tell them until the cows come home that you’re the “neighborhood expert” or the king or queen of local real estate and they may or, more likely may not, believe you.

    Steer them to a website full of helpful information that shows your expertise and provides a sprinkling of strategically placed client testimonials that prove your real estate chops, and now we’re talking.

    How to choose testimonials that will attract buyers

    It’s easy to get carried away when posting testimonials to your website. Many agents post all of their positive reviews, which results in a TLDR (too long, didn’t read) situation. The visitor becomes overwhelmed and, if they read any of them, it will most likely be the first three or four listed.

    Many visitors won’t read any of them.


    Real Estate Times Series is shown above. To see more, Click Here.

    If you’re wondering which of your testimonials have the most power with consumers, take a look at these takeaways from NAR’s Homebuyers and Sellers Generational Trends study:

    • “… an agent who is honest and trustworthy” is the most important criterion used when homebuyers choose their agent.
    • When working with a buyers’ agent, helping them understand the buying process “… was most beneficial to buyers 30 years and younger at 84 percent and for buyers 31 to 40 years at 71 percent.”
    • When asked about the most important benefits their agent provided, 61% said that their agents “Pointed out unnoticed features/faults with the property.” Slightly less than half appreciated their agent’s ability to negotiate “… better sales contract terms.” 

    You can find NAR’s entire study at nar.realtor.

    Now, go through your buyer testimonials and select only those that mention the aforementioned. For instance: “Jack helped us understand the entire process, from start to finish.” 

    Testimonials to attract sellers

    Now you’ll want to do the same with your testimonials from sellers. 

    When choosing an agent, homeowners look at the agent’s reputation, evidence of honesty and integrity, and the agent’s knowledge of the seller’s neighborhood.

    Once they choose a listing agent, they expect the following: 

    • the agent to get the home sold within the client’s timeframe
    • their agent to suggest an appropriate and competitive listing price
    • the agent to aggressively market the home to buyers

    Finally, go through all of your testimonials to find the very best, either buyer or seller. This is the one you’ll want to place, prominently, above-the-fold on the home page of your website.

    The rest can be sprinkled on your other pages.

    Sure, there’s a time and place for self-promotion, but when every page of your website is devoted to describing your accomplishments you become the Selfie King or Queen of real estate.

    Skip the self-hype and let your past clients speak for you.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      Will’s recent Looking For Listings Series Postcard mailing is shown above. To see more of this series, Click Here.


      Congratulations Will Wauson on winning this week’s contest!

      Will had the following words to say about his success sending marketing out from ProspectsPLUS!,

      “I sent out 125 postcards to my neighborhood and have already received my first listing”.

      -Will Wauson

      Will, thank you for your wonderful feedback, and congratulations on your listing! It doesn’t get any better than that. What a great story.


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

      We’re here to support you.

      Your ProspectsPLUS! Team


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The Take a Listing Today Podcast


        According to economists surveyed by the Wall Street Journal, they think there’s a 28% chance of a recession within the next year. This figure, by the way, is up from last year’s prediction of a 13% chance of a recession.

        If you don’t think that your clients and potential clients are worried about a coming recession, did you know:

        In a recent CNBC poll, “81% [of U.S. adults] say they are concerned the U.S. will face a recession in 2022.”

        So, what will you say to your clients and potential clients when they express hesitancy to jump into the real estate market because they’ve read there’s a recession coming?

        Here are some pointers to keep their confidence high.


        Real Estate Times Series is shown above. See more, Click Here.


        Can’t fault the housing market this time

        Economists state that it won’t be a faltering housing market that causes the possible 2022 or 2023 recession. Instead, if it happens, they expect it to be triggered by the Fed’s efforts to curb it.

        Those efforts to get prices under control come with a risk: “… the central bank will do too much, sinking the economy in the process,” according to Matt Egan at CNN.com.

        Economists point to the differences between the market in 2008 and today. Think back to the Great Recession. That housing bubble, economists agree, was caused by the easy access to mortgages. 

        Today’s market is influenced by supply and demand and, “… this time around, household finances are stronger and home values remain at historic highs,” claims Alcynna Lloyd at BusinessInsider.com.

        So, how does this knowledge calm your clients’ nerves?

        According to experts, there will be no housing bubble to explode in their faces. Therefore, remind them that anyone with a heartbeat could get a mortgage prior to the Great Recession. Today, lending rules are much more stringent, leading to far more qualified buyers looking for homes.

        Finally, not all recessions are like the recession of 2008 and a recession doesn’t automatically equal a housing crisis.

        Homeowners have nothing to worry about

        If a recession comes to pass, homeowners should ride it out quite well.

        They’re also sitting on a ton of equity right now – equity that isn’t likely to dissipate during the forecasted recession. 

        Huh?

        During the five recessions prior to the 2008 recession, home prices actually increased. 

        Overall, the jobs market is so strong right now that a recession is unlikely to impact home prices and, thus, values.

        If we listen to the experts, your clients have nothing to worry about when it comes to the real estate market. Don’t let them buy into the media hype and you’ll keep them in the market.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


        2. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


          On Sunday, May 8, 2022, we celebrate Mother’s Day.

          Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and  60% of licensed brokers. 

          With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.

          So, to all of the mothers out there, I wish you an early Happy Mother’s Day!

          How the holiday got its start

          Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.

          It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.

          A tireless campaign

          Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service. 

          Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.

          However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.

          It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.  

          Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.

          Retail hijacks another holiday

          What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.

          An ironic twist

          Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.

          Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.

          If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here