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Monday, May 13, 2024

direct response marketing

    There is nothing more important to us than helping real estate agents succeed. We continually work to discover new ways to make your work life easier and more effective.

    This is why we conduct ongoing surveys, to find out what aspects of real estate marketing are most important to you for your success.

    Below are the results of our recent nationwide survey revealing how agents across the country weigh in on all aspects of real estate marketing.

    The results may surprise you.

    Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?
    Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?
    Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?
    Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?
    Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?
    Survey Question #6. What Marketing Challenges Consume Most of Your Time?
    Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?
    Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?
    The Free Online SOI Calculator

    To learn how many contacts should be in your Sphere of Influence based on your income goals, try the Free Online SOI Calculator now, CLICK HERE

    The SOI Scheduled Campaigns “3 Extra Closings a Year” Guarantee

    Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

    Consistently marketing to these groups is the key to the growth of your real estate business.

    A Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

    Our 3 Extra Closings a Year Guarantee

    We believe so much in the power of Scheduled Campaigns and what they will do for your real estate business we’re offering a guarantee.

    Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

    SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

    With Scheduled Campaigns, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

    Click the “GO NOW” link, below (from a desktop or laptop computer) to get started.

    I’m Ready to Start Growing My Real Estate Business by Launching a Scheduled Campaign – GO NOW

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Before you launch your next direct mail campaign let’s take a moment to review the three rules for direct mail marketing success.

      1. Choose the right prospect list
      2. Provide a compelling offer
      3. Follow best practices for marketing piece design

      Read on to discover how to launch a successful real estate direct mail campaign.

      1. Choose the right prospect list

      Reaching the right people at the right time is key to the success of any type of marketing, including direct mail. Choosing the people who populate your prospect list is your first job.

      To decide who goes on the list, determine your purpose with each direct mail campaign. Are you trying to build brand awareness in a farm area? Generate new clients? Which type, buyers, or sellers? What niche specifically renters, move-up market, baby boomers, fence-sitters, absentee owners, or luxury market (to name a few)?

      It’s critical to determine your “why” and “who” before you begin. “Why am I conducting a direct mail campaign? Who do I want to reach?”

      Then, laser focus your list to that audience using our targeted prospecting list tools.

      Suppose you want buyer leads from a particular subdivision. Sure, homeowners may be thinking of moving, but it’s more likely that those currently renting are the best prospects. NAR states most buyers purchase a home within an average of 15 miles from their previous residence.

      Or, you may want to target homes in the subdivision owned by absentee owners but target the tenants living in them with the MapMyMail tool.

      2. Provide a compelling offer

      The second rule refers to your offer, the second most important aspect of a successful direct mail campaign.

      Retailers have an easier time with this one. Offering a percentage off, free shipping or buy-one, get-one-free are all popular.

      What about real estate agents? What can you offer that might compel a recipient of their postcards to act?

      If you offer enticing seller services, such as free home staging or a free pre-sale home inspection, by all means, play that up as your offer.

      If you don’t offer free services, consider choosing one to use as your offer just for the direct mail campaign.

      Keep in mind, however, that the number of hoops you force your prospects to jump through to take advantage of the offer impacts the response rate, according to Bob McCarthy at DMNNews.com.

      The more they have to do, the lower the response rate.

      3. Direct mail piece design best practices

      “One strategy we use to get our highest response rates is to make the offer the centerpiece of the direct mail piece”, McCarthy claims.

      Whether you choose to include an image of the free report or use text to describe it, mention it boldly and repeatedly.

      Your message (its length and graphic requirements) will determine the medium. Keeping it plain and simple? A standard-sized postcard may do the trick, although jumbo, panoramic and mega-sized postcards stand out in the mailbox which makes for a genuinely lasting impression.

      If it’s graphics-heavy and you’ll include substantial copy, using one of the larger postcard sizes (jumbo or panoramic) becomes even more important.

      Choose a font that’s easy to scan as people sift through their mail. Many direct mail experts recommend using a sans serif font, such as Arial, rather than Times New Roman or another serif font.

      Consider varying the font size throughout the text, with more important items highlighted with a larger version of the chosen font.

      Additional design tips to keep in mind include:

      • Ensure your headline is bold and compelling yet short and specific.
      • Use lots of white space to make the piece appear to be easily digestible.
      • Sub-headings help guide the reader through the text.
      • Use a high-resolution photograph.
      • Avoid placing text over photos.
      • Ensure that your offer stands out and that your contact information is easy to find.

      To save time, take advantage of our already professionally done-for-you postcard designs covering a variety of niches and topics.

      4. Send it out . . . and keep sending

      Consistency is key when it comes to sending direct mail to your prospect list. Whether you choose to run your campaign bi-monthly or monthly follow the laws of branding and keep sending.

      Market conditions may prompt a change in frequency as well. New listings, just sold-homes, and other real estate news deserve an additional “mention” to everyone in your farm area.

      5. Track your results

      Tracking your results is vital to your direct mail campaign. One of the most popular methods used by agents is the creation of a dedicated landing page on their websites. The URL should be unique to the campaign so that you’ll be able to learn your exact response rate (number of responses divided by the total number of pieces sent).

      Marketing experts vary when quoting an “average response rate” for direct mail. The most recent figure puts it at 9% percent. How close or far you are from that figure depends on how closely you follow the guidelines outlined above.

      Ready to Launch a Direct Mail Campaign? Schedule a FARM, Call to Action Campaign in Just Minutes.

      They’re currently on sale 10% OFF the first month – (sale ends 7/17/21).

      FARM, Call to Action Scheduled Campaign (shown above). Learn more, HERE

      TO LAUNCH A FARM, CALL TO ACTION CAMPAIGN:

      Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

      Use promo code: ACTION10 to save 10% off the first month.

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

      Launch a FARM, Call to Action Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        A HOLIDAY GIFT FOR YOU
        To Ensure You Crush It in 2020!
        Get Them Calling YOU!
        With This Powerful Real Estate Direct Response Marketing Guide.

        There’s no better way to start the new year than armed with the tools that will make your 2020 goals happen!

        Discover the Following Insider Tips to Effective Direct Response Marketing Including:

        • Crucial steps to take before launching a campaign.
        • The number one ROI game-changer.
        • How to build trust and increase clients with ONE campaign.
        • Tricks to multiply your opportunities with Just Listed postcards.
        • Diagrams showing how to layout effective direct mail pieces.
        • Seven opportunities to target in your market – right now.
        • How to calculate the number of people you need in your Sphere of Influence.
        • How to calculate the ROI of your direct mail campaigns.
        • And much, much more.

        Take advantage of this FREE HOLIDAY GIFT from us and ensure your New Year is filled with compelling marketing that GETS RESULTS!

        GET YOUR FREE GIFT HERE

        Please reach out to our support team at 866.405.3638 if there is anything we can do to help you in your success.

        Happy Holidays!

        Your ProspectsPLUS! Team

        Did you know that according to a national survey, over 75% of consumers that receive marketing postcards in the mail, not only read them but keeps them for weeks or more?

        With this in mind, it just makes sense for real estate postcards to be a part of your marketing strategy. The following are three tricks to help you begin winning big with postcard marketing.

        Direct response marketing

        The intent of direct response marketing is to elicit a measured and often emotional response from your prospects. Methods used to trigger this response include a call to action, a question or something that compels your audience to reply.

        A great example of direct response marketing using a question is shown in one of our Expired Postcards. The postcard reads, “Did you know more than 90% of people who have had the misfortune of having their listing expire change agents to help improve their ability to sell sooner rather than later?” Quoting statistics is a great way to lend credibility to a point you are making.

        Another direct response option is educating your prospect, by raising their awareness and showing your expertise. An example of this is shown in one of our Market Quote Postcards. It reads, “Statistics show the typical FSBO home sold for $210,000, compared to $249,000 for agent-assisted home sales. A professional will net you more!”  Again, the use of statistics helps validate the statement.

        The last direct response example uses a “call-to-action” that gives your prospect an exciting reason to contact you that benefits them personally. An example of this is demonstrated in our Free Offer Postcards. These postcards contain offers for a “Free Home Market Analysis”, “Free Home Lists” or a “Free Home Equity Analysis”. Providing exactly what the consumer is in need of and at no cost to them makes it easy for them to raise their hand.

        Keep in mind, although you may be tempted to send a postcard with a beautiful image and/or saying, because it’s simple and you know it will be readily accepted, be careful it’s not your only choice, specifically over compelling direct response content.

        Most of all, remember a postcard has limited, valuable real estate available on the front and back. So make the most of this space with the right images and copy to drive home your point and gain your audience’s attention.

        If you decide to create your own postcard, make sure to ask yourself the question, are you using copy and images that will evoke a response from your prospects?

        If you speak to the heart of what your target audience is thinking and feeling, you will create a connection that makes people want to reach out to you.

        Consistency 

        Begin your strategic marketing by sending out compelling postcards to a designated area and then do it, again and again. Because this is how often you need to “show up” in your prospect’s mailbox and in their lives to make an impact.

        I can not stress this strategy enough due to the positive impact it will have over time. In fact, among other things, it signals to your prospects that you have a quality brand and service.

        University of Wyoming’s Anthony McGann and Raymond Marquardt researched the effects of repeat advertising. They found that businesses that advertised with high rates of repetition tend to be rated as “high quality” in consumer report studies.

        In addition, the results of another study published in the Journal of Consumer Research showed that consumers think that products and services repeatedly advertised are “good purchase choices”.

        Consequently don’t waste time, effort and marketing dollars on a one-hit mailing because it will not have a worthwhile return on investment or positive long-term effect.

        Finally, if you are not consistently seen in your targeted market through marketing, consider what message you are sending to your prospects about your level of commitment? Success comes to those who show up over and over again with the right message, the right attitude and the right promise of service.

        A powerful database 

        Your mailing list is not just a compiled list of names and addresses. It represents the lifeblood of your business. And it includes people that, if cared for and kept in touch with, will take care of you for your entire career.

        In fact, studies show that one out of twelve on this list will result in a transaction each year. This means a list of 200 will provide you 17 transactions per year. That is if you give them the attention they deserve, by consistently and effectively staying in touch.

        Therefore, to keep your list information organized and easy to access choose a database program. But don’t stop with inputting just names, addresses, and phone numbers, also get personal with your entries.  Aren’t you impressed when someone remembers your name, asks about your children, spouse, and hobbies?

        This is why your database should include spouse and children’s names and don’t forget special interests, likes, dislikes, and personality styles. Begin the habit of contacting your list at least three times a year. Over time you’ll be able to feed more personal details into your database.

        free offer postcard series

        Finally, don’t forget about the mailing lists you get when you purchase a Just Listed Postcard. Every time you send a postcard out and do a radial or neighborhood search, for the perfect mailing list – that list is yours to keep. Use it to continue to build that prized book of business. Add these individuals to your database and start building a relationship with them.

        For more ideas on how to create a powerful database, download our Free BusinessBASE book.  It’s an informative and free resource that explains exactly how to grow your database effectively. And contains information that applies to both short-term and long-term career success.

        Start applying these success tricks now. Send the Free Market Analysis Offer postcard from our Free Offer Series to at least 100 new prospects in an area where you want more listings.

        Need help?  We are here to help you succeed. Just call 866.405.3638 for assistance!  

        PLUS: When you have a moment…here are 3 Free things to check out that will help you CRUSH IT in 2018!

        1. The Free Real Estate Business Plan Outline

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out the perfect one page Online Real Estate Business Plan – Click Here

        2. The Free Marketing ROI Calculator

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

        3. The Free Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

        Also…check these out 🙂

        Turn One Listing Into More – & all from your mobile phone

        Automate Your Just Listed/Just Sold Postcards – with MLS Listings

        Become a Neighborhood Brand – with the Market Dominator System

        © 2024 ProspectsPLUS! | Real Estate Marketing Blog