Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Understanding the Spring Seller—And Why It’s Key to Your Success

Mar 19, 2025

Spring is more than just a season—it’s a signal. For homeowners, the warmer weather, blooming yards, and increased market activity spark fresh thoughts about selling.

Many sellers consider moving between March and May, whether to downsize, upsize, relocate, or cash in on equity.

But here’s the catch: most haven’t spoken to an agent.

They’re thinking:

“Should I wait to see what the market does?”
“Will I get top dollar if I list now?”
“What do I need to do to get my home ready?”

A Spring is Here postcard is shown above. To see more, **Click Here.**

They’re looking for guidance, confidence, and clarity—and if you’re not the one providing it, someone else will be.

According to the National Association of Realtors, the majority of sellers work with the first agent they speak to. That means speed and visibility matter more than ever in the spring selling window.

Now is the time to:

Follow up with past leads and database contacts
Mail your farm with a spring-market message
Share social posts or emails that answer sellers’ top questions
Offer a free, no-pressure home value review or pre-listing consultation

You don’t need a hard sell—just a helpful nudge at the right moment.

Sellers want to feel informed and supported. Reaching out now positions you as the trusted local expert just as they begin to explore their options.

It’s the perfect time to open the door—before your competitors do.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

From March to May: How to Ride the Real Estate Wave All Spring Long

Mar 14, 2025

March often marks the turning point in the real estate year. Listings pick up, buyers emerge from winter hibernation, and energy starts building across the market.

If you’ve already started to feel that March momentum—don’t let it stop. Use it as your launching pad to carry success straight through the spring season.

Spring is historically one of the hottest markets of the year, and agents who stay visible, active, and strategic convert that seasonal buzz into listings, referrals, and closings.

The Looking For Listings Series is shown above. To see more, **Click Here.**

Here’s how to keep that momentum rolling:

Double Down on Your Farm: Send a postcard, walk your neighborhood, or follow up with past leads. Consistent visibility builds trust—and trust builds listings.
Follow Up with Winter Leads: Those “not ready yet” contacts from January and February? Now’s the time to check back in.
Maximize Every Listing: Use Just Listed and Just Sold postcards to show your activity. Sellers want an agent who’s busy and producing.
Leverage Social Proof: Share your spring wins—appointments booked, offers received, listings launched. Activity attracts more activity.

According to NAR, sellers who list between March and May see homes sell faster and often for more. That’s reason enough to keep pressing forward while others coast.

March momentum doesn’t happen by accident and doesn’t have to end in March. You can ride the wave all spring long with the right mix of consistency and marketing.

Ready to make this your strongest quarter yet? Stay active, stay visible, and stay top of mind.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

How to Be the Loudest Voice in a Quieter Real Estate Market

Mar 12, 2025

In a shifting real estate market, many agents pull back on marketing, leaving a golden opportunity for those who stay active.

If fewer agents are advertising, your message becomes even more powerful. Here’s how to ensure your name is what sellers remember when they’re ready to list.

1. Stay Consistent with Direct Mail

While others cut back, increase your mailers to stay top-of-mind. Just Listed, Just Sold, and Market Update postcards show local homeowners you’re actively selling in their area. A strategic farm campaign keeps your brand visible while others disappear.

2. Own Your Online Presence

The Spring Begins postcard is shown above. To see more, **Click Here.**

Sellers are still researching agents online, so make sure your social media, website, and Google profile reflect an active and thriving business. Post market updates, recent sales, and testimonials to establish credibility.

3. Be Present in the Community

Attend local events, host home value seminars, and network with homeowners. The more you engage with your community, the more people will see you as the go-to expert.

4. Use Digital Retargeting

Stay in front of website visitors with Facebook and Google retargeting ads. When potential sellers see your branding across platforms, they’re more likely to choose you when the time comes.

5. Leverage Past Clients & Referrals

Encourage past clients to share testimonials and refer friends. Word-of-mouth marketing is powerful, especially when fewer agents are actively seeking new business.

In a quiet market, the loudest agent wins. Stay visible, stay engaged, and own your farm before someone else does!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q2 Real Estate Marketing Guide

Kickstart 2025 with our Second Quarter Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is Marcy Cheatham!

Mar 6, 2025

Marcy recently sent out a Get More Listings Postcard (shown above). To see more postcards from this series, Click Here.

Congratulations, Marcy Cheatham, on winning this week’s contest!

Marcy had the following words to say about sending out marketing from ProspectsPLUS!

“Love the templates and ability to customize. Effectively helps promote my business with ease. Very efficient.”

-Marcy Cheatham

Thank you for your excellent review! We truly appreciate your support.

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

How Other Real Estate Agents Could Be Stealing Your Future Listings

Mar 5, 2025

If you’re not actively marketing, you could be handing your future listings to other agents—without even realizing it.

In today’s competitive real estate market, homeowners are watching for the most active, visible, and successful agents.

If your name isn’t consistently in front of them, they will assume you’re not in business or not the right choice when they decide to sell.

Homeowners Choose the Agents They See the Most

Just Listed postcards are shown above. To see more options, **Click Here.**

According to the National Association of Realtors (NAR), 70% of sellers hire the first agent they interview. If you’re not staying in front of potential sellers, they won’t even think of calling you when they’re ready.

Studies show that it takes 7-13 touches before a potential client remembers and trusts a brand enough to do business.

If another agent is consistently mailing, calling, or advertising in your market, they build those critical touchpoints while you stay silent.

Your Competitors Are Out-Marketing You

The top agents in your area aren’t waiting for listings to fall into their lap—they are actively taking market share by:

Sending Just Listed and Just Sold postcards to demonstrate success
Mailing neighborhood market updates to position themselves as experts
Keeping in touch with their sphere with a consistent postcard campaign

Don’t Let Someone Else Take Your Next Listing

In the words of the great Sam Walton (Founder of Walmart) – “If you don’t take care of your customers, someone else will.”

If you’re not marketing consistently, your competition is. Keep your name in front of homeowners before they choose another agent. Start sending Just Listed postcards today.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Why the Top 1% of Agents Keep Marketing When Others Stop

Mar 3, 2025

Many agents slash their marketing budgets in a down market, hoping to “wait it out” until the market improves.

However, the top 1% of real estate agents know this is the biggest mistake you can make. Instead of pulling back, they double down on marketing, ensuring they stay top-of-mind while others disappear.

Marketing = Market Share

According to the National Association of Realtors (NAR), 87% of agents fail within the first five years—often because they fail to generate consistent leads. Meanwhile, the top-performing agents understand that marketing isn’t an expense—it’s an investment.

Just Listed Postcards are shown above. To see more series and options, **Click Here.**

A study by the Association of Real Estate License Law Officials (ARELLO) found that agents who market consistently generate 3x more leads than those who don’t.

According to Forbes, businesses that maintain or increase their marketing spend during economic downturns recover 2.5x faster than those that cut marketing.

Visibility Wins in a Slow Market

Homeowners don’t stop needing to sell, even in a challenging market. However, sellers only consider the agents they see the most when fewer homes are listed.

“Out of sight, out of mind. The agents who keep marketing today will be the ones getting the listings when the market rebounds.” – Tom Ferry, Real Estate Coach

What the Best Agents Know

The top 10% of agents earn 90% of commissions—because they continue marketing while others vanish.

“The agents who survive downturns are the ones who keep their names in front of sellers. When the market rebounds, they dominate.” – Brian Buffini

Bottom Line: The agents who keep marketing today will control tomorrow’s market. Don’t disappear—keep marketing and claim your market share!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is Rhonda Russell!

Feb 27, 2025

Rhonda recently sent out an Agent Announcement Postcard (shown above). To see more postcards from this series, Click Here.

Congratulations, Rhonda Russell, on winning this week’s contest!

Rhonda had the following words to say about sending out marketing from ProspectsPLUS!

“I have used ProspectsPLUS! several times to launch postcard campaigns. I love setting everything up for months at a time and leaving the rest up to ProspectsPLUS!. This has been a big part of helping me build my business.“

-Rhonda Russell

Thank you, Rose, for your excellent review! We truly appreciate your support.

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Building a Stronger Real Estate Business Through Consistency

Feb 26, 2025

Success in real estate doesn’t happen overnight—it results from consistent effort, relationship-building, and innovative marketing.

The most successful agents don’t rely on luck; they follow proven systems that keep them top-of-mind, nurture their leads, and generate repeat business.

In a competitive industry, those who stay consistent create a steady pipeline of referrals and long-term clients.

How to Stay Consistent & Grow Your Real Estate Business

Follow Up Regularly – 80% of sales happen after at least five follow-ups, yet most agents stop at one or two.

Don’t let warm leads go cold—stay in touch through calls, texts, emails, and direct mail. A friendly check-in can turn a hesitant prospect into your next transaction.

Create a Marketing Schedule – Agents who succeed in any market stick to a schedule.

The Looking For Listings Campaign is shown above. To see more, **Click Here.**

Plan your direct mail, social media, and email campaigns in advance to maintain a steady presence and ensure you’re reaching your audience before they’re ready to buy or sell.

Engage Your Sphere of Influence – 66% of real estate business comes from referrals, yet many agents neglect their past clients.

To stay connected, send thank-you cards, home anniversary postcards, and market updates. Your past clients are your greatest marketing asset—nurture those relationships!

Provide Value to Homeowners – Position yourself as the go-to resource for market insights.

Share home value reports, market trends, seasonal homeowner tips, and real estate advice that builds credibility and keeps your name in front of clients.

Stay Active in Your Community – Real estate is built on trust and visibility.

Attend local events, sponsor community initiatives, and host homebuyer or seller workshops. When people see you actively involved, they’ll think of you when they need an agent.

Pro Tip: Automate for Success

The key to consistency is automation. Set up a scheduled postcard campaign to stay engaged without the stress of last-minute marketing.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

How to Reconnect with Past Clients for a Strong Spring Season

Feb 24, 2025

Spring is a time for fresh starts, including rekindling relationships with past clients.

Many homeowners are thinking about buying, selling, or refinancing in the spring market—this is your chance to stay top of mind and generate new business.

9 Ways to Reconnect with Past Clients This Spring

Send a Spring Market Update – Share recent home sales, market trends, and home value updates to spark interest.

Offer a Free Home Equity Check-Up—Many homeowners don’t realize how much their home value has increased. Provide a complimentary equity update and insights on the local market—this could lead to a future listing.

Send a Personal Note or Postcard—A simple “I hope you’re enjoying the spring!” message keeps your name in their minds.

A Customer Appreciation postcard is shown above. To see more, **Click Here.**

Offer a Home Check-Up—Many homeowners need spring maintenance tips or a home value assessment. Be their go-to expert.

Host a Client Appreciation Event – A casual coffee meetup, happy hour, or giveaway strengthens relationships.

Leverage Social Media and email—Share homeowner tips, local events, or a personal video update to engage past clients.

Invite Them to a Spring Homeowner Event—Host a Spring Client Appreciation Event, such as a picnic, coffee meetup, or home maintenance workshop. This strengthens relationships while providing valuable face-to-face interaction.

Create a Spring-Themed Giveaway – Run a fun giveaway (e.g., “Win a Spring Home Refresh Basket!”) on social media or via email. Encourage past clients to enter and share—it’s a great excuse to engage with them!

Share Spring Homeowner Tips & Local Recommendations – Send a Spring Homeowner Tips Guide featuring spring cleaning hacks, home maintenance tips, and local events. This adds value while keeping your name in front of clients.

Pro Tip: The key to re-engagement is consistency. Even if they’re not ready to move today, staying in touch ensures they call YOU when they are!

Looking to easily stay connected with your past clients? Start today with Spring Market Update Postcards from [Your Business Name]!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is Rose Forsgren!

Feb 21, 2025

Rose recently sent out a Shifting Market postcard (shown above). To see more postcards from this series, Click Here.

Congratulations, Rose Forsgren, on winning this week’s contest!

Rose had the following words to say about sending out marketing from ProspectsPLUS!

“This was my first time ordering from ProspectPLUS! and the quality was amazing! I would definitely order from them again!!”

-Rose Forsgren

Thank you, Rose, for your awesome review! We truly appreciate your support.

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Branding Beyond Postcards: How to Create a Consistent Marketing Message

Feb 20, 2025

Postcards are a powerful tool in real estate marketing, but your branding needs to extend beyond the mailbox.

A strong, consistent marketing message across multiple platforms builds trust, recognition, and engagement, making it easier for potential clients to remember you when they’re ready to buy or sell.

Here’s how to create a cohesive brand message across all your marketing channels.

Define Your Core Message

What makes you different from other agents? Whether it’s superior market knowledge, exceptional client service, or a specific niche you serve, define your unique value and ensure it’s reflected in all your marketing materials.

The Photo Introduction Serie is shown above. To see more, **Click Here.**

Align Your Visual Identity

Your branding should be instantly recognizable across all platforms—postcards, social media, websites, and emails. Use consistent colors, fonts, and logos to create a seamless brand experience.

Use a Unified Tone & Voice

Whether you’re writing a social media post, sending a postcard, or writing a blog article, your tone should match your brand personality—professional, friendly, authoritative, or community-focused.

Leverage Multi-Channel Marketing

Integrate direct mail with digital marketing. Use QR codes on postcards to drive traffic to your website, repurpose postcard mailers into social media content, and keep your messaging aligned across email campaigns and online ads.

Stay Consistent with Follow-Ups

A strong brand isn’t just about first impressions—it’s about staying top-of-mind. Follow up with potential clients through automated email sequences, social media engagement, and direct mail campaigns that reinforce your message.

A cohesive, multi-platform approach ensures your brand remains strong and memorable, helping you build trust and generate more leads.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Why Postcards Are Your Secret Weapon in Real Estate Marketing

Feb 17, 2025

In a digital-heavy marketing world, real estate agents are rediscovering the power of direct mail—especially postcards.

They remain a cost-effective and personal way to strengthen your brand, establish trust, and stay top-of-mind with potential buyers and sellers.

Here’s how to use postcards to build your real estate brand and generate more listings.

1. Hyper-Targeted Farming

Postcards allow you to consistently market to a specific geographic farm. By sending just-listed, just-sold, and market update postcards to the same audience, you position yourself as the go-to agent in the area.

2. Consistent Branding & Messaging

Design your postcards with a recognizable logo, colors, and tagline. Consistency reinforces your brand identity, making you more memorable in a competitive market.

The Market Update Series is shown above. To see more, **Click Here.**

3. Market Insights & Valuable Content

People want relevant, helpful information. Send postcards featuring home value reports, real estate trends, and tips for buying or selling to keep your audience engaged.

4. QR Codes for Lead Capture

Add a QR code that leads to your website, home valuation page, or a video message. This bridges offline and online marketing, making it easy for prospects to take action.

5. Year-Round Holiday Campaigns

Stay in front of your audience with holiday greetings and local seasonal event updates. These friendly touches build rapport without a hard sell.

6. Success Stories & Client Testimonials

Showcase recent success stories by featuring a happy client and their home sale or purchase. A strong testimonial builds social proof and encourages potential clients to trust you.

7. Expired Listing & FSBO Outreach

Target expired listings and FSBOs with postcards highlighting your expertise in selling homes that previously struggled to sell. Offer insights on why your approach works.

8. Call-to-Action Giveaways & Offers

Boost engagement by offering a free home valuation, a neighborhood market report, or a downloadable Report via your postcard. A strong call to action encourages immediate response.

By strategically using postcards, you can create a real estate brand that is visible, trusted, and top-of-mind in your community.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine