Monday, September 25, 2023

Lisa Gray

618 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    In the ever-fluctuating landscape of the real estate market, certain principles remain constant, one of which is the significance of a real estate agent’s sphere of influence.

    The sphere of influence becomes even more crucial in a low inventory market, where competition is fierce and properties are in high demand. Let’s delve into why a real estate agent’s sphere matters more in such challenging market conditions.

    Trust and Personal Connection

    A real estate agent’s sphere typically consists of past clients, friends, family, and acquaintances. These are individuals who have already established a level of trust with the agent.

    This trust becomes invaluable in a low inventory market where buyers and sellers may feel anxious or uncertain.

    Clients are more likely to rely on someone they know and trust to guide them through the process, especially when there are limited options available.

    Off-Market Opportunities

    In a low inventory market, not all properties are listed on the Multiple Listing Service (MLS). Some sellers prefer a more discreet or selective approach to selling their homes.

    Real estate agents with a well-established sphere often have access to off-market opportunities through their network. This can give their clients a competitive edge by allowing them to explore unadvertised properties.

    Word-of-Mouth Referrals

    In challenging market conditions, word-of-mouth referrals can be a game-changer. When clients have positive experiences working with an agent, they are more likely to refer friends and family who are looking to buy or sell.

    Animal Series is shown above. To see more, Click Here.

    These referrals can generate a steady stream of business, helping agents thrive in a low inventory environment.

    Local Market Expertise

    Real estate agents who have built a strong sphere tend to have deep roots in their local markets. They know the neighborhoods, schools, property values, and market trends inside out.

    This level of local expertise is invaluable, especially when helping clients make informed decisions in a competitive market.

    Negotiation Skills

    In a low-inventory market, multiple buyers often compete for the same property. This situation demands sharp negotiation skills.

    Agents with a robust sphere can use their connections and local knowledge to negotiate effectively, increasing their clients’ chances of securing the property.

    Preemptive Opportunities

    Real estate agents with an active sphere are often the first to know when a potential seller is considering listing their property. They can seize preemptive opportunities, connecting buyers with sellers before the property officially hits the market.

    This proactive approach can lead to successful transactions in a market where timing is crucial.

    Agents who cultivate and leverage their spheres effectively are better equipped to navigate the challenges of a low inventory market and excel in this real estate landscape.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The real estate landscape has seen a significant shift recently, marked by a combination of low inventory, high mortgage rates, and market volatility.

      While these challenges can be daunting, top real estate agents find innovative ways to survive and thrive in this new environment. In this article, we will delve into the insights and tactics that are helping them stay ahead.

      Diversified Marketing Strategies

      Top agents understand the importance of a well-rounded marketing strategy. They leverage both digital and traditional marketing channels to reach a broader audience. From online listings and social media campaigns to direct mail and networking events, they leave no stone unturned to showcase their listings and their brand.

      Hyper-Local Expertise

      In a low-inventory market, local knowledge is power. These agents become hyper-local experts, knowing every neighborhood inside out. They can quickly identify opportunities, provide insights on property values, and guide clients through the intricacies of the local market.

      Strong Networks

      Relationships are paramount in real estate. Top agents cultivate strong networks, including other real estate professionals, home inspectors, mortgage brokers, and more. These networks can be tapped into for referrals, advice, and quick problem-solving.

      The Join the Market Series is shown above. To learn more, Click Here.

      Negotiation Mastery

      In a volatile market, negotiation skills are put to the test. Top agents undergo continuous training to sharpen their negotiation techniques. They understand the importance of securing the best deals for their clients, whether they’re buyers or sellers.

      Tech Integration

      Technology is a game-changer in the real estate industry. Top agents embrace the latest tech tools, from virtual tours and 3D walkthroughs to predictive analytics. These tools not only streamline their operations but also enhance the customer experience.

      Pricing Expertise

      Setting the right price is critical in a low-inventory market. Top agents have a deep understanding of pricing dynamics. They provide sellers with accurate price guidance, ensuring that properties are competitively priced to attract buyers.

      Adaptability

      Adaptability is one of the most critical attributes of successful agents in the current market. They stay agile and flexible, adjusting their strategies as market conditions evolve. They can swiftly switch between a buyer’s market and a seller’s market mindset.

      Strong Online Presence

      Visibility is essential. Top agents have a professional website and robust social media profiles and maintain an active online presence. This helps them connect with clients and positions them as industry leaders.

      Navigating a low-inventory, volatile real estate market can be challenging, but top real estate agents rise to the occasion. They position themselves for success through diversified marketing, hyper-local expertise, adaptability, and a strong market presence.

      These agents are not just riding the wave but leading the way, helping clients achieve their real estate goals even in the most challenging times.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Kerri Lawton recently sent a Just Sold Postcard shown above. To see more, Click Here.

        Congratulations, Kerri Lawton, on winning this week’s contest!

        Kerri had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “I just sent my 2nd mailing, and it was so easy! The templates were there just as I needed them. I love the invalid address feature also! I was able to make corrections to my list to make it accurate for future mailings. I had to use the chat feature for a quick question; Molly was great and knew exactly what I needed. I would recommend them to anyone!”

        -Kerri Lawton

        Kerri, thank you for this amazing feedback. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.
        Leave feedback on Facebook, HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!

          Even if you use the services of a professional to photograph your listings, there are still plenty of other parts of your real estate business for which your own photography skills might come in handy.

          These include snapping neighborhood shots for your neighborhood blog, photographing attendees at your client appreciation events, photos of your buyers standing in front of their new homes, and other opportunities.

          These photos are brand-propelling if done and used right. Today, we start with editing these gems and introduce you to three very popular editing apps to help you out.

          PicsArt

          Price: 7-day free trial, $0, $60 or $84 a year

          Who needs this: Those who appreciate a clean, quick way to remove backgrounds.

          Pros: 

          • With PicsArt you can edit both photos and video, a boon for agents who utilize video in their marketing. 
          • No steep learning curve.
          • Easy to use.
          • An impressive range of editing options, such as AI tools.

          Cons: 

          • “PicsArt is fine while using in iOS device but it was responding very slow in most of the Android apps,” according to one reviewer at G2.com.
          • The free version is loaded with ads for the premium version, popping up in the middle of editing. 
          • “They are gradually moving some of the free features under the payment plans,” says one reviewer. Keep this in mind if you hope to be able to use the free version in the future.
          • Options are limited on the free plan. For instance, you must go premium if you want to use the video editor.

          The Multiphoto Series is shown above. To see more, Click Here.

          Pixlr

          Price: Free (very limited), $1.99 a month, $7.99 a month, $12.99 a month

          Who needs this: Agents who must collaborate remotely with clients, partners, etc.

          Pros

          • Pixlr is cloud-based, allowing you to access it from anywhere.
          • Offers an option that edits images through AI.
          • Simple, easy-to-understand interface.
          • Well-suited to the novice editor.

          Cons:

          • Although they use it primarily for on-the-fly editing, some reviewers experienced in photo editing claim that Pixlr is “basic” and that many of its functions require updating. 
          • Ads pop up at inopportune times.
          • Although the template library is growing, it’s a bit paltry at this point.
          • Since this is an internet-based product, those with a slow connection might want to choose something else.
          Snapseed

          Price: Free

          Who needs this: Agents who are new to photo editing as well as those who need on-the-go editing capability.

          Pros:

          • Owned by Google, the Snapseed app is available for iOS and Android. The desktop version was discontinued in 2018.
          • Little editing experience is required when using the app’s editing tools.
          • The price (can’t beat free!)

          Cons

          • “Snapseed does not automatically save changes, so you need to click the export button to save any edits.” (colesclassroom.com).
          • Although most features are easy to use, some may stymie the newbie.

          Download here for Android and here for iOS.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here