Monday, August 2, 2021

    Anyone who has been a listing agent for more than a minute understands that the number one priority for your clients (as well as yourself) is to get their homes sold for the most money possible, in the least amount of time.

    But, what do they expect their listing agent to do to accomplish this? First-time sellers may have no idea, while repeat homeowners most likely have a range of experience on which to base their expectations this time around.

    For the answers, we turn to the National Association of Realtors who, each year, asks homeowners what they want from their listing agents.

    This year, the top 3 answers are:

    • Help the seller meet their timeframe for selling.
    • Help come up with a competitive price for the home.
    • Market the home.
    Seller timeframes

    Helping the seller to meet his or her timeframe for selling has been in the number one spot on the NAR survey since 2012.

    Listing agents understand that the time it takes to sell a home varies, according to certain factors and that the home’s price is chief among them.

    Other factors include:

    • The type of market. Right now, for instance, our red-hot sellers’ market is causing lightning-quick DOM stats. According to a Redfin analysis, homes remained on the market an average of 16 days in May, compared to 37 days in May of last year.
    • Condition. Again, the current buyer pool is gobbling up even substandard homes. In a balanced market, however, there may be a different story.
    • Location. Another factor that buyers are ready to compromise on right now is location. It won’t always be this way, as you well know.

    Once you understand your client’s timeline, communication is key. Be honest about how realistic the timeline is, according to the market, the home’s condition and location.

    Open House Flyers
    Feature Property Flyers see more, HERE
    Pricing your client’s home

    The one nugget of information that all homeowners lie in wait for during a listing presentation is your suggested list price.

    Many don’t have a clue how you arrived at this figure and some don’t care. Agents we’ve spoken with suggest that listing agents ask their clients what they’re hoping to get for the home before compiling the CMA.

    This way you’ll have time to lay out a plan to explain just why your clients’ estimation is so far off the mark (if that is the case), rather than be blindsided by finding out during the presentation.

    Marketing

    That marketing, currently, is in third place when it comes to seller expectations should come as no surprise. In the present market, not as many homes require an in-depth marketing campaign.

    If your clients’ home will only require a basic marketing campaign, let them know that and the reason why. Even if you think it’s common sense that everyone knows, communicate what you’re thinking and planning.

    Communication, in fact, is key in meeting all three of these home seller expectations. That, and following through on your promises is one of the best ways to build referrals.

    Ready to get more listings? Schedule a Get More listing campaign.

    Get More Listings Campaigns are currently on sale 10% OFF the first month(sale ends 6/26/21).

    Get More Listings Scheduled Campaign (shown above). Learn more, HERE

    TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

    Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

    Launch an Get More Listings Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Shown above: Get More Listings Campaign similar to the one Julie Noel-Hastings sent out! See more, HERE

      Congratulations, Julie Noel-Hastings you won this week’s $120 gift card!

      Julie had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

      I’ve been using ProspectsPLUS! for a while now with great results. I sent out Just Sold postcards last month to 415 Post Oak Way and got a call from a seller to list their home.

      Thank You, Julie! Congratulations on your new listings!


      NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)

      Real Estate Times Scheduled Campaign shown above. Learn more, HERE
      Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

      The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

      Holiday Scheduled Campaign shown above, learn more HERE
      Launch a Scheduled Campaign today and save time on your marketing by automating it!

      You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

      Sphere of Influence
      Geographic Farm
      Just Sold Follow-up
      Holiday
      Renters
      Absentee Owners
      Expireds
      FSBOs
      Fence Sitters*
      Get More Listings*
      Empty Nesters*
      Move-Up Market*

      (*Located under Farm Campaigns)

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

      TO GET STARTED:

      STEP 1: Create your prospect list using our mailing list tools, HERE.

      STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
      Launch a Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        I hear what you’re thinking; who has time to read? We aren’t suggesting a Netflix-type binge on a book, although some of the ones we found for you are certainly binge-worthy.

        Keep it by the bed, poolside or in the car to read while waiting to meet a client.

        “Reading is to the mind what exercise is to the body,” wrote the late Joseph Addison, British essayist.

        And, apparently, he was right. Doctors in the UK have long understood the positive power of bibliotherapy to reduce stress, increase brain function and improve mental health. Added benefits include readers becoming more empathic, resulting in improved relationships.

        Let’s dive into 3 non-fiction books that may just help with your real estate business as well.

        Atomic Habits,” James Clear

        At 123 weeks on Amazon’s bestseller list and ranked 5 stars from 43,491 ratings, it’s pretty obvious that James Clear’s “Atomic Habits” is worth a read.

        Clear, “… one of the world’s leading experts on habit formation,” show readers how to deal with habits, good bad and those that will “… lead to remarkable results.”

        One reviewer at Amazon.com followed the author’s advice for 100 days and claims that “… they have sincerely worked.”

        There aren’t many negative reviews but, if you read reviews often, you know that someone always leaves one. From complaining about the forced registration on Clear’s website to another reviewer complaining that “It could be summed up in a couple of pages,” only 1% of the book’s reviews are negative. You can purchase “Atomic Habits” at amazon.com, thriftbooks.com, and walmart.com.

        Believe IT: How to Go from Underestimated to Unstoppable,” Jamie Kern Lima

        “Are you ready to believe in you?” Apparently, many people are; at least enough to help catapult author Jamie Kern Lima to the number one spot on Wall Street Journal’s bestseller list, the New York Times’ list, and the bestsellers list at USA Today.

        Fellow author Glennon Doyle recommends the book especially for female entrepreneurs (which includes, by the way, the largest pool of real estate agents in the country).

        Founder of IT Cosmetics, Ms. Lima is devoting all proceeds from the sale of this book to Feeding America and Together Rising.

        Reviewers call the book “authentic,” “inspiring” and “motivational.”

        Find “Believe IT” at amazon.com, walmart.com and barnesandnoble.com.

        Create Demand and Stop Chasing Business: Secrets From a Top Real Estate Producer,” Ron Howard 

        Perhaps best-known within the real estate industry for creating and launching contract-writing software for the residential real estate industry (ProForms), Ron Howard is also quite well-known as a local, Baltimore philanthropist.

        In fact, a Maryland newspaper named him “… as one of Maryland’s most influential people due to his non-profit work,” according to the book’s Amazon page.

        Well, that’s cool, but what qualifies him to write a book for real estate agents?

        How about 16 years as a Baltimore top producer? His team ranks consistently among the top sellers in their market and Howard, personally, “… has earned his brokerages highest annual sales award – the Diamond Club – 9 times, while also being inducted into their Circle of Legends and Hall of Fame,” according to his bio at workmansuccess.com.

        The book’s Amazon rave reviews include “Practical guidance with no BS filler,” “Ron’s approach is easily implemented in day to day life,” and “In a crowded field of real estate business books this stands out as current and relevant; worth the read!”

        Get the book at amazon.com, goodreads.com and barnesandnoble.com.

        Here’s wishing you a happy and productive summer 2021!


        Grab the attention of your audience and keep it, with a Real Estate Times Campaign!

        Real Estate Times Campaigns are currently on sale 10% OFF the first monthfor 3 MORE DAYS! (sale ends 6/19/21).

        Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

        TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

        Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

        Launch an Real Estate Times Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          And, Don’t Pay Until Each Mailing Goes out, Cancel or Change ANYTIME!

          Real estate clients, summer vacations, and family cookouts have you in over your head this summer?

          Schedule your marketing in just minutes and get back to summer!

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).


          Launch a FARM, Get More Listings Campaign

          Launch a FARM, Get More Listings Scheduled Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Get started, GO NOW

          Launch an SOI, Animal Series Campaign

          Launch an SOI, Animal Series Scheduled Campaign by clicking “GO NOW” below (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Get started, GO NOW

          Launch a Year of Holidays in Just Minutes!

          Launch a Holiday Series Scheduled Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Get started, GO NOW

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here