Top Real Estate Agents Do This One Thing Every Week—Do You?

Want to know the not-so-secret habit that keeps top-producing agents at the top? It’s not flashy. It’s not complicated. And it’s not expensive. But it is the reason some agents consistently get listings, referrals, and repeat clients while others struggle to stay visible.

They market themselves every single week.

THAT’S IT.

No excuses. No skipping. No waiting until “things slow down.”

Why Weekly Marketing Works

Consistent marketing keeps your name in front of potential sellers and buyers before they need an agent. It builds familiarity, trust, and top-of-mind awareness—three things that matter most when someone decides to list their home.

77% of sellers contacted only one agent before selecting the one to assist with their sale. — 2023 NAR Profile of Home Buyers and Sellers

If your name isn’t at the top of a homeowner’s mind when they are ready to list, someone else is getting that call.

What “Weekly Marketing” Actually Looks Like

Top agents don’t just rely on social media posts or the occasional open house. They layer their marketing across multiple channels:

• 
  Direct Mail Postcards – Targeted, tangible, and proven to get results.

“Direct mail has a response rate of up to 9% for house lists.” — Data & Marketing Association via Compu-Mai

“Direct mail is kept in the home for an average of 17 days.” — USPS Mail Moments Study

• Email Campaigns – Stay relevant with market updates, tips, and helpful content.
• Community Involvement – Visibility in your farm area builds relationships.
• Consistent Follow-Up – Weekly calls, texts, or notes to past clients and leads.

“It takes 5 to 7 impressions for people to remember a brand.” — Forbes / SmallBizGenius
Weekly marketing delivers those impressions.

The Takeaway