Jackie recently sent out Just Sold Postcards (shown above). To learn more, Click Here.
Congratulations, Jackie on winning this week’s contest!
Jackie had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love how fast your service is – once I submit my postcard it’s mailed within a day or two. Very easy to do and convenient!”
-Jackie Rogers
Jackie, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
As a new small business owner navigating the marketing of your business can consume a lot of your time.
Sure, determining a budget should come first, followed by how you’ll allot that money.
Over time, however, it’s also important to track how well those dollars are working for you and which marketing methods give you the biggest bang for your buck.
Fortunately, there are several easy and practical methods you can employ to track the ROI of your marketing dollars without breaking the bank or requiring advanced analytics expertise.
Before you do anything else
Before diving into any marketing campaign, it’s essential to establish clear and measurable objectives. When it comes to marketing, whether it’s marketing to increase eyes on your website or making the phone ring, the end goal is to generate leads.
Define your goal with each marketing vehicle you plan on using. Whether it’s increasing website traffic, generating leads, or boosting sales, defining specific goals will provide you with a benchmark against which you can measure your ROI.
The Empty Nest Series is shown above. To learn more, Click Here.
Use Google Analytics to track your marketing performance
For instance, if you are considering social media marketing, you might want to use Google Analytics.
The service, “… under search traffic, will tell you where your visits are coming from. You will be able to see returning visitors through that tab, which will allow you to then calculate your related ROI,” according to a Quora.com user and social media agency owner.
Other metrics to track, such as website traffic, bounce rate, and conversion rates, will help you assess the impact of your marketing efforts on your online presence.
Put your email marketing platform to work
Plan on marketing via email? Platforms such as Constant Contact and Mailchimp make it easy to track the performance of your email campaigns and identify areas for improvement.
Take the time now, before you become the busy agent we know you’ll be, to get to know your platform, inside and out.
Regularly Review and Adjust
Tracking ROI is an ongoing process that requires continuous monitoring and tweaking. Regularly review what you’re doing to identify what’s working well and what areas need improvement.
When you find a marketing method (or several) that works, pour more money behind it and dump the stuff that isn’t working. You can always revisit them in the future. Right now, though, as a new agent, every penny should count.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Amy recently sent out Just Listed Postcards (shown above). To learn more, Click Here.
Congratulations, Amy on winning this week’s contest!
Amy had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! is something I do with just pretty much every listing I have even when I have the buyer side! It is super easy and quick to do the postcards and they look so professional! I know I have received listings from the neighbors getting postcards. Thank you!”
-Amy Call
Amy, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
“There’s someone for everyone,” an old adage, but nevertheless accurate.
And it’s true for houses as well. There’s a buyer for every house; sometimes, it just takes longer to make the match.
But there are other reasons aside from being overpriced that homes don’t sell, as you well know.
Dated homes, from layout to easier-to-fix problems like nasty wallpaper, ugly carpet, or just plain filth, may send buyers fleeing back out to their cars.
It’s not only the home you’ll need to work with but your client as well.
What is a problem listing?
Aside from the obvious (filth, outdated features, bad layout), there are other reasons a home may end up on the hard-to-sell list. These include:
Location of the home
Unreasonable or unacceptable HOA rules
Cosmetic problems
Poor renovation choices
Bad neighbors
Yes, other problems may pop up that make a home a problem listing, but these are among the most common.
Offer solutions
“Some problems with properties require more work than others,” say the Chicagoagent.com editors. We would add that some require more money as well.
Agent Jolenta Averill of Madison, Wisconsin’s Lake & City Homes knows this first-hand.
Averill took a listing for a circa 1940s home. It had been gutted and remodeled, removing all traces of the charm of the period.
The Call to Action Series is shown above. The learn more, Click Here.
In the process, the front door had also been removed and the space walled over, creating a major psychological barrier for potential homeowners.
The homeowner fired her original listing agent and hired Averill before leaving the state to get to her new job in Florida.
With an absentee owner, the agent was forced to take control of the situation. She requested architectural renderings and price quotes from several contractors, tasking them with designing a walkway, a stairway, and, of course, a formal front entryway.
Rather than becoming overwhelmed by how much work might be required, Averill reviewed her analysis with an eye toward what might concern buyers the most. In the end, “There wasn’t an objection I didn’t consider and couldn’t handle,” she said.
Be their pillar
Sellers of problem homes are often frightened, and can you blame them? They worry about how much work and money it will cost to make the home competitive in the market. They worry that the home may not sell at all.
They have no idea where to start the process. That’s where you come in.
“You have to take the time to investigate and tell them nothing is impossible,” according to agent Julie Brown at chicagoagentmagazine.com.
“Some things are harder than others, but you should be able to reach out and find resources to help you … It’s constant communication and just telling them that you’re there for them. You’re not just there to help them make a sale. You’re there to help them through the entire process, whatever comes up,” She concludes.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Marianna recently sent out Just Sold Postcards (shown above). To learn more, Click Here.
Congratulations, Marianna on winning this week’s contest!
Marianna had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! has so many great options for postcards, newsletters, magazines, business cards, and more. I love sending their holiday-themed postcards to my past clients to help them celebrate the holidays and to remind them that I am still in the real estate business.”
-Marianna Jacobs
Marianna, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Each year, the folks at realtrends.com release their annual real estate website rankings. Those rankings, regardless of the company compiling them, are always a fun read.
Realtrend’s criteria for getting a spot on their list include websites with the “best design.” In fact, they’re looking for “show-stopping websites.”
These are not always the best-designed websites to increase organic SEO or capture leads.
Nope.
It’s not just the prettiness factor that proves a real estate website “… has what it takes.” We beg to differ. The “best” real estate websites actually work for their agent-owners.
They do this by ranking in organic searches, helping to convert leads, educating visitors about the buying and selling process, and informing them about the area and its attractions.
The Quotecard Series is shown above. To learn more, Click Here.
And they do it while not annoying the visitor, making them search for the information they need, by loading at lightning-fast speeds and more.
There’s an old Duke Ellington-composed song that says it all: “It Don’t Mean a Thing (If It Ain’t Got That Swing).”
The best real estate websites are not only pretty, but they’ve also “got that swing”
A real estate website that has “that swing”:
Features responsive design (don’t yawn–we’ll explain, in plain English)
Let’s take a look at each aspect in more detail. Then, use this information when having your real estate website built.
Responsive design
This is one of those phrases that makes eyes glaze over.
What it refers to is a website that adapts its “… content based on the browser space available. This allows consistency between what a site shows on a desktop and what it shows on a handheld device,” according to Mads Soegaard at interaction-design.org.
Why is this important? Responsive websites load quicker on mobile devices. And, since 76% of homebuyers use a mobile device when searching for homes and agents, responsiveness is critical.
Attractive in its simplicity
Think “clean” when it comes to a real estate agent’s website layout. Don’t let anything detract from your branding, from your CTAs, and from the user’s experience (fluff won’t be read anyway).
Leave a lot of white space, use short sentences and paragraphs, and take advantage of bulleted and numbered lists.
“… make your website — especially your homepage — simple and clean with easy-to-navigate buttons and tabs,” suggests the pros at quicksprout.com.
Simplicity is key, they say because sites “… with simple designs have higher conversion rates.”
Check back soon for part 2 where we’ll show you how to build a website that attracts organic search engine traffic, ensures higher conversion rates, and the extra “goodies” it should offer real estate agents.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In today’s competitive market, real estate agents need a strong strategy to attract home sellers and secure more listings. Whether new to the industry or a seasoned pro, these six proven tactics will help you generate leads, build trust, and grow your business.
1. Target Your Ideal Seller with Direct Mail
Direct mail remains one of the most effective ways to reach potential home sellers. Sending market updates, just-sold postcards, and home valuation offers help you stay top of mind when homeowners are ready to sell.
2. Use Video Marketing to Engage Sellers
Homeowners want to work with agents who showcase their expertise. Create short videos explaining the home-selling process, market trends, or success stories from past sellers.
Post these on YouTube, Facebook, Instagram, and LinkedIn to build credibility and attract sellers searching for guidance.
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
3. Build Relationships with Local Businesses
Partner with moving companies, home stagers, mortgage brokers, and contractors who frequently interact with homeowners preparing to sell. Offer referral incentives or collaborate on events to educate homeowners about selling.
4. Create a “Seller Concierge” Program
Differentiate yourself by offering exclusive seller services such as free home staging consultations, pre-listing home inspections, or deep-cleaning services. Position this as a value-added service to encourage homeowners to list with you over competitors.
5. Target Absentee Owners & Expired Listings
Absentee homeowners (e.g., landlords and vacant property owners) are often motivated sellers. Send direct mail, emails, or even make calls offering a free property evaluation and insights into market conditions.
Re-engage expired listings by presenting a fresh marketing plan and explaining how you can help them successfully sell their home.
6. Host Local Home Seller Workshops
Educating homeowners on selling builds trust and positions you as an expert. Hosting webinars or in-person events about market trends, home staging, and pricing strategies can generate warm leads.
Getting more listings requires a mix of proactive marketing, relationship-building, and leveraging technology.
By implementing these six tactics, you can increase your visibility, attract motivated sellers, and grow your real estate business.
WATCH THIS VIDEO Target your local market and generate more listings with ease. Learn how the Local Market Stats Postcard Series AUTOMATICALLY adds local stats to your postcard FOR YOU.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Jan recently ordered Homes & Life Magazine (shown above). To learn more, Click Here.
Congratulations, Jan Brewer, on winning this week’s contest!
Jan had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I’ve used ProspectsPLUS! in the past for postcards but just started using the Direct Response flyers and Homes & Life Magazine and the quality and being able to order 25 rather than a mass amount is a very big PLUS”
– Jan Brewer
Jan, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
If it feels like the whole Artificial Intelligence (AI) thing is taking off without you, you’re not alone.
“Nobody is asking whether AI is moving fast enough, and …, it’s certainly not behind the times,” suggests Jon Arnold, Principal of J Arnold & Associates.
He goes on to say “If anything, the times are now trying to catch up with AI, as its recent evolution has happened faster than our ability to adapt.” (emphasis is mine)
But adapt, we must, especially if we hope to attract clients via our websites.
Google Search is incorporating AI Generative Search.
Let’s look at the Google Search changes and how real estate agents can adapt.
AI Generative Search
Google’s new search not only looks different but it will act differently as well.
The folks at Google say that the new search “… uses generative AI to give you more information and context to your searches.”
What is Generative AI? “Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes,” according to George Lawton, a London journalist who has studied the topic.
For the general public, Generative AI search differs from a normal Google search in that it won’t give the user a list of links.
Instead, Search Generative Experience (or SGE, Google’s name for the service) “… uses AI to answer your questions right on the Google Search webpage,” says Imad Kahn at cnet.com.
“After entering a query in Google Search, a green or blue box will expand with a novel answer generated by Google’s large language model, like the one powering OpenAI’s ChatGPT,” he concludes.
The Local Market Stats Series is shown above. To learn more,Click Here.
What Does the Average Real Estate Agent Need to Know?
One of the biggest impacts that SGE will have on agents is in regard to SEO for their websites.
While still in development, early users of Google’s SGE claim that it may obliterate SEO efforts by reducing “… visibility for organic search results.” (yoast.com)
How? By placing the “…. AI-generated overviews at the top of search results, users may find the need to click significantly reduced..”
Agents who depend on their websites to generate a significant number of leads will need to make appearing in the “…AI-generated snapshot” their priority.
Parthi Loganathan, CEO of Letterdrop and formerly with Google Search’s product management team suggests that we “… focus on providing new and valuable information, improve readability, and encourage others to cover your product.”
He goes on to claim that “Opinionated content with a clear perspective is becoming more important as AI-generated answers answer simple questions with factual answers.”
Again, SGE is still in development but it’s only a matter of time until it becomes the norm when using Google’s search engine.
Do the research to understand exactly how your content can be included in that soon-to-be coveted AI-generated snapshot box at the top of the search results.
We’ll keep you posted as to SGE’s progress.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Shannon recently ordered Homes & Life Magazine (shown above). To learn more, Click Here.
Congratulations, Shannon Hart, on winning this week’s contest!
Shannon had the following words to say about her success sending marketing out from ProspectsPLUS!,
One of the best if not THE best company for marketing for realtors. I constantly use their informative flyer templates already filled out for me and their Homes & Life Magazine is branded with my info for clients and prospects at such an affordable price. I was lucky to stumble upon them.
Their systems help you create systems and stay in touch with your database and future clients. They have postcard systems like no other already figured out for you. Check them out ASAP, I promise you have found a gold mine with ProspectsPLUS!!
-Shannon Hart
Shannon, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Real Estate Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Real Estate Business Plan
The Free Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, and closings needed throughout the year to achieve your financial goals – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Do you ever wonder why they don’t call you a “lead generator” instead of a real estate agent? After all, generating leads consumes a huge portion of the typical agent’s work week.
If you’re new to the business, getting leads is a make-or-break proposition. Either you generate solid leads, or you go out of business.
Yes, this is not the best time to hunt down real estate consumers. The media is doing a good job of scaring them away from the market. But there are buyers out there.
We asked several agents we know what they’re doing right now that is inexpensive, and they graciously allowed us to share their answers.
1. Tweet
Although we don’t recommend Twitter for marketing your real estate business, we thought diehard Tweet fans might enjoy this tip.
Anytime you have a free couple of minutes, hop on Twitter and type “moving to [name of the city]” in the search box. You can use variations of the search term as well. Try these:
Buy a house in [name of city or name of the neighborhood]
Best neighborhood in [name of city] to buy a house
Real estate agent in [name of market]
These were off the top of our heads, and you’ll no doubt come up with more.
This tip, by the way, comes from Bernice Ross at Inman.com.
2. Content works if done right
According to statistics at Placester.com, more than three-quarters of homebuyers who use the internet when house hunting say that they prefer reading articles over being blasted by ads or self-promotion when visiting an agent’s website.
“Any old message or clever tagline isn’t going to pique their interest – what they crave now is useful, interesting content,” cautions Seth Price at Placester.com.
Content marketing won’t give instant results, but when it starts working, you’ll wonder why you didn’t start long before.
By the way, a brilliant way to increase your site’s visitors is by posting and sharing content about local businesses on social media. Be sure to send a copy to the business so they can share the free advertising with their readers.
3. Use others’ listings
No listings of your own? Ask your colleagues if you can share their listings on your blog and social media. Facebook is an especially good platform for sharing listings, as long as you don’t do it too often.
Stick to listings taken within your brokerage, and talk it over with the listing agent first.
Bonus tip: Spread the truth about what’s happening in the market. Nobody knows better than you that the market isn’t as bad as the media makes it out to be. People are looking at homes, this is an excellent sign that real estate is alive and kickin’!
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Christie’s recent mailing was a Just Listed postcard (shown here). To learn more, Click Here.
Congratulations, Christie Love Oakley, on winning this week’s contest!
Christie had the following words to say about her success sending marketing out from ProspectsPLUS!,
“These guys are professional and they make it so easy! Thank you!”
– Christie Love Oakley
Christie, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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