Monday, November 29, 2021

Lisa Gray

392 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

    Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

    Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

    Thinking of sending email greeting?

    Please. Don’t. Do. That.

    Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

    • Give a feeling of not alot of thought in your greeting
    • Get lost in all of your other year-end emails

    If an email holiday greeting is the best you can do, consider not sending greetings at all.

    Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

    Holiday Postcards are shown above, see more, here
    Words, words, words

    What will you say?

    “Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

    She states it’s important to be inclusive of everyone and warns not to alienate anyone.

    Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

    Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

    Here’s an even better idea

    Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

    So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

    When to send

    If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

    We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.


    While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

    Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, HERE.

    HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

    Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

    USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

    Schedule a Get More Listings postcard campaign, now, CLICK HERE!

    This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Shown above: Angie Tonini-Rogers’ World’s Most Interesting Postcard. Learn more, reach out to Dean Jackson at GoGo Agent, HERE (we print his agent’s marketing on our site).

      Congratulations,Angie Tonini-Rogers you are the winner of this week’s $120 gift card!

      Angie had the following words to say about her success after sending marketing from ProspectsPLUS!,

      “I’m impressed with the response I got after the first scheduled campaign I launched! It’s so different & people reached out, congratulated me, & said wow, this is actually interesting! The process is easy, the cards are great quality & color, & you can’t beat the price & ease. Thanks!”

      -Angie Tonini-Rogers

      Thank you, Angie, we’re thrilled about your success!


      NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)

      FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
      Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

      The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

      Holiday Scheduled Campaign shown above, learn more HERE
      Launch a Scheduled Campaign today and save time on your marketing by automating it!

      You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

      Sphere of Influence
      Geographic Farm
      Just Sold Follow-up
      Holiday
      Renters
      Absentee Owners
      Expireds
      FSBOs
      Fence Sitters*
      Get More Listings*
      Empty Nesters*
      Move-Up Market*

      (*Located under Farm Campaigns)

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

      TO GET STARTED:

      STEP 1: Create your prospect list using our mailing list tools, HERE.

      STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

      Launch a Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        Every industry has ineffective practices that should’ve been dumped long ago and real estate is no exception.

        Going into a new year, in a somewhat new world, let’s vow to leave these 5 dated real estate practices behind.

        1. Not making scripts your own

        Yes, I know I may get flack for this one but I’ll be brave and use it anyway.

        Do you have any idea of how many agents hound FSBO’s and expireds, using the exact same script?

        I’ve been the victim of these calls so I can tell you that, more often than not, those unsolicited callers were using the same script.

        Some delivered it better than others, but the words were always the same.

        I get that there are certain turning points in some scripts that work to get the homeowner rolling in the direction you want them to go.

        But even the best scripts don’t work if they are identical to every other agent in town or if they can’t be delivered in a natural way.

        2. Not customizing and localizing template websites

        Templates are just another version of scripts. How do consumers feel about your template emails, texts, and direct mail letters? “They are just basically form letters,” one homeowner told the Austin Business Journal.

        And what about the agents who spend time and lots of money on building a website that will hopefully generate leads and then not change the canned content that came with it?

        All that time and money spent creating it is wasted. The agents who don’t take the time to customize their sites are missing out on valuable opportunities, chief among these are organic traffic and trust-building.

        If you haven’t done so yet, make 2022 the year you pay attention to your site, localizing it wherever possible, adding gorgeous local images, and using those testimonials for all they are worth.

        3. Take listings without the budget it takes to market them properly

        If you can’t afford to (or don’t want to) pay for a professional real estate photographer, virtual tours, and other marketing tactics, you are doing the seller a disservice by taking the listing.

        Perhaps you can work with buyers until you’ve built up enough of a budget to work with sellers.

        4. Not being social on social media

        In case you haven’t heard, posting your listings and open houses, ad nauseum, is annoying. Not only that, it just doesn’t get results.

        It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.


        Did you know our Farm, Fence Sitter Scheduled Campaign is currently on sale 10% OFF the first month?

        SALE ENDS IN 3 MORE DAYS!

        Farm, Fence Sitter Scheduled Campaign is shown above. Learn more, HERE

        TO LAUNCH A FENCE SITTER CAMPAIGN:

        Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Fence Sitter Series of postcards.

        USE PROMO CODE: FENCE10 to get 10% Off at check out.

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 11/13/21.

        Launch a Fence Sitter Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Automated Way to Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Here’s a real estate myth doled out to agents from the pros at Investopedia.com:

          “A lot’s proximity to things like busy roadways and community centers may make it less desirable for resale.”

          REALTOR® Magazine gives us something similar: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.”

          While Investopedia is flat-out wrong (read why below), REALTOR® Magazine got it partially right.

          The takeaway from this for real estate agents is to always check with more than one source when it comes to helping a client with an investment as large and important as real estate.

          Believe it or not

          University studies about several aspects of the housing industry litter the internet. Why take advice that is, on the face of it, either agenda-driven or based on anecdotal evidence? You owe your clients more than that.

          The truth is, although “location” is critical to the present and future value of a home, the truth of the specifics of the location are a bit more complicated.

          If you truly are your area’s “real estate expert, put in the time to perform proper research. You may be surprised by what you learn.

          Location Myth: Homes near a railroad fetch a lower price

          In 2007, researchers studying the issue of rail transit’s impact on home prices cited previous studies and claimed that the conclusions were “… not uniform.”

          In other words, “location,” as you know, includes many variables. When it comes to a railroad, some of the considerations include:

          • Is the property commercial or residential?
          • Is the railroad a commuter line or heavy rail?
          • Is “railroad” referring to the proximity of railroad tracks or a station?
          • And, naturally, the addition or deduction of value for these properties depends on the region.

          In the San Francisco Bay Area, for instance, a study reveals that a home “… immediately adjacent to BART [Bay Area Rapid Transit] would sell for close to 38% more than an identical house not near any BART service.”

          Other studies find that a home located near the commuter rail in the suburbs of New Jersey and in Philadelphia also saw higher sale prices than homes further away.

          On the flip side, homes located closest to a station area in Portland were worth less, “… due to the traffic and noise.”

          We’ll feature additional location myths in the future. In the meantime, next time you hear or read that one of the drawbacks of living near a railroad is that it depresses property values, do some research on homes in the community you serve.

          You and your client may be pleasantly surprised by what you learn.


          The Fence Sitter postcard campaign is the perfect direct mail marketing tool to get prospects motivated to move forward. And, right now you can get 10% off Fence Sitter Campaigns.

          Shown above: Fence Sitter postcard campaign, available in the FARM campaign section. Learn More, HERE.

          HOW TO LAUNCH A FENCE SITTER CAMPAIGN.

          Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Fence Sitter Series.

          USE PROMO CODE: FENCE10 to get 10% off the first month of a Fence Sitter Campaign.

          Schedule a Fence Sitter postcard campaign, now, CLICK HERE!

          This sale expires on 11/13/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. The Automated Way to Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here