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Thursday, November 21, 2024

Lisa Gray

736 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Brian recently ordered Homes & Life Magazine (shown above). To see more information about this magazine, Click Here.

     

    Congratulations, Brian Stevens, on winning this week’s contest!

    “I did a test run for some Just Sold Cards and was pleasantly impressed with the quality of the postcards. I am impressed with the amount of templates readily available to me to create custom cards for myself. I will continue to use this service for the foreseeable future. I highly recommend it. Their staff is friendly, and their shipping is fast.” -Brian Stevens

     

    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Winter is often considered a slow season in real estate, but it doesn’t have to be.

      In fact, the final quarter of the year presents unique opportunities to stand out in a less crowded market. With the right strategies, you can leverage the winter months to sell homes and finish the year on top.

      Embrace Winter Staging

      While the weather may be colder, it’s an opportunity to create a warm, inviting atmosphere that appeals to buyers.

      Highlight cozy features like fireplaces, updated heating systems, and energy-efficient windows. Use holiday decor sparingly to add charm and show how the home can be a welcoming space during the festive season.

      Staging with warm tones, soft lighting, and plush textures can help buyers envision the property as a comfortable retreat in the colder months.

      Click Here to See various Holiday postcard series!

      Leverage Virtual Tours

      With shorter daylight hours and unpredictable weather, virtual tours become a valuable tool in winter.

      Offering high-quality, immersive virtual tours allows potential buyers to view homes from the comfort of their own space, minimizing the challenges of scheduling in-person visits.

      This is especially useful for out-of-town buyers or those with tight year-end schedules.

      Capitalize on Motivated Buyers and Sellers

      Year-end often brings urgency. Sellers may want to close deals before the new year for tax reasons, while buyers may be motivated to move quickly during the holiday season.

      As an agent, you can highlight the benefits of closing deals in Q4 and position yourself as the expert in guiding them through this time-sensitive process.

      With the right approach, winter can become a season of success, offering plenty of opportunities to keep your listings moving.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

       

        As the year’s end approaches, savvy real estate investors are actively searching for last-minute opportunities to maximize their tax benefits.

        This creates a perfect opportunity for real estate agents to attract investor clients looking to close deals before the end of the fiscal year.

        Here’s how to capitalize on this time-sensitive market and connect with investors in Q4.Real Estate Marketing Investment Property Postcards

        Understand Investor Motivations

        Investors often seek to acquire properties by year-end to take advantage of tax deductions, depreciation, and other financial benefits of purchasing income-generating real estate.

        As an agent, it’s essential to understand these incentives and communicate them effectively in your marketing to potential investors. Highlight how purchasing now can help reduce their taxable income and boost long-term profitability.

        Market Income-Generating Properties

        When marketing properties to investors, focus on showcasing their potential for generating consistent income.

        Highlight critical factors such as rental yields, occupancy rates, and market appreciation in the area. Create detailed investment property reports that provide essential financial data, making it easier for investors to evaluate the opportunity and take action quickly.

        Real Estate Marketing Investment Property PostcardsBuild a Strong Investor Network

        Q4 is a great time to expand your investor network. Attend local real estate investment groups or network online through forums and social media platforms where investors are active.

        Position yourself as the go-to resource for finding lucrative year-end investment deals. To keep investors engaged, consider offering exclusive opportunities or early access to property listings.

        By leveraging these strategies, you can attract more investor clients and close profitable deals before the year ends, helping both you and your clients succeed.

         

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

         

         

          Sergio recently ordered a postcard from the Rent By Numbers Series (shown above). To see more information about this series, Click Here.

          Congratulations, Sergio Lara, on winning this week’s contest!

          “ProspectPLUS! has been awesome in elevating my Real Estate marketing! Great prices and lots of choices. Will be continuing to use them for years to come!” –Sergio Lara

           

          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            The holiday season might seem like a slow time for real estate, but it’s a great opportunity to stand out and stay in mind with potential clients.

            While buyers and sellers might be focused on celebrations, you can still generate leads and build your brand through creative holiday marketing strategies. Here’s how to make the most of the festive season!

            Holiday-themed campaigns that shine

            Creating festive, personalized marketing campaigns is one of the best ways to engage clients during the holidays. Consider sending holiday cards, offering seasonal service discounts, or running a “12 Days of Real Estate” campaign highlighting a new tip daily.

            These campaigns keep your name in front of clients while tapping into the festive spirit.

            The Holiday scheduled campaign is shown above. To learn more, Click Here.

            Use social media to boost engagement

            Social media is a powerful tool for holiday marketing. To increase visibility, create engaging posts featuring holiday-themed home staging tips, showcase cozy property listings, or even host a holiday giveaway.

            Be sure to use festive hashtags like #HolidayHomes or #CozyListings to expand your reach and build connections with potential buyers and sellers.

            Don’t forget about direct mail

            The holiday season is the perfect time for direct mail marketing. Send postcards with market updates on the back and holiday greetings on the front to past clients and targeted neighborhoods.

            It’s a simple yet thoughtful way to remind your sphere of influence that you’re ready to help them find their dream home or sell in the new year.

            By incorporating these creative holiday strategies, your real estate business will thrive throughout the season.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

             

             

              As we approach 2025, real estate agents must stay ahead of the curve. Understanding the trends shaping next year’s market is key to setting yourself apart.

              From economic shifts to technology advancements and changing buyer preferences, here are the top predictions for the real estate landscape 2025.

              Economic Factors: Stabilizing Interest Rates and Buyer Opportunities

              With the Federal Reserve’s recent decision to lower interest rates, affordability could improve for buyers in 2025.

              This offers agents a prime opportunity to help clients lock in more favorable mortgage terms. Age

              Real estate marketing EDDM panoramic postcards
              EDDM Panoramic Postcards. See more, Click Here.

              nts should promote these lower rates to buyers who may have been priced out of the market earlier in the year.

              Technology Advancements: AI, Virtual Tours, and Automation

              The real estate industry will continue to see a rapid adoption of technology. AI-driven tools will help streamline tasks such as lead generation, property recommendations, and client communication.

              Virtual tours and augmented reality will become the standard for property viewings, making it easier for agents to close deals remotely and expand their market reach.

              Buyer and Seller Behavior: The Continued Shift to Remote Work

              Remote work will continue influencing buyer preferences in 2025. Homes with office spaces, outdoor areas, and proximity to suburban or rural environments will remain in demand.

              Agents should focus their marketing efforts on properties catering to this growing remote worker demographic.

              By understanding these trends, agents can prepare now for a successful 2025.

              Stay proactive, and you’ll be a forward-thinking agent ready to guide clients in an ever-changing market.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

               

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

               

               

                Brittany recently ordered a postcard from the Agent Introduction Series (shown above). To see more information about this series, Click Here.

                Congratulations, Brittany Lombardi, on winning this week’s contest!

                “ProspectPLUS! has been an essential tool to my career. It is very easy to navigate and always has wonderful designs to choose from! I’ll be using their services for years to come!”

                –Brittany Lombardi

                 

                Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave feedback on Google HERE.

                *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                Don’t forget to watch for next Friday’s email announcing the weekly winner!

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                 

                  Tami discusses our scheduled campaigns in her review below. The Looking For Listings Campaign is shown above. To see more information about this series, Click Here.

                  Congratulations, Tami Hernandez, on winning this week’s contest!

                  “Amazing!, scheduled campaigns make light work of staying top of mind! I find the information invaluable, right up there with the best systems I know. If you haven’t tried ProspectPLUS! yet, WHAT ARE YOU WAITING FOR? Prices are fantastic, quality goes without saying… always impressed.”

                  -Tami Hernandez

                   

                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                   

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                   

                    The real estate market has significantly changed since the pandemic, and this year has been no exception.

                    Buyers and sellers have adapted to new lifestyle priorities, and as an agent, staying attuned to these shifts is crucial for closing deals in the final quarter of the year.

                    Home Features in High Demand

                    Post-pandemic buyers are prioritizing homes that offer flexibility. Home offices, larger outdoor spaces, and multi-use rooms are in higher demand than ever.

                    Agents must highlight these features during tours and marketing to attract buyers looking for properties that accommodate evolving needs like remote work or homeschooling.

                    Just Listed Postcards are shown above. To learn more, click here.

                    The Rise of Suburban and Rural Living

                    The trend of moving away from densely populated urban areas continues in 2024. Buyers still seek suburban or rural homes for more space, privacy, and a quieter lifestyle.

                    Agents should emphasize the benefits of properties outside major cities, especially for buyers looking to escape fast-paced urban life.

                    Sellers Want Speed and Efficiency

                    On the selling side, clients seek a swift, hassle-free process. Virtual tours, streamlined paperwork, and digital transactions are the new norm.

                    As agents, offering these services makes you stand out as the go-to professional for today’s fast-paced market.

                    Understanding these trends will help you better serve your clients and close more deals as we enter the final months of the year.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 
                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                     

                     

                      As 2024 draws to a close, it’s time for real estate agents to sharpen their strategies and finish the year on a high note.

                      With the holiday season approaching, many agents assume business will slow down, but this is a golden opportunity to push forward and make the most of the final quarter.

                      1. Tap Into Holiday Marketing

                      The holiday season offers a chance to connect with clients more personally. To engage potential buyers, use festive social media posts, email campaigns, and even holiday-themed open houses.

                      Think of creative yet simple ways to market properties during this busy time of year.

                      Holiday Postcard Campaign. Learn more Here.

                      2. Target Motivated Buyers and Sellers

                      The year’s end often brings urgency for those looking to buy or sell.

                      Many buyers want to settle before the new year, and sellers may be eager to take advantage of favorable market conditions. Position yourself as the go-to expert to guide them through the process quickly and efficiently.

                      3. Prepare for 2025

                      Now is also the time to start preparing for next year. Update your marketing strategies, refine your processes, and set clear goals for Q1 2025.

                      Reflect on what worked this year and where adjustments can be made to kick off the new year with momentum.

                      Finish 2024 strong by staying proactive, and you’ll be well-positioned for success going into the new year.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                       

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 
                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                       

                       

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