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Monday, December 23, 2024

marketing strategies

    Real estate transaction mistakes happen. Things fall apart, you-know-what hits the fan. The problem is that, especially when it happens in a real estate deal, there are a whole lot of people impacted.

    Not paying attention to the rules and regs can blow up a deal. Assumptions can blow up a deal. Real estate-unaware clients can really blow up a deal.

    Still, some real estate mistakes happen and, according to the pros we spoke with, the following are among the most common culprits when a transaction blows up.

    1. You can’t sell what you don’t own

    “We signed closing papers last week and the day we were to take possession of our home the seller didn’t sign,” begins a tale of woe in the old “Voices” section at Trulia.com.

    “Her agent told my agent that the seller had gone bankrupt in the past year and needed court permission to sell. And also tells us the seller hasn’t made payments on the house for months. This is the first time we heard of any of this.”

    Sounds to me like someone failed to read the prelim.

    Photo Introduction Series, see more HERE

    Aside from that, the question “Do you have the legal authority to sell the home?” is a listing agent’s best friend. “Is there anyone else on the title?” is the second bf. And, as a new agent, you need to know that these should be the first questions you ask a potential listing client.

    Sometimes the seller thinks he has authority by power of attorney but doesn’t realize the power of attorney has expired.

    “It is usually a matter of an Internet search or a phone call to a title company to determine the legal owner of the property,” explains Seattle real estate attorney Evan L. Loeffler at americanbar.org.

    He goes on to add the second understatement-of-the-year warning: “It would be wise to make that call early on.”

    2. EVERYTHING should be in writing

    We all learned in real estate school that relying on verbal agreements in the sale of real estate is a recipe for disaster (Statute of Frauds, remember?). Yet, there are still agents who do it, especially when it comes to the smaller details in the contract.

    A verbal agreement from the seller to make a certain repair, or to leave the washer and dryer is just as unenforceable as a verbal agreement on price. Sure, the injured party can take the matter to court, but proving a verbal agreement isn’t easy.

    And, the deal explodes

    Never rely on a verbal promise in any part of the transaction, regardless of how seemingly small it may be.

    3. It’s not over ‘til the lender sings

    “How the heck can a lender pull out financing so close and with zero indication this would happen? We figured our home sale was a done deal,” complains a Wisconsin homeowner at biggerpockets.com.

    How sad that this seller’s agent didn’t warn him that the sale wasn’t a “done deal” until it closes. That between acceptance and closing there is a whole lot of you-know-what that might hit the fan? And, yes, right up until the last minute.

    Real estate school was only the beginning of your education. Hang around with seasoned agents, ask one to mentor you. It doesn’t take long to get the hang of it, but it does require attention to every detail.

    A Cyber Sale is going on right now! Save 10% on Standard, Jumbo, and Panoramic Postcards!

    To get 10% OFF, click the “GO NOW” button (below) and choose from 100s of targeted postcards including,
    • Holiday postcards
    • Calendar postcards
    • Recipe postcards
    • Get More Listing postcards
    • Just Listed/Just Sold postcards
    • and more…

    USE PROMO CODE: CYBER10 AT CHECK OUT

    Details: Get 10% off on standard, jumbo, and panoramic postcards (excludes postage, tax, EDDM, scheduled campaigns. Sale ends midnight December 5th, 2021).

    Money-Saving Tip: Do you have a bunch of postcard marketing that is going to happen in the coming weeks? Purchase those postcards now to get 10% off, then schedule the orders to go out at future dates.

    CLICK HERE TO GET STARTED SAVING!

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

      At this Thanksgiving season, our thoughts turn to you.
      We want you to know how much we enjoy serving you and how fortunate we are to work with you.
      Thank you for your support this year.
      We wish you and your family a Happy Thanksgiving!
      Your ProspectsPLUS! Team

        “Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.

        Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.

        There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.

        Get your holiday postcards ordered now, HERE
        Noise level

        We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.

        In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”

        They also claim that the effect of freeways on property values varies according to the type of property.

        The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.

        Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”

        The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”

        Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.

        Two additional considerations

        Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.

        Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.

        Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.

        While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

        Right now Holiday scheduled campaigns are on sale!

        Shown above: Holiday postcard campaign. Learn More, HERE.

        HOW TO LAUNCH HOLIDAY SCHEDULED CAMPAIGN.

        Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

        USE PROMO CODE: HOLIDAY10 to get 10% off the first month of a Holiday Campaign.

        Schedule a Holiday campaign, now, CLICK HERE!

        This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Automated Way to Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Shown above: Wendy Clausen’s Upload Your Own design. Learn more, HERE

          Congratulations, Wendy Clausen you are the winner of this week’s $120 gift card!

          Wendy had the following words to say about her success after sending marketing from ProspectsPLUS!,

          “It was easy to set up and customize my postcards. I was able to upload my own mailing list which was nice. The turnaround was quick and a good quality product”

          -Wendy Clausen

          Thank you, Wendy!

          NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
          FARM, Fence Sitter Scheduled Campaign shown above. Learn more, HERE
          Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

          The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!

          Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
          Holiday Scheduled Campaign shown above, learn more HERE
          Launch a Scheduled Campaign today and save time on your marketing by automating it!

          You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

          Sphere of Influence
          Geographic Farm
          Just Sold Follow-up
          Holiday
          Renters
          Absentee Owners
          Expireds
          FSBOs
          Fence Sitters*
          Get More Listings*
          Empty Nesters*
          Move-Up Market*

          (*Located under Farm Campaigns)

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

          TO GET STARTED:

          STEP 1: Create your prospect list using our mailing list tools, HERE.

          STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

          Launch a Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

            Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.

            If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.

            That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.

            What is WordPress?

            It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.

            If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.

            Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.

            WordPress is easy

            The number one reason to consider WordPress for your agent website is that it’s so easy to use.

            It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.

            No developer or webmaster is needed for every little tweak you want to make.

            WordPress is customizable

            You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.

            There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.

            Google loves WordPress

            Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).

            Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.

            Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.

            It’s easy to add content

            Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.

            And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.

            It’s all about IDX

            At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.

            But it doesn’t stop there. You can include interactive maps and other search features as well. These include:

            • Sharing property data on social media
            • Allowing visitors to create a list of favorite listings and share them via email or social media
            • Enabling users to subscribe to new listing alerts
            • Integration with your CRM

            Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.

            It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.

            Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?

            SALE ENDS IN 3 MORE DAYS!

            Get More Listings Postcard Campaign (shown above). Learn more, HERE

            TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

            Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

            USE PROMO CODE: LIST10 to get 10% Off at check out.

            And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.

            Launch a Get More Listings Campaign Now, CLICK HERE!

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

            PLUS: When you have time…below are some helpful tools to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. The Automated Way to Become a Neighborhood Brand

            Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

              Shown above: Angie Tonini-Rogers’ World’s Most Interesting Postcard. Learn more, reach out to Dean Jackson at GoGo Agent, HERE (we print his agent’s marketing on our site).

              Congratulations,Angie Tonini-Rogers you are the winner of this week’s $120 gift card!

              Angie had the following words to say about her success after sending marketing from ProspectsPLUS!,

              “I’m impressed with the response I got after the first scheduled campaign I launched! It’s so different & people reached out, congratulated me, & said wow, this is actually interesting! The process is easy, the cards are great quality & color, & you can’t beat the price & ease. Thanks!”

              -Angie Tonini-Rogers

              Thank you, Angie, we’re thrilled about your success!

              NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
              FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
              Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

              The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

              HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

              Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

              Leave a review on Google, HERE.
              Leave a review on Facebook, HERE.

              Don’t forget to watch out for next Friday’s email announcing the weekly winner!

              Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
              Holiday Scheduled Campaign shown above, learn more HERE
              Launch a Scheduled Campaign today and save time on your marketing by automating it!

              You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

              Sphere of Influence
              Geographic Farm
              Just Sold Follow-up
              Holiday
              Renters
              Absentee Owners
              Expireds
              FSBOs
              Fence Sitters*
              Get More Listings*
              Empty Nesters*
              Move-Up Market*

              (*Located under Farm Campaigns)

              And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

              TO GET STARTED:

              STEP 1: Create your prospect list using our mailing list tools, HERE.

              STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

              Launch a Scheduled Campaign now, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                Here’s a real estate myth doled out to agents from the pros at Investopedia.com:

                “A lot’s proximity to things like busy roadways and community centers may make it less desirable for resale.”

                REALTOR® Magazine gives us something similar: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.”

                While Investopedia is flat-out wrong (read why below), REALTOR® Magazine got it partially right.

                The takeaway from this for real estate agents is to always check with more than one source when it comes to helping a client with an investment as large and important as real estate.

                Believe it or not

                University studies about several aspects of the housing industry litter the internet. Why take advice that is, on the face of it, either agenda-driven or based on anecdotal evidence? You owe your clients more than that.

                The truth is, although “location” is critical to the present and future value of a home, the truth of the specifics of the location are a bit more complicated.

                If you truly are your area’s “real estate expert, put in the time to perform proper research. You may be surprised by what you learn.

                Location Myth: Homes near a railroad fetch a lower price

                In 2007, researchers studying the issue of rail transit’s impact on home prices cited previous studies and claimed that the conclusions were “… not uniform.”

                In other words, “location,” as you know, includes many variables. When it comes to a railroad, some of the considerations include:

                • Is the property commercial or residential?
                • Is the railroad a commuter line or heavy rail?
                • Is “railroad” referring to the proximity of railroad tracks or a station?
                • And, naturally, the addition or deduction of value for these properties depends on the region.

                In the San Francisco Bay Area, for instance, a study reveals that a home “… immediately adjacent to BART [Bay Area Rapid Transit] would sell for close to 38% more than an identical house not near any BART service.”

                Other studies find that a home located near the commuter rail in the suburbs of New Jersey and in Philadelphia also saw higher sale prices than homes further away.

                On the flip side, homes located closest to a station area in Portland were worth less, “… due to the traffic and noise.”

                We’ll feature additional location myths in the future. In the meantime, next time you hear or read that one of the drawbacks of living near a railroad is that it depresses property values, do some research on homes in the community you serve.

                You and your client may be pleasantly surprised by what you learn.

                The Fence Sitter postcard campaign is the perfect direct mail marketing tool to get prospects motivated to move forward. And, right now you can get 10% off Fence Sitter Campaigns.

                Shown above: Fence Sitter postcard campaign, available in the FARM campaign section. Learn More, HERE.

                HOW TO LAUNCH A FENCE SITTER CAMPAIGN.

                Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Fence Sitter Series.

                USE PROMO CODE: FENCE10 to get 10% off the first month of a Fence Sitter Campaign.

                Schedule a Fence Sitter postcard campaign, now, CLICK HERE!

                This sale expires on 11/13/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                PLUS: When you have time…below are some helpful tools to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                3. The Automated Way to Become a Neighborhood Brand

                Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                4. The Free Real Estate Mailing List Guide

                This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Free Online ROI Calculator

                This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                7. The Free Real Estate Marketing Guide “CRUSH IT” 

                This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                  Shown above: Ryan Critch’s Market Dominator and Homes & Life magazine. Learn more HERE

                  Congratulations, Ryan Critch you are the winner of this week’s $120 gift card!

                  Ryan had the following words to say about his success after sending marketing from ProspectsPLUS!,

                  “Hayley has transformed our business with the Market Dominator. Hayley’s responsiveness, willingness to help, ability to help, advise, and overall attitude make ProspectsPLUS! my favorite vendor!”

                  -Ryan Critch

                  Thank you, Ryan! We shared your wonderful review with Hayley!

                  NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
                  FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
                  Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

                  The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

                  HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

                  Leave a review on Google, HERE.
                  Leave a review on Facebook, HERE.

                  Don’t forget to watch out for next Friday’s email announcing the weekly winner!

                  Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
                  Holiday Scheduled Campaign shown above, learn more HERE
                  Launch a Scheduled Campaign today and save time on your marketing by automating it!

                  You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

                  Sphere of Influence
                  Geographic Farm
                  Just Sold Follow-up
                  Holiday
                  Renters
                  Absentee Owners
                  Expireds
                  FSBOs
                  Fence Sitters*
                  Get More Listings*
                  Empty Nesters*
                  Move-Up Market*

                  (*Located under Farm Campaigns)

                  And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

                  TO GET STARTED:

                  STEP 1: Create your prospect list using our mailing list tools, HERE.

                  STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

                  Launch a Scheduled Campaign now, CLICK HERE!

                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                    Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.

                    Today’s real estate consumer demands and expects “value” from those with whom they do business, even down to the stuff they get free.

                    While handouts may seem unnecessary to you, they’re actually an effective marketing tool to increase engagement and perfectly complement your marketing strategies.

                    Real estate handouts cut out the middle-man or woman

                    It’s probably not much of a stretch to claim that the average real estate agent will never make it to page one of Google’s search results for the most common real estate search terms, organically.

                    Instead of going after that holy grail, the marketing experts at clientexpand.com suggest advertising within the sites that do show up on page one. An example would be Houzz.com.

                    While that may make a nifty addition to your digital strategy, we think it’s best to cut out that middle step and go direct to the consumer.

                    Mortgage Options Direct Response Report
                    Some possible topics for real estate handouts
                    How to use real estate handouts

                    Handouts can be one page (a typical flyer) or multiple pages, depending on the topic and your goal. Many agents find that direct response reports make ideal flyers.

                    Use them in:

                    • Pre-listing packets
                    • Listing presentations
                    • Buyer packets
                    • On your website
                    • On doorknobs
                    • As direct mail pieces
                    • On windshields in parking lots
                    • Use digital copies in your emails, on your blog, in your newsletters and as social media posts

                    Offered consistently, real estate marketing handouts not only supply valuable information to homeowners or tenants but cement your brand as the area specialist.

                    Going after baby boomers? The ideal handout to offer them is the direct response report 3 Easy Steps to Pain-Free Downsizing.

                    And, right now, you can get 100 Baby Boomer prospect list contacts for FREE – For 3 MORE DAYS!

                    HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

                    Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

                    USE PROMO CODE: BOOM100 to get the first 100 prospects free.

                    Discover Baby Boomer Prospects in your area, now, CLICK HERE!

                    This sale expires on 11/6/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. The Automated Way to Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      Shown above: Heather Ellong’s Just Sold postcard and other Just Sold postcard designs. See more Just Sold postcard designs HERE

                      Congratulations, Heather Ellong you are the winner of this week’s $120 gift card!

                      Heather had the following words to say about her success after sending marketing from ProspectsPLUS!,

                      “AMAZING!! I have been using ProspectPLUS! for several years now and they have ALWAYS delivered on time. GREAT quality too. The ordering process is extremely easy and typically delivered a few days after ordering. Their price is FANTASTIC. Thank you ProspectPLUS! for all the great choices available for marketing”.

                      -Heather Ellong

                      Thank you, Heather! We’re so happy that you’re so happy 🙂

                      NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
                      FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
                      Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

                      The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

                      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

                      Leave a review on Google, HERE.
                      Leave a review on Facebook, HERE.

                      Don’t forget to watch out for next Friday’s email announcing the weekly winner!

                      Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
                      Holiday Scheduled Campaign shown above, learn more HERE
                      Launch a Scheduled Campaign today and save time on your marketing by automating it!

                      You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

                      Sphere of Influence
                      Geographic Farm
                      Just Sold Follow-up
                      Holiday
                      Renters
                      Absentee Owners
                      Expireds
                      FSBOs
                      Fence Sitters*
                      Get More Listings*
                      Empty Nesters*
                      Move-Up Market*

                      (*Located under Farm Campaigns)

                      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

                      TO GET STARTED:

                      STEP 1: Create your prospect list using our mailing list tools, HERE.

                      STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

                      Launch a Scheduled Campaign now, CLICK HERE!

                      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

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