Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
(Shown above: Get More Listings Scheduled Campaign similar to the ones Mark Lynch sent out)
Mark Lynch, You’re This Week’s $120 Gift Card Winner!
Mark had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to get more clients,
“Super easy to set up a farming campaign! I’ve picked a specific area and the folks at ProspectPLUS! were super helpful in helping create my mailings. Simple set up and then it’s all automatic! I can even change/edit my campaign at any time. Thanks, ProspectPLUS!”
Thank You, Mark!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Farm Scheduled Campaign shown above, schedule HERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Welcome to the world of real estate, soon-to-be-wildly-successful agent. Your spanking new license, hung with a broker you probably just recently met, is your ticket to the big bucks – or so the story goes.
Between now and then, you may be hungry. You may be frightened about the future. You most likely will be financially challenged. Your sole focus will definitely be on securing one client – one deal – to help you stay in business long enough to get to the next one.
The ideal vehicle to get you to that deal – indeed, the very bedrock of your nascent real estate business — is personal branding.
Creating an impression, and the reputation you will eventually build, combine to generate your personal brand. Constructing your brand is job number one as soon as you’ve hung your license. Everything else falls into place once this is accomplished.
Read on for three essential tips guaranteed to help you fire up the iron and stick it strategically to your hide.
1. What makes you Remarkable?
“Unique” is a word that gets tossed around a great deal when it comes to discussions on branding. Among real estate agents, however, commonalities are more obvious than differences.
Let’s face it; the basic duties of every real estate agent are the same: you list homes, fill out paperwork, show houses and act as your client’s intermediary.
This is where personal branding comes into play. What makes you different from most of the others? Perhaps it’s your education – an agent with a juris doctorate or even a staging certificate has an angle that many other agents lack.
Previous careers often play into an agent’s branding efforts as well.
As a former TV news anchor, Bob Sokoler with Re/Max Properties East in Louisville, KY is undoubtedly the best real estate video producer among the agents in the area. It makes him stand out, and he uses that as part of his branding.
Answer the following questions to help determine what makes you different:
What are your interests and passions? What motivates you?
What are your strengths? What behaviors, attitudes and abilities have consistently produced positive outcomes in your life?
Consider your education and previous work experience.
Get clear on what makes you remarkable. Those qualities, those aspects of you, are what will keep you from being a dime-a-dozen agent.
Then, state those qualities, commodities or even quirks in a declarative statement that helps you get a handle on your brand. “I am a high-end real estate agent giving the sophisticated consumer a stylish and tailor-made real estate experience,” wrote a luxury agent.
2. Who is your Target Client?
Radio DJs are taught early in their careers to get a clear image of who they’re talking to every time they open the microphone. They’re told to imagine one person, and to speak directly to him or her.
Define your target client. It may help to create an actual profile of this person. For instance, if your passion for golf has lead you to decide to concentrate on golf course homes, your ideal client is, obviously, someone who plays a lot of golf. Is he retired with lots of spare time or a weekend warrior that hits the links as soon as the tie comes off? Golf isn’t cheap, so this client most likely has disposable income.
Once you know who your target client is, you’ll be in a better position to start thinking about how you’ll brand yourself to attract this client and others like him.
“A brand has to resonate with the target market by standing out in the sea of sameness, and fit like a glove based on one’s personal preferences,” suggests Ron & Alexandra Seigel of Napa Consultants, International
3. Try it on
You know what sets you apart, you have a handle on the types of clients you’ll attract, now you need to try some stuff on and see how they fit and how they’ll be perceived in the marketplace.
“Are you flashy, edgy, comforting, or sophisticated? Does that fit the consumer base you’re looking for?” asks Seattle broker Sam DeBord.
The “feel” you want to promote dictates how you’ll build the basics of your brand, such as “logos, fonts, colors and graphics that fit the theme and relate it to your customers,” DeBord says
Once you’ve found a good fit, you’ll need to build that brand into your website, blog, business cards, brochures and everything else that makes up your business’ public face.
“Not every agent can be the top salesperson in town, but each can find their own branding niche: dog-friendly agent, houseboat sales team, modern design brokerage, stone-cold investment-negotiation expert,” DeBord explains.
“Then find visual guidelines and a business process to inform your specific customers that you are the right professional for their needs.”
What will you be known for in the marketplace? It pays to take the time to figure that out.
Hurry! Empty Nest Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 3/20/21).
STEP ONE: Create your empty nest prospect list using the MapMyMail tool or Demographic Search tool, click HERE.
STEP TWO: Then, click on “FARM” on the Campaign page, select the Empty Nest Series, and follow the prompts, HERE.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before each mailing goes out. The price shown at check out is per mailing, not campaign total).
Hit “CLICK HERE”, below, to get started on your FARM Scheduled Campaign (from a desktop or laptop computer).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Too many Americans who want to buy a home feel they can’t because they don’t have the cash to put 20 percent down on the mortgage.
Yes, we know that 20 percent is “so yesterday,” but the general public is still operating under this illusion, specifically first time buyers.
In fact, according to a NerdWallet.com survey, 44 percent of Americans think that the 20 percent down payment figure is written in stone.
Sadly, the respondents who don’t currently own a home said that what’s holding them back is the lack of this large down payment.
It’s safe to say that the down payment is one of the biggest obstacles to homebuying today. And, it doesn’t have to be.
Get the word out to renters that there are various first-time homebuyer programs that many can qualify for.
We rounded up four that we think agents should bone up on.
1. Fannie Mae’s 3-percent-down mortgage
Launched a few years ago, Fannie Mae’s Conventional 97 is a brilliant alternative to the FHA-backed loan. In fact, it is “among the most in-demand programs for today’s homebuyers,” according to Dan Green at TheMortgageReports.com .
Conventional 97 is what FHA used to be — ideal for both the first-timer and repeat homebuyer who lacks a large down payment. While borrowers are still required to purchase mortgage insurance, the premiums “are usually less expensive than those of comparable FHA home loans,” according to Green.
4 Mortgage Options, Direct Response Report, Click Here
Best of all, according to Tim Lucas, editor at MyMortgageInsider.com, borrowers can qualify with scores as low as 620, and “gift funds can be used for the down payment and closing costs.”
Speak with your preferred lender to learn more about how to sell this to potential homebuying clients who think they can’t afford the down payment for a home.
2. Freddie Mac HomeOne℠ loan
If your preferred lender isn’t among those conventional lenders approved to offer the HomeOne loan from Freddie Mac, it’s time to add another to your vendor list.
Like Fannie Mae’s loan, it allows you to help your eligible first-time homebuyers achieve the dream of homeownership.
Features include:
No income limits
No geographical limits
Allows for the purchase of a single-family home, condo or townhome
Buyers are required to have at least 3 percent for a down payment and a credit score of at least 620. If first-time buyers, borrowers must agree to attend a buyer education course.
Naturally, there is more to know about Freddie Mac’s HomeOne loan. You can get the details either from your preferred lender or online at SFFreddieMac.com.
3. Freddie Mac Home Possible®
Freddie Mac offers an alternative to the HomeOne loan and that’s the popular Home Possible mortgage. This program is deal for your lower income buyers who lack a big down payment and require “flexible sources of funds.”
These sources can be family members, employer assistance “secondary financing and sweat equity,” or a combination of these, according to Freddie Mac’s website.
Your buyer’s qualifying income (on an annual basis) cannot exceed 80 percent of the AMI.
There’s a 3 percent down payment, but unlike other similar programs, a borrower can quality for 105 percent LTV with Freddie Mac’s Affordable Seconds®.
Consider mentioning Home Possible to your very-low to low-income buyers, move-up buyers and retirees.
4. HomePath Ready Buyer™ program
Another Fannie Mae program, HomePath Ready Buyer,offers 3 percent down payment assistance for qualified borrowers who agree to participate in an online homebuying course and then purchase a HomePath property.
The bonus for agents whose clients use this program is that you end up with a client prepared for the process.
It’s important for you to understand your part in the process as well. Your client will need to request a course completion certificate and then you’ll need to include it when you submit the offer on a HomePath property.
“The request for closing cost assistance must be made at the initial offer in the HomePath Online Offers system,” according to information on the HomePath website.
The website includes the verbiage the buyer’s agent needs to use to make the request for closing cost assistance for the buyer. You’ll find that when you scroll to the bottom of this page.
Your buyer must not have owned a home within the past three years, they must agree to reside in the home as their primary residence and take possession within 60 days of closing.
There are plenty of other programs out there that will help you to assist reluctant buyers who think that they can’t buy without a huge down payment. Learn about them, then use them in your marketing.
RIGHT NOW! Empty Nest Scheduled Campaigns are on sale 10% OFF the first month (sale ends 3/20/21).
Launch an Empty Nest, FARM Scheduled Campaign, HERE
TO LAUNCH AN EMPTY NEST CAMPAIGN:
STEP ONE: Create your empty nest prospect list using the Demographic Search tool, click HERE.
STEP TWO: Then, click on “FARM” on the Campaign page, and select the Empty Nest Series, then follow the prompts, HERE.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before each mailing goes out. The price shown at check out is per mailing).
Hit “CLICK HERE”, below, to get started on your Empty Nest, Farm Scheduled Campaign (from a desktop or laptop computer).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Tammy had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“ProspectsPLUS! has always created correct and timely postcards. I have gotten business from sending them out. I always have the postcards mailed to me so I can handwrite the addresses myself.”
Thank You, Tammy!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Farm Scheduled Campaign shown above, schedule HERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
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