What a New Agent Can Do to WOW Potential Clients & Generate Listings
The old saying about how people do business with people they know, like, and trust gets thrown around a lot in the real estate industry. What you don’t hear very often is how to get total strangers to know, like, and trust you; especially enough to become your client.
There are many ways to do that, of course. But of the three, I think it’s safe to say that the trust issue is not only the most important to real estate consumers but more challenging for agents to build.
Being new to the real estate business doesn’t help. Not when your competition is boasting 30 years in the business and endless successful sales.
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Building trust isn’t easy, but it is doable. Let’s take a look at what a new agent can do to wow potential clients.
You do have your own real estate website?
Your own business website provides a place for consumers to get to know you and your business. Not taking the free ride on your broker’s website, also lends an air of professionalism.
Did you know, 56% of consumers surveyed by weebly.com stated that they lack trust in businesses that don’t have websites.
Your website, if done right, is full of ways to help people get to know you. The content, also if done right, can help them to like you and trust you.
Keep away from sales spiels with your blog content and do vary between real estate, homeowner, and hyper-local topics.
Don’t be afraid to let your personality shine through and show the human side of what can be fairly complex subjects.
The About Me page is the place to laser focus on helping visitors get to know you and your business philosophy.
Have you any positions in your background that transfer well to the real estate industry? Any from the following is worth a mention:
- Marketing
- Advertising
- Negotiating
- Teaching
- Videography/photography
Get to work on social media
Your time is valuable, especially now at the beginning of your real estate business. It’s time to whittle down the social media choices to one.
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Facebook is a good place to start. Get your business page set up and start cross-posting your blog posts and other pertinent and interesting information to Facebook.
Whatever you do, don’t fill your feed with marketing and salesy stuff. Here are some ideas about what to post:
- Local housing market statisics & news
- Restaurant reviews
- Best places in [your town] to buy [whatever]
- Interesting real estate poll or survey results
- Local news
- Funny memes
- Contests
This is just a handful of topic ideas.
The key to gaining engagement with your followers, at least in the beginning, is hyper-local content. Avoid political or religious topics. And don’t forget to engage with others on your feed, and theirs.
Overall, just be your super-stunning, personable self.
PLUS: When you have time…below are some free tools to help support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
