Why Seasonal Contests Work October gives you a built-in theme homeowners already love. A simple, seasonal giveaway or contest creates a friendly reason to interact...

Why Past Clients Are Your Best Referral Source As the year comes to a close, many agents shift focus to wrapping up deals. But some...

Why Your Sphere Is Your Fall Goldmine Your sphere of influence—past clients, neighbors, friends, and community contacts—is one of the most powerful sources of listings....

Don’t Let the Holidays Slow You Down The winter and holiday season often sees many agents pull back—but that’s a mistake. Home sales in late...

Why Expireds Are a Q3/Q4 Goldmine “Expired listings represent some of the most motivated sellers… they’ve already raised their hand to sell—they just need a...

QR Codes Are Booming—and Scanning Is Easy QR code usage has exploded—41.8 million global scans in 2025, up 433% since 2021, tapping into a growing...

Personalization Breeds Engagement Netflix’s hyper-tailored recommendations drive up to 80% of viewership by showing content based on individual preferences. Real estate agents can harness the...

Tap Into Community Energy Fall festivals draw hundreds, sometimes thousands, of locals and visitors—making them perfect environments for real estate agents to make organic contacts....

Why Basic Branding Isn’t Cutting It Anymore In a world cluttered with listings and generic agent profiles, your brand needs to do more than exist—it...

1. Amp Up Your Visual Game 2025-proof your listings—brand-worthy photos sell 32% faster, and agents using professional photography earn twice the average commission income (Property...

Why Urgency Moves Listings In today’s cooling market—with 56% of U.S. homes selling below asking and listings sitting for an average of 58 days—buyers are...

Why Holiday Marketing Matters Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home...