Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
In 2025, the most successful agents aren’t just hosting open houses—they’re using AI-powered tools to turn every guest into a qualified lead. With smart technology, your open house can do more than generate buzz—it can drive conversions and grow your pipeline with less manual effort.
Track Visitors Automatically
Ditch the clipboard. Use a QR code sign-in linked to your CRM or Google Form. Visitors scan, enter their info, and are instantly tracked. Platforms like GoHighLevel or Follow Up Boss can tag and segment these leads in real time.
Score Leads While You Sleep
AI lead scoring tools can analyze visitor data—like how long they stayed, their engagement with listing info, or follow-up activity—to rank who’s most likely to buy or sell soon. This helps you prioritize hot leads instead of chasing cold ones.
Automate Personalized Follow-Ups
Once visitors are tagged, AI tools can trigger automated email or text follow-ups tailored to their interest. For example:
“Thanks for stopping by! Here’s a free market report for this area.”
“Did you love the kitchen? Want to see similar homes?”
Tools like ChatGPT integrations, AI email writers, and smart SMS systems can keep conversations going—without you lifting a finger.
Open houses in 2025 aren’t just about foot traffic—they’re about smart, scalable relationship building. By pairing AI with open house strategy, you’ll create a seamless experience for attendees and a conversion engine for yourself.
Want to future-proof your open houses? Start with one tech tool, track your results, and watch your follow-ups do the work for you.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Rhonda recently sent out a postcard from the Looking For Listings Series (shown above). For more information on this series,Click Here.
Congratulations, Rhonda Kohn, on winning this week’s contest!
Rhonda had the following words to say about sending out marketing from ProspectsPLUS!
“This company and Sandy in particular have gone above and beyond. Making sure that I was using an accurate mailing list and had a solid marketing plan. I can’t thank them enough. Next up, I will order their magazines.” -Rhonda Kohn
Rhonda, thank you for your wonderful review and for sharing your experience.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Tara recently sent out a postcard from the Daylight Savings Series (shown above). For more information about Holiday postcards, Click Here.
Congratulations, Tara Knight, on winning this week’s contest!
Tara had the following words to say about sending out marketing from ProspectsPLUS!
“I love ProspectsPLUS! they have quality postcards at affordable prices. And….a very polite gentleman called me to ask how my service was. Professional, excellent work and A+ customer service. Will definitely order again!”-Tara Knight
Tara, thank you for your fantastic review and for sharing your experience over the last six months. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
When listing their home, most homeowners don’t choose the agent with the flashiest business card—they choose the one who is already marketing in their neighborhood.
Why? Because familiarity builds trust, and trust gets listings.
Here are three compelling reasons homeowners consistently choose the agent who markets first—and how you can become that agent.
1. Visibility Builds Credibility
Homeowners feel more confident hiring someone they’ve “seen around.” A postcard, newsletter, or door hanger—received consistently—plants the idea that you’re active and thriving.
Action Step: Send at least one branded marketing piece monthly to your geographic farm or sphere of influence. The Market Dominator Trifold is the ideal stand-out piece.
2. Early Marketing Establishes Authority
When you’re the first to educate a homeowner—whether about market trends, home value, or selling tips—you become the authority they turn to.
Most people don’t decide to sell overnight—and they don’t choose their agent overnight, either. The agent who shows up first and stays consistent earns the most mindshare when it’s finally time to list.
Action Step: Start a 90-day marketing plan that includes postcards, follow-up calls, and social proof like Just Listed/Just Sold results. Download our Q2 Real Estate Marketing Guide for weekly suggestions and action steps throughout the second quarter of this year.
The first agent to show up is often the first agent called. Start marketing now—before your competition does—and be the name homeowners remember when it matters most.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Corey recently sent out a postcard from the Inspiration Series (shown above). For more information about this series, Click Here.
Congratulations, Corey Frederic, on winning this week’s contest!
Corey had the following words to say about sending out marketing from ProspectsPLUS!
“Love the choices and can’t wait to see the Jumbo Cards – Even earned a discount on my newest order! Thanks ProspectsPLUS!!”
-Corey Frederic
Corey, thank you for your fantastic review and for sharing your experience over the last six months. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In a fast-moving market, the most successful agents don’t wait for homeowners to find them—they secure their attention well before the sign goes up.
Winning a listing early requires positioning, presence, and consistent value. Homeowners often start thinking about selling weeks or even months before they take action, and that early awareness phase is where intelligent agents shine.
Stay Visible with Consistent Marketing
Top agents stay visible in their farm areas through consistent marketing: direct mail postcards, market update reports, and neighborhood branding.
But it’s not just about being seen once—it’s about being seen repeatedly over time.
The Multi-Property Series is shown above. To see more, Click Here.
Studies show that it takes an average of 7 to 11 impressions before someone remembers a brand or takes action. A single postcard or email might get noticed—but ongoing visibility is what makes a lasting impression.
This kind of repetition builds familiarity, and familiarity builds trust. When homeowners consistently see your name over weeks and months, they see you as the trusted expert in the area.
So when it’s time to list, you’re not just a name—they feel like they already know you. And that’s why you’re the one they’re most likely to call.
Build Relationships That Lead to Listings
Relationship-building is key. Agents who regularly reach out with valuable, relevant content—like recent sales, tips for preparing to sell, or equity updates—build trust over time.
Beyond mail and digital content, local engagement is a powerful way to connect. Hosting community events or sponsoring neighborhood gatherings shows you’re invested in the area and care about more than just transactions.
Simple events like block parties, local meetups, or seasonal celebrations can help establish your name as a trusted community figure.
You can also distribute high-quality brochures or personalized neighborhood magazines in high-traffic local spots like coffee shops, dental offices, medical clinics, or salons.
These print pieces should include homeowner tips, real estate updates, and contact info—subtly reinforcing your expertise and visibility.
These consistent, low-pressure touchpoints build familiarity and recognition over time. When homeowners see your name and face associated with community involvement and valuable insights, they’re much more likely to reach out when they’re ready to list.
Earn Trust Before the Sign Goes Up
The goal is to be top-of-mind before the listing conversation even begins. By the time the sign goes up—or before it even needs to—you’ve already earned their trust.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Top-producing agents know that marketing a listing isn’t just about selling one home—it’s about generating momentum.
Every listing you promote becomes a magnet for future deals when done right. In fact, with the right approach, a single listing can lead to three or more new opportunities: a buyer lead, a nearby homeowner thinking of selling, and a referral.
Lead #1: The Active Buyer
Buyer inquiries from listing promotions often lead to new client relationships. Even if the original home isn’t the right fit, many buyers are still in the market—and your marketing becomes their first impression of your brand.
To turn these inquiries into long-term clients, agents should respond quickly and professionally to every lead—speed matters. Be prepared with alternative property suggestions and invite buyers to personalized home tours.
The Just Listed Color Series is shown above. To see more, Click Here.
Use open house sign-ins to grow your database and follow up with a thank-you text or email. Stay connected with valuable touchpoints like local market updates or new listing alerts to keep the relationship warm and top-of-mind.
Lead #2: The Watching Neighbor
Curious neighbors are always watching. Open houses, Just Listed/Just Sold postcards, and yard signs position you as the active, visible expert in the neighborhood. That visibility often results in listing appointments from nearby homeowners who are “thinking about selling.”
Agents should take a proactive approach to cultivating these opportunities. They can personally invite neighbors to open houses with a quick knock-and-drop flyer or follow up with “Sorry We Missed You” postcards.
Use door hangers or neighborhood market update mailers to stay top-of-mind. After the sale, a well-timed Just Sold postcard reinforces your success and builds credibility. The more touchpoints you create, the more likely neighbors will think of you when it’s time to sell.
Lead #3: The Silent Referrer
A well-marketed listing powerfully demonstrates your professionalism and consistency—qualities that resonate with your entire sphere of influence. When past clients and prospects see your high-quality, branded marketing in action, it reinforces their trust in you, which often leads to referrals.
To strengthen that connection, send your Just Listed and Just Sold postcards to your sphere—not just the neighborhood—so they can see your success in motion.
Multiply Your ROI
Your marketing ROI multiplies when you treat each listing as a lead-generation tool. It’s not just about selling one home; it’s about building your pipeline.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Adam and Nikki recently sent out an Upload Your Own Postcard (shown above). For more information about this series,Click Here.
Congratulations, Adam & Nikki Lane, on winning this week’s contest!
Adam & Nikki had the following words to say about sending out marketing from ProspectsPLUS!
“We’ve been using ProspectPLUS! for about 6 months or more to farm several areas in Myrtle Beach. We are very pleased with the ease, value, and quality. The wide variety of product offerings is great and often churns up ideas that we wouldn’t have necessarily thought of.
Our Assistant handles the process of designing custom postcards and uploading our mailing lists and she loves it much more than the one we were previously using. Positive ROI is always great, but when it is coupled with a great product and ease of use – that’s worth 10 stars!
We’ve encouraged other agents that we mentor and others within our firm to consider using the service as well. Thanks ProspectPLUS!!!!-Adam & Nikki Lane
Adam and Nikki Lane, thank you for your fantastic review and for sharing your experience over the last six months. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Q2 Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Spring is more than just a season—it’s a signal. For homeowners, the warmer weather, blooming yards, and increased market activity spark fresh thoughts about selling.
Many sellers consider moving between March and May, whether to downsize, upsize, relocate, or cash in on equity.
But here’s the catch: most haven’t spoken to an agent.
They’re thinking:
“Should I wait to see what the market does?”
“Will I get top dollar if I list now?”
“What do I need to do to get my home ready?”
A Spring is Here postcard is shown above. To see more, Click Here.
They’re looking for guidance, confidence, and clarity—and if you’re not the one providing it, someone else will be.
According to the National Association of Realtors, the majority of sellers work with the first agent they speak to. That means speed and visibility matter more than ever in the spring selling window.
Now is the time to:
✅ Follow up with past leads and database contacts ✅ Mail your farm with a spring-market message ✅ Share social posts or emails that answer sellers’ top questions ✅ Offer a free, no-pressure home value review or pre-listing consultation
You don’t need a hard sell—just a helpful nudge at the right moment.
Sellers want to feel informed and supported. Reaching out now positions you as the trusted local expert just as they begin to explore their options.
It’s the perfect time to open the door—before your competitors do.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
March often marks the turning point in the real estate year. Listings pick up, buyers emerge from winter hibernation, and energy starts building across the market.
If you’ve already started to feel that March momentum—don’t let it stop. Use it as your launching pad to carry success straight through the spring season.
Spring is historically one of the hottest markets of the year, and agents who stay visible, active, and strategic convert that seasonal buzz into listings, referrals, and closings.
The Looking For Listings Series is shown above. To see more, Click Here.
Here’s how to keep that momentum rolling:
Double Down on Your Farm: Send a postcard, walk your neighborhood, or follow up with past leads. Consistent visibility builds trust—and trust builds listings.
Follow Up with Winter Leads: Those “not ready yet” contacts from January and February? Now’s the time to check back in.
Maximize Every Listing: Use Just Listed and Just Sold postcards to show your activity. Sellers want an agent who’s busy and producing.
Leverage Social Proof: Share your spring wins—appointments booked, offers received, listings launched. Activity attracts more activity.
According to NAR, sellers who list between March and May see homes sell faster and often for more. That’s reason enough to keep pressing forward while others coast.
March momentum doesn’t happen by accident and doesn’t have to end in March. You can ride the wave all spring long with the right mix of consistency and marketing.
Ready to make this your strongest quarter yet? Stay active, stay visible, and stay top of mind.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In a shifting real estate market, many agents pull back on marketing, leaving a golden opportunity for those who stay active.
If fewer agents are advertising, your message becomes even more powerful. Here’s how to ensure your name is what sellers remember when they’re ready to list.
1. Stay Consistent with Direct Mail
While others cut back, increase your mailers to stay top-of-mind. Just Listed, Just Sold, and Market Update postcards show local homeowners you’re actively selling in their area. A strategic farm campaign keeps your brand visible while others disappear.
2. Own Your Online Presence
The Spring Begins postcard is shown above. To see more,Click Here.
Sellers are still researching agents online, so make sure your social media, website, and Google profile reflect an active and thriving business. Post market updates, recent sales, and testimonials to establish credibility.
3. Be Present in the Community
Attend local events, host home value seminars, and network with homeowners. The more you engage with your community, the more people will see you as the go-to expert.
4. Use Digital Retargeting
Stay in front of website visitors with Facebook and Google retargeting ads. When potential sellers see your branding across platforms, they’re more likely to choose you when the time comes.
5. Leverage Past Clients & Referrals
Encourage past clients to share testimonials and refer friends. Word-of-mouth marketing is powerful, especially when fewer agents are actively seeking new business.
In a quiet market, the loudest agent wins. Stay visible, stay engaged, and own your farm before someone else does!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q2 Real Estate Marketing Guide
Kickstart 2025 with our Second Quarter Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Marcy recently sent out a Get More Listings Postcard (shown above). To see more postcards from this series, Click Here.
Congratulations, Marcy Cheatham, on winning this week’s contest!
Marcy had the following words to say about sending out marketing from ProspectsPLUS!
“Love the templates and ability to customize. Effectively helps promote my business with ease. Very efficient.”
-Marcy Cheatham
Thank you for your excellent review! We truly appreciate your support.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
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