Thursday, August 18, 2022

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Before the pandemic, the demand for paper products across multiple markets within the industry had been decreasing steadily, causing many mills to shift their focus to other types of paper or shut down completely.

    Then, COVID-19 caused significant and complex supply chain disruptions as many borders closed and facilities were forced to slow or shut down to protect workers’ health.

    The paper industry is a global network weaving together raw material sources, manufacturers, shippers, and suppliers. The legacy of the COVID-19 disruption is likely to linger for years to come, but there are other factors contributing to current paper shortages to consider. 

    Overseas challenges affecting the US 

    However, new challenges are adding to the current difficulties in providing clients with high-quality paper products.

    Because paper production is a global industry, political unrest and supply chain breakdowns resulting from Russia’s invasion of Ukraine have further threatened an already precarious issue.

    Russia is the source of a significant amount of raw materials, but the loss of global certifications has impacted the amount of readily available pulp inventory. 


    The Content Card Series is shown above. To see more, Click Here.


    The changing paper industry  

    In the US, increasing labor costs, environmental restrictions, and aging, expensive equipment replacements resulted in multiple mill closings.

    Overseas mills supplied by overseas raw materials markets stepped into the paper production gap but are scrambling to pick up the slack in raw material supply but lack the infrastructure currently to take on additional capacity. 

    Additionally, many US and large overseas mills had already shifted toward paper board production as a more profitable product. Demand for certain types of paper, such as print and magazine, had declined for years.

    During the pandemic, the need for cardboard and packing materials soared, and more mills shifted to accommodate this surge. 

    “Just in Time” paper production 

    Many manufacturers in the paper industry had migrated to a “just in time” (JIT) model of production, which emphasizes a reduction in long-term inventory that can be costly to maintain in favor of relying on a nimble and responsive supply chain.

    However, the combined effects of COVID-19 and multiple areas of unrest globally have exposed breaks in the chain, resulting in shortages. Post-COVID, demand across all paper products skyrocketed, and inventories are now depleted. 

    Companies are now shifting away from JIT as they attempt to meet the ever-increasing demand for every type of coated and graded paper.

    Analysts are even raising concerns about election ballots and materials as local and state governments scramble to find sustainable suppliers. 

    Serving customers in a time of uncertainty 

    Unfortunately, geopolitical issues, global health emergencies, supply chain disruptions, and changing consumer demand have all united to create perhaps the most challenging position the paper industry has ever seen.

    However, manufacturers, suppliers, governments, and others are working tirelessly to right the ship and stabilize the industry, and there is hope on the horizon as organizations continue to work together. 

    Real estate marketing going forward

    You’ve heard the saying, “when they zig, I zag?”

    Many marketers, including agents, have decided to step back from direct mail marketing during this paper shortage, waiting for a point down the road when their “dream” postcard paper returns.

    Be sure to thank those agents if you run into them because their decision to stop marketing has resulted in less competition in the mailbox for you.

    In other words, is there EVER a good time to disappear from sight when you have a business? I’ll answer that question with another famous saying, “out of sight, out of mind.”.

    Don’t let your real estate business become a victim of this reality.

    If COVID taught us anything about business survival, it’s that you can always find a way to overcome and adapt no matter what mountain is in front of you, as long as you keep forging ahead.

    Final thoughts:

    Regardless of whether direct mail is printed on 120-pound paper or 100-pound paper, the following statistics still apply:

    73% of people nationwide prefer to be contacted by brands via direct mail.

    90% of direct mail gets looked at and read.

    Direct mail offers a 29% return on investment.

    59% of consumers say they enjoy getting mail from brands

    Advertising mail is kept in a household for 17 days on average.

    Studies show a 125% increase in inquiries from consumers who received mail.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Donna recently sent the Just Sold postcard (shown above). To see more designs from this series, Click Here.


      Congratulations, Donna Caccioppo on winning this week’s contest!

      Donna had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I have been using ProspectPLUS! for years. I love the tools they have to design your own marketing materials. As we all know, nothing is perfect, and mistakes happen from time to time, but the few times they have occurred, ProspectPLUS! immediately resolved the issue to my satisfaction 100%. I will continue using them for all of my real estate needs!! Thank you, ProspectPLUS! for providing excellent customer service!!!”
      – Donna Caccioppo



      Donna, thank you for your amazing comments, and congratulations on your recent sale spectacular sale! Wow!

      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The Take a Listing Today Podcast


        QR codes are everywhere—in magazines, on supermarket shelves, and even in TV ads.

        While QR codes (quick response codes) have been around since 1994, they have only recently become an integral part of advertising and marketing for businesses.

        Fast forward to 2022—QR codes are more ubiquitous than ever in business marketing. But can QR codes be an effective marketing tool in real estate? You bet!

        Here are five ways to effectively integrate QR codes into your real estate marketing.

        1. Hyperlink Your Signs

        Most smartphones can read QR codes and immediately route the user to a landing page or website.

        Listing your agent website on the For Sale sign may generate some online traffic, but placing a QR code on the sign, as well, is more efficient. It will quickly send potential buyers directly to where you want them, such as an appointment signup form.

        2. Show the House to Anyone, Anywhere

        QR codes enable prospective buyers to instantly arrive at a virtual tour they can take anytime, anywhere.

        Real estate agents can use virtual tours to show homes to a limitless number of people any time, day or night.

        More people are buying homes they have never seen in person than ever before. QR codes bypass several steps and funnel people exactly where they want to go.


        Call To Action Postcards with QR Code free offer URLs added. See more designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.


        A strong call to action is the foundation of high ROI marketing.

        Use a QR code on your marketing as a quick and easy way to send people to a free home market analysis offer.

        Check out the Call to Action Series of postcards for done-for-you templates that have free offers already included, HERE.

        3. An Interactive Aspect in Advertising

        Adding a QR code to a traditional tool like a business card adds dimension and fully engages prospective buyers’ attention.

        In the last three years, nearly three-quarters of people surveyed stated they turned to their phones to gather information before making a purchase. For many, a smartphone is an indispensable tool that can help them compare and contrast home features and details. Even in-person visitors will scan a QR code to ‘revisit’ the home later.

        4. Make Mailers More Dynamic

        Recent studies show that 70% of consumers say mail is more personal than the internet and 40% say they will try a new business after they’ve received direct mail. Clearly, direct mail marketing continues to be one of the most effective ways to generate interest.

        Recipients who receive your direct mail piece now have an opportunity to capture your QR code and store your contact information for future use.

        Additionally, QR codes on direct mailers can deliver critical information to real estate agents, who can then capture this data and determine the campaign’s effectiveness.

        5. Gather Feedback for Retargeting

        Placing a QR code at a home showing or after bringing buyers in for a tour can encourage more honest feedback about what worked and what didn’t.

        Potential clients may be reticent to talk in person and prefer leaving their impressions online. A QR code that takes people directly to a simple feedback form offers the opportunity to gather essential data, leading to more conversions.


        Get More Listings II Postcard with QR Code contact info added to front & back. See More designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.


        Adding QR codes to your marketing toolbox can help you reach a wider audience and connect buyers and sellers more quickly. QR codes allow people to skip extra steps, saving time and making them more likely to complete the action or task.

        Power up your current marketing tools like business cards and postcards with a QR code.

        In the most competitive housing market in years, QR codes could give you the edge you need to beat out the competition and close the deal.

        HOW-TO: Watch the “How to add a QR CODE to Your Marketing” Video, Below.

        FOR YOU: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


        2. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


          Michelle recently sent a Just Sold postcard (shown above). To see more designs from this series, Click Here.


          Congratulations, Michelle Huffman, on winning this week’s contest!

          Michelle had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “Simple, great customer service, good quality, and it works! Highly recommend for your marketing needs”.

          – Michelle Huffman


          Michelle, congratulations on your recent sale, and thank you for your generous words of support!

          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          The Take a Listing Today Podcast