Tuesday, August 21, 2018

Lisa Gray

Lisa Gray
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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Wednesday Productivity

“The way to get started is to quit talking and begin doing.”

– Walt Disney

 

Here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treating your business like a business is a vital component to succeeding long term in this industry. While some agents put together elaborate business plans, there is something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!

Time to bring your A game

New Year – New Game!

If there ever were a time to up the ante – it’s right now at the start of a New Year.

Stakes are high, competition is fierce and anyone eager to be the expert resource in their market needs to bring their A-game.

Here’s how to come out swinging

Update your headshot

Your photo is your first impression, make sure it’s current and professionally done, so you are seen in the best possible light. A great photo is money well spent. Remember your goal is for consumers to visualize your face and name first when thinking of real estate.

And, don’t forget to smile in your photo.

Studies from photofeeler.com show that people who smile in their head-shots are considered more likable, influential and competent than those who don’t.

Craft a killer bio 

On many of our marketing tools, agents have the space to share some “about me” information. You should have a long and short bio version available for different purposes. The long bio is great for your website and the short and sweet bio works perfectly for real estate brochures, flyers, and postcards.

Be sure to choose your words wisely.

Define what differentiates you from other agents in the industry and why you do what you do. Then have both long and short bio versions proof-read before you start using them.

Having these bio’s ready makes it much easier when you’re creating new marketing pieces. You aren’t trying to come up with something on the fly, which can lead to typos or inconsistent copy.

Branding that works

Too often you see agents all over the map in terms of their marketing. Different styles, colors, messages from piece to piece. While it’s good to test, you’ll find better results if you stick to a campaign that has some uniformity.

That’s why agents love our series of postcards, they have the same look and feel throughout the entire series.

For example, our popular Market Quote Series has the same branding style, with a series of messages that are both educating and compelling for the home seller.  Send one per month and keep your branding consistent for better results.

Be consistent

Sending one marketing piece then deciding you’re done has never been an effective marketing strategy in any industry. The key to becoming a brand name is 27 impressions (3-7-27 rule).

Keep showing up, and the next time someone is asked if they know anyone who sells homes, your name will be top of mind!

Don’t forget your contact information

Would you be surprised to learn how many times people do not put their phone number or contact information on their marketing materials?

They send thousands of pieces out and wonder why they don’t get a response.

Make sure people know how to reach you. And if you are inviting people to your social media platforms, don’t just say, “find me on Facebook”.  Give them a unique URL they can go to such as Facebook.com/yourrealestatepage.

Be Creative

Many of our customers use our Free Reports as a lead capture opt-in on their website. There are lots to choose from, they’re easily customizable, and they serve multiple purposes.

Use them on your site, at your open houses, in your listing presentations, or as collateral for the popular consumer meet and greets that so many agents are doing today.

Build on what you already have

Take the lists you’ve purchased for your Just Listed postcard orders and reuse them.

Put them on a drip campaign of postcards so they know you’re always in the game.  Alternate your Just List/Just Sold postcard mailings with other postcard series that we offer.

Remember, every listing is full of unlimited opportunities to gain attention.

Check out our ThreeClickPostcards.com tool – where you can order your Just Listed/Sold/Contract Pending cards on the fly — right from your phone!

Try something new

Sometimes life can start to feel like the ‘Groundhog Day Movie’ – the same day repeating over and over again.

Trying something new can add life to your day and create a fresh surge of excitement. Our Real Estate Marketing Planner is the perfect solution to a stale schedule.

Our Planner provides 12 months of strategic marketing including new ideas every month for top niche marketing segments such as your sphere and farm.

This Month’s Real Estate Marketing Planner Tip: Handwritten note cards are making a comeback. Make a commitment to send at least one a day this month.

Start Now
Order a stack of our Real Estate Note Cards and make a commitment to send them out to 100 of your past clients this month!

It’s a great time to be a real estate professional and to tap into resources that make your life easier.  We’re here to help you. Call our team today at 866.405.3638.

Monday Motivation

“A river cuts through rock, not because of its power, but because of its persistence.”

-Jim Watkins

 

We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!

Thank you to all our amazing contestants this past month!

The reviews and feedback are wonderful! We learned so much about what your favorite ProspectsPLUS! products are.

We are thrilled to see the positive and rewarding experiences everyone is having. This is what we live for!

Remember, if your name wasn’t announced in this month’s contest, a new contest is starting soon with another opportunity to win!

The 1st Prize Amazon Echo Show Winner – Maureen Mirand

Maureen had wonderful feedback about her experiences with ProspectsPLUS! (below)

“Talk about the gift that keeps on giving! I love the Market Dominator System. I send to a rural route and have done so since August of 2016.”

“I got 2 listings in my development and another in a neighboring development. Well, that person was getting married so I sold her future husbands place as well and got both sides.”

“I ended up with 5 deals directly attributable to the Market Dominator System and more coming in the Spring!!! I have even had people come up to me in the supermarket and say ‘Aren’t you that Realtor on the really BIG postcard’?

I am beyond pleased!” – Maureen Mirand

Maureen’s Latest Marketing Piece Purchases – The Done-For-You, Monthly Market Dominator 
The $100 Gift Card Winner – Amanda Harvey

Amanda is a new agent and has come out of the gate full force with a plan to win! Her recent experiences with ProspectsPLUS! are shared below.

“I am a new agent. I enjoy direct mail marketing.”

I have had 1 listing so far due to the FSBO postcards I mailed out. We close this Friday.”

“I look forward to ordering more and more. Great quality. Professional staff. Great customer service.” – Amanda Harvey

Amanda’s Latest Marketing Piece Purchases – Magnetic Calendars, Door Hangers & Animal Series Postcards

The second $100 Gift Card Winner – Angela Hornburg

Angela is a fan of our Just Listed/Just Sold postcards, she shared the following.

“Our team sells 140+ houses per year and we LOVE working with Prospects PLUS!”

“They’re a great leverage for us in our business. Their Just Listed and Just Sold postcards are competitively priced, have an easy to use service and great looking designs!”

“I highly recommend them!” – Angela Hornburg

Angela’s Latest Marketing Piece Purchases – Just Listed/Just Sold Postcards

REMINDER: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The 2018 Online Real Estate Business Plan

Treating your business like a business is a vital component to succeeding long term in this industry.

While some agents put together elaborate business plans there’s something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan.

2. The Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer.

3. A 12 Month Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Includes the following key market segments, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence.

Remember, we are always here to help you in any way we can. Reach out to our support team at 866.405.3638 for help with new mailing lists and marketing materials for 2018.