How to Be the Loudest Voice in a Quieter Real Estate Market

In a shifting real estate market, many agents pull back on marketing, leaving a golden opportunity for those who stay active.

If fewer agents are advertising, your message becomes even more powerful. Here’s how to ensure your name is what sellers remember when they’re ready to list.

1. Stay Consistent with Direct Mail

While others cut back, increase your mailers to stay top-of-mind. Just Listed, Just Sold, and Market Update postcards show local homeowners you’re actively selling in their area. A strategic farm campaign keeps your brand visible while others disappear.

2. Own Your Online Presence

Sellers are still researching agents online, so make sure your social media, website, and Google profile reflect an active and thriving business. Post market updates, recent sales, and testimonials to establish credibility.

3. Be Present in the Community

Attend local events, host home value seminars, and network with homeowners. The more you engage with your community, the more people will see you as the go-to expert.

4. Use Digital Retargeting

Stay in front of website visitors with Facebook and Google retargeting ads. When potential sellers see your branding across platforms, they’re more likely to choose you when the time comes.

5. Leverage Past Clients & Referrals

Encourage past clients to share testimonials and refer friends. Word-of-mouth marketing is powerful, especially when fewer agents are actively seeking new business.

In a quiet market, the loudest agent wins. Stay visible, stay engaged, and own your farm before someone else does!

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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

 

2. The Free 2025 Q2 Real Estate Marketing Guide

Kickstart 2025 with our Second Quarter Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

 

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here