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Wednesday, May 13, 2026

    There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use.

    That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

    “Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Sloss. While it’s an annoying adage, it really does “take money to make money.”

    Want proof?

    An older study by ActiveRain determined how much real estate agents made and how much they spent.

    Top producing agents earning more than $100,000 per year spent five to 10 times more money on marketing than lower-earning agents.

    Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what you drive or what you wear.

    The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

    So, while it’s important to invest money in continuing education, professional development, and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

    Overcome your Fear

    Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to endorse a $4 million check “to a bunch of nuns?”

    She struggles, claiming to “… just want to touch it one more time.” Finally, at the point of almost hyperventilating, with tears streaming down her face, Whoopie’s character, Oda Mae, hands the check to one of the nuns but then refuses to let go of it. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.

    Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another deal?

    It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are particularly hard to spend.

    What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

    One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Once the money is budgeted, consider it spent. Then, make careful, informed decisions about where to spend the money when it comes time to do so.

    To help you make better buying decisions, visit review sites. Here you can read opinions – both good and bad – about the products real estate agents use in a typical day. Here’s our Google reviews page. Knowing what works for other agents arms you with the information you need to make sound spending decisions.

    The bottom line is that if you really want to grow your real estate business, you’re going to have to spend some money investing in it – whether it’s on marketing, staff, or technology. So, overcome the fear and lose the death grip on the pocketbook.

    6 Reasons to Go After Baby Boomers Right Now
    • They own 26 million homes in the U.S.
    • They control 70% of all wealth in this country.
    • They hold more than 50% of all owner-occupied homes.
    • 41% state they will definitely purchase another home.
    • They are almost completely ignored by the real estate industry. 
    • And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!
    That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!

    To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.

    CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

    This offer expires on January 29th, at midnight.

    Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!

      Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.

      This is the case with our SOI Scheduled Campaign.

      We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.

      Here’s How it Works:

      Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

      It’s that simple!

      Plus, with our SOI Scheduled Campaign,

      • There are no contracts
      • You pay-as-you-go
      • And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.

      What does it mean to you to get 3 extra closings this year risk-free?

      So, what are you waiting for? CLICK HERE, to get started.

      Below are a Few of the Exciting SOI Campaigns You Can Launch Today!
      A QUOTE SERIES SOI CAMPAIGN

      Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.

      Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

      CLICK HERE to Get Started.
      A CONTENT SERIES SOI CAMPAIGN

      Educate and inform your Sphere while providing valuable content with the Content Series.

      Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

      CLICK HERE to Get Started.
      A GET MORE LISTINGS SERIES SOI CAMPAIGN

      Excite, educate, and inspire action with your Sphere with the Get More Listings Series.

      Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

      CLICK HERE to Get Started.
      A RECIPE SERIES SOI CAMPAIGN

      Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.

      Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

      These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.

      Are you ready to start growing your real estate business risk-free?

      Take advantage of our 3 Extra Closings a Year Guarantee! CLICK HERE to get started.

      Because WHAT GETS SCHEDULED – GETS DONE!

      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        If you find yourself craving a piping hot peppermint mocha, going home and lighting a cozy fire, and wishing you could wear your hoody to a listing presentation, it must be winter.

        Winter this year started on December 21 and lasts until March 20, 2022. Before the winter season ends, there is a lot happening, although local pandemic regulations may restrict some winter events.

        These festivals and other celebrations make welcome blog post topics. Today we take a look at some of what your readers are craving.

        1. Winter blog posts for homebuyers

        “3 must-have tips for buying a [name of town] home this winter”

        Need more ideas?

        • What’s going on in the local market? Is inventory still low? Are prices softening or rising? What are interest rates like? Warn readers that interest rates are expected to rise in 2022, so choosing to buy now is a wise decision. Check out this example Neil Kearney of Boulder Real Estate.
        • Handy with Canva? Head on over there and create an infographic addressing the age-old question of whether to buy now or wait. 
        2. Fishing for sellers?

        “3 must-have tips for selling a [name of town] home this winter”

        Most potential sellers want to know what’s happening with home prices. A market update, such as the one for buyers, mentioned previously, will most likely be quite welcome.

        Few agents do reader-friendly and hyper-local market updates like Kirkland, Washington’s Jim Badgley. Check it out at badgleyhomes.com.

        Don’t forget to add local keywords throughout all blog posts.

        3. Winter events in the community

        Winter events and festivals abound in the US. There’s Wintersköl in Aspen, CO, the amazing Winter Carnival in St. Paul, MN, the Winter Festival in Portland, OR, and more.

        Even non-snowy regions have winter events, like the Borrego Springs Film Festival in San Diego, CA, and Gasparilla Music Festival in Tampa Florida.

        Details about these events are ideal for a hyper-local blog post. Plus, they’re immensely sharable.

        Use various smaller holidays as topics. For instance, January 27th is Chocolate Cake Day. Write a listicle naming all the places in town one can get a great piece of cake.

        Other holidays that are easy to hyper-localize include:

        • National Frozen Yogurt Day (February 6, 2022)
        • National Pizza Day (February 9, 2022)
        • Valentine’s Day (February 14, 2022)
        • National Puppy Day (March 23, 2022. Great opportunity to write about the various pet shelters and rescues in your area).
        • St. Patrick ‘s Day (March 17, 2022. Who has the best corned beef and cabbage?)

        Then, there is the old standby “Best places” in your town to (or nearby):  

        • Take out-of-town guests
        • Sled, ski, etc.
        • Celebrate Valentine’s Day
        • Celebrate St. Patrick’s Day
        • Ice skate
        • Indoor and Mall walking tracks in your town

        There is far from a shortage of hyper-local winter real estate blog topics. Write ‘em up and don’t forget to link to them on social media.

        Discover Move-Up Market Prospects in Your Area and GET THE FIRST 100 FREE!

        5 Reasons To Go After the Move-Up Market Right Now!

        • Two sales in one (they’re selling their current home and buying another larger home.
        • They’ve purchased real estate before and understand the process, making for an easier transaction.
        • They know what they want, so less guesswork on your part.
        • They typically have a nice amount of equity in their home, meaning more money to spend on a new home.
        • They’re excited to enter the marketplace and take advantage of the low mortgage rates and buy bigger.

        To get the first 100 on a Move-Up Market Prospect List Free use PROMO CODE: MOVE100

        CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

        This sale expires on January 15th.

        Watch this video: to learn how to create a Move-Up Market prospect list with the Demographic Search tool and launch a campaign.

        Once You Have Your Move-Up Market List, Launch a Campaign
        FARM, Move-Up Market Campaign shown above, learn more

        Schedule a Move-Up Market Postcard Campaign in Just Minutes!

        Scheduled postcard campaigns not only save you time, they’re sent standard class postage saving you money.

        And, remember, YOU DON’T PAY until each month’s mailing goes out (cancel or change up until the night before mailing).

        CLICK HERE (from a desktop or laptop computer) to get started on your campaign.

        To send a one-time postcard mailing to the Move-Up Market postcard series, CLICK HERE

        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          Goodbye, 2021!

          I think 2022 is going to be an amazing year, both for real estate agents and for the rest of us.

          But it won’t be if we don’t plan. And, no, it’s not too late. Consider an old Chinese proverb:

          “The best time to plant a tree was 20 years ago. The second-best time is now.”

          So, let’s get to it.

          Go back before moving forward

          To get a clear starting point, planning for the new year requires looking back at your efforts and outcomes from last year.

          • What went well?
          • What activity should you be doing more?
          • What didn’t go well?
          • Is there a way to tweak the unsuccessful efforts or should you drop them?

          Then, take stock of your systems and tools. Are you using all of them? Could your CRM use some love? Perhaps you need to update to newer, better tools or systems.

          Money, money, money

          An assessment of your end-of-year finances, and how you got there, will be a huge help in determining what you need to do in the coming year. Look at not only your income and outgo but the number of transactions it took to bring in the money.

          Then, come up with a transaction count required to meet your 2022 financial goals. The Real Estate Business Plan is an ideal free tool to help you do this.

          It takes consistent effort to increase performance.

          Ensure you have the infrastructure, tools, and systems to support you. Then, go out and slay some real estate dragons.

          Real estate marketing tools to help you write your 2022 success plan

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            If you’ve been in the real estate business for at least 5 years, congratulations! It’s a testament to your tenacity.

            If you’re still struggling to achieve the level of success you desire, you’re not alone. However, now is the time to put the past behind you and start off 2022 committed to making your real estate business dreams a reality.

            You can do this by executing at least one of the following 2022 New Year’s resolutions listed below.

            Or adopt them all and truly DOMINATE IN 2022!

            1. Resolve to let go of old expectations

            Remember your pre-agent days when you thought that, to make the big bucks, all a real estate agent had to do was buy a fancy car, dress like Serhant, and schmooze with folks?

            Not only that but there’s no boss in charge of your workday. You can come and go as you like and it won’t matter to anyone. Your pocketbook may take a hit, but you’re free and in control of your life.

            Here’s a sample of some additional rookie agent assumptions and expectations:

            • Your broker will supply you with what you need to become wildly successful.
            • You’ll receive expert training on the day-to-day business aspects of real estate.
            • You are not accountable for your success.
            • You can work short days and weeks, take lots of vacations and still make a killing in real estate as a newbie.

            If you still harbor any of these misconceptions, do yourself a favor and let them go. They aren’t serving you or your business growth.

            2. Promise yourself to pursue more listings in 2022
            2022 Real Estate Marketing Planner, HERE

            Why? Because “when you list, you last.”

            Sure, buyers are abundant in the current market, and finding a homeowner willing to sell is like trying to find gold in a silver mine.

            But if you’re going to focus on one area of your business in 2022, and you hope to be wildly successful without putting in so many hours that you become a stranger to family and friends, concentrating on becoming a listing agent is critical.

            Yeah, it’s a bit like trying to eat an elephant, but start slow and start small, taking one bite at a time.

            The 2022 Real Estate Business Plan will walk you through just how many more listings you will need in 2022 to meet your goals.

            3. Resolve to enter the new year with a solid marketing plan

            Every business needs a roadmap for the upcoming year. Marketing goals and objectives are part of this roadmap. To meet them, you’ll need to know how to get there and the 2022 Real Estate Marketing Planner is the ideal guide to help you.

            Check Out Two More Free Marketing Tools to Help You achieve Your Goals:

             

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

              SOMETHING ‘JUST FOR YOU’ TO START THE NEW YEAR OFF RIGHT!

              Our Interactive 2022 Real Estate Business Plan

              The 2022 Real Estate Business Plan is a quick and easy way to reverse engineer your annual revenue goals.

              Just plug in the requested numbers, and you are pointed to the weekly contacts, listing appointments, and listings needed to make your annual income goals a reality.

              Here’s the best way to use the Business Plan to learn from your past and build for your future:

              Dig out your 2021 business plan and ask yourself these questions:

              • Did you reach your goals?
              • If not, why?
              • Were they unrealistic goals?
              • We’re the goals not clearly defined?
              • Take the time to understand why.
              • What is within your power to change so that you hit your 2022 target?

              Now, get clear on how many contacts you need to make to get the closings required to hit your income goals in 2022 by using the 2022 Real Estate Business Plan.

              Click HERE to complete your interactive 2022 Business Plan and download it for your records.

                It takes more than a statement on your website or business card to truly be considered a neighborhood expert.

                There are many agents using this title as a marketing tool, while not doing the necessary work to make the title a reality.

                Let’s consider some ways to prove to potential clients that you are what you say you are.

                1. Prove it in your marketing materials

                True neighborhood experts, by and large, market to farm areas.

                Whether that is a condo community, a specific zip code, or by subdivision, focusing on a smaller pool of homeowners is a brilliant way to become known as the expert in a community.

                The best way to reach these homeowners or tenants or whomever you are targeting is via direct mail. It’s quick, it’s inexpensive and it works.

                Shown above, FARM, Get More Listings postcard campaign. Learn more, HERE
                Geographic Farm marketing

                Here’s an idea of what to send to your chosen neighborhood: the Get More Listings postcard campaign.

                Be sure to include on the back of the postcards an offer for a free “local market stats” report, that details home listings and sales in that area.

                It shows them that you know your stuff and are on top of what’s happening in their area.

                And, when homeowners reach out for this report, ensure that your explanation is in plain English. Unless you explain the meaning, avoid insider jargon, such as:

                • “absorption rate”
                • “months’ supply of real estate inventory” (what does months’ supply and “inventory” mean?),
                • “the median price range” (explain median vs. average)
                • “time on market” or “days on market” (why is this important to the average homeowner thinking of selling?)
                We found lots of other examples online of what to AVOID in your Market Stats or CMA reports, such as:

                “During this quarter, sales dollar volume increased year over year by 3% to $599,080,374. New listings rose 22% to 2,820, active listings increased 21% to 5,840 and pending sales increased 11% to 2,452. Monthly housing inventory increased by 0.4 months to 2.3 months.”

                “Sales dollar volume” is meaningless to a homeowner. We would reword the paragraph to read more like a narrative than a dry list of statistics:

                During this quarter, 22 percent more homeowners put their homes on the market here in Any town than in October. As quickly as they’re listed, however, buyers snap them up. One indication of that is the increase in pending sales, which were up 11 percent more than pending sales during the previous quarter of 2021.”

                Since potential home sellers are your primary audience when farming, leave out the increase in inventory unless it’s significant (0.4 months isn’t). And, if you must express inventory in “months,” do the readers a solid and explain what that means.

                Additional effective farming pieces include:

                • Just listed and just sold postcards (even if you haven’t sold or listed the property, if the agent in question has chosen not to announce this news, use their loss as your gain and send these postcards out).
                • A Just Sold Follow Up Campaign
                • The Market Dominator, an automated mega-newsletter that’s sent to an exclusive carrier route monthly through the use of EDDM.
                2. Prove your neighborhood expertise on your website

                Your website provides the ideal platform to strut your neighborhood expertise. Start by ensuring it’s localized.

                So many agents pay the big bucks for a professional website and fail to remove or change the template text that comes with it.

                Add your market area everywhere possible, starting with the above-the-fold area on your home page. Don’t make visitors wonder where on earth you sell real estate.

                Create a neighborhoods section on your site and fill it with valuable, hyper-local content. In-depth neighborhood descriptions, quotes from folks who live in the neighborhood about why they love it, links to listings, and lots of photos are the bare necessities for neighborhood pages.

                Finally, if you don’t have a blog, start one. It’s the ideal place to post local content and, if promoted across your social media platforms, it will help drive traffic back to your site.

                Related: Ramp Up Your Website’s Neighborhood Page

                3. Prove it in person

                Get your face known around your chosen neighborhood(s). There are many ways to accomplish creating visibility. Here are a few:

                • Hold home seller seminars in the area.
                • Join the PTA.
                • Sponsor a community sports team and, in exchange, ask that your banner be displayed at games. And, do attend the games.
                • Join the neighborhood YMCA or gym.
                • Attend the HOA meetings.
                • Host a monthly coffee-and-pastry or happy hour event at the neighborhood café or watering hole.
                • Patronize neighborhood merchants and introduce yourself. Become a repeat customer.

                Your aim is for people to think that they see you everywhere they go. Talk to folks, hand out your business card.

                If you are truly the neighborhood expert, you need to prove it. It’s a brilliant way to stand out among the pretenders.

                Ready to prove You’re the REAL DEAL When it Comes to Neighborhood Expertise?

                Get Started by Creating Your Geographic Farm Prospects List While They’re on Sale 15% 0ff!

                Why Build Your Geographic Farm List Now?
                Because You Want The Following Things to Happen in 2022?
                • Strategic focus – Centralized sales in one area. No more driving across town for a listing.
                  To become a neighborhood expert – You’re committed to a specific neighborhood where you will become known as the expert.
                • Increased growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
                • A branded business – You’re branding yourself and your business within a community and building relationships over time with the people who live there.
                • Increased demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling, and that’s YOU.

                Build a geographic farm list (from a desktop or laptop computer) using the MapMyMail tool.

                Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the MapMyMail listing building tool.

                USE PROMO CODE: FARM15 to get 15% off of your geographic farm list.

                Get started building your geographic farm list now, CLICK HERE!

                For Help Creating Your Geographic Farm List, Watch This Video Below.

                This sale expires on 12/25/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                PLUS: When you have time…below are some helpful tools to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                3. The Automated Way to Become a Neighborhood Brand

                Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                4. The Free Real Estate Mailing List Guide

                This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Free Online ROI Calculator

                This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                7. The Free Real Estate Marketing Guide “CRUSH IT” 

                This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

                  THE 2022 REAL ESTATE MARKETING PLANNER IS HERE!

                  We Just Removed One IMPORTANT Item From Your 2022 Real Estate Business TO-DO LIST!

                  ✔️Creating a Strategic Real Estate Marketing Plan for 2022

                  With the 2022 Real Estate Marketing Planner, not only do you get a 12-month strategic plan, you also get:

                  • A monthly calendar, color-coded to match weekly action items.
                  • Weekly campaign postcard images with QR Codes for easy ordering.
                  • Monthly holiday mail-by-dates for mailing postcards standard class.
                  • A monthly list of fun activities to reference when contacting your Sphere of Influence.
                  • Monthly Observances.
                  Download your FREE 2022 Real Estate Marketing Planner NOW.

                  P.S. ProspectsPLUS! Members: Be on the lookout for your FREE 2022 Real Estate Marketing Planner in the mail, soon!

                  Please reach out to our support team at 866.405.3638 if there is anything we can do to help you in your success.

                  Wishing You Peace & Joy!

                  Your ProspectsPLUS! Team

                    One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.

                    Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.

                    You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.

                    The secret to choosing the right geographic farm

                    Adequate research is the key to locating the right farm for you and your business.

                    Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.

                    Two Important Factors:

                    1. Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
                    2. Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.
                    Time to Take Action

                    Once you’ve chosen the perfect farm it’s time to take action.

                    Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.

                    Canvassing a neighborhood may be old school, but it also makes you highly competitive.

                    In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.

                    Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, HERE

                    Your goal is to help people get to know you, like you, and trust you enough to do business with you.

                    You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.

                    In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.

                    A great marketing piece to send this time of year is a holiday postcard.

                    Work Smart – Automate

                    So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.

                    The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.

                    More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.

                    And, people choose real estate agents who:

                    • Know their neighborhood
                    • And, know how to get results in their neighborhood
                    The Top 7% of Agents

                    The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.

                    They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.

                    So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!

                    Right now, Geographic Farm Campaigns are on sale 10% off the first month!

                    Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
                    To Launch a Farm Campaign,

                    Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

                    USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

                    Start now, CLICK HERE!

                    Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. The Automated Way to Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

                      Sure, you can continue to throw stuff against the wall to see what sticks. It’s a common practice among real estate agents.

                      If you want to make more money, however, consider narrowing your focus to owning a specific real estate market or niche.

                      A real estate niche can be plucked from a number of categories. Take home type for example. According to a study by the folks at McKissock, a real estate education and professional development firm, agents who specialize in luxury homes are among the highest earners in the industry.

                      Aside from property type, there’s the location niche, type-of-client niche (first-time buyers, veterans, etc.), and others.

                      There are a lot of specialties from which to choose. Let’s take a look at the potential of older Americans, aka “empty nesters & baby boomers.”

                      Especially if you list and sell real estate in an area popular for retirees (Georgia, the Carolinas, and Florida, for instance), read on.

                      Empty Nest Campaign shown above. See more under FARM Campaigns, HERE
                      Why empty nesters & baby boomers?

                      Age 58 to 76 in 2022, older Americans spent much of the past two years reevaluating their priorities.

                      “We’re now seeing the ‘Great Retirement,’ a tsunami of Baby Boomers leaving the workforce,” according to Jack Kelly, the senior contributor at Forbes.com.

                      In fact, “3.2 million more of them retired in the third quarter of 2020 than did in the same quarter of 2019,” said Kathy Gurchiek with the Society for Human Resource Management (SHRM).

                      Most who want to sell, want to remain in close proximity to their adult children, but not necessarily in the same, large home in which they raised them.

                      Another reason to consider older Americans is they currently hold the most real estate wealth, owning 44% of homes in the U.S.

                      But, are they ready to sell?

                      Not all of them. Some became so freaked out over the inventory shortage that they decided to keep the home, renovate it, and age in place.

                      But, overall, those “… aged 65 to 73 … sold their homes at a higher rate than any other age group in 2020,” according to Natalie Campisi, a member of the Forbes Advisory staff.

                      And your association agrees. The 2021 National Association of REALTORS® “Home Buyers and Sellers Generational Trends Report” finds that baby boomers and empty-nesters make up the largest share of home sellers and second-largest share of buyers.

                      Millennials once again took the top spot in the buyers’ category.

                      Another area to give your attention is geographic farming

                      If you haven’t chosen a geographic farm to concentrate on yet, here are a few reasons to get started now,

                      • Provides strategic marketing – You’re centralizing your sales into one area. No more driving across town for a listing.
                      • Creates focus – You’re committing to becoming the neighborhood expert in a specific area.
                      • Contributes to future growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
                      • Brands you within a community – You’re branding yourself within a community and building relationships over time with the people who live there.
                      • Increases demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling.

                      And, right now, Farm Campaigns are on sale 10% off the first month!

                      Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.

                      To Launch a Farm Campaign Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

                      USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

                      Start now, CLICK HERE!

                      Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

                      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      3. The Automated Way to Become a Neighborhood Brand

                      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                      4. The Free Real Estate Mailing List Guide

                      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                      5. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Free Online ROI Calculator

                      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                      7. The Free Real Estate Marketing Guide “CRUSH IT” 

                      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

                        Fall has its good and not-so-good points. Cleaning leaves from your home’s gutter gets tiresome. Firing up the fireplace on a chilly fall evening, on the other hand, is something to look forward to after a long day slinging real estate.

                        Grab an afghan, pull up a comfy chair, and crack open a good book. Read on to find two suggestions we think will help get you motivated, back on track, and ready to take on 2022.

                        “The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results,” Gary Keller and Jay Papasan

                        Published in 2013, Keller and Papasan’s book has garnered plenty of accolades. With 10,255 ratings at Amazon.com, 81% gave it 5 stars. But, that’s not all.

                        From the book’s Amazon page, we learned that “The ONE Thing” has earned:

                        • The number 1 spot with Wall Street Journal, USA Today and the New York Times
                        • A dozen book awards
                        • Goodreads’ “Top 100 Business Book of All Times”
                        • A spot-on national bestseller lists more than 575 times

                        What do Amazon reviewers say?

                        • “… one of the best books I’ve ever read”
                        • “amaaazing”
                        • “… I am sooo happy I bought this book”
                        • “This book helped me focus more on my business goals”

                        Oakland, California super-agent Kenny Truong, credits Keller’s book “… with helping him ignore the temptation to branch out to too many markets and refocus on his core farm area…,” according to Paul Hagey at Inman.com.

                        Only 1% of the reviewers gave the book one star. Among these reviewers, one says that the authors claim as their own a very old concept, another is that the authors could’ve gotten the point across in a blog post and yet another says “The entire book was fluff. It just constantly spoke in general terms.”

                        There’s still time to get your holiday cards out! See more, HERE

                        We recommend “The One Thing” for all agents, but especially beginners. Get your business habits off to a solid start by reading this book.

                        Find it at ThriftBooks.com and Amazon.com.

                        “The High 5 Habit: Take Control of Your Life with One Simple Habit,” Mel Robbins

                        Ms. Robbins’ publisher begins the explanation of her latest work thus:

                        “In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.”

                        In case you’re not familiar with Robbins, she is a former criminal defense attorney for Legal Aid in NYC, a CNN legal analyst, best-selling author, wife, and mom of three.

                        She has lived what she preaches and, apparently, it works.

                        Eighty-nine percent of Amazon reviewers award the book 5 stars. They rave about the encouragement they found within the book’s pages, especially welcome in present-day America.

                        Here are samples of a handful of Amazon reviewers:

                        • “Written with total abandon and enthusiasm, it’s easy to be drawn into these pages …”
                        • “The … version is now covered in notes and 4 days later I am already feeling huge benefits from implementing things in this book.”
                        • “This is not just fluff, it is practical, life changing tools, you can really use, and for me it is making a huge difference …”

                        If you find your mind cluttered with self-doubt, if you crave serving an eviction notice to the “nagging critic” in your head, if you’re unable to celebrate your success because you’re too focused on what might go wrong, you may want to curl up with this book.

                        Find “The High 5 Habit” at Amazon.com and BarnesandNoble.com.

                        Ready to target Baby Boomers? Right now, you can get 100 Baby Boomer prospect list contacts for FREE

                        BABY BOOMER LISTS ARE ON SALE FOR 3 MORE DAYS!

                        HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

                        Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

                        USE PROMO CODE: BOOM100 to get the first 100 prospects free.

                        5 Reasons to Go After Baby Boomers RIGHT NOW –

                        1. Two sales in one (downsizing & selling one home then buying another smaller home)
                        2. Baby boomers make up nearly half the seller’s market
                        3. They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
                        4. They know what they want. Making for an easier transaction.
                        5. They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

                        Discover Baby Boomer Prospects in your area, now, CLICK HERE!

                        This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                        PLUS: When you have time…below are some helpful tools to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        3. The Automated Way to Become a Neighborhood Brand

                        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                        4. The Free Real Estate Mailing List Guide

                        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                        5. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        6. The Free Online ROI Calculator

                        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                        7. The Free Real Estate Marketing Guide “CRUSH IT” 

                        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                        While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

                          Think back to the Great Recession. “Banks seized more than 1 million homes in 2010,” compared to 100,000 in 2005, according to the staff at theweek.com.

                          Mysteriously, almost overnight, scores of real estate agents across the country became “short sale experts,” promising underwater homeowners that they could help them avoid foreclosure.

                          Today, we have “neighborhood experts.”

                          Many of these agents, however, pay lip service to the title. After all, it sounds like a good thing to say—everyone else is doing it—so they slap the phrase on their websites, hoping it’ll give them cred.

                          It doesn’t. Within two minutes of speaking with them, real estate consumers figure out that it’s all smoke and mirrors.

                          If you’re going to talk the talk you need to walk the walk. Trust us, it’ll impress even the most skeptical homebuyer or seller.

                          The Market Dominator and Homes & Life Magazine shown above, learn more, HERE
                          How to walk the walk

                          Like many of us, real estate consumers have become suspicious of common marketing practices and expect proof that we aren’t merely paying lip service to a slogan.

                          So, be prepared to commit yourself to yours in a substantial way:

                          • Tour all new listings in your chosen neighborhood. This way, if asked, you’ll be able to answer, immediately, instead of having to look up the information in the MLS. Impressive.
                          • Keep an eye on what city officials may be proposing for the area in which you specialize. Being able to share this info, off the top of your head, will be impressive.
                          • Join the Next Door pages of your neighborhood. Become the resource for information about everything from the area’s recreational amenities to who to call to fix a broken window.
                          • Consider holding an annual event for the entire neighborhood. One agent we know gives away pumpkins near Halloween, another holds an annual crab feed and, yet another, has a wreath decorating party at Christmas.
                          • Publish local information such as a relocation guide or area resource guide.
                          Get the word out that you’re their neighborhood real estate expert

                          The best way to get the word out to the neighbors about your expertise is with direct mail. Provided the area you’ve chosen isn’t too large, it’s cheap and it’s quick.

                          Then, keep the campaign ongoing to ensure that your name remains top-of-mind when it comes time for one of them to buy or sell real estate.

                          What to send? The tried and true, of course:

                          Ensure whatever you send is branded and includes your website’s URL to help generate traffic so they can learn even more about why YOU are the neighborhood expert.

                          The bottom line? Build your image and reputation by becoming so closely woven into the neighborhood that you become part of its fabric.

                          Ready to go after Baby Boomers in your area market? Right now, you can get 100 contacts on a Baby Boomer Prospect list for FREE!

                          HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

                          Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

                          USE PROMO CODE: BOOM100 to get the first 100 prospects free.

                          5 Reasons to Go After Baby Boomers RIGHT NOW –

                          1. Two sales in one (downsizing & selling one home then buying another smaller home)
                          2. Baby boomers make up nearly half the seller’s market
                          3. They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
                          4. They know what they want. Making for an easier transaction.
                          5. They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

                          Discover Baby Boomer Prospects in your area, now, CLICK HERE!

                          This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                          PLUS: When you have time…below are some helpful tools to support your success.

                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          2. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          3. The Automated Way to Become a Neighborhood Brand

                          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                          4. The Free Real Estate Mailing List Guide

                          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                          5. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          6. The Free Online ROI Calculator

                          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                          7. The Free Real Estate Marketing Guide “CRUSH IT” 

                          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                          While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

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