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Monday, April 22, 2019

Lisa Gray

Lisa Gray
157 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Cut Through the Clutter & Stand Out

Think back to the recession when homeowners were deep underwater in their mortgages, when many walked away and others tried short-selling their homes.

Seemingly overnight, every other real estate agent on the planet became a “short sale expert.”

We now know how dangerous that was. Homeowners represented by agents who hadn’t a clue about the intricacies of the process littered the internet with their stories of failure.

While calling yourself a “neighborhood expert” when you truly aren’t isn’t as potentially damaging to a client as pretending to be an expert in short sales, it’s still dishonest.

And, if you are a member of NAR, you know that dishonesty is an ethics violation (Article 12).

We think it’s rather impossible that the vast majority of agents are true neighborhood experts, yet they label themselves as such. So, how do you, the true expert, cut through their clutter and stand out?

Become the area expert with the Market Dominator (available under the Market Domnator System tab)

It takes more than a statement on your website or business card. Let’s consider some ways to prove to potential clients that you are what you say you are.

1. Prove it in your marketing materials

True neighborhood experts, by and large, market to farm areas. Whether that is a condo community, a ZIP Code or by subdivision, focusing on a smaller pool of homeowners is a brilliant way to become known as the expert in a community.

The best way to reach these homeowners or tenants or whomever you are targeting is via direct mail. It’s quick, it’s inexpensive and it works.

Neighborhood sales update marketing

Here’s an idea of what to send to your chosen neighborhood: Neighborhood Update postcards that include current neighborhood home sale details – information homeowners value. It shows them that you know your stuff and are on top of what’s happening in their area.

When sending neighborhood updates or CMA reports, ensure that your explanation is in plain English. Unless you explain the meaning, avoid insider jargon, such as:

  • “absorption rate”
  • “months’ supply of real estate inventory” (what does months’ supply and “inventory” mean?),
  • “the median price range” (explain median vs. average)
  • “time on market” or “days on market” (why is this important to the average homeowner thinking of selling?)
We found lots of other examples online of what to avoid in your updates or CMA reports. Here’s one:

“In January, sales dollar volume increased year over year by 3% to $599,080,374. New listings rose 22% to 2,820, active listings increased 21% to 5,840 and pending sales increased 11% to 2,452. Monthly housing inventory increased by 0.4 months to 2.3 months.”

“Sales dollar volume” is meaningless to a homeowner. We would reword the paragraph to read more like a narrative than a dry list of statistics:

In January, 22 percent more homeowners put their homes on the market here in Any town than in December. As quickly as they’re listed, however, buyers snap them up. One indication of that is the increase in pending sales, which were up 11 percent more than pending sales in December.”

Send Free Market Analysis Offers (available in the postcard section under Call to Action Series)

Since potential home sellers are your primary audience when farming, leave out the increase in inventory unless it’s significant (0.4 months isn’t). And, if you must express inventory in “months,” do the readers a solid and explain what that means.

Additional farming pieces include:

2. Prove your neighborhood expertise on your website

 Your website provides the ideal platform to strut your neighborhood expertise. Start by ensuring its localized.

So many agents pay the big bucks for a professional website and fail to remove or change the template text that comes with it.

Add your market area everywhere possible, starting with the above-the-fold area on your home page. Don’t make visitors wonder where on earth you sell real estate.

Create a neighborhoods section on your site and fill it with valuable, hyper-local content. In-depth neighborhood descriptions, quotes from folks who live in the neighborhood about why they love it, links to listings and lots of photos are the bare necessities for neighborhood pages.

Finally, if you don’t have a blog, start one. It’s the ideal place to post local content and, if promoted across your social media platforms, it will help drive traffic back to your site.

3. Prove it in person

 Get your face known around your chosen neighborhood(s). There are many ways to accomplish creating visibility. Here are a few:

  • Hold home seller seminars in the area.
  • Join the PTA.
  • Sponsor a community sports team and, in exchange, ask that your banner be displayed at games. And, do attend the games.
  • Join the neighborhood YMCA or gym.
  • Attend the HOA meetings.
  • Host a monthly coffee-and-pastry or happy hour events at the neighborhood café or watering hole.
  • Patronize neighborhood merchants and introduce yourself. Become a repeat customer.

Your aim is for people to think that they see you everywhere they go. Talk to folks, hand out your business card.

Realtor marketing postcards for neighborhood updates
Keep them informed with Neighborhood Update postcards (available in the postcard section under Neighborhood Update).

If you are truly the neighborhood expert, you need to prove it. It’s a brilliant way to stand out among the pretenders.

Send at least 100 Neighborhood Update postcards to an area where you want to brand yourself as the “True” neighborhood expert.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

1. Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

 

 

2. “Get More Listings” Free Online Webinar

 

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

 

 

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. – Click Here

 

 

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

 

 

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

 

THERE ARE 2 GIFT CARD WINNERS IN FEBRUARY’S CONTEST. SEE WHO WON BELOW!

1. Congratulations MaryEllen Roy on winning the 1st Prize $250 ProspectsPLUS! Gift Card

MaryEllen shared the following experience with ProspectsPLUS!

“I’ve used several post card designs and love each one. I love the mailing labels and the notecards.

If you haven’t inquired about the Market Dominator, you should make this a resolution for 2019.

With ALL of the pieces I’ve ordered from ProspectsPLUS! the customer service has always been the BEST. No matter the question, they are ready and willing to help.“

MaryEllen’s Latest Marketing Pieces Include – the Market Dominator and Real Estate News

The Market Dominator (available under the Market Dominator System tab) Real Estate News (available under the Newsletter tab).
2.Congratulations Timothy Brennan on winning our 2nd Prize $100 Gift Card!

Timothy shared the following experience with ProspectsPLUS!

“ProspectsPLUS! has tremendous postcard products that work! Fast service and delivery. They are the best!!!“

Timothy’s Latest Marketing Pieces Include – a Free Report and a postcard from the Expired Listings Series.

Free Marketing Report (available in the Free Report section) Expired Listing Series postcard (available in the postcard section).

Take the lead from MaryEllen and Timothy and send at least 100 marketing newsletters and/or postcards to an area where you want more buyers or sellers!

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

Wanna hear a secret? Few potential home buyers actually read agent descriptions when viewing a listing online – at least according to a university study that tracked their eye movements.

Home buyers take in the photo first and then they view the property’s statistics. This leaves the listing description for last, according to a study by researchers at Old Dominion University.

In fact, more than 40 percent of study participants didn’t even get past the photo to look at the agent remarks. This lead the authors to question “In an actual setting, we wonder if the agent remarks ever get read if the home searcher doesn’t like the initial home photos.”

Key takeaway? Ensure your photos are impeccable.

Once that’s done, it’s time to write a brilliant description for that listing. Start here.

Who is the likely buyer?

When you understand which pool the likely buyer will come from, you can write a more focused description.

For instance, if the home is larger-than-entry-level (a move-up home), your most likely buyer in 2018 will come from Generation X.

Do some research and you’ll learn that these buyers crave a home close to good schools and within a reasonable commute time to work.

Compel them with a Free report offer (Available in the Free Report Section)

They need extra square footage for the kids and a bit of privacy for Mom and Dad. In addition, their lifestyle includes keeping fit (parks and trails are worth a mention) and time spent with friends and family (that outdoor deck is great for entertaining).

Remember the law

Later, I’ll show you an example of a common problem I see in listing descriptions. If the mention of the “family neighborhood” doesn’t set off your Equal Housing alarm, perhaps you should brush up on the laws before diving into an explanation of your listing.

While proofing your listing description, ensure that nothing you say can be construed as steering (describe the property, not the neighborhood). Although you should know who the buyer may be for the home, resist describing the ideal candidate (family, young couples, etc.).

And, although the rules about “forbidden” words are common-sense, refresh your memory with a quick glance over a list. The State of Massachusetts Department of Consumer and Business Affairs offers a list on its website.

Don’t waste valuable space

A whole section of the typical MLS listing is devoted to a home’s basic features, such as the number of bedrooms and bathrooms, square footage, lot size, the number of fireplaces and more.

Remember, by the time the viewer gets to your carefully-written description, he or she already knows the basics of the home.

Don’t waste valuable description space by repeating what the buyer can find elsewhere on the page. For instance, here’s an actual description I found today:

“Remodeled 4 bedroom house with 2 Full Bathrooms, Approximately 1,739 square feet of living space, with Separate Family Room, Formal Dining Room, and Formal Living Room in an excellent family neighborhood.”

Let them know you’re thinking of them with a St Patrick’s wish (Available in the postcard section under the Holiday Series)

Thirty of the thirty-one words in that sentence are wasted. The fact that the home has been remodeled is a huge selling point. The agent could have done better by replacing that redundant information by describing the upgrades.

Speaking of descriptions

While I haven’t space here to teach you how to channel Hemmingway, I can offer some bits of advice on how to craft the one piece of prose that confounds most listing agents.

Take a look at the listing description I mentioned earlier as an example.

By ridding it of the redundancies, there’s room to describe the home’s fresh landscaping in both the front and backyards. Plus, the laminate and tile flooring that blends seamlessly with the existing hardwood and the new granite counter-tops and stove in the open-concept kitchen.

Plus, there would be room left over to let potential buyers know that shopping and schools are within walking distance to the home. And, in addition, that the park and golf course is a less-than 5-minute drive.

Think back to when you took the listing – do you recall any positive words or concepts that popped into your mind? Chances are good that buyers will feel the same way, so use these in your description.

Then, let your reader see what you’re describing by using rich, descriptive imagery. But, don’t go overboard.

Proof and then proof again

Gone are the days when the only people to ever see your listing descriptions are other agents and appraisers. Today, they are available to the entire world, so spelling and grammar are important.

And, no, that’s not just the writer in me waving her red pen. A Redfin/Grammarly study finds that 45 percent of home buyers would think twice about touring a home if its description contained spelling and grammar errors.

Yes, they will notice that you think the home has a thankless water heater, a walking closet or a remolded bathroom.

If you’re selling a $1 million or higher home, be extra careful with the listing description. A similar study from a few years ago found that high-end home buyers and sellers don’t trust descriptions with spelling and grammar errors.

In fact, this group of listings takes longer to sell and “have the lowest percentage of homes that sell over list price,” according to the Wall Street Journal’s Sanette Tanaka.

There may be several reasons behind this statistic. The chief among them is that many of us believe that taking the time to check spelling, punctuation, and grammar shows an ability to attend to small details.

When proofreading your descriptions, fix the following:

  • Spelling errors
  • Grammar errors
  • Punctuation – watch your commas. “Let’s eat, Gramma” becomes sinister without the comma – “Let’s eat Gramma.” Avoid the use of exclamation points.
  • Never use all caps to describe a home.
  • Don’t be boring.

    Stay on their mind by sending Holiday wishes (Available in the postcard section under Holiday Series)
Send at least 100 St Patrick’s Day postcards from the Holiday Series to your Sphere, Farm and anyone else you want to make sure knows you’re there for them.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

1. Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

 

 

2. “Get More Listings” Free Online Webinar

 

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

 

 

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. – Click Here

 

 

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

 

 

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

What if I told you that sending out 200 marketing postcards could potentially net you five new listings?

Barbara Todaro, a Franklin, MA agent, sent 200 Just Listed postcards to a farm that surrounded her new listing and her mailing resulted in just that number – five new listings.

Todaro’s advice, “Never eliminate a method because it’s basic, those are often the best methods.” “Everyone reads their mail”, she added. Yes, real estate postcard marketing has been around for a while. And, no, it’s not as innovative as digital marketing, but clearly – IT WORKS.

Left in the dust

We have to hand it to the real estate elders – who have been in the industry since before the “New Internet Age” of the 1990s. These agents have risen to the challenges of an ever-changing set of real estate tools.

From an AOL dial-up connection on an Apple computer system that took up an entire corner of a room, to using artificial intelligence to laser-target real estate prospects.

We’ve definitely come a long way.

It was a steep learning curve, but like most things in life, as agents became more tech-proficient, the demand for high-tech grew.

Faster load times, jet-propelled search engine rankings and the availability of real-time information instilled in everyone a need for speed.

This sort-of-new-fangled idea that listing generation and conversion should be quick, painless and effortless came at a price, though.

Old, yet highly effective marketing methods, were left in the dust.

Show them what you’ve been up to (Available in the postcard section under Just Listed/Just Sold)

Of course, consistency is the key, but we absolutely know that postcard marketing works wonders for a real estate business.

Snail mail? Guess again!

Direct mail outperforms email, social media and all digital forms of marketing by 700 percent, according to research from the Data and Marketing Association (DMA).

Targeting millennials? Studies show that 92 percent of targeting millennials surveyed say they were influenced by direct mail.

Only 78 percent of millennial’s surveyed were swayed by emails, according to a Nielsen survey. If you’re interested in targeting this growing demographic, take a look at our Millennial Postcard Series.

In addition, the Marketing Sherpa survey showed that, overall, direct mail ads were the third most trusted form of marketing (behind print ads in magazines/newspapers and TV ads).

For comparison, search engine ads came in sixth and, at the bottom of the list? Online pop-up ads.

Is farming a thing of the past?

In the past, most agents chose farm areas to target their best potential customers and direct mail marketing was the best way for them to reach these people. Guess what?

It still is a great way to target your ideal customer.

Neighborhoods that are ripe for the picking include those that haven’t turned over in a while. And, at least in 2019, those with a large Gen X and/or baby boomer population.

The experts recommend that you start with an area you know best – such as your own neighborhood, or those surrounding it. If you are planning to go after the move-up market? Our Move-up Market Postcard Series is the perfect marketing solution.

Let them know you’re ready to help (Available in the postcard section under Move-Up Market)

Your research into the right farm doesn’t stop with choosing your neighborhood; learning the area’s demographics (especially the average age and income of the residents) is vital to a successful campaign. The easiest way to ensure you are targeting the right demographic is to use our targeted mailing list tool.

The postcard winners

So, which are the most effective postcards for real estate? By far, the agents we’ve spoken with chose Just Listed/Just Sold postcards.

But, cards with a compelling message do just as well. A great example is our Free Offer Series of postcards, with effective consumer offers that generate a response from your targeted audience.

“We host monthly events at our office and invite local businesses and residents. When we send a Just Sold postcard, it includes an invitation message to the party,” states Laurie Laykish, Engle & Volkers.

Though the invite isn’t the focus of the card (the just-sold home is), “we have had at least 2 people from each drop of 200 cards that attend an event and sign up to buy or sell with us,” Laykish concludes.

Nearly 15 percent of direct mail recipients who responded to the Marketing Sherpa survey say they often discard consumer services-oriented mail pieces when they are “too focused on the company’s needs and not enough on my needs.”

This is why it’s important to keep the postcard’s focus on the recipient and not on you or your business. Telling—or hinting—at what’s in it for them will appeal to them far more than blatant self-promotion.

Compel them with a Free Offer (Available in our postcard section under the Free Offer Series)

A successful real estate marketing plan is multi-pronged, across different platforms. If a year-round direct mail marketing strategy isn’t currently part of your plan – the time to change this is now.

Start with sending the Free List of Homes from the Free Offer Series to at least 100 new prospects in an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

1. “Get More Listings” Free Online Webinar

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. Watch it in-demand.  – Click Here

 

 

2. Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

 

 

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence. – Click Here

 

 

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

 

 

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Think back to your rookie agent days. If you’re like most of us, you would have done anything for that first client. That first closed deal.

You would have, and probably did, put up with anything a client threw your way.

As time goes by, every client remains valuable, but we learn that sometimes what they cost us in angst (and money) just isn’t worth the effort of keeping them.

Sometimes, walking away from a client is best for both of you.

The dishonest client

It’s interesting how buyers have the bad rep of being “liars.” Maybe it’s because “sellers” and “liars” don’t rhyme? Whatever the reason, the label applies to some sellers as much, if not more, than some buyers.

You know where I’m going with this, right? The transfer disclosure statement, or whatever it’s called in your neck of the woods.

If ever there was a document more accommodating to the liar, it’s the TDS. And, although the vast majority of sellers are honest when filling it out (I’m pretty optimistic about my fellow humans), there are those who just can’t resist fibbing.

Update them on important information (Available in the postcard section under the Holiday Series)

When the form asks if the seller is aware of any “alterations or repairs made without necessary permits,” your client, Joe, casually circles “No.”

While sitting on a deck he built without permits

You may not know he didn’t go through the proper channels when he added the deck. You may not even know that he added the deck.

A good listing agent will counsel his or her client on the importance of honesty throughout the transaction. We know all too well that not only can the homeowner be held liable if the lies are revealed, but the agent and broker as well.

Some sellers, however, don’t just lie to the buyer but also to their agents.

It’s easy to understand the temptation. The type of glaring honesty you’re asking of them is hard to swallow when it comes to selling something as expensive as a home. Telling the truth about the home’s flaws seems counter-intuitive.

But, if you happen to know that he built that deck (and did so without permits) and you’ve pointed out his “mistake” and he insists on allowing it to remain, it’s time to part ways.

Some clients are almost begging to be ditched

Also known as the “toxic client,” this is the guy or gal who treats you like a servant. Or, he thinks everyone is out to get him and constantly treats you with suspicion. Or he’s a professional time waster.

“I fired a $6 million client once,” Sandi Klein, author and real estate agent told the Chicago Tribune’s Mary Umberger. One of those always-the-smartest-in-the-room-guys, he ignored all of her advice about bidding on homes.

He insisted on low-ball offers, despite Klein’s objections. Not only was this a waste of his time, but also Klein’s, the listing agent’s, and the sellers’.

Do you really want to work with the client who tells you that he doesn’t trust anyone and that “you can expect that every single thing you do will be subject to a microscopic evaluation?”

Those words were directed at Michael Hausam, an agent in California. He recalled the incident to Realtor Mag’s Danielle Braff.

“I don’t trust you, nor anyone else, and as a result, I’m going to make this entire process of working together an absolute nightmare,” his client promised.

Keep in Touch With Your Sphere (Available in the postcard section under the Holiday Series)

Whether it’s a time hog, an advice-ignorer or a client who is outright rude, ditching these clients protects not only your bottom line, but your sense of self-esteem and sanity as well.

Don’t be a tarrier

To tarry is to hang around way longer than you should.

Years ago, I interviewed Ken DeLeon, Silicon Valley mega-agent. During our chat he mentioned that he frequently turns down listings and isn’t at all hesitant to fire a client.

Yeah, I was surprised too. Many agents go their entire careers taking every listing that comes their way and wouldn’t dream of kicking a client to the curb.

The problem, he said is that agents are “too overly eager.” We continue working with the client who stubbornly insists his house is worth more than it is, the client that you’ve shown homes to for more than 6 months who still can’t make up her mind and the one that you know is secretly working with other agents.

DeLeon insists that agents don’t put a premium on their time. Taking the overpriced listing hoping you can eventually talk the client into reality sets you up for a huge time suck.

And that buyer who can’t make up her mind? Think of the wear and tear on your car, the gas you use and tack on what your time is worth and to tarry is truly foolish.

The key is in knowing what your time is worth, according to DeLeon. A lawyer-turned-real estate agent, he is well aware of the value of an hour’s worth of his time and you should be too.

Then, calculate the time it will take you to talk down that low-ball bidder, the overpricing homeowner or the buyer who loves to look at homes, for months on end.

If the costs outweigh the benefits, it’s time to bid the client aloha.

There must be 50 ways to leave your client

The first time you part ways with a client will be the most difficult. When it’s over, however, you’ll never forget that feeling of relief, of freedom. It’s like leaving a toxic love relationship in which you stayed far too long.

Believe it or not, there are certain steps to take when you need to relieve yourself of a lousy client. Before you utter that goodbye, run the situation by your broker and, possibly, your attorney or lawyer.

The latter may be especially important if there is a buyer’s agreement or listing contract involved. Your broker should be able to counsel you on whether or not professional legal advice is necessary.

Then, you’ll need to figure out how you’ll tell your client that “it’s not you, it’s me” and “I hope we can still be friends.”

It’s best to stick to the facts and don’t make it personal. Larry Easto, coach and author, recommends that you offer your client options as well.

He suggests something along the line of “May I have my broker assign this to another agent in our office or would you prefer to find a new agent on your own?”

I don’t know that I’d foist these clients on a colleague though.

Become top of mind with your target market (Available in the postcard section under Holiday Series)

Breaking free of exhausting, unprofitable, dishonest or emotionally draining client relationships may, in the end, be a blessing to your bottom line.

Send at least 100 Daylight Savings Time postcards from the Holiday Series to an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free ways we can help you have an INVINCIBLE 2019!

1. “Get More Listings” Free Online Webinar

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. Watch it in-demand.  – Click Here

 

 

2. Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

 

 

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence. – Click Here

 

 

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

 

 

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

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