In real estate, as in other businesses, it’s important to remember that you need to know who your “audience” consists of if...

If your daily “busyness” consists of “… chasing online leads, slamming social media with videos, or banging the phones with cold calls”...

The PLUS! Points Achievement System is a rewards program for prospectsplus.com customers. Customers can earn PLUS! Points by unlocking various achievements, such...

“ 2 in 5 home sellers are offering concessions to homebuyers,” according to data from Redfin buyers’ agents. It appears that gone...

Dean Jackson, Founder of GoGoAgent and Listing Agent Lifestyle, states, “Most agents begin focusing on finding a buyer after they get a...

Depending on the condition of the real estate market, preparing a CMA for a listing appointment can be either a snap or...

Before you launch your next direct mail marketing campaign, add these rules to your list of MUST-DO’S. Rule...

In recent months, more than 15% of home sales fell through nationwide, according to a Redfin analysis. If you’re a Phoenix, Las...

Real estate agents are always looking for ways to increase their exposure and generate leads. One effective marketing strategy that has stood...

According to a study by Nielsen Norman Group, your website visitors will leave your homepage within 10 to 20 seconds unless you...

Although there is no “typical” home sale, the process shares many similarities. As you know, most for-sale homes are advertised in the...

Imagine a trip to a doctor’s office. You approach the front counter, and there she is, ready to check you in for...