Overcome your call reluctance It’s irrational. After all, “call reluctance” is a malady reserved for cold callers, isn’t it? Then why does the warm-call-lead-follow-up produce the same...

Employees have it easy when it comes to marketing themselves to prospective employers. A resume and cover letter are typically all that’s expected. Employees, however,...

You’ve conducted a buyers’ consultation and you have a pretty good handle on what your potential buyers want in a home. Now, it’s time...

With all the changes Facebook has been forced to institute in its ad program, many agents we speak with are dumping their ads on...

It may not seem like it, but winter is almost over. The “famine” part of the equation will be history and we can wallow...

That commission kerfuffle in which the NAR is embroiled, brings with it lots of discussions, questioning the value the agent brings to the real...

“Before I got an agent, I would try to inquire about their services … and I'd say 90% of the time agents did not...

As the market changes and your listing is still for sale 24 hours after they hit the MLS, it’s time to resurrect some of...

Ah, the things we learn online. Homer – you remember him from school, right? In “The Odyssey,” Odysseus went to war and left his household in...

Can someone point out where it’s written that real estate agents need to be active on every social media platform? I didn’t think so. Real estate...

Bathrooms and kitchens. Anyone who has been listing real estate for more than a minute is aware that these two rooms dominate the consciousness...

Ellen DeGeneres, Alexandria Ocasio-Cortez, Lady Gaga. There is something oddly similar about those three. Love them or despise them, they all have great-big personalities. And,...