Thursday, October 10, 2024

content cards

    As promised, here’s part two of our walk-through on how to find a real estate website builder that builds websites that convert…

    Do their websites convert?

    Remember: “… simple designs have higher conversion rates.” 

    And, again, the home page should be the simplest of all. 

    We know how tempting it is for agents to tell visitors right off the bat that they’re the best agents on the planet and why. 

    But leave that for the About page. Consider using your best, short testimonial instead.

    Understand what’s important to your visitors and jettison the rest, again, at least on the site’s homepage. You can’t convert visitors who leave the second they land on your site.

    So, what’s important to them? Here are the no-brainers:

    • Buyers are looking for an agent, listings, and knowledge about the buying and mortgage process.
    • Sellers are looking for an agent and knowledge about the selling process. They, too, may be looking at listings to find their next home.

    They want to find this information easily, so don’t make them guess where it is on your site.

    Do they have the ability to attract organic search engine traffic?

    So, how do you turn your website into an even bigger lead-generating monster? Start by performing small changes to several pages on your site.

    Localize blog posts as much as possible. It only takes minutes to add local search terms. Here’s an example from a recent post about appraisal problems in hot markets:

    Fiery real estate markets such as what we’re experiencing are a dream come true for sellers unless prices are rising so fast that the market can’t keep up.

    Stick the name of your market in that post to boost its SEO value.

    Fiery real estate markets such as what we’re experiencing here in Vallejo

    For even more value, link the name of the city to its page on your site. These types of links are called “internal linking” and each of your blog posts should contain at least one. 

    “… using the right internal linking strategy can boost your SEO.” Learn more about internal linking and how you can use it to boost your site’s visibility in organic searches at Yoast.com.

    Then, work on your neighborhood pages by adding local photos.

    Right about now you’re wondering “What happened to help me find the right real estate website builder?” 

    Regardless of the real estate website company you choose, your site will need to be localized. 

    Does the website builder get you through the entire process?

    Compare vendors on whether or not they offer the “goodies” to help make your workday easier:

    • Template-based pages that make adding and deleting information a snap
    • Help to build landing pages
    • CRM integration that will help you convert website visitors into leads
    • A slew of apps to help with everything from lead capture and management to boosting SEO and increasing website traffic.

    The best real estate agent website maximizes an agent’s brand and optimizes his or her online activities with one simple goal in mind: To help you get more leads, sell more houses, and improve your professional and personal brand.


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Tina recently sent a Content Card postcard out (shown above). To see more Content Card postcard designs, Click Here.


      Congratulations, Tina Fitch, on winning this week’s contest!

      Tina had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I simply uploaded my mailing list and picked out two postcards I wanted to go out in the next two months. I just clicked a couple of buttons, and just like that, I reminded my SOI that I’m still working! Zippy Skippy Easy Peazy!!!

      -Tina Fitch

      Tina, thank you for your supportive feedback! We truly appreciate you.

      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The Take a Listing Today Podcast


        How many more hours will you sit in front of the phone, trying to gin up the motivation to pick it up and dial for dollars?

        Is there anything more boring? Is there anything more stressful?

        If cold calling is a mega lead generator for you, by all means, have at it. But, believe it or not, there are tens of thousands of agents who are sick of it (yes, we made up that number).

        For these agents, we offer alternatives. No, they’re not unique or even new. But we’ve met plenty of agents who’ve used at least one of these strategies with great success.

        1. ‘Til divorce do us part

        “Every 42 seconds, there is one divorce in America,” according to statistics gathered by Wilkinson and Finkbeiner, a San Diego, CA law firm.

        We must warn you that working with divorcing couples isn’t for the timid agent. It is, however, quite profitable for those agents who pride themselves on their ability to remain impartial and have tons of patience.

        Once you’re up and running with it, you’ll likely find that lead generation is positively zippy compared to cold calling.

        Since “Almost 50 percent of all marriages in the United States will end in divorce or separation” (Wilkinson and Finkbeiner), you’ll have a steady stream of business. 

        Aside from the aforementioned impartiality and patience, divorce real estate agents must be consummate communicators, have endless patience, and exhibit utmost tact. Add to that someone who thrives on working under pressure, and you have the perfect person to work with clients in a deeply acrimonious relationship.

        How to find these folks? 

        • Get in touch with local divorce attorneys and solicit referrals
        • Buy a list through Rebogateway
        • Run Google or Social Media ads

        Get more tips from watching these videos at YouTube.com:

        2. Market to landlords

        Sure, landlords are making bank right now, but there will always be some who just want out from under the burden of being a landlord.

        Like other lead gen techniques, marketing to landlords takes persistence and consistency to work.

        Market Dominator is shown above; click here to learn more.

        Again, direct mail is the most efficient way to build your pool of landlord leads. A current market report and/or CMA would be welcome and appreciated. Follow-up touches can include Just Listed/Just Sold homes near the rental and quarterly market updates.

         3. Start a farm

        Farming is an amazing way for people to become familiar with you and to build brand recognition.  

        Sure, you can create a real estate farm and cold-call homeowners, but the beauty of this lead gen technique is that you don’t have to. There are plenty of ways to keep in touch with the homeowners in your farm area that don’t involve using a phone.

        Direct mail is the ideal vehicle, and you’ll find a variety of products (from Get More Listings postcards to a Market Dominator newsletter (sent through EDDM) to Homes & Life Magazines and more, right here at ProspectsPlus.com.

        Check out this blog post to learn much more about farming in general and circle prospecting in particular.

        None of these real estate lead gen strategies will make you an overnight sensation. But choose one or two and vow to give it your all—to be consistent and persistent — for the rest of the year, and you may just find you’ll never need to make another cold call.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


          Are You on Track to Accomplish Your Goals?

          To provide you with every tactical advantage during the second quarter of 2021, we’re giving you two free gifts.

          1. The FREE 12-month Real Estate Marketing Planner
          2. The Easy Online Business Plan (a weekly revenue-generator)

          If you already have these tools, NOW is the time to revisit them to ensure you’re doing everything to stay on track and MEET your 2021 revenue goals!


          1.The Free Real Estate Marketing Planner –

          A powerful weekly guide that tells you where to focus your marketing attention each week of the year to achieve more closings. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence.

          To Download your FREE Real Estate Marketing Planner, click the “GO NOW” button below.


          2.Interactive Business Plan –

          2021 Business Interactive Real Estate Business Plan

          An easy online business plan that breaks down how many prospects, listings, and closings you’ll need on a weekly basis to hit your revenue goals for the remainder of the year.

          To complete your FREE Interactive Business Plan online in just minutes, click the “GO NOW” button below.


          Want More Referrals? Stay connected to your Sphere with a Content Card Campaign.

          It’s currently on sale 10% OFF the first monthsale ending in 3 days.

          SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

          TO LAUNCH AN SOI, Content Card CAMPAIGN:

          Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer). Use promo code: CONTENT10 to save 10% off the first month.

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

          Launch an SOI, Content Card Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          2. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          3. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          4. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          5. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          6. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          7. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here