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Tuesday, March 11, 2025

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Real estate can be a rewarding but demanding career; over time, even the most passionate agents can experience burnout. Long hours, challenging clients, and market shifts can drain your motivation. However, burnout doesn’t have to be the end of your career—it can be a turning point.

    Here’s Six Ways to Reignite your Passion and Get Back on Track.

    1. Reconnect with Your “Why”

    Burnout often happens when you lose sight of why you started in real estate. Was it the freedom, the ability to help families, or the thrill of closing deals? Revisit your original motivations and remind yourself of the impact you make.

    2. Set Boundaries & Prioritize Self-Care

    Many agents feel pressured to be available 24/7, which leads to exhaustion. Establish precise work hours and take time off when needed. Exercise, sleep, and hobbies outside of work can help you reset.

    The Inspiration Series Scheduled Campaign is shown above. To see more, Click Here.
    3. Shift Your Focus to What You Love

    Are you passionate about helping first-time buyers, luxury properties, or investment clients? Focus on the areas of real estate that excite you the most. Niche specialization can make your work more fulfilling.

    4. Streamline Your Workload

    Burnout often stems from overworking on low-impact tasks. Automate administrative work, delegate responsibilities, and use technology to lighten your load. Working smarter, not harder, prevents burnout.

    5. Surround Yourself with Positive Influences

    Network with successful agents, attend real estate events, or find a mentor. A supportive community can reignite your enthusiasm and provide fresh perspectives.

    6. Invest in Growth & Learning

    Take courses, attend workshops, or try new marketing strategies. Challenging yourself with new skills keeps things exciting and gives you an edge in the market.

    Burnout is a sign that something needs to change. By refocusing, setting boundaries, and embracing new opportunities, you can turn burnout into a breakthrough and rediscover your passion for real estate.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

     

    2. The Free 2025 Q1 Real Estate Marketing Guide

    Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

     

     

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Spring isn’t just for deep-cleaning your home—it’s also the perfect time to declutter your business and refocus on what truly drives success. A streamlined schedule and a clear mindset can boost productivity, reduce stress, and create more time for high-value activities.

      Here’s how to do it:

      Audit Your Daily Tasks

      Start by listing everything you do in a typical workweek. Identify time-wasters—tasks that don’t generate leads, strengthen client relationships, or grow your business. Delegate, automate or eliminate anything that doesn’t move the needle.

      Clean Up Your CRM & Contact List

      Your database is one of your most significant assets, but it’s only valuable if it’s well-maintained. Update outdated contacts, remove inactive leads, and re-engage past clients with a friendly email or call. A clean CRM keeps your outreach efficient and effective.

      The Daylight Savings Begins postcard is shown. To see more, Click Here.
      Streamline Your Marketing Efforts

      Are you spreading yourself too thin with social media, emails, and ads? Focus on the platforms that bring the best results. Schedule posts in advance, refresh outdated branding, and optimize your website for better lead conversion.

      Set Clear Priorities for Q2

      What are your top three business goals for the next 90 days? Write them down and break them into actionable steps. Clarity leads to progress, whether increasing listings, improving client retention, or enhancing productivity.

      Establish Boundaries & Work-Life Balance

      A cluttered schedule often leads to burnout. Set precise working hours, eliminate unnecessary meetings, and create space for personal time. The more balanced you are, the better you’ll perform.

      By decluttering your schedule and focusing on what truly matters, you’ll head into spring with renewed energy and a business primed for growth.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

       

      2. The Free 2025 Q1 Real Estate Marketing Guide

      Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

       

       

      3. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        JaNell recently ordered a Homes & Life Magazine (shown above). For more information about this magazine, Click Here.

        Congratulations, JaNell Ingalls, on winning this week’s contest!

        JaNell had the following words to say about sending out marketing from ProspectsPLUS!

        “As a real estate agent, I’ve recently started using ProspectsPLUS! primarily for postcard farming, and I can confidently say it’s one of the best marketing investments I’ve made. The postcards are high-quality, customizable, and consistently help me stay top-of-mind in my farming areas. I’ve received great responses from homeowners, with many mentioning they keep my postcards (I use the recipe cards) because they stand out from the usual junk mail.

        I have also started using their real estate magazine and absolutely love them! They add a professional touch and provide real value to my clients. The content is engaging, and the high-end look sets me apart from the competition. Clients frequently compliment the magazines, saying they enjoy reading and sharing them with friends.

        The ordering process is seamless, the customer service is top-notch, and the turnaround time is impressive. Whether farming a new area or nurturing your sphere of influence, ProspectsPLUS! is a must-have tool for realtors looking to elevate their marketing game. Highly recommended!”

        -JaNell Ingalls

         

        Thank you, JaNell, for your incredible review! We truly appreciate your support.

        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 2025 Q1 Real Estate Marketing Guide

        Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
         
         
         
        3. The Free Interactive 6-Month Real Estate Business Plan
         
        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          Valentine’s Day isn’t just about chocolates and roses—it’s also a prime opportunity for real estate agents to build lasting connections. A heartfelt Valentine’s postcard reminds past clients, prospects, and your local market that you’re more than just a business—you’re a trusted neighborhood expert.

          Why Valentine’s Day Postcards Work

          Valentine’s Day postcards. To see more, Click Here.

          Valentine’s Day is universally recognized, making it a fun, low-barrier way to engage your audience. Unlike a standard business card or market update, a themed postcard feels personal, memorable, and unexpected. According to the Direct Marketing Association, direct mail has a 4.4% response rate, significantly higher than email’s 0.12%.

           

          Types of Valentine’s Day Postcards

          • Clever & Funny: Humor makes you memorable. Puns like “I’d be ‘open house’ to your referrals!” keep your brand top-of-mind.
          • Appreciative & Endearing: A simple “Thank you for your trust and referrals!” strengthens client relationships.
          • Selling-Focused: “Fall in love with your dream home this year!” keeps the message festive while encouraging action.

          Why Holiday Direct Mail Works

          Real estate is a timing game, and holiday postcards stand out. The U.S. Postal Service reports that households keep direct mail for 17 days on average, far longer than digital ads.

          Make Your Postcards Work Harder

          1. Include a Call to Action – Drive traffic to your website or schedule a call.
          2. Leverage Social Media – Post your design online for extra engagement.
          3. Personalize Where Possible – A handwritten note makes a big impact.

          Spread the love this Valentine’s Day—your next client might be just a postcard away!

           

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           

           

          2. The Free Interactive 6-Month Real Estate Business Plan

          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            Laura recently sent out a Just Listed postcard (shown above). For more information about this series, Click Here.

            Congratulations, Laura Hill, on winning this week’s contest!

            Laura had the following words to say about sending out marketing from ProspectsPLUS!

            “ProspectsPLUS! has some great products, it’s easy to use, and I love how efficient they are! I also love all of the mailers I’ve received that include an amount or percentage off my next purchase! Just last month, I bought 150 postcards and only paid $4! Thank you, ProspectsPLUS! You have my business!” -Laura Hill

            Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

            HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

            Leave feedback on Google HERE.

            *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

            Don’t forget to watch for next Friday’s email announcing the weekly winner!

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 2025 Q1 Real Estate Marketing Guide

            Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
             
             
             
            3. The Free Interactive 6-Month Real Estate Business Plan
             
            The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              When a home goes up for sale in a neighborhood, there’s a strong chance that another one will follow.

              This phenomenon often called the “listing contagion effect,” suggests that one home listing can spark a chain reaction, leading to more listings in the same area.

              Why Does This Happen?

              The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.

              Market Awareness

              Many homeowners are uncertain about when to sell. When they see a neighbor list their home, it raises awareness about local market activity.

              Confidence Boost

              If a home in the neighborhood gets listed at a high price, other homeowners may feel encouraged to test the market themselves.

              Life Cycle Similarities

              Many neighborhoods develop simultaneously, meaning homeowners may reach similar life stages—upsizing, downsizing, or relocating.

              Competitive Motivation

              Some homeowners may be waiting for the right moment, and seeing a neighbor list might push them to act before market conditions change.

              How Real Estate Agents Can Leverage This Trend

              Just Listed & Geographic Farm Marketing

              Send direct mail postcard campaigns, emails, and post on social media to let neighbors know a home is on the market.

              Door-to-Door Prospecting

              Knock on doors, drop off flyers offering free home valuations, or leave Doorhangers behind.

              Agents can capitalize on this natural momentum by strategically reaching out to homeowners when a listing appears in their farmed neighborhood.

              If one home is listed, there’s a good chance another will be soon—be ready to seize the opportunity!

              WATCH THIS VIDEO: See what happens when an agent consistently markets in a specific neighborhood for eight weeks.

               

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

               

               

              2. The Free Interactive 6-Month Real Estate Business Plan

              The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

               

                Randy recently sent out an Inspiration Series postcard (shown above). For more information about this series, Click Here.

                Congratulations, Randy Ghanayem, on winning this week’s contest!

                Randy had the following words to say about sending out marketing from ProspectsPLUS!

                “ProspectPLUS! has been incredible in helping me create and mail high-quality real estate postcards. Their quick response time, fast project completion, and great prices made the entire process seamless. The postcards look fantastic and have already started generating leads. I highly recommend ProspectPLUS! for any real estate marketing needs!” -Randy Ghanayem

                Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave feedback on Google HERE.

                *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                Don’t forget to watch for next Friday’s email announcing the weekly winner!

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 

                2. The Free 2025 Q1 Real Estate Marketing Guide

                Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                 
                 
                 
                3. The Free Interactive 6-Month Real Estate Business Plan
                 
                The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  As the real estate market evolves, one thing remains constant—your community is your most valuable asset.

                  In 2025, homeowners want to work with agents who understand their neighborhood, engage with local events, and foster meaningful connections.

                  By strengthening your community presence, you build trust and establish yourself as the real estate authority in your area.

                  Become the Local Expert

                  The panoramic postcards available in EDDM are shown above. To see more, Click Here.

                  Buyers and sellers want an agent who knows the area inside and out. Share neighborhood insights, market updates, and local events through social media, newsletters, and direct mail.

                  The more value you provide, the more people turn to you when they’re ready to buy or sell.

                  Build Relationships, Not Just Transactions

                  Real estate is about people first and properties second. Attend community events, sponsor local businesses, and get involved with schools or charities.

                  When people recognize you as a committed community member, they’ll be more likely to trust you with their real estate needs.

                  Leverage Word-of-Mouth & Referrals

                  A strong local reputation leads to referrals and repeat business. Encourage happy clients to share their experiences and leave testimonials. A well-connected agent is often the first call when someone wants to move.

                  Your community is more than just your market—it’s your most powerful marketing tool. Stay visible, stay engaged, and watch your business thrive in 2025.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                   

                  2. The Free Interactive 6-Month Real Estate Business Plan

                  The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    Winter is often considered a slower season for real estate, but that doesn’t mean your marketing efforts should cool down. In fact, with fewer listings on the market and serious buyers still searching, this season presents an excellent opportunity to stand out.

                    Here are five key strategies to keep your real estate business thriving during winter.

                    1. Highlight Winter Home Appeal

                    The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.

                    Buyers need help envisioning a cozy, inviting space during the colder months. Use warm lighting, stage homes with soft blankets and seasonal décor, and showcase fireplaces in listing photos.

                    Emphasize energy-efficient features like upgraded insulation and heating systems.

                    2. Use Seasonal Direct Mail Campaigns

                    Stand out with winter-themed postcards or newsletters that offer home maintenance tips, holiday greetings, or market insights.

                    Direct mail remains a powerful way to stay top-of-mind with your audience.

                    3. Leverage Social Media and Video

                    Since more people spend time indoors in winter, online engagement increases. Post virtual tours, market updates, and client testimonials to keep potential buyers and sellers engaged. Live Q&A sessions can also generate interest.

                    4. Host Seasonal Events

                    Consider hosting a holiday open house, a first-time homebuyer webinar, or a community-focused charity event. These activities boost engagement and position you as a local expert.

                    5. Keep Your Networking Strong

                    Stay connected with past clients, referral partners, and potential leads through personal check-ins, email updates, or small appreciation gifts. Maintaining relationships now will set you up for success in the spring market.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                     

                     

                    2. The Free Interactive 6-Month Real Estate Business Plan

                    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                     

                      Sandra recently sent out a Recipe postcard (shown above). For more information about this series, Click Here.

                      Congratulations, Sandra Leonard, on winning this week’s contest!

                      Sandra had the following words to say about sending out marketing from ProspectsPLUS!

                      “I have been using ProspectsPLUS! for about a year and love the tremendous selection of products and the ease of customizing to fit my mailing areas and clients. I love all of the emails keeping me up to date on offers and products to consider. I have been very pleased and think you will be too! Shipping, even directly to my lists, is always very quick!”

                      -Sandra Leonard

                      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave feedback on Google HERE.

                      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                      Don’t forget to watch for next Friday’s email announcing the weekly winner!

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                       

                       

                      2. The Free 2025 Q1 Real Estate Marketing Guide

                      Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
                       
                       
                       
                      3. The Free Interactive 6-Month Real Estate Business Plan
                       
                      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here
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