Key Elements to Ensure Your Online Bio Sets You Apart From Other Agents

    Sure, it’s all about you, but does your bio resonate with the reader? Does it compel them to read on to learn about what you can do for them?

    Crafting an effective online bio is essential for making a strong first impression on potential clients. Your bio not only serves as an informal introduction, but it should also provide insight into what sets you apart in the real estate world.

    Here’s how to ensure your bio intrigues the reader.

    Be human

    The “About me” section on your website is your chance to connect with clients on a personal level while also, subtly, showcasing your expertise. Avoid vague statements and instead focus on clear messages that resonate with potential clients. 

    A good way to do this is to highlight personal connections to neighborhoods and skills you have that enhance your real estate knowledge. This might be construction skills, home improvement experience, décor, design, etc. 

    Remember, clients are looking for a professional with real estate skills first, so while personal details humanize you, focus on your experience and what you bring to the table.

    The Get More Referrals Series is shown above. To learn more, Click Here.

    Make them excited to work with you

    Stand out from the crowd by providing specific reasons why clients should choose to work with you. Again, general statements offer little value, so throw in pertinent personal information but remain professional. 

    On the other hand, be mindful of including hobbies and/or skills that don’t add value for the consumer. Strike a balance between personal and professional to showcase both your personality and your real estate wisdom.

    Make it error-free

    Before publishing your bio, make sure to thoroughly proofread it for errors. Misspellings and improper punctuation can be distracting and detract from your professionalism. 

    While minor errors may not be deal-breakers, they can create a less-than-ideal first impression. Take the time to review your copy carefully to ensure it is error-free and polished.

    Putting together an engaging and error-free bio is an important opportunity to prove your value and to set you apart from all the other agents they may be considering.

    Overall, ensure that your bio answers their primary question: “What’s in it for me to work with you?” and you’ve got yourself a client!

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.