Wednesday, January 20, 2021

Lisa Gray

Lisa Gray
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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Congratulations Gay Kelly on being our $100 ProspectsPLUS! Gift Card Winner!

    Gay shared this story regarding her experience using marketing pieces from ProspectsPLUS!,

    “I have been mailing the Neighborhood Update postcards from ProspectsPLUS! for the past four months and have received good feedback and also one listing!

    Gay recently scheduled a 12-month Geographic Farming Campaign shown below. Click HERE to check out Scheduled Campaigns.

    Geographic Farming Scheduled Campaign

    Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      Often the reason agents are only focused on getting listings is because of their belief they need the listing to be able to find buyers”.

      But what if instead of matching buyers and sellers, listing by listing, you become a Market-Maker who’s truly controlling your market?

      How incredible would it be to arrive at your listing appointment with a list of buyers, you’ve already been communicating with, from the surrounding area?

      As Dean Jackson, Founder of GoGoAgent and Listing Agent Lifestyle says, “There’s nothing more powerful than promoting your access to buyers at your listing appointment because you’ve got the very thing that the seller wants more than anything”.

      “Regardless of who else is competing for this listing they can’t win when you already have buyers in hand”.

      When you begin to see your listing appointments in this way you are changing the game completely and taking the first steps toward becoming a Market-Maker.

      Renter Scheduled Campaign
      Get Started…

      To get started growing your buyer list, begin by creating a Renter Prospect List in the area you are currently prospecting using the Demographic Search tool.

      Then launch a Renter Scheduled Campaign to this list to introduce yourself and begin to build trust with your prospective buyers.

      Get started on your Renter Scheduled Campaign today by clicking, HERE.

      To continue reading…

      The above article is an excerpt from our New, Free Master Marketing Magazine. The complete article is titled, “LEVEL UP: Go From One Listing to Market Maker”.

      To read the rest of this strategic article, go to the New Master Marketing Magazine and turn to Page 12CLICK HERE.

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free One-Page Real Estate Business Plan

      This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        What if I told you that sending out 200 marketing postcards for less than $150 (postage included) could potentially net you five new listings?

        Barbara Todaro, a Franklin, MA agent, sent 200 Just Listed postcards to an area that surrounded her new listing and her mailing resulted in just that number – five new listings.

        Just Listed Postcards

        Todaro’s advice, “Never eliminate a method because it’s basic, those are often the best methods. The reality is, everyone reads their mail”.

        Yes, real estate postcard marketing has been around for a while, but clearly – IT WORKS.

        Did you know?..

        Direct mail outperforms email, social media, and all digital forms of marketing by 700 percent, according to research from the Data and Marketing Association (DMA).

        In addition, 48% of people retain direct mail for future reference and 40% will try new businesses after they receive direct mail.

        A customer of ours recently discussed his return to direct mail marketing, specifically Just Listed/Just Sold postcards, after spending some time away.

        “My business was starting to be flat. I was still a top producer but where I used to have more listings than I did buyers, I now had twice as many buyers as I did listings”, Joe Cooper stated.

        “I took a hard look at my business model and realized that it had been around two years since I’d used Just Listed/Just Sold postcards. I decided to start back up and see if it made a difference. Well, it has. Almost immediately, my listings have picked up!”

        Just Sold Postcards
        Get Started…
        New Master Marketing Magazine

        To usher in a new year full of new listings, do what Joe did and begin sending Just Listed and Just Sold postcards with every new listing and sale that you achieve this year. Get started today by clicking, HERE.

        To continue reading…

        The above article is an excerpt from our New, Free Master Marketing Magazine. The complete article is titled, “Business Flat? How to Blaze a New Trail of Business”.

        To read the rest of this informative article, go to the New Master Marketing Magazine and turn to Page 18, CLICK HERE.

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free One-Page Real Estate Business Plan

        This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our Online Real Estate Business Plan.  – Click Here

        3.Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Congratulations Donna Perri on being our $100 ProspectsPLUS! Gift Card Winner!

          Donna shared this story regarding her experience using marketing pieces from ProspectsPLUS!,

          “I send 150-250 Just Sold postcards on each sale and I have quickly become the expert in my target area. One listing/sale led to four within three months. ProspectsPLUS is my secret weapon!

          Donna recently sent out postcards from a Just Sold Series (below).

          Just Sold postcards

          Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!