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Monday, January 12, 2026

marketing strategies

    The one thing few new real estate agents are prepared for is to hit the ground running the minute they hand over their license to a broker.

    Sure, you’ll find lots of information on how to get a license, but zilch about how to productively use that time when you aren’t taking classes or studying for the exam any longer.

    That’s time wasted, and commission checks pushed further into the future.

    Let’s take a look at some of the best ways to prepare yourself to enter the world of real estate, ready to take it on.

    Research and shop for a CRM

    Customer relation management (CRM) will be an ongoing and critical aspect of your business. To make it easier and more efficient, you’ll need CRM software.

    Some of the larger brokerages offer in-house CRM software, but most don’t.

    We offer a free Contact Manager on prospectsplus.com that helps turn your mailing lists into micro-targeted marketing machines. To learn more about how to use this relationship-building customer tool, Click Here.

    Surfing the internet to find reviews of real estate CRMs, I found a couple of sites that might help you get a better picture of CRM options available (for a fee):

    Once you have chosen your CRM and learned how to use it, start loading it with the names, addresses, email addresses, phone numbers, and any other information you know about everyone you know.

    Yup, everyone that is old enough to buy or sell a home.

    Getting this task out of the way up front will streamline your entry into the real estate business, and you’ll be forever grateful that you did it.

    The Photo Introduction Series is shown above. To learn more, Click Here.

    Your first direct mail campaign

    Take all those addresses in your CRM and send each one an announcement of your pending licensure.

    A text-only, simple postcard isn’t going to cut it now that you’re on the threshold of owning your own business. Send out a Photo Introduction postcard and properly introduce yourself to these VIPs who are going to prove invaluable to the growth of your real estate business over the coming years.

    Set up a Facebook business page

    Yes, there are other social media platforms, and some that you may prefer over Facebook. But Facebook is hands down, the best of them for marketing your real estate business.

    So, start with Facebook and work on the others later.

    This is a task you can actually begin on your personal page. Post the image included in your direct mail campaign for starters. Then, when you get your Facebook business page set up, invite your personal page friends to join you there.

    Start engaging with others by visiting their pages and responding to their posts.

    Join Facebook groups. They don’t have to be real estate-related. As long as you’re active and engaging, the groups will help build your follower list.

    You can do a lot to hit the ground running before your license arrives at your broker’s office. Get going. I wish you much success!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      The lead-generating capabilities of a real estate website are limited regardless of how expensive it is to build.

      Taking this capability to the next level requires strategic input from you.

      Personalization is the final step, and it’s the one that will become the foundation for your ability to generate leads through your website.

      Read on to learn the fundamentals of this step and create a lead-generating powerhouse of a website.

      1. Testimonials 

      Visitors to your real estate website are searching for their ideal real estate agent. We all know this, but too many agents address this need by posting self-serving, overly-salesy content.

      Nothing will impress these visitors more than hearing what other people think about you and your services. This is why the best real estate agent websites display (above the fold on the home page) a brilliant quote from a former client.

      That one line with quotation marks around it is far more convincing than anything you can say about your business.

      This testimonial, by the way, isn’t meant to replace a testimonial page on your site. In fact, using one on each page of your site is a brilliant idea, along with a dedicated page for them.

      2. Lead magnets

      There’s nothing like a compelling and irresistible lead magnet to get website visitors to provide their contact information. 

      So, what makes a lead magnet compelling and irresistible? 

      • The promise of receiving something of value is what makes a lead magnet irresistible. A free CMA isn’t a lead magnet, nor is a subscription to your newsletter.
      • Instead, consider offering the free direct response report, “Should I Buy Now or Wait For Home Prices to Fall.” It’s available here.
      • It can be easily received through an instant download.  

      Example: Carol has been wanting to sell her home and downsize for a while but is really concerned about being able to find a new home once hers is sold.

      She searches online to learn more on this topic and comes across a blog article written on the subject with a lead magnet offering a free report titled, “What If I sell My Home and Can’t Find One to Buy.”

      Carol gladly fills out the online form with her email in exchange for something she considers quite valuable.

      3. Offer up brilliant content

      From the perfect agent bio to your blog and neighborhood/community pages, quality content is an important aspect of SEO on your lead-generating real estate website.

      Sadly, there are some amazingly skimpy community pages on agent websites. Many don’t have neighborhood descriptions at all.

      Then some are absolutely brilliant. For example, check out the envy-inducing pages at LongandFoster.com. Click on any of the communities to see how no corners were cut in this company’s descriptions.

      Make these three tweaks to your real estate website and watch your lead-generating take off!

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


      2. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        If you’re like a lot of Americans, you avoid listening, reading, or watching the news as much as you once did.

        Hey, we don’t blame you. News stories seem to be more focused on shocking behavior than ever before.

        Yes, Americans are misbehaving more than ever, and this makes for stress and tension among everyone.

        This includes the real estate world as well.

        It’s evidenced by agents who don’t pay attention when clients are speaking to them, who drop the ball when it comes to returning calls, and that small minority who lack morals and ethics.

        We know that you aren’t in that group, but for those who think small gaps in stellar customer service don’t matter, let’s look at how playing nice with others can change your reputation and allow you to gain some positive word of mouth.

        1. Be considerate of the other agent’s client

        Yes, your fiduciary duties are to your buyer or seller. But you also have a duty to extend consideration to the other agent’s client.

        Take the multiple offer situation, for instance. Although there isn’t as much of that happening now, it was common over the past few years. Tons of buyers’ agents were gnashing their teeth over the lack of basic courtesy extended to their clients when their offer wasn’t accepted.

        The Get More Listings II Series is shown above. To see more, Click HERE.

        It takes 20 seconds to dash off a text or email to the buyer’s agent, letting her know that her client’s offer wasn’t accepted. “It’s a decided lack of professionalism,” one agent said about listing agents who fail to extend this basic courtesy. 

        “Think of the anxious buyer,” she added. 

        Send this text or email or make a phone call before you update the property’s status in the MLS. It’s not fair or courteous to other agents to have to learn the bad news from anything or anyone other than the listing agent.

        Then, the buyer’s agent makes an appointment to show a home and ghosts the seller.

        Many homeowners run around like crazy, tidying up their homes in anticipation of a showing. When you don’t show up or don’t call to reschedule or cancel the appointment, you become one of ‘those’ agents, the bad apples who make the rest look bad.

        2. Use your words

        One issue we heard about from several agents is that there is almost a complete lack of feedback on showings.

        Remember, the average agent is a woman in her fifties; she’s been in the biz for way more than a minute. She recalls the days when soliciting feedback from showing agents was so commonplace that listing agents wouldn’t think of not doing it and then passing it on to their clients.

        After all, isn’t communicating with the seller part of the listing agent’s job? Letting your client know how buyers feel about their home is critical.

        If buyers’ agents don’t offer feedback, which is courteous, it’s the listing agent’s job to solicit it. 

        “Politeness … can be used to signal respect and consideration for others,” according to Matteo Bonotti & Steven T. Zech. (Understanding Civility). 

        Politeness and communication. It’s what you need to win the exacta in the race to set yourself apart from other agents in town and truly have a chance at growing your business through word of mouth.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

          I heard my first holiday song of the season during the first week of October this year. About two weeks later, the big box stores started clearing out their garden centers to make way for the thousands of pallets of holiday décor.

          Even the biggest procrastinators can’t miss retailers’ attempts to start the winter holidays early.

          If you aren’t in the spirit yet, it’s time to take a cue from the retail industry. Especially if your CRM is crammed full of contacts, the time to start was yesterday.

          Add an extra blog post every week during the holiday season

          In many cities and towns, the weeks between Thanksgiving and the new year are full of local activities. These are activities that folks love to attend, so let them know about what’s happening in your town or city. 

          What is the best way to do that? By blogging and promoting those posts on social media and emails to your sphere.

          “Create a holiday gift guide featuring local vendors,” suggests Ada Ciuca with Keller Williams. She adds this brilliant tip: “If you can secure discount coupons as well, even better!” 

          Here are some additional holiday blog post topics you can punch out in under an hour:

          • Neighborhoods with amazing holiday light displays
          • A list of “Adopt a Family for the Holidays” charities in your area
          • Best hot chocolate spots in your town
          • Best places to ski, sled, ice skate
          • Local restaurants serving holiday dinners and brunches
          • Winter weekend nearby getaways
          • A list of holiday concerts and performances (the Symphony, the Nutcracker, etc.)
          • New Year’s Eve events
          • New Year’s Eve events for families
          • A rundown of top economists’ housing market predictions for 2024, niched down to your market
          • A list of New Year’s resolutions for homeowners, such as “work on increasing your emergency fund,” “routinely change HVAC filters (mention local retailers that sell them),” etc.

          Remember to keep these posts focused on the hyper-local, include business addresses or website URLs whenever possible, and link back to any earlier, pertinent posts on your blog. Internal linking is great for SEO.

          Finally, don’t skimp when it comes to photos

          Shannon Johnson at hubspot.com discussed an experiment they performed that found “… the click-through rate of posts containing photos is 128% higher than the CTR of posts containing videos or links.” 

          She concludes that they “… also know photos on Facebook generate 53% more ‘likes’ than the average post.”

          Speaking of Facebook, push those posts out to your followers. Hyper-local topics (which is what we’re dealing with here) are eminently sharable. The more your followers share your posts, the better the chances of increasing your website traffic.

          We have more holiday real estate marketing ideas to share with you, so check back soon!

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            Craving a piping hot Cinnamon Dolce Latte? It’s fall, after all. At least until December 21. Between now and then, there is lots to do in most towns. Read on as we offer fodder for your fall direct mail/newsletter campaigns.

            1. Fall content to attract sellers

            Consider some of these fall topics of interest to potential home sellers:

            • The burning question most potential home sellers currently have is “What’s the market like right now?” They’re no doubt reading the gloom and doom the media dishes out, so this is your opportunity to present a more positive side. Add a few words of inspiration to the back of your postcard to ease their fears.
            • Because of the recent interest rate hikes, many homeowners worry that they may not be able to buy another home when the current home sells. Let them know that the corresponding downward trend in home prices may just even out the equation for them. 
            • How’s the local economy? If there is anything in the works, such as a new employer moving to town, let them know and educate them on how new businesses positively impact the local economy.
            • Fall ends just before the winter religious holidays. Talk to people in your sphere and farm and ask them if their neighborhood decorates their homes. Then, in your December mailings, include a list of the area’s holiday-decorated homes.
            • The potential sellers on your mailing list should understand what they need to repair before fall showings. Trim dead tree branches, clean out gutters, and have the HVAC system serviced and the fireplace/chimney cleaned. Send the Fall Maintenance postcard from the Content Card Series as a reminder.

            The Content Card Series is shown above. to see more, Click Here.

            2. Fall content to attract homebuyers

            What do folks on your mailing list need to know about buying a home in the fall? Is it different than buying during the other seasons?

            Consider the following topics as well:

            • What’s going on in the local housing market? Are homes staying on the market longer? Many price reductions? How’s the inventory of available homes? Remind them that, despite higher interest rates, now is a good time to buy.
            • Compile a walk-through of the mortgage pre-approval process or a list of low mortgage rate options. The Direct Response Report, “4 Low Mortgage Rate Options with Low Down Payments,” is a perfect solution. See it HERE.
            • Veteran’s Day is November 11, but vets are celebrated throughout the entire month. Offer a description of the VA loan, the appraisal process, and how to go about applying for the loan.
            • Let your readers know that, according to a 2017 Trulia study, starter home inventories increase, on average, 7% from October through December every year.
            • Provide a list of the “Best Places” to work remotely via Wi-Fi while enjoying a hot beverage; view fall foliage; volunteer to serve the less fortunate; watch a football game on a big screen; go on a fall bike ride; pick apples; dine out on Thanksgiving. This super, hyper-local topic will be much appreciated by your readers.

            There are a ton of topics that both buyers and sellers will find valuable. Now is not the time to become invisible and direct mail is one of the most effective ways to communicate and create brand recognition.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

            Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


            2. The Free 12-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The BusinessBase, SOI building system

            The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

            4. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Take a Listing Today Podcast

            Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

              Call it something fancy, such as a “Concierge Service,” or for what it is, a vendor referral service, but if you plan on offering this service to your real estate clients, learn how to avoid legal and other problems.

              First, however, head on over to part one in this series. You’ll find it here.

              RESPA refresher course

              The Real Estate Settlement Procedures Act, or RESPA for short, contains several land mines for agents that you’ll want to avoid at all costs.

              One goal of the Act was to crack down on kickbacks and other “abusive practices” which were common in the industry.

              While the heaviest regulations fall on those in the mortgage and title industries, real estate agents can run afoul of the rules.

              It’s a wise agent who will make the following a steadfast practice.

              I will not request, require or accept “a payment for the referral of business” from anyone for making a referral.

              The word “payment is used synonymously with the giving or receiving of a ‘thing of value,’” according to the experts at the Consumer Financial Protection Bureau (CFPB).

              The Content Card Series is shown above. To see more, Click HERE.

              It’s a fine line you’re walking

              Consider not publishing the list until you have at least two companies in each section. For instance, two landscapers, two electricians, etc.

              Then, cover your backside with an additional layer by displaying a disclaimer on the vendor list and anywhere it is published, such as on your website.

              “When offering vendor recommendations to clients, include in writing that it is their responsibility to review vendors and select one that best fits their needs. Add language that indicates you’re providing a few recommendations for consideration, but you advise they review additional options to find the right fit,” cautions the pros at cresinsurance.com.

              We found several disclaimers online, including “We do not require a fee to be on our preferred vendor list. Instead, we require a proven track record of customer satisfaction.”

              Also, check out this disclaimer at sarealtywatch.com

              Let’s call it something else

              Dump the word “preferred” in the title’s list and never refer to a mortgage service provider by that word.

              Ken Trepeta, president of the Real Estate Services Providers Council Inc. (RESPRO) told Inman.com that he thinks “… the term ‘preferred’ has become a minefield.” 

              “Do not designate a settlement service provider as the broker’s or agent’s ‘preferred’ company.” 

              Continued due diligence is a must

              A one-time vetting of vendors isn’t enough. In fact, they should be vetted on an ongoing basis. The last thing you need is to have one go sour and provide crummy customer service to one of your clients or former clients.

              These people reflect on your professionalism, so follow up with clients who use them. If in doubt about any vendor’s responsiveness and overall customer service, dump him/her. 

              While actual closing gifts are still a “thing” in real estate, we believe that brilliant customer service is the best gift you can offer. A vendor referral service is a gift that keeps on giving.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

              Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


              2. The Free 12-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              4. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              5. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                Here’s a truism: Escalating mortgage interest rates freak out potential buyers and sellers. Especially those in the younger age brackets who have only known the low rates we’ve enjoyed over the past several years.

                And, it looks like money may become even more expensive to borrow in the near future, at least according to some economists. 

                How this is impacting real estate professionals

                While we hope that you haven’t been a party to a canceled real estate deal, many agents have. In fact, in July, “… 63,000 home buyers backed out of purchase agreements,” according to a Redfin study. 

                That represents more than 16% of pending contracts, “… the highest share since March and April 2020,” according to Kaitlyn Koterbski at Fortune.com. She goes on to blame “… higher mortgage rates coupled with high prices” as the reason that many buyers have chosen to wait for a better time to buy.

                What’s an agent to do?

                Now, more than ever is the time to nurture prospects through your pipeline and to encourage anyone in your CRM that has even a smidge of motivation to buy or sell.

                Remember, they are most likely getting their housing industry news from mainstream media. To counteract the clickbait and negative Nellies requires that you become more accessible to your sphere of influence. Increase “reach-out” frequency with positive information and answers to the questions that are most likely plaguing them right now.

                Hopefully, you’ve made note of how each person in your sphere prefers to hear from you, be it by phone, text, email, or direct mail.

                Concentrate on current homeowners, not first-time buyers. The former will have more cash to buy another home, while many of the latter, what’s left of them in the market, typically don’t have a lot of cash on hand and are struggling with finding a decent mortgage rate.

                If you have no idea how they like to be contacted, stick with direct mail. It’s the least intrusive method, and it’s also more likely to be seen by the recipient.

                The Joke Series is shown above. To see more designs, Click HERE.

                What should I say?

                Think like someone who wants to buy or sell but is taking the negative housing market news to heart. Give them some positive news.

                Educate them on the various aspects of buying and selling that they may not be considering.

                1. Interest rates are higher than they have been in the recent past, but historically, they’re still low. A lot of us can remember when a 6% mortgage interest rate was cause for celebration. “Historically speaking, we are still on the lower end of the interest rate environment,” according to Jon Reed at Time.com.
                1. Explain to members of your sphere that it’s not wise to try to time the market. By the time it changes, it may be too late to get what they had hoped for in their home. Buyers who try to time the market may be faced with even higher mortgage rates.
                1. “High prices and higher mortgage rates have slowed down the pace of how long houses stay on the market, which opens up supply,” according to Lindsay Moore at MLive.com. Buyers will be facing a more relaxed market, which should encourage those who can afford to buy to get out there and look at homes.
                1. Renters. Now that is one angry group of Americans. The eviction moratorium is a thing of the past, and rents are rapidly increasing. Now, more than ever, tenants are wondering if it’s cheaper to buy a home instead of continuing to rent. 

                Crunch the numbers in your market and decide if it’s better to buy and send postcards targeted at renters or property flyers to middle-class and higher-income renters, urging tenants to beat the rent increases and start paying a mortgage, not their landlords.

                If you’re a seasoned agent, the state of the current market is nothing you haven’t dealt with before. For those agents who are experiencing their first market correction, however, understand how well the basics of marketing will serve you right now.

                Think like your potential clients and serve up some knowledge and advice. Consistently.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


                2. The Free 12-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                4. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                  As a new buyers agent, you may still be learning the ropes. Now is the time to cultivate good habits and avoid making the mistakes that many other agents make.

                  One of the most prevalent among the latter is assuming that your clients know what they need to know during the home buying process.

                  In reality, most first-time buyers know little, if anything, about buying a home and are counting on their agents to guide them through the process.

                  Do them a solid and share with them the following 3 warnings.

                  1. Getting preapproved for a mortgage is non-negotiable

                  “For 41% of recent buyers, the first step that they took in the home buying process was to look online at properties for sale,” according to the NAR’s Profile of Homebuyers and Sellers.

                  Yes, the prospect of buying a home is exciting, and without knowledge of the process, some folks jump right over the baby steps of shopping for a lender, loan preapproval, and interviewing buyers’ agents. They hop in the car and start looking at homes for sale without even knowing how much home they can afford.

                  It’s a recipe for disappointment

                  Knowing how much they can spend is paramount, both in avoiding wasting your time and theirs. 

                  Then, there’s the fact that sellers and their agents want to see a preapproval letter. 

                  Experienced agents know well the couple that fell in love with a house they found open on a Sunday afternoon only to learn later that it was way out of their price range. Nothing you show them after that will stack up.

                  2. Help them understand the home loan process

                  Check this out: “41% of Americans who’ve never owned a home believe 20% down payments are required,” according to Maggie Davis at lendingtree.com.

                  These people are first-time homebuyers who are absolutely clueless about down payments. Yes, 20% down is best for the borrower, but a smaller down payment certainly doesn’t prohibit them from buying a home.

                  The First Time Buyer Series is shown above. To see more designs, Click HERE.

                  So, although it’s a given that agents should counsel their buyers that they need to see a lender before looking at homes, they also need to warn their clients about the out-of-pocket costs involved in the purchase of one. Then, give them the good news about low-down loans and down payment assistance programs.

                  3. About that final credit pull

                  Because they aren’t fully tutored on the mortgage process, many newbie homebuyers rightfully assume that once they’re approved for a mortgage, they will remain approved. 

                  They can relax.

                  Many are so eager to get started shopping for furniture, new appliances, and other items for their new home they run up hefty credit card tabs. Additional credit changes their ratios, and they may find themselves without a home to fill with all those purchases.

                  Remind your clients that it’s not a done deal until it closes. Changing jobs, making large purchases on credit, and allowing credit inquiries after loan approval have all proven detrimental to many buyers. The lender’s soft pull just before closing should be explained fully to your buyers.

                  Yes, we all wish that mortgage professionals would pass these warnings on to your clients, but they typically don’t. 

                  Just consider these warnings as part of what we know will be the amazing customer service you will provide all of your buying clients.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                  Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


                  2. The Free 12-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  4. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                    Have you ever had something bad happen to you only to find out later on that the event was actually a blessing in disguise?

                    Jackie, for instance, was fired from her job. Sure, she panicked during the first few days of unemployment, but a month or so later, she was doing something else for a living. Something she dreamt about but never had the courage to pursue.

                    Had she not been fired from her previous job, she may have never gone after her dream.

                    The transitional real estate market is a lot like that. What appears to be a time of challenge or, at the least, discomfort may turn out to be an amazing time for real estate agents.

                    Coming back down to earth may mean “crashing” for some clients

                    Home price gains are shrinking, and sellers are starting to come back down to earth. However, coming back down to earth doesn’t happen overnight, as you seasoned listing agents know.

                    After years of media reports of rapidly escalating home prices, multiple offer situations, and uber-quick sales, those sellers who choose to wait until the tail end of the sellers’ market to jump in are hard to convert.

                    They’re not going to get that their home is no longer the belle of the local real estate market, that their hoped-for price is now a fantasy, and that it may take longer than 24 hours to get it under contract.

                    And, those sellers who put big bucks into the house to ready it for the market are going to be more than a bit upset

                    Especially when buyers start nit-picking them over price, terms, and more.

                    The Call To Action Series is shown above. To see more, click HERE.

                    Then, there are the buyers

                    If you’ve been a listing agent for more than a minute, you can recall the last buyers’ market. Newbies, on the other hand, are in for a rude awakening.

                    No longer can you chuckle over seemingly stupid requests in an offer because you have three others that are cleaner-than-clean. You will actually be expected to negotiate on your client’s behalf.

                    “Good grief, how do I do that?” you may ask yourself as a new listing agent.

                    Very carefully.

                    While price is the typical hot button in a contract, “the devil is in the details”.

                    Details are important

                    “Details” when it comes to a real estate purchase agreement are the terms. If this turns into a full-blown buyers’ market, contract terms are where listing agents can work their magic during negotiations.

                    And, if you have examples of how you’ve done this in the past, use them for all they are worth. From your clients’ testimonials to full-blown case studies, let potential listing clients know how you’ve met with success in the buyers’ market.

                    Now is the time for all good listing agents to figure out how they are going to deal with the oncoming buyers’ market. Don’t put off your planning. Face it and go for it.

                    We’ll be with you all the way, so keep checking back.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


                    2. The Free 12-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The BusinessBase, SOI building system

                    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                    4. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Take a Listing Today Podcast

                    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                      From billboards to Google ads, there are so many ways to expose a real estate brand to more eyeballs. Some of these, most of them digital, are hit-and-miss. Viewing your Google ads, for instance, relies on users clicking on your ad.

                      A compelling direct response report, however, offered on social media, in an email, or on your website has a much better chance of gaining those all-important eyeballs in a way that’s not confrontational.

                      Quit relying solely on a digital marketing strategy that may or may not be effective. Make your strategy multi-pronged (and far less expensive) with direct response reports.

                      Digital marketing is an overcrowded space

                      Let’s face it, especially in real estate, it’s tough to compete online.

                      It takes a lot of effort and, typically, money to stand out from the crowd online. First, you’ll need a digital marketing strategy; if you don’t hire an agency or try a DIY strategy, the learning curve is a monster.

                      For the average agent, real estate business marketing dollars can only go so far. Make efficient use of your time and budget by marketing to your target audience with engaging reports.

                      How to win with direct response reports

                      You’ll first need to decide which topics you want to cover with the flyers. If you’re a listing agent, there is no end to topics you can use:

                      • 3 Critical Steps to Take When Ready to Sell
                      • Dangers of Overpricing
                      • Should I buy or sell first?
                      • How Likely is a Real Estate Market Crash

                      To see the direct response reports listed above and any of our 50 Direct Response reports, click HERE.

                      A few of our Direct Response Flyers are shown above. To see more, Click Here.

                      Looking for buyers? Targeting renters is a brilliant strategy, and you can find many of them in condos and apartment complexes. Here are a few topics to consider:

                      • 4 Mortgage Options with Low Down Payments
                      • Rent vs Own
                      • Common Reasons Home Purchases Fall Apart
                      • How to purchase a fixer-upper

                      Check out the four buyer Direct Response flyers mentioned above HERE and many other reports targeted specifically for buyers.

                      If you decide to go the DIY route, use basic online formatting on your handouts. Keep your real estate flyers simple and employ:

                      • Lots of white space (don’t try to cram your bio, for instance, on marketing handouts).
                      • Use bullet points.
                      • Use short sentences and paragraphs.
                      • Use a compelling, colorful, attention-grabbing photo.
                      • Keep a digital copy of your creation that you can include in your newsletters, emails, blog, and on social media.
                      Get them out and start generating motivated buyers/sellers

                      Although flyers work great in a door-knocking campaign, you aren’t limited to that marketing method. Consider using one of the most effective marketing techniques ever: direct mail. Offer your “free report” on your direct mail piece and provide an easy way to get it either through a link to a download (in exchange for an email address or by text).

                      Now you’re able to follow up with your new prospect via their email address or phone number to make sure they received their report and to ask if they have any questions. 

                      Branded flyers containing interesting, valuable information, delivered consistently, is a brilliant way to expose your brand as the area specialist to the right audience.

                      If you’re looking for a way to stand out in a competitive market, consider adding them to your arsenal.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


                      2. The Free 12-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The BusinessBase, SOI building system

                      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                      4. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      5. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Take a Listing Today Podcast

                      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                        Without a strategy, your social media marketing plan may just be both a huge time suck and utterly unsuccessful.

                        Without a strategy, you are more likely to chase all those shiny objects that make social media so enticing.

                        Discipline is what it takes when you’re using social media to promote your business.

                        Do you have a social media marketing plan?

                        A social media marketing plan will help you stay focused on the reasons you’re using social media for your business. These reasons might include:

                        • Consistent exposure for your brand. 
                        • To keep in touch with those in your sphere and remain top-of-mind with them.
                        • Generate new leads.

                        The first step in your plan should be the judicious choice of which social media platforms you’ll spend time on for marketing purposes.

                        The Animal Series is shown above. To see more, Click Here.

                        Sure, it’s easy to fall back on the ones you most enjoy personally, but if you research those platforms, you may find that the audiences don’t at all fit those you should be targeting.

                        “… demographic data is key to understanding which networks and campaigns deserve your attention,” cautions Brent Barnhart at sproutsocial.com.

                        For instance, we’ve seen several online real estate agent advisors tout Tik Tok as a place to market your services. Yet nearly half of TikTok’s users are members between 10 and 29 years old.

                        More than half of Instagram users in the U.S. are between the ages of 18 and 34.

                        I don’t know about you, but I’ve never had a 10-year-old or an 18-year-old reach out to me with real estate needs. 

                        As a real estate agent, your target demographic is age 33 and older for buyers and age 43 and older for sellers.

                        Here’s a tip for you: While slightly more than 23% of Facebook users are between the ages of 25 and 34, 53% are aged 35 and older (statista.com).

                        Choose your social media platforms carefully based on the user demographics most similar to your target client.

                        Put that social media marketing plan to work

                        Schedule your social media marketing just as you would door-knocking, cold calling, or any other marketing activity. Determine not only what days you will post but how much time you will allot.

                        If you need help with setting up a strategy and then implanting it, visit hootsuite.com, sproutsocial.com and digitalmarketinginstitute.com.Remember, it’s called social media for a reason, so be social, not salesy.

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


                        2. The Free 12-Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The BusinessBase, SOI building system

                        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                        4. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        5. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        6. The Take a Listing Today Podcast

                        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                          The average American says “thank you” 2000 times a year, according to a 2016 study from Merci Chocolates. Sadly, “… more than half of the time, we don’t actually mean it,” according to an unnamed writer at the NY Daily News online.

                          More often than not, we imagine that busy real estate folks may just forget. Whatever the reason, it’s never too late to go back to a client or prospect and thank them for their time.

                          Put some effort into it

                          Yes, dashing off an email is a quick and easy way to get it done, but it’s not very personal and it may not even be read by the recipient.

                          Make the recipient feel appreciated by putting some effort into expressing your gratitude. Pop by their office or home or, better yet, mail a thank-you card or a postcard.

                          Yes, by mail. With stamps. Addressed by hand to the recipient. Ah, now we are talking!

                          The Get More Referrals Series is shown above. To learn more, Click Here.

                          The benefits of direct mail in real estate marketing

                          A good real estate email will have an “open rate” of 21.7%, according to the folks at CampaignMonitor.com.

                          Why does this matter? “Tracking open rates will give you a better understanding of how often people look forward to your emails …,” they conclude.

                          That sounds like an okay number until it’s compared to the 42.2% of Americans who open and read or scan the direct mail they receive.

                          Not only is direct mail more personal, it has less competition for the recipients’ attention. Best of all, it shows that you value the relationship so much you are willing to spend money to maintain it. Email doesn’t do that. Email is lazy. Email is impersonal.

                          When to thank your clients

                          This may sound like one of those “duh” kinds of questions, but whenever someone does something for you, it’s a good idea to show your appreciation.

                          And we aren’t talking just about the big stuff; even the everyday, small kindness should be responded to. Here are a few examples:

                          • You showed homes to buyers. Thank them for their time and for choosing you to be their agent.
                          • A former client referred you to a buyer or seller. This one is huge and deserves a huge “thank you!”
                          • You gave a listing presentation. Say thanks for giving you a chance to represent them in the sale of their home. Even if you aren’t chosen as the listing agent, this is a classy response to being given at least the opportunity.
                          • Every attendee at a client appreciation event, a charitable event, or a seminar you host needs to understand how grateful you are that they showed up.
                          • Every client should understand your appreciation when a deal closes.

                          There are myriad opportunities to show prospects, leads, clients, and former clients how much you appreciate them. Direct mail just happens to be one of the best ways to do it.

                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                          2. The Free 6-Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Interactive 6-Month Real Estate Business Review

                          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

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