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Friday, December 5, 2025

    Has cold calling officially become a thing of the past? There are more than a few agents out there and several well-known real estate coaches that would say NO.

    I would say minimally, it might not be the most efficient option. Unless you consider spending 7.5 hours to make 209 phone calls to get one appointment efficient.

    Generating real estate leads on social media, if done right, is not only efficient but pleasant as well. 

    Facebook can be a goldmine for new real estate agents.

    Why Facebook?

    The platform’s demographics are one of the most compelling reasons to use Facebook for real estate lead generation. The largest age group among Facebook users is 35 to 54 (right in line with the average real estate consumer). Next, nearly 75 percent of users earn more than $75,000.

    Finally, a study of CRM data from various companies across the planet finds that while the highest lead conversion rates come from referrals, the second-highest can be attributed to leads generated on social media.

    If you understand the power of Facebook when it comes to real estate lead generation but haven’t quite figured out how to tap it, consider starting with Facebook groups.

    A Memorial Day Super Sale is going on right now! Get 10% off on ALL postcards.

    Use promo code: MEMORIAL10 (excluding postage, data, tax, and EDDM. Offer expires 6/4/22).

    To get started saving, Click Here.

    Join some groups

    Start by finding some groups that Facebook thinks you might like. You can do that by going here and then clicking on “Discover.”

    Naturally, if you post frequently to Facebook, the algorithm is going to assume you are interested in real estate so be prepared for lots of real estate-agent-related groups among the suggestions.

    There’s nothing wrong with joining these groups but to generate real estate leads, however, go where consumers hang out.

    You’ll find a “Categories” list on the left side of the page. And, since “all real estate is local,” the best category for a real estate agent to peruse is “Local.” 

    Here you’ll find some interesting groups. Mine includes one for a popular neighborhood in my city (with 31,000 members). As an agent, I would join that one. But there are tons of others to join as well.

    Choose groups with interests that you can blog about because that’s one of the ways in which you’ll be using these groups to generate real estate leads. 

    Don’t be “that annoying real estate agent”

    When interacting in your Facebook groups, keep your focus on the “social” aspect of social media. You’re not there to sell yourself or your business but to build relationships and get your name in front of people.

    Don’t just use the groups to share your blog posts; interact with other group members.

    And, keep in mind that some groups have rules, so learn them and abide by them.

    It’s also important to keep in mind that interacting in groups is not about getting a flood of leads right now. Like most lead gen strategies, you’re building future business.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      Don’t Shut That Door JUST YET!

      You sent out your Just Sold postcards to 100 homes around your sale, patted yourself on the back, and now it’s time to move on to the next potential listing, RIGHT?

      WAIT…you just introduced yourself to a new list of prospects, don’t be so quick to leave them behind.

      You’ve opened a new relationship door and demonstrated you’re real estate mastery, don’t shut that door NOW!

      Turn Your Just Sold Listing into MORE LISTINGS with a One-Year Just Sold Campaign!
      One-Year Just Sold Scheduled Campaign shown above (available in 3 colors) HERE
      Keep that conversation going!

      You’ve made an impressive introduction to your Just Sold prospect list now it’s time to keep that conversation going.

      Launch a one-year Just Sold Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

      And, remember, YOU DON’T PAY until each mailing goes out (cancel or change order or add to mailing list up until the night before mailing).

      Launch a Just Sold Follow-Up Campaign – GO NOW!

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        I won’t spend $6 on a vegetable brush at Amazon.com without first checking customer reviews.

        It would be an understatement, then, to say that it blows my mind that a guy wanting to sell his house (his HOUSE, for pity’s sake) picks the first agent that comes along.

        After all these decades, real estate consumers still find the pool of agents in their town interchangeable. “You’re all alike” is a statement that deserves a look of shock in polite society, yet people think nothing of using it to describe real estate agents.

        So, how does a knowledgeable, hard-working, awesome customer-service-providing agent combat this?

        By getting your clients to do it for you, via testimonials (or, reviews as they are more commonly known).

        Reviews are critical in the current marketplace

        We recently read a study published at BrightLocal.com, that found nearly 90% of consumers age 35 to 54 (which is roughly the average age of buyers and sellers) routinely read reviews for businesses.

        Sadly, only 15% of those folks were reading reviews of agents. As Millennials get older, however, experts predict this number to grow.

        There is a right way, and there’s a wrong way

        We’ve found several real estate trainer blog posts recommending that agents give a “thank-you gift” in exchange for a “positive” testimonial.

        There’s a difference between encouraging honest feedback from your clients and requesting “positive” reviews specifically in exchange for something.

        This suggestion violates federal law and, sometimes, the terms of service of the testimonial site.

        “Companies must make it clear when they have paid their customers to write favorable testimonials,” according to Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection.

        Google will ban users for offering to pay for positive testimonials. And, over at yelp.com they state that “Business owners should not be asking customers to write positive reviews for their business.” Learn more about Yelp’s terms here.

        Other things to consider about real estate testimonials
        • Like most online content, it’s only as good as its recency. If you aren’t consistently posting fresh reviews, you may lose business to the agent who does.
        • The average number of reviews Americans read before making a decision is 10 (statista.com). Keep this in mind when updating or creating your website’s testimonial pages. Put the 10 best reviews you have at the top of the list.
        • An unsigned testimonial, or one signed with first and last initial, has the potential to create distrust in the viewer. Don’t use them.
        • Always ask permission from a client to post their review but never ask him or her to give up intellectual property rights to the content in the review. Oh, and get that permission in writing (or via email) and keep a copy in the client’s file.

        Consider including testimonials in your direct mail marketing pieces, specifically if they come from the same niche you are targeting.

        For instance, a rave review from a client with a rental property that you helped sell, would be a highly credible addition to the marketing pieces in an absentee owner campaign you’re launching.

        Did you know Absentee Owner Scheduled Campaigns are currently on sale 10% OFF the first month? (sale ends 5/22/21).

        Absentee Owner Scheduled Campaigns (shown above). Learn more, HERE

        TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:

        Hit “CLICK HERE”, below, to get started on your Absentee Owner Scheduled Campaign (from a desktop or laptop computer).

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

        Launch an Absentee Owner Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Probate is the legal process “through which a deceased person’s estate is properly distributed to designated beneficiaries. If any debt is owed it is paid off to creditors,” according to the experts at LegalZoom.com.

          The probate process varies according to state. For instance, your potential new “listing client” is considered the contact person for the decedent in a probate case. However, the term used to define this person is just one of the aspects of probate that varies based on where they live.

          In Hawaii, he or she is called the decedent’s “personal representative.” In California, you’ll need to find the name of the executor or executrix.

          This representative is tasked with coming up with an inventory of the deceased’s estate and the disposal of the assets, including the home, according to the decedent’s wishes.

          Findlaw.com offers a handy chart that displays specific probate laws and terms for each state, here.

          Probate real estate is a growing niche

          You, as a real estate agent experienced in probate sales (which you will be after your first probate transaction), are the decedent’s biggest assets.

          All housing market eyes are on members of the baby boomer generation when it comes to potential, future probate cases.

          And the interest is justified, considering that older Americans currently own 40 percent of the country’s housing stock.

          Fannie Mae calls this the “departure of older adults from the homeowner market.” What they mean is their departure from the earthly realm, but they’re far too kind to put it that way.

          Get More Probate Clients by Launching an Agent Definition Series Scheduled Campaign. Learn More, HERE

          While Baby Boomers are living longer than previous generations, they will “exit homeownership” during this new decade. Statistics show they will exit at a rate of 42 percent higher than the previous decade, according to Fannie Mae’s Economic & Strategic Research Group.

          The learning curve for real estate agents

          If you lack enough first-hand knowledge of the process to get you started, you’ll need to learn all you can about the probate process in your area.

          Start by visiting the Findlaw.com link we mentioned earlier. Then, call your MLS or local association to find out if they offer probate educational opportunities.

          For instance, the Orange County Association of Realtors, in California, at one time offered probate training by a local probate attorney (not sure if they still do).

          If you’re willing to pay the cost of online probate real estate courses, you’ll find them offered at AllTheLeads.com. They also have a podcast on the topic. We know nothing about the courses, so perform your due diligence before signing up.

          Some of us prefer the self-taught method of learning. If you’re among this group, you’ll find loads of information online:

          Then you’ll need to generate probate leads

          Starting out, you may opt for buying leads, and that’s ok. While we don’t know anything about the following companies, it may be worth it to check them out.

          DIY agents should know that probate records are public. But that doesn’t mean it’s easy to access them.

          There are two ways to approach the search, initially:

          • Choose a county you’re interested in working in. Call the probate court for that county and ask how you can obtain a list of probates. Can’t find a “probate court” in that county? Call the circuit court.
          • Do an online search for “[Name of County] probate records.” This should help you find the .gov site that will outline the steps to get copies of the court records.

          An additional source for purchasing probate prospect lists is with Rebogateway.

          Probate clients aren’t like other real estate clients

          You’ll meet a variety of clients when you start specializing in probate real estate. Some will be grief-stricken over the loss of a parent and the loss of the family home. Others are happy to help you sell the home in the shortest amount of time possible.

          Often, it becomes a group undertaking, where all the details need to be ok’d by all siblings.

          Emotions may run high so if you aren’t good at dealing with them, you may want to reconsider this niche.

          If, on the other hand, you’re not afraid of others’ emotions, probate real estate can be a lucrative and rewarding specialty.

          Ready to generate more listings by going after the probate market?

          After you grab your prospect list, launch a weekly Get More Listings Scheduled Campaign to let them know you’re ready to help them sell their home.

          FARM, Get More Listings Campaigns are currently on sale 10% OFF the first month. But ONLY for 3 MORE DAYS! (sale ends 5/15/21).

          FARM, Get More Listings Scheduled Campaign (shown above). Learn more, HERE

          TO LAUNCH A FARM CAMPAIGN:

          Hit “CLICK HERE”, below, to get started on your FARM, Get More Listings Scheduled Campaign (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

          Launch a FARM, Get More Listings Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            No matter how many homes your client has sold, the whole process of selling may still tie them up in knots.

            Why? Ninety-five percent of the time the homeowner doesn’t know you from Adam, yet here they are, putting what might be their biggest investment in your hands.

            You breeze in, hand them a pen and a contract and walk out mumbling something about the MLS and a sign and lockbox.

            Home sellers probably won’t express their fears to you (you are a stranger, after all), but they’ll stay awake at night, scary thoughts running through their heads.

            If they were to confess their fears to you, what do you suppose they would tell you and how can you help them overcome their anxiety? Here are three things that weigh on their minds.

            1. How does this work?

            If you purchased your home before you joined the real estate industry, you’ll no doubt recall how weird the whole process felt. Your agent threw words around that you may have never heard before and she seemed to expect you to know what they meant.

            Escrow, earnest money deposit, contingency and comps – these are words that aren’t in the non-real estate person’s lexicon. How exactly does the MLS work, anyway? Why does the buyer have to pay an earnest money deposit and a down payment?

            While not completely understanding the listing and sales process may not keep your client awake at night, there’s always that nagging fear of what may be coming next.

            The fear of the unknown is common and so easy to remedy when it comes to your listing clients.

            SOI, Get More Listings Scheduled Campaign, Learn More, HERE

            Walk them through it. Write up a Home Selling 101 course, in basic English, and include it in your listing package. Step-by-step, teach them how it’s done so they don’t have to guess at – or fear — what’s next.

            2. I’m Nervous

            Buyers don’t have a corner on the anxiety market. Sellers are anxious that the home won’t sell, that they won’t get the price they need or that they may end up with two house payments or, worse yet, end up homeless.

            Even though the housing market has pretty much recovered from the pandemic, homeowners also still harbor a lingering sense of dread over how much equity they may have lost, regardless of how much they’ve regained.

            The great-big fear that you’ll purposefully underprice the home to get a quick sale is usually not mentioned by the homeowner. It exists, nevertheless.

            Again, knowledge is power. Take the mystery out of the whole issue of market value by giving them a basic tutorial on how it is determined, both by you and by the lender’s appraiser.

            There are also ways around the “should I sell before I buy” conundrum, so that one is easy to deal with.

            If it’s equity they’re worried about you can help them find out exactly what they owe on the home.  You are the problem solver, and they should know that. It might just put them at ease enough to share other concerns with you.

            3. I’m Scared of Someone Stealing from me

            Believe it or not, this is a huge fear for homeowners. Will people rifle through their drawers? Will they steal from them? It’s an understandable worry – there are strangers wandering through their home.

            You know how to deal with this, but for the new agent, let’s walk through it. All items of value, especially small, pocket-size pieces should be either locked away or removed from the home while it’s on the market. This includes prescription medications and, especially, weapons.

            Don’t throw this suggestion out half-heartedly. Let your client know that thefts do happen and the only way to protect their belongings is to remove the temptation for those less-than-honest folks who may be going through their house.

            Honorable Mention

            If you work with seniors, even occasionally, take the previously mentioned angst, multiply the fear factor by three and throw in the following:

            • More than one-third of seniors who are moving are afraid of change. They are anxious about leaving the familiar for a strange place.
            • Many are sad about leaving their neighbors.
            • Many have an intense emotional attachment to the home.

            Understanding that your listing client may harbor these concerns allows you to face them head-on, before he or she gets seller’s remorse.

            While nobody expects you to be part psychologist in a real estate transaction, it’s important to understand that your listing client’s curious behavior may stem from confusion about the process.

            You, as his or her agent, are the only person in a position to ease the anxiety and all it takes to do so is slowing down long enough to provide clear, basic guidance and advice.

            If you knew that your client is a nervous wreck, what would you do or say to help? It’s important to dig deep to find out, first, if they’re anxious, and, second, why. Then you can help solve the problem.

            Keep in touch with potential home sellers by launching an SOI Campaign.

            SOI Campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 5/8/21).

            SOI, Content Series Scheduled Campaigns (shown above). Learn more, HERE

            TO LAUNCH A SOI CAMPAIGN:

            Hit “CLICK HERE”, below, to get started on your SOI Scheduled Campaign (from a desktop or laptop computer).

            And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

            Launch an SOI Scheduled Campaign now, CLICK HERE!

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

            PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. Become a Neighborhood Brand

            Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

              The bare minimum. Every profession includes those who work just hard enough to be considered “doing their job.”  Real estate is, sadly, no exception.

              It’s the “list and pray” listing agents who feel a sign in the lawn and an MLS listing is sufficient. It’s the buyers’ agent who skips the counseling and doesn’t listen to the clients’ wants and needs in a new home.

              Agents like these cast a cloud over the profession, even though the real estate industry is populated with many customer-service-oriented agents who go the extra mile with each client.

              Take a look at some ideas contributed by agents with clients who love them.

              Explain EVERYTHING

              Buyer counseling is a vital aspect of your job. Buyers who understand the process and paperwork and are aware of some of the pitfalls they may face along the way are more relaxed. They are thus easier to work with and come out of the transaction feeling positive about their agent.

              Although we rarely see this same counseling suggested for sellers, it should be.

              Explain to your buying and/or selling clients, in detail:

              • The mortgage process, start to finish, in plain English
              • The entire selling or buying process
              • The paperwork they’ll be asked to sign
              • What is expected of them during the process (sellers need to leave the home, buyers should be punctual and respectful of the sellers’ time, etc.)
              • What happens at closing

              Then, ask what they expect of you. It’s hard to go above and beyond something you aren’t aware of.

              Service add-ons to consider

              Whether your client is the buyer or seller, they’ll both face the huge task of moving. You can make it easier on them while making yourself memorable.

              There are many things you can do, including turn your assistant into a concierge-for-a-day. Some of the services he or she can provide include:

              • Ensuring the utilities are scheduled to be turned off at the old home and on at the new.
              • Cancelling landscaping, pest control, pool and housekeeping services at the old home.
              • Draw up a list of the area’s best of everything, such as park, daycare, gym, veterinarian, plumber, electrician, gardener, restaurants, handy person. Find them on Yelp.com.
              • Supplying them with moving boxes. One agent we know has the boxes printed with her branding.
              Always provide updates

              If you only handle a few transactions at a time there really is no excuse for your clients to not receive update calls from you or your transaction coordinator.

              Keep them abreast of what’s happening with the transaction. Unresponsiveness is one of the things clients most complain about.

              For agents who handle many transactions simultaneously, consider purchasing client communication software that they can log into online and follow the transaction’s progress.

              The relationship shouldn’t end at closing

              Clients also appreciate a closing folder with all of the pertinent paperwork organized inside. Sure, they’ll receive one from the lender, but yours should be different—far more user-friendly. Include the listing, all marketing materials, and all paperwork involved in the transaction.

              Finally, plan at least one annual or biennial client appreciation event to help you remain top-of-mind with former clients. Going “above and beyond” is something to which many agents merely pay lip service. Make client satisfaction your top priority for each client and enjoy the payoff: Loyal, referring, and returning clients.

              Ready to add more clients to your roster? Launch a FARM, Fence Sitter Campaign in just minutes.

              They’re currently on sale 10% OFF the first month – (sale ends 7/24/21).

              FARM, Fence Sitter Scheduled Campaign (shown above). Learn more, HERE

              TO LAUNCH A FARM, FENCE-SITTER CAMPAIGN:

              Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

              Use promo code: FENCE10 to save 10% off the first month.

              And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

              Launch a FARM, Fence Sitter Scheduled Campaign now, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

              PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

              2. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              3. Become a Neighborhood Brand

              Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

              4. The Free Real Estate Mailing List Guide

              This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

              The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

              5. Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Free Online ROI Calculator

              This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

              7. The Free Real Estate Marketing Guide “CRUSH IT” 

              This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

              The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                Sure, social media marketing for real estate agents should be an important part of your overall marketing plan.

                But, for pity’s sake, fish where your fish are. Nobody goes fishing for marlin in a stream or lake, right?

                The truth is:

                The majority of real estate consumers aren’t active on Instagram

                We aren’t dissing the social media platform; it’s a fun place to hang out and catch up on the latest trends. But if you’re on it for business reasons and not for personal enjoyment, maybe it’s time to reconsider your social media strategy.

                A lot of what you hear and read is hype

                I’ve noticed that the biggest Instagram cheerleaders for real estate agents also have the biggest agendas. They’ll lure you in with vague statistics that actually have nothing to do with real estate or buyers and sellers.

                Stop listening to the bloggers who tell you that:
                • You can find your “Dream Listing” on Instagram and that “Instagram is the best free advertising a real estate agent will find.” This comes from a company that offers, for a large fee, “automated tools” to help you create your real estate social media strategy and campaigns.
                • You can rule the ‘Gram like a Pro” with “these tips” (from a company that provides, for a fee naturally, social media management and marketing).
                • “Using Instagram to market your real estate business is a sound strategic move.” This one is from a former agent who now runs a “real estate technology company.”
                • This is one of my favorites. In a post titled “Instagram Tips for Real Estate Agents,” the author gives the same meaningless statistics but she also posts a demographic breakdown of Instagram users from Pew Research. Demographics from 2015.

                The truth is that, as a real estate agent, you are targeting a very specific population: home sellers. This means that the majority of your “fish” are between the ages of 42 and 75 (Gen X and baby boomers), according to NAR’s latest statistics.

                These two cohorts comprise 70% of all home sellers and represent your target audience.

                Nearly 60% of U.S. Instagram users are between the ages of 13 and 34, according to the number crunchers at statista.com.

                So, where are my fish?

                That depends. If you want to target baby boomers, go big on Facebook. According to a recent Pew Research study, boomers’ two favorite social media hangouts are Facebook (nearly half of them chose this as number one) and Pinterest.

                There was some overlap in the study that finds LinkedIn (largest demographic is age 46 to 55) to be popular with both Gen X and boomers, so you may want to dabble in both.

                But Instagram? You’ll spend, on average, “… 30 minutes to an hour and 25 minutes …” (jennstrends.com) to create a post that in all likelihood will generate zero leads.

                Listings aren’t easy to come by right now and your time is precious. Fish where your fish are and you’ll meet with more success.

                Do some fishing for new clients by launching a monthly Holiday Campaign to your Sphere or Farm.

                Holiday campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 5/1/21).

                Holiday Scheduled Campaigns (shown above). Learn more, HERE

                TO LAUNCH A HOLIDAY CAMPAIGN:

                Hit “CLICK HERE”, below, to get started on your Holiday Scheduled Campaign (from a desktop or laptop computer).

                And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                Launch a Holiday Scheduled Campaign now, CLICK HERE!

                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                3. Become a Neighborhood Brand

                Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                4. The Free Real Estate Mailing List Guide

                This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                5. Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Free Online ROI Calculator

                This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                7. The Free Real Estate Marketing Guide “CRUSH IT” 

                This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                  I recently had an online conversation with an agent who stated that the use of real estate video for agents is the end-all, be-all, and he had the stats (from his own site) to prove it.

                  My research on video for real estate says that videos addressed to homebuyers aren’t popular.

                  In fact, when asked how they prefer to get their real estate information, buyers prefer website content (it came in first) and video came in last – behind open houses, according to your association’s research.

                  So, who is right?

                  Is it the guy who wrote a recent article, titled “Google Loves Video?” He’s pretty persuasive, citing studies that show “A video is 50 times more likely to appear on the first page of search results than a traditional web page.”

                  Wait.

                  That just doesn’t jibe with reality, at least not for all topics. See for yourself.

                  Enter any real estate term that a buyer may use into Google. How many of the results are in video form?

                  I find zero.

                  The author also quoted an SEO Moz study as well, telling us that “Blog posts that include video content attract 3 times more inbound links than posts without video.”

                  Thankfully, he linked to both studies so I could go take a look at them.

                  Guess what?

                  Both studies are from a decade ago. As you know, in the tech world, that’s a lifetime.

                  So, why did he have to dig so far back to get stats that support the use of video over text?

                  It turns out that he works for a video company, so he has an obvious agenda.

                  Therefore, this is just a friendly reminder to be very careful that you check the source and dates while researching information that you hope to publish on your website.

                  Step 1: To ensure you’re informed

                  The very first thing to do when researching the veracity of statistics is to learn about the author. I instantly distrust what the author is saying when there could be an agenda behind it.

                  Like when real estate agents warn readers not to sell their home without an agent. There isn’t anything wrong with that, per se, but ensure you have independent, unbiased sources to back up your claims. Avoid building even a shred of distrust with your audience.

                  So, dig into the statistics – how old are they? Who did the study?

                  In the case of the previously mentioned gentleman, recent statistics to prove his claims just don’t exist.

                  Step 2: Check your assumptions

                  It’s far too easy to blindly accept a statistic when it agrees with our assumptions. For instance, some of NAR’s highly touted stats about FSBOs are not only outdated but they’ve been debunked by university studies.

                  A Stanford University Economics Department study, for instance, found “no evidence that the use of a broker leads to higher average selling prices. . .”

                  Then there’s the study by the American Economic Review, a couple of years later, that showed that FSBOs who used FSBO websites made “at least as much for their homes” as did home sellers using an agent.

                  If you find yourself agreeing with a statistic because it agrees with your assumptions, it’s time to dig deeper. Even if it hurts.

                  Whether you’re reading a news story or an industry piece, RESEARCH is your best friend.

                  And, when it comes to your real estate content, the only good research is recent. Your clients (and your reputation) depend on your information to be accurate.

                  Did you know Holiday Scheduled Campaigns are currently on sale 10% OFF the first month? (sale ends 5/1/21).

                  Holiday Scheduled Campaigns (shown above). Learn more, HERE

                  TO LAUNCH A HOLIDAY CAMPAIGN:

                  Hit “CLICK HERE”, below, to get started on your Holiday Scheduled Campaign (from a desktop or laptop computer).

                  And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                  Launch a Holiday Scheduled Campaign now, CLICK HERE!

                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                  PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                  1. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                  2. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  3. Become a Neighborhood Brand

                  Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                  4. The Free Real Estate Mailing List Guide

                  This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                  The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                  5. Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Free Online ROI Calculator

                  This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                  Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                  7. The Free Real Estate Marketing Guide “CRUSH IT” 

                  This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                  The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                    Effective real estate agent websites aren’t cheap. So many agents spend a small fortune on theirs only to have it go live with no clue that their sites truly aren’t finished and need some tweaking.

                    By “effective,” I mean engaging to prospects, able to help you convert prospects or even get visitors to stick around long enough for you to work your magical powers of persuasion.

                    If you hope to rank organically for local searches, customizing your homepage is something you absolutely must do.

                    Your homepage is your site’s curb appeal

                    You have only 10 to 20 seconds to communicate your value proposition to those who land on your homepage (Nielsen Norman Group).

                    What problem do you solve and how do you do it better than other agents?

                    While your homepage represents your site’s curb appeal, your value proposition is what entices them to want to know more about your services.

                    Let’s take a closer look at value propositions

                    Here’s an example of a site that gets the value proposition out front

                    PetPlate makes it clear that not only does it offer fresh, healthy dog food, it customizes the meals and delivers to your door.

                    So, ok, it’s not a real estate site.

                    Although you may cringe at the thought of an iBuyer, you have to admit that they do some crazy effective marketing.

                    Opendoor’s value proposition is front and center. They will give an instant offer to homeowners hoping to sell. The problems they solve?

                    “No showings. No Stress. No surprises.”

                    The whole homepage is, in fact, one long value proposition. As you scroll beneath the fold, you’re shown how Offerpad will make “… selling your home easy, fast, and stress-free.”


                    Back up your promise of value with proof

                    One of the best ways to communicate value, however, is through testimonials. There’s nothing more effective than someone who has used your service singing your praises.

                    Kelly Soule, Lake Tahoe, NV agent, has the right idea. Notice the testimonial under the photo of the lake.

                    Your testimonial doesn’t need to be this long. In fact, choose your best one and get your client’s permission to edit it to make it shorter and to use their name on your website.

                    Where are you?

                    If your site is like so many other agent sites, I could land on it and not have any idea where you list and sell real estate.

                    Imagine you’re interested in relocating overseas, or you’re from a neighboring country and you come across this website:

                    It’s a gorgeous photo and one that, no doubt, locals will recognize. But what about us?

                    There is absolutely nothing above the homepage fold that tells us which market this brokerage serves. It turns out to be west and central London, but you’d only learn that by clicking the “Enter” button.

                    You’ll also have to go there to learn their value proposition. They did have the right idea about putting testimonials on the home page but they’re beneath the fold. Scooting that green box up a smidge would make all the difference.

                    Simple changes to your website’s homepage can be worth their weight in gold. Go take a look at yours. Is it working as hard as it can to entice visitors to stick around and is it generating more real estate listings?

                    If not, put some of the ideas listed above into action now.

                    If you’re interested in creating a buyer pool, for the new listings you’re website is going to attract, consider pursuing renters.

                    Did you know Renter Scheduled Campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 4/24/21).

                    Renter Scheduled Campaigns (shown above). Learn more, HERE

                    TO LAUNCH A RENTER CAMPAIGN:

                    Hit “CLICK HERE”, below, to get started on your Renter Scheduled Campaign (from a desktop or laptop computer).

                    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                    Launch a Renter Scheduled Campaign now, CLICK HERE!

                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      In March 2021, the average list price reached an all-time high of $370,000, up 15.6% compared to this time last year.

                      Home sales were 9.1% higher than one year ago and although the mortgage rates have increased slightly to the highest levels this year at 3.09% for a 30-year fixed, there are reasons to believe the housing market will continue to be strong throughout 2021 (NAR source).

                      This means it’s still a seller’s market, which is the key point you’ll want to make when communicating with the homeowners in your CRM.

                      1. Nothing better than a warm call

                      Comb through your CRM for the warmest leads among your homeowners and start your campaign with these people as your target audience. Yes, even friends and family and past clients.

                      Pick up the phone and start dialing for dollars. And, naturally, during the conversation you’ll want to let them know how desperate homebuyers are for homes in the area and, oh, by the way, “Do you know anyone who might be considering selling their home?”

                      You’ll most likely not get the name of a red-hot listing lead, and that’s ok. You are now top-of-mind with these people.

                      Real Estate Times postcard
                      2. Go back after lost listings

                      Not taking the listing after a presentation is painful. But, remember another old real estate lesson: “Stay in touch until they list – and beyond.”

                      St. Paul, MN broker Teresa Boardman once spoke about one of her most cost-effective listing generating techniques that you can copy.

                      Go through your CRM, looking for homeowners for whom you gave a listing presentation over the past three years.

                      Check the MLS to find out if the home ever sold with another agent. If not, take this condensed list of sellers and send them a Real Estate Times postcard. Catch them up on the current hot market and explain why now is the perfect time to join it.

                      Or stay in front of this hand-picked list for six months or more with a scheduled FARM, Get More Listings campaign. Learn more, HERE.

                      Remember, #StayHome made millions of homeowners overly familiar with their homes, and many have found that the home no longer fits their needs.

                      Always let these potential listings know how ideal the market is for sellers, how much equity they’ve built up, and about the super low current mortgage rates.

                      Very early in her campaign, Boardman had taken one listing and another homeowner felt like a “real strong possibility.” A third was debating renting out her home or selling it.

                      3. Don’t forget social media, especially now

                      Connecting with people on social media is so easy right now. Since the outbreak of the pandemic over one year ago, internet usage has increased 70%, according to Mark Beech at Forbes.com.

                      Real Estate Times postcard

                      Studies from Pew Research claim that more than half (53%) of “… Americans say the internet has been essential in the past year. 

                      The amount of time that Americans spend on social media platforms, in particular, has increased from 79 minutes per day in 2019 to 86 minutes per day in recent months.

                      There is a lot of engagement to be had right now online, particularly on social media.

                      Use all that important information you have up your sleeve to let sellers know that they won’t find a better time to sell their homes and to convince buyers that they should remain in the market.

                      Yes, inventory is super tight and many homeowners still aren’t getting what an amazing time this is to sell their homes for top dollar.

                      This is also the ideal time for real estate agents to market to niche prospects such as empty nesters, high-income renters, move-up market, fence-sitters, and more.

                      With nine campaign categories to choose from, it’s now quick, easy, and affordable to schedule a targeted campaign.

                      Hurry! FARM Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/17/21).
                      Fence-Sitters Series, one of 19 FARM Scheduled Campaigns (shown above). Learn more, HERE

                      TO LAUNCH AN FARM CAMPAIGN:

                      Hit “CLICK HERE”, below, to get started on your FARM Scheduled Campaign (from a desktop or laptop computer).

                      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                      Launch an FARM Scheduled Campaign now, CLICK HERE!

                      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      3. Become a Neighborhood Brand

                      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                      4. The Free Real Estate Mailing List Guide

                      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                      5. Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Free Online ROI Calculator

                      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                      7. The Free Real Estate Marketing Guide “CRUSH IT” 

                      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                        Here we are, four months into the new year, in the midst of the spring real estate market. Have you stuck to your marketing plan? If so, and it’s a good one, you’ll have no shortage of folks to work with this spring.

                        If you’ve been slacking, take the time now to tweak the plan. Start with the digital aspect of your real estate marketing plan.

                        Take a critical look at social media

                        Since it’s vital that you connect with potential clients where they spend most of their social media time, re-evaluate how each social media platform you use is working for you.

                        If you’re not getting a decent return on your investment (of time or money) for any platform, dump it and try something else.

                        Facebook

                        A good Facebook strategy, even if it’s just to get organic leads, is always worth your time. Users are, by and large, in the buyer/seller age range. Engagement, if pursued strategically, is easier than on most of the other platforms.

                        A decent Facebook strategy includes posting a couple times a week. If that’s too much for your schedule, post at least once a week and make sure the post is strong.

                        What’s a strong Facebook post? One in which you are aiming for engagement and shares. For instance, if your city or state is among the many “Best places” (to retire, to get a job, to buy a home, etc.) chosen each year, link to the article.

                        You can find these types of articles by entering the name of your city or state into a search engine, followed by “named best” or “chosen best.”

                        As an example, “Scottsdale named best” returned a ton of very cool articles that a Scottsdale agent might want to repost on Facebook.

                        People love proof that where they live is the best on the planet and tend to share these types of posts.

                        Instagram

                        If you are among the few (very few) agents who get real estate leads from the time-suck-that-is-Instagram, congratulations. If you aren’t seeing a return on the investment of your precious time, dump it. And, don’t feel bad. There’s a reason it isn’t working.

                        In December of 2019, Statista published the results of a study that found that nearly 71 percent of U.S. Instagram users are between the ages of 13 and 34.

                        Let that sink in: The majority of Instagram users aren’t within every real estate agent’s target audience.

                        Sadly, only 12 percent of users are in the typical buyer and seller age range. Marketing your real estate business on Instagram is like an actor playing to an empty house.

                        YouTube

                        Video production companies love to tout YouTube’s “more than 1.9 billion registered users.” What they don’t tell you is that it’s a worldwide figure, so it’s useless to real estate agents.

                        Unless, of course, you sell real estate worldwide?

                        Of those 1.9 billion users, nearly 185 million reside in the U.S. Most of these users turn to the video channel for entertainment, not tutorials.

                        Males, according to Statista, primarily watch soccer or other sports while beauty videos are the most popular among women.

                        Real estate is missing from the list of the 25 most-watched verticals, as of February 2020. To get an idea of what people in the United States are tuning in to watch, check out Vidooly.com.

                        It should come as no surprise that YouTube isn’t the ideal digital marketing platform for most agents.

                        • Videos can be expensive and time-consuming to do right.
                        • The NAR’s statistics show that video isn’t always an effective way to market listings as well.

                        Keep in mind, however, that walk-throughs are more popular than video among buyers. Try to talk your listing clients into a 3-D walkthrough instead.

                        Just don’t rely on the platform as an awesome way to market your business, because, again, you’re playing to an empty house.

                        Your website

                        Nearly half of all Google searchers are looking for local information, according to Hubspot, and slightly more than 80 percent of smartphone users search for local businesses.

                        This is a strong signal that your best ROI of your time is ranking in organic search for your local market.

                        Start with our site’s keywords. If you’re having trouble coming up with some, research the competition – those agents who are ranking on the first page of search engine results for local searches.

                        Yes, you can then use them on your site, but there’s more to it. Create content around these keywords and phrases and ensure that your content is “bigger and badder” than your competition’s.

                        Marketing plans shouldn’t be set in stone, but evolve. Take a look at yours periodically throughout the year and make the changes necessary.

                        RIGHT NOW! FARM Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/17/21).
                        19 Different FARM Campaigns to Choose From!
                        Launch a FARM, Empty Nest Scheduled Campaign, HERE

                        TO LAUNCH A FARM CAMPAIGN:

                        Launch a FARM Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

                        And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).

                        Launch a FARM Scheduled Campaign now, CLICK HERE!

                        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        3. Become a Neighborhood Brand

                        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                        4. The Free Real Estate Mailing List Guide

                        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                        5. Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        6. The Free Online ROI Calculator

                        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                        7. The Free Real Estate Marketing Guide “CRUSH IT” 

                        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                          Referrals should be the lifeblood of every real estate business. Sadly, they aren’t. It truly isn’t difficult to provide the customer service that will leave your clients raving. It’s also easy to turn them off to the point they warn others not to use your services.

                          When a client leaves you or doesn’t use your services for future transactions, you may be guilty of committing one (or more) of the Four Cardinal Sins of real estate.

                          1. You turn into Amelia Earhart

                          One of the most common complaints from consumers about their real estate agents is that they disappear. And they don’t have an out-of-fuel twin-engine Lockheed to blame.

                          The practice is so prevalent that Google offers up these suggestions for searches:

                          • Realtors…why don’t they answer their phones???
                          • What’s with agents who don’t answer their phones?
                          • Why are most agents so unresponsive?
                          • What to do when your realtor ignores you
                          • Realtor not responding to emails
                          • Real estate agent not responding
                          • Real estate agent not getting back to me
                          • Am I annoying my realtor?

                          We find that last one especially sad. The solution is to get clear on communication expectations on the very day that a client agrees to become a client. Not only should you learn their preferred mode of communication (phone, text, email, etc.) but how often they expect to hear from you.

                          If they call, answer. At the very least respond within a reasonable amount of time.

                          2. You haven’t mastered the art of listening

                          All of us have heard about the agents who show homes to clients that are out of their price range or lacking in their wish list “must haves.” Both are a result of not listening.

                          Are you guilty of letting your mind wander, of multitasking in your brain while a client is speaking to you?

                          Sherrie Bourg Carter at psychologytoday.com suggests:

                          • Good listeners don’t jump in with answers.
                          • Your client should be speaking 80% of the time. The 20% of the time that you speak should be spent asking clarifying questions.

                          Tune out the grocery list, the angst over your next appointment and everything else that rattles around up there and listen to your client.

                          3. You’re a cut-corners-penny-pinching agent

                          It’s amazing that, in this day and age, there are still amateur listing photos in the MLS.

                          As a listing agent, the most important job you have is to market the home. Photos that don’t present the home in the best light possible are not acceptable. Especially when one considers how much that seller is paying in real estate fees.

                          If you can’t afford a professional photographer, you can’t do your job properly. Stop taking listings and become a buyer’s agent.

                          4. You are a listing-buyer

                          A common complaint that we read online is about the listing agent who beats the client up, repeatedly, over lowering the listing price.

                          Then, there are the listing clients who complain that their homes sat on the market while others around them sold.

                          Either condition can result when an agent “buys” the listing.

                          Your job as a listing agent is to recommend a list price that is close to or matches the current market value. As a real estate advisor, your job is also to counsel a client or potential client what happens to homes that are overpriced.

                          To take an overpriced listing with the hopes of a price drop, later on, is shoddy customer service. If you’re guilty of committing even one of these “sins,” you may be losing clients. Think about the best customer service you’ve ever received and vow to mimic it with every single client.

                          Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/10/21).
                          One of Seven SOI Scheduled Campaign Designs (shown above). Learn more, HERE

                          TO LAUNCH AN SOI CAMPAIGN:

                          Hit “CLICK HERE”, below, to get started on your SOI Scheduled Campaign (from a desktop or laptop computer).

                          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

                          Launch an SOI Scheduled Campaign now, CLICK HERE!

                          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do t

                          o help you with your success.

                          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                          2. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          3. Become a Neighborhood Brand

                          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                          4. The Free Real Estate Mailing List Guide

                          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                          5. Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          6. The Free Online ROI Calculator

                          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                          7. The Free Real Estate Marketing Guide “CRUSH IT” 

                          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

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