Real Estate Marketing

Reconnect With Your Winter “Not Ready Yet” Leads

Lisa Gray

The Leads Most Agents Forget

Winter is filled with conversations that don’t convert immediately. Homeowners express interest, ask questions, and gather information — but many choose to wait until spring to act. Unfortunately, too many agents move on instead of nurturing these opportunities.

Why Timing Changes Everything

Spring is historically the most active real estate season. According to the National Association of REALTORS®, buyer demand and listing activity consistently increase as weather improves and families plan moves around school calendars. That means your “not ready yet” leads may be getting ready now.

Follow-Up Builds Familiarity

Homeowners rarely restart their agent search from scratch. Instead, they return to the professional who stayed visible and helpful. Consistent follow-up builds trust and keeps you top-of-mind when selling decisions accelerate.

Smart Ways to Reconnect

Effective re-engagement doesn’t require pressure — just value:

These touchpoints remind prospects you’re still there to help.

Turn Winter Conversations Into Spring Listings

The agents who win spring listings aren’t always the ones who prospect the most — they’re the ones who nurture the best. Reconnecting now positions you as the natural choice when hesitation turns into action.

Because the leads you generated in winter…are often the listings you close in spring.

Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort. Here →
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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

 

2. The Free 2026 Q1 Real Estate Marketing Guide

Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

 

3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here
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