Wednesday, October 21, 2020

    Congratulations Kathleen Floryan on being our $100 ProspectsPLUS! Gift Card Winner!

    Kathleen recently shared the following feedback with ProspectsPLUS!.

    “Makes my marketing easy, done in 10 min or less… out the door and quick delivery to my targeted market. Customer service is always at the ready if I have any questions. I have used them for big and small projects, long term and short term. They are my Go-To for all of my marketing needs.”

    Upon finding out she won, Kathreen reached out to us with the following success story…

    “For the first time, one of my postcards paid off. I helped my buyer’s find an off-market house to buy (they are first-time homebuyers). The sellers were happy… no listing on MLS, the neighborhood was angry that they didn’t have a chance to have their friends buy it (apparently a lot of in-community real estate swapping going on) and the buyers were thrilled.  I sent a follow-up postcard (the one featured below) with the story on the back”.  

    Kathleen recently sent out postcards from the Luxury Series and Get More Listings Series (below).

    Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      Most agent website mistakes are easy to fix once you know how. Let’s take a look at the three most damaging agent website problems and their solutions.

       1. Lack of focus

      Many agent websites seem to reflect a common agent mindset: “I am a jack of all trades and master of none.” When agents are trying to reach every, last conceivable prospect, their websites end up with a vague and meaningless focus.

      No, “Buyers” and “Sellers” aren’t target audiences – at least not in a way that sets you apart from every other agent in town. If you truly want these two, overly-broad groups as a target, create two websites, one for each.

      Your buyer’s site can then be narrowed down even further. Are you looking to work with renters? Condo buyers? Move-up buyers? Retirement buyers? or Luxury homebuyers?

      Move-Up Market Series

      The same holds true for the seller-focused site: first-time sellers, downsizers, selling the luxury or waterfront home, for instance.

      “One of the biggest marketing mistakes is to attempt to appeal to everyone at once.”

      Suggests Tom Hallissey at Fat Guy Media. “The most-efficient way to reach more qualified consumers is to target smaller, more specific groups.”

      We once worked with a woman who specialized in mobile home buyers. Sure, one mobile home here and there seems hardly worth the effort, but this lady specialized and marketed herself as the expert. She made a killing in the mobile home market and, her website was one of her best lead generation tools.

      2. Overly-focused on the wrong things

      Real estate prospecting is all about building relationships and each visitor to your site is a prospect. What happens then when visitors are immediately bombarded by how great you are, how many homes you’ve sold and how much money you make?

      Is the braggadocio the person you would want to build a relationship with? Of course not. Self-important bragging is unattractive and doesn’t tell your website visitor one thing about “what is in it for them”.

      Move-Up Market Series

      So, skip the hype about you and, instead, make your website client-focused. If your ideal prospects visit your website, what do they want to know? How can you help them find it? Use your knowledge of and experience in real estate to demonstrate why you are the agent they should hire.

      3. Wait … isn’t real estate all about location?

      We recently read a Facebook post from an agent who was complaining that, after six months, his website just wasn’t “working.” He was blaming the website company.

      Yet, one look at his site points the finger right back at the agent. The only mention of his market – his geographic location – was in his email address, posted at the bottom of the page.

      He bought a template website and did nothing to customize it, except to plaster his own name all over it. This, despite there being numerous opportunities on the home page alone to stick in at least the name of his town.

      His neighborhood pages consisted of his IDX for the area. That’s it.

      According to NAR’s study, Real Estate in the Digital Age, nearly half of homebuyers using the internet are interested in neighborhood information.

      Many agents ignore this section (if they even have one) of their websites, and it’s a pity. What’s it like living in a particular community? What are the good points? Why would I – as a first-time buyer, a move-up buyer, a commuter, retirement buyer, someone with a family or any other type of buyer want to live there?

      Use your website to show pictures, discuss local news and events in your blog posts and anything else that captures why this neighborhood is a great place to live.

      If your website isn’t converting as you hoped it would consider tweaking it to be more consumer-focused and offer the information they’re craving.

      Move-Up Market Series
      Send the Dream Neighborhood postcard from the Move-Up Market Series to a Move-Up Market prospect list.

      Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      2. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      3. The Free 12 Month Done-For-You Strategic Marketing Plan

      This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      4. The Free One-Page Real Estate Business Plan

      This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        Congrats on passing your exam and finding a broker to hang that license with.

        We know what you’re thinking: “Now what?”

        We’re willing to wager that the first day in your new office you sat around and stared at a blank computer screen while listening to the conversations around you about client deals and commission checks.

        Made you feel like a fish out of water, didn’t it?

        The good news is that, like any new thing, you’ll get used to it, learn and hopefully become more successful than you’d ever imagined.

        But, it starts with a deal. Just one deal.

        And, for that, you’ll need a client. It’s a good thing you’re visiting ProspectsPLUS! because we’re about to walk you through some brilliant ways to connect with that one person who will get you started down what we hope is a long and prosperous career.

        A business card is just the beginning
        Business Cards

        Carry as many business cards as you can and hand them out to everyone. The guy who makes your coffee in the morning, the dry cleaner, your kids’ teachers, and everyone you interact with at the gym.

        But handing out business cards is just a baby step. You need to get found and one of the best ways to do that is with a website.

        NAR tells us that 51 percent of their 1,334,668 members have had a website for at least five years. It’s a surprisingly low number when you consider how much business you can get from your site.

        Even more surprising is that only 9 percent of agents have a blog – one of the best traffic generators if done right.

        The typical home buyer searches for homes online before doing anything else, including seeing if they can even qualify for a mortgage.

        If you don’t have a website, there is no way you’ll be found. So, while you’re sitting in your cubby at your broker’s office, work on getting a website (with IDX, a blog and a system to capture leads) up and running.

        Who do you know?

        It’s time to fill up that CRM and announce yourself to the world with a card from our Photo Introduction Series. Any veteran agent worth his or her salt will counsel you to rely on your Sphere of Influence for that first transaction. To determine who is in your sphere of influence, make a list of the following:

        • The family who live in the area you want to serve
        • Friends
        • Neighbors (an especially good source of leads)
        • Former colleagues
        • Connections on social media
        • Casual acquaintances, such as your hairstylist, dentist, doctor and even your pet’s veterinarian (check out the awesome doctor loan products for medical professionals)
        Photo Introduction Series

        This list comprises your network so you’ll need to further refine it to narrow it down to only those people over whom you have some influence. This is your sphere of influence.

        “Think about it as the people who would see a movie, read a book, or try a new restaurant because you recommended it,” suggests the pros at Contactually, a CRM provider.

        Don’t toss the original list because many in your network will eventually be added to your sphere. Right now, you just want to reach out to people you have been in contact with over the past year.

        What to mail, or email

        As stated above, introducing yourself with a postcard is a great way to announce your status as a real estate agent.

        Later in your career, you’ll want to avoid overt, heavy-handed, and frequent self-promotion, right now, it’s a must.

        In fact, you may need to beat people over the head (metaphorically, please) with the fact that you now help people buy and sell homes.

        A Free Offer postcard is an ideal medium to use to create interest as the second mailing after your introduction. Send one to each person in your sphere. Then, never mention again that you are a new agent. All future contact with them should offer something of value, with no reminders that you’re fresh out of real estate school.

        What would be considered valuable? A Direct Response Report like, “How to Chop 4 Years and $24,000 Off Your Mortgage“, the offer of a Free List of Home Resources, a Comfort Food Recipe, or the Content Series Card, “Cleaning Green” are some ideas.

        With a monthly Community Newsletter, you can work in all of these topics and more.

        We understand that, right now, it seems as if finding that first client may be an elusive dream. But, take the steps to market yourself effectively and that client will appear.

        Comfort Food Series Postcard
        Send out The Mac and Cheese postcard from the Comfort Food Series to your Sphere of Influence.

        Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        2. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        3. The Free 12 Month Done-For-You Strategic Marketing Plan

        This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        4. The Free One-Page Real Estate Business Plan

        This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Congratulations Joanne Courtney Gillet on being our $100 ProspectsPLUS! Gift Card Winner!

          Joanne recently shared the following feedback with ProspectsPLUS!.

          “ProspectsPLUS! provides us with seamless advertising! We are able to reach prospective and past clients via beautiful vivid marketing cards of all styles and sizes. We personally love the oversized postcards. The clarity is like non-other. Thank you for being readily available to answer our questions and providing us with top-notch service!

          Joanne recently sent out the Neighborhood Update postcard and Looking For Listing postcard.


          Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!