CLOSE
Tuesday, November 5, 2024

Just Listed

    With the recent NAR settlement being enacted, real estate professionals must be more diligent than ever in ensuring their marketing efforts align with the new rules.
    The settlement has introduced changes that require greater transparency, particularly in how commissions and business practices are communicated to clients.
    As a result, you may need to adapt your direct mail marketing to clearly and accurately reflect how you conduct your real estate business to stay compliant and maintain trust with your audience.

    Customizable Marketing Solutions from ProspectsPLUS!

    This is where ProspectsPLUS! Becomes an invaluable resource. We offer a wide range of fully customizable marketing templates for postcards, brochures, newsletters, and more.

    This flexibility is crucial in the current climate, as it allows you to adapt your marketing materials to meet the requirements set forth by the NAR settlement.

    Adapting Your Marketing to Meet New Requirements

    For example, if you are choosing marketing materials, you need to clearly explain how commissions are handled or how your business operates; you can easily modify the verbiage on our marketing materials in our editor.

    ProspectsPLUS! templates are designed to be user-friendly, enabling you to quickly and easily make the necessary adjustments without compromising your materials’ professional look and feel.

    Stay Compliant While Reaching Your Audience

    In a time when clarity and transparency are not only recommended but required, it is essential to be able to tailor your marketing to meet these demands.

    Our priority is to continue providing the tools you need to ensure your marketing aligns with the new regulations, helping you stay compliant while effectively reaching your target audience.

    As you navigate the new landscape of real estate marketing post-NAR settlement, rest assured that with ProspectsPLUS!, you have the flexibility and support to keep your business thriving while staying within the rules.

    Please call our support team at 866.405.3638 with questions or if there is anything we can do to help you succeed.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

      Christie’s recent mailing was a Just Listed postcard (shown here). To learn more, Click Here.

      Congratulations, Christie Love Oakley, on winning this week’s contest!

      Christie had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “These guys are professional and they make it so easy! Thank you!”

      – Christie Love Oakley

      Christie, thank you for your review. We truly appreciate you and your support!

      Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave feedback on Google HERE.
      Leave feedback on Facebook, HERE.

      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. However, you most likely didn’t because it came with little fanfare.

        Posts to the social media platform were dubbed “tweets,” and tweeters were limited to only 140 characters at that time.

        Does that remind you of anything?

        As you know, each MLS has a limit on how many words (or characters) agents can use in the public-facing listing description. We attempted to determine the average word count restriction, but couldn’t. 

        Unless you write professionally, listing descriptions can be challenging to craft. But they don’t have to be if you follow a few simple rules.

        The anatomy of a listing description from a buyer’s point of view

        It’s common knowledge now that most house hunters turn to the internet for their initial search. 

        It’s also well known that these buyers won’t look at a listing that doesn’t include photos (2011 ocular tracking study E.V. Williams Center for Real Estate, Old Dominion University).

        That study showed us that homebuyers overwhelmingly scan the listing photo first and spend the most time doing so. They check out the property description next.

        The agent’s listing description was the last item they were interested in perusing, and 20 percent of the homebuyers studied didn’t bother reading them.

        Because of this, the researchers claim that listing descriptions are unimportant. 

        Did they miss the fact that 80 percent DID read the agent’s listing description?

        This is an important statistic for listing agents to concentrate on when writing the listing description.

        Use your words . . . strategically

        When asked by Shakespeare’s Polonius what he was reading, Hamlet replied, “Words, words, words.” 

        What he was reading, obviously, was meaningless. Words with meaning, on the other hand, are powerful and can actually help sell a home.

        We don’t advocate outright lying in a listing description, but Spencer Rascoff and Stan Humphries beg to differ:

        “Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent.”

        They go on to claim that if your listing’s value is “$110,000, but your listing includes the keyword ‘luxurious,’ you could pocket an extra $8,965.”

        Additional money-making words from their study include:

        • Captivating
        • Impeccable (listings in the lower price ranges that include this word sold for nearly 6 percent more than the list price)
        • Stainless (a 5 percent bonus if your low-priced listing has stainless steel appliances and you incorporate that info in the listing description)
        • Landscaped
        • Granite (no surprise here, right?)
        • Remodeled
        • Beautiful
        • Spotless

        Check out the rest of the list at Zillow.com. Be aware that the list is a bit old, but some of these trends still exist, such as granite (or quartz) countertops. Research is your friend.

        Sure, brilliant listing descriptions aren’t that critical in the current market. But, markets change and often do so on a dime. Keep the aforementioned information in your back pocket and pull it out when homes aren’t selling as soon as listed. And, remember,  adjectives, apparently, are money-makers.

        Sprinkle liberally for a brilliant listing description.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Real estate agents are always looking for ways to increase their exposure and generate leads. One effective marketing strategy that has stood the test of time is sending Just Listed and Just Sold postcards.

          If you’re wondering why even the highest-producing agents still spend time on this marketing tactic, read on.

          Five Reasons Why Smart Real Estate Agents Continually Send Just Listed/Just Sold Postcards:
          Builds brand awareness

          Just Listed and Just Sold postcards are an excellent way to build brand awareness. By sending regular updates on your recent listings and sales, you remind potential clients of your expertise in the field. This can help you stand out in a crowded market and increase the likelihood that clients will choose you over competitors.

          Even if you don’t have any current listings or solds of your own, you can still send a postcard announcing to your farm or targeted neighborhood what property was just sold or just listed in the area.

          Or highlight a property listed or sold by someone in your office. This can still trigger inbound leads for you.

          Targets potential clients

          Sending postcards to a targeted audience can help you reach potential clients looking to buy or sell a property. You can purchase mailing lists segmented by location, income, and occupation, making it easy to target your ideal demographic.

          Creates a personal touch

          In today’s digital age, getting lost in the noise of email and social media is easy. By sending a physical postcard, you can create a personal touch that sets you apart from competitors. A postcard is tangible, and people are more likely to remember it than an email or a social media post.

          And I often hear of agents who show up to a listing appointment and are shown the collection of their postcard mailings that have been kept by the homeowner.

          It’s cost-effective marketing

          Compared to other forms of marketing, sending postcards is a relatively inexpensive and fast way to get in front of prospects in your market. This makes it an affordable way to reach potential clients and generate leads.

          Generates referrals

          Just Listed and Just Sold postcards can generate referrals from your existing clients. When people receive your postcard, they may share it with friends or family members who are interested in buying or selling a property. This can help you generate leads without having to do any additional marketing.

          Bottom line

          Just Listed and Just Sold postcards are a highly effective marketing strategy that has been proven effective time and time again.

          By sending regular real estate activity updates to potential clients, you can build brand awareness, target your ideal demographic, create a personal, tangible touch, and generate referrals.

          If you’re a real estate agent looking to increase your exposure and generate leads, consider adding Just Listed and Just Sold postcards to your marketing strategy.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


          2. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          123...7Next Page 1 of 7
          © 2024 ProspectsPLUS! | Real Estate Marketing Blog