Sunday, September 23, 2018

Lisa Gray

Lisa Gray
116 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

A Time-Tested Toolreal-estate-door-hangerswe-have-buyers

If there’s a tool that’s literally been ‘around the block’ (probably millions of them to date!) it’s the Real Estate Door Hanger.  Why?  They work.

They catch attention.

They’re a great reason to canvas.  And they are an easy-to-use leave-behind for potential clients.

Here are some strategic tips agents are using to help garner more listings and increase their market share.

1.  Content is key

One series of door hanger that’s really popular with agents right now is the real-estate-door-hangers-expiredListing Inventory Series, designed specifically to help agents find more sellers.  

But we also have hangers for FSBO’s and Expireds, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.  

You can use them to brand yourself, spotlight a new listing, advertise an open house.  The possibilities are endless!  Get creative! 

2.  Include a call to action

Many times, agents will put a lot of time and energy into getting their message just right, and forget to direct their prospects as to what they want them to do.

With ANY marketing piece, always be sure to have a call to action that’s simple and direct!

3.  Keep them readily available

Many savvy agents keep a ‘rolling tool chest’ in their trunk.  Filled with the forms they need on the fly, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers.

That way they, just like the scouts, are ‘always prepared’.

4.  Going door to door

Know how many homes are in the neighborhood you are canvassing, real-estate-door-hangers-get-your-home-soldbut don’t try to do it all at one time if you are flying solo.  You can visit our EDDM page here and look for the link on the right to choose your carrier route.

Even if you’re planning to use the door hangers and not Every Door Direct Mail – this is a handy tool to find out how many homes are in a given area so you’re sure to order enough door hangers!

Wear your name badge, some comfortable shoes, and your best smile and get out and meet some people!

5.  Timing is everything

If you want to just get the hangers on the door without actually talking to very many people, mornings (right after people leave for work) are good.

If shaking hands and making connections with potential sellers and buyers than early evening is good after people have made their way home.

6.  Make a block party of it

Get a group together!  Take your team along for the day and break the canvassing up in a grid to lighten the load. Start at your local Starbucks for a caffeine fuel first and share your door hangers with the customers there!

7.  A little pre-canvas legwork

If you are planning to deliver door hangers to a neighborhood or neighborhoods, it’s a good call to warm things up a little by sending postcards with your name, picture and information first.

That way when you are meeting face-to-face, consumers will be more likely to recognize you and realize you’re there as the ‘neighborhood expert.’

If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. Find them here!

These are just a few great ways agents are making door hangers part of their marketing plan. They are a great addition to your spring or fall marketing – because of their low cost and high impact.

From Your Desktop Computer, You Can Browse All Our Door Hanger Templates by Visiting: Prospectsplus.com/DoorHangers 

Need help?  Give our team a call at 866.405.3638 or click through to see the variety of terrific options for Real Estate Door Hangers that we have to offer!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

 

 

Client predictions in real estate 2018

Meet your future clients

ProspectsPLUS! has dusted off the crystal ball and made your predictions for your 2018 listing clients.

Once you know your audience it’s a lot easier to target your marketing, so read on to get to know these homeowners.

The oh-so-reluctant homeowner

If inventories remain as constrained as they were last year, finding listings is going to be like finding that elusive white rabbit in a snowstorm.

However, a recent survey by Value Insured has found that homeowners understand that they’ve built up considerable equity.  And, with interest rates so low, they now know it’s truly a great time to sell.

But, many of these sellers will also be buyers.

They read and watch the news, and have heard the horror stories of bidding wars over too few homes on the market and home prices rising at alarming rates.

In fact, more than 60 percent of the homeowners surveyed said that despite the great timing to sell, they are going to wait until buying becomes easier.

Freddie Mac is optimistic that the wait won’t be so long.

They’re predicting that new construction will ramp up and, combined with higher interest rates, prices should moderate.

Homeowners that will jump into the market

Generation X – the 62 million folks who will be between the ages of 42 to 53 this year – comprised the largest listing pool last year.

The Value Insured study we referenced earlier found that more than 60 percent of them will be looking for a larger home in 2018.

A National Association of Home Builders (NAHB) survey finds that the average Gen X homeowner currently lives in a home with 1,880 square feet of living space.

And, what will they buy?

Gen X has more children still at home than any other generation. But, look at the age span and you’ll agree that this group of real estate consumers has a diverse array of lifestyles.

Aside from the large group of families with children, the generation includes empty nesters, singles, and couples.

That said, studies show us a number of generalizations that can be made about Gen X housing preferences.

  • Lifestyle and neighborhood are more important than home amenities, according to the NAHB study.
  • Nearly three-quarters of Gen X homebuyers want a detached, single-family home with three or four bedrooms and at least 2,300 square feet of living space.
  • The older among them hope to age in place, so are demanding single-story homes.Listing Inventory Series of postcards
Don’t write off baby boomers

The media loves to vilify baby boomers – those who will be between the ages of 54 and 72 in 2018 – for the low housing inventory.

It isn’t that simple, claims Trulia’s Ralph McLaughlin. “Surprisingly, we find the share of owner-occupied homes owned by boomers is actually positively correlated with inventory.”

He goes on to point out the real reason behind the inventory crunch is homebuilders.

“Homebuilding’s impact – or a lack of it in some places – is by far and away the biggest influence when it comes to inventory woes.” Ralph states. “This outweighs other explanations by a large margin.”

Many industry experts expect that 2018 may be the year boomers finally decide to sell.

And, if you sell real estate in Maine, New Hampshire, Montana or Vermont (the states with the largest populations of boomers), you may want to specifically target this generation.

 

But, some won’t be buying another home

While Gen X home sellers will most likely be buyers as well, don’t automatically expect two transactions from your boomer clients. “Baby boomers are the fastest-growing group of renters,” according to Amy Zimmer at cnbc.com.

And, this group of would-be tenants state, overwhelmingly, that they will be renting so that they can ditch the maintenance headaches of homeownership.

“For many years I was responsible for a house, a family, corporation, and employees,” says a forum poster at aarp.com.

“I don’t have to worry about painting the house; the roof leaking; mowing the lawn; replacing the water heater.” “I don’t have to worry about a thing now,” he says of his decision to sell his home and rent a condo.

Life Event Downsizing

Those boomers who do plan on buying another home after they sell the current home will be looking for the following features, according to an NAHB survey:

    • Home office – Remember, many boomers plan on putting off retirement. A home office offers flexibility in transitioning from the brick-and-mortar, 9-to5 routine.
    • Tech and media centers, specifically wireless home networks that offer remote control of the home’s features.
    • Good lighting and lots of natural light
    • Wider doorways and hallways – For boomers who hope to age in place.
    • Either one-story homes or homes with the master suite on the first floor. For some reason, our knees seem to be the first place on our bodies in which we begin to feel our age. Stairs are uncomfortable.

Listing Inventory Series of postcards

Listing agents have a lot to be optimistic about in 2018.

A healthy job market, rising home values and, hopefully, an ease in the housing shortage.

Target marketing to Gen X and baby boomers may just be your key to a prosperous year.

Send I Have a BUYER from the Listing Inventory Series to at least 100 new prospects in an area where you want more listings.

Create a Lifestyle Targeted mailing list here.

Need assistance taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

 

Realtor motivation

“This is the beginning of anything you want.”

-unknown

Need assistance taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Friday Funny

Need assistance taking your marketing to the next level?  Call our support team at 866.405.3638 today!  

 

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

“Time is non-refundable, use it with intention.”

-unknown

We are here to support your success! Call us if we can do anything for you at 866.405.3638 today!

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand