community newsletter

Want People to Read Your Real Estate Newsletter? DO THIS!

Jan 19, 2021

“… why are so many business owners still creating, producing, printing, and mailing real newsletters?”

Interesting question.

There’s a perception out there that digital wears the crown as king-of-marketing-methods (placed there primarily by digital marketing companies).

Why would any business actually pay to mail a newsletter?

It’s Kim Walsh-Phillips, author and founder of Powerful Professionals, a multi-seven-figure business, who is asking that question. She hangs out on stages across the globe with the likes of Tony Robbins and Gary Vaynerchuk.

She claims that the effect of printed, mailed newsletters “… cannot be replicated.”

“My business empire has been built with print newsletters as its foundation and a centerpiece around which everything else orbits,” Walsh-Phillips explains.

“Well over 50% of my high-value private clients rise up out of my newsletter subscriber base …”

She’s not alone.

In the category of “highly-effective” real estate newsletters, the Market Dominator is a branding masterpiece, that stands alone.

Not only is the Market Dominator automated, making your life easier, it’s updated every month with New, relevant content, including direct response offers to promote inbound calls.

Visually, the Dominator packs a punch with its 12 x 15 mega-size is impossible to miss in the mailbox.

If you’re interested in adding a newsletter to your marketing arsenal this year, the Market Dominator is the ideal choice.

Here’s the proof

“Print and direct mail marketing boasts a 9% customer response rate compared to other digital marketing channels, which hover around 1% … or less,” according to a study cited at rcbrayshaw.com.

The Direct Mail Marketing Association finds a minimum 15% ROI from direct mail pieces.

You do understand, don’t you, that your email newsletters are most likely not even opened? A recent study by SuperOffice Marketing finds that only a smidge over 22 percent of business emails were opened.

The response rate, or CTR, is even more abysmal, at slightly more than 2.5%. Compare that to direct mail’s response rate of 9%.

When you think about why there’s such a vast difference, it makes sense.

“Direct mail advertisements give people time to think,” notes Chris Barr, director of marketing for Taradell, LLC at neilpatel.com.

“With print advertisements, we’re not anticipating the next click … We’re not bombarded with competing ads from half a dozen alternatives who bid for our attention … It’s quiet,” he concludes.

Don’t have a newsletter?

While we consider the real estate newsletter as the cornerstone of any successful real estate practice, we are a bit biased. Our Community Newsletters are packed with valuable information for both potential clients and homeowners.

You can even upload your own creation to our website, and we’ll take it from there.

Here are some tips to ensure you create a successful real estate newsletter:

Keep it engaging
Create an eye-catching design.
Keep content focused on one audience. You may need to create several iterations of your newsletter; one for buyers, one for sellers, one for past clients, one for tenants, another for landlords, etc.
Use lots of photos.
Brand it.
Ensure the content is professionally written and of high value.
Give them the news they want, not what you want them to know.
Sneak in a testimonial or two here and there.
Add an occasional human-interest story.

Make 2021 the year you ditch the email newsletters that don’t get opened, let alone read and focus on a newsletter that delivers on ROI like the Market Dominator.

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7 Ways to Up Your Game in 2019!

Business Growth

Dec 10, 2018

Are you ready to take a giant leap forward in your real estate business in 2019? Then read on for 7 ways to up your game.

1. Plan a path to your destination

It is not only a business, but it is one in which you are the CEO. Therefore, if you haven’t completed a business plan for 2019 yet, take advantage of our Free One-Page Business Plan to complete one.

If you’re not thrilled about the idea of structuring a business plan, then think of it like planning a cross-country trip. For the best chance of success, you would sit down and plan a path to your destination.

The same is true for your business, if you would like to make $200,000 this year, you need to plan a path to this destination by creating a business plan. And, with the help of our One-Page Business Plan, you can even drill down to how many transactions, appointments, and contacts you will need to get to this destination.

Furthermore, once your business plan is completed, build a budget itemizing how much you’ll spend on your marketing, your car, your dues, desk fees, E&O insurance and all the other things you spend money on in your business.

A budget is the only way to ensure you’ll meet your income goals by the end of the year.

2. Learn from the past

Take time to reflect on what brought you success last year and plan to make that a part of your 2019 marketing.

Perhaps go old school and consider what tactics worked best for you as a new agent and add a few of them back into your rotation this coming year. Was it cold calling, attending more local events or monthly door knocking that made the biggest impact on your bottom line? Whatever it was, resurrect those activities that worked in the past and put them to work in the coming year.

3. Try something new

Try your hand at something you haven’t done before such as automating your Just Listed/Just Sold Postcard mailing. It’s easy to do, affordable and takes the ongoing stress of getting those cards out in a timely manner off of your shoulders.

By freeing up time from manually handling your Just Listed Just Sold Postcard mailing, you allow time for other areas of marketing that need more attention.

How about trying your hand at sending a newsletter? Las Vegas agent Debbie Drummond tells the story of how a newsletter helped her snag a client for a luxury high-rise condo after an agent who lived in the building failed to have success.

The couple ended up calling Debbie after they received her newsletter. “Sending a monthly newsletter has proven to be a money maker for me”.

4. Hire help

The quickest way to scale out your real estate business and take it to the next level is to stop doing things that don’t make you money. Hire an assistant to do them for you.

“If I had to touch every single task in my systems myself, I would never be able to produce high levels of volume,” one of Las Vegas’ top producers told the Las Vegas Review-Journal.

“You have to be efficient, and you have to leverage your systems (by hiring help).”

Think you can’t afford an assistant? Try going the virtual route first. If you choose a virtual assistant who specializes in real estate you’ll do away with the time and effort involved in training them.

Two companies to consider are Kim Hughes and Real Support. Both companies specialize in supporting real estate agents.

5. Pay tribute

To truly move your business to the next level it’s time to focus, ongoing attention, on your past clients. To drive this point home, remember the cost to acquire a new client is five times higher than to cultivate repeat business from a past client.

In addition, nearly 41 percent of home sellers find their agent through referrals (according to the NAR).

6. If your website isn’t effective, fix it

Who in your market ranks organically for your preferred keywords? If it isn’t you, maybe you have some website issues. Check out the sites of those who do and follow their example.

What are they doing that you aren’t? Typically, it’s the agents who post content consistently that get the best organic rankings, but go through their site, page-by-page and learn from them.

7. Take time off

Taking time off actually increases our productivity by 80 percent, according to researchers at Alertness Solutions. They are a company founded by former NASA scientists that provide fatigue management consulting services.

In addition, research from Harvard University, however, cautions that unless your vacation is planned in advance and you travel away from your work, you won’t get a good ROI on that time away.

Therefore, unplug – completely – while you’re away and your focus will be stronger when you return to work, according to researchers at Boston College Center for Work and Family.

Rest and recharge your way to the next level in your real estate business.

Start the New Year right by sending at least 100 Community Newsletters to an area where you want more business.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT this year!

1. Become a Listing Legend Free eBook.

2. The Free 2019 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator.

Also…check out these cool tools

Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

The Power of a Recommendation. Our business flourishes from recommendations in the same way yours does. We would be very grateful for your recommendation of our products and services – Recommend us here

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Are You Ready to Weather a Shifting Economy?

Business Strategy

Oct 14, 2018

Create a Real Estate Business Preparedness Plan

Everybody and their uncles have been blamed for the last shifting economy, despite the experts having a pretty good handle on its true causes. That whole subprime mortgage mess kicked it off but it wasn’t the only factor.

What the average American seems to be oblivious to is that recessions, like expansions, are a defining feature of a market economy. In fact, they’re two of the four phases of the “business cycle.”

We’re now in our 113^th month of economic expansion, closing in on the record 120 months that occurred after recovery from the “dot-com explosion.”

The “R” word is on many economists’ tongues, and it isn’t a question of if we’ll sink into another recession, but when.

But it probably won’t blow up the housing market

None of the economists interviewed by The Wall Street Journal said that the housing market will be the cause of the next recession.

This is good news for agents because, with the exception of the last economic downturn, home prices actually increased during the previous five recessions (stretching back 45 years), according to the Federal Reserve.

Be sure to point out this fact to your potential sellers who may be feeling a bit antsy about the future. Remind them that an economic recession doesn’t automatically mean a real estate recession.

Economic downturns do affect consumers in other ways, from dwindling investment portfolios to losing jobs. Spending, especially on big ticket items like real estate, drops.

Is your business ready should this come to pass?

Are you?

What are the indicators?

Sure, we all know what a recession looks and feels like, but what are the economic indicators that prove we’re in one?

While some economists figure we’re in a recession after two consecutive quarters of down-trending real GDP, the National Bureau of Economic Research begs to differ.

“Rather, a recession is a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.”

Right now, it’s tough to pinpoint any signs of a contraction in the economy. Optimistic retail trade groups see holiday sales rising nearly 5 percent this year.

We’re merrily rolling along with the highest employment rate since the 1960s, a projected Q3 jump in economic growth of 4.1 percent and rising personal incomes.

Lurking in the shadows of all this good economic news, however, are some niggling signs of a coming downturn.

Get familiar with your numbers

This may seem like “well, duh” advice to most small business owners. Real estate agents, however, are a different breed. Many seem content to wing it, without a plan, without a budget.

If you want to last, especially during a changing market, a plan is a must and it starts with setting up a budget. To do this, you’ll need to get a handle on your production numbers, how much you spend on various aspects of your business and how much you expect to earn.

Dani Vanderboegh Inman.com offers an excellent basic budget primer at Inman.com.

Getting your spending under control – at least enough to where you can consistently set aside money for a “rainy day,” it is imperative to be able to weather an economic downturn and remain in business.

Fine tune your marketing strategy

What else can you do to market yourself? If you’re not using direct mail, now is the time to put that system into place. If you’ve been putting off setting up a newsletter as part of a drip campaign, get to work on it.

In addition, create at least five different real estate lead generation sources. The more darts you have in your quiver, the better the chances you’ll hit something when it comes time to throw them.

Take some time to clean up your CRM and ensure that it’s working the way you need it to.

An economic downturn doesn’t have to mean the end of your real estate practice. Get busy on your business disaster preparedness plan by socking away money, setting up a budget and fine-tuning your marketing and you’ll be ready to weather anything the economy throws at you.

Start building your influx of new prospects by sending at least 100 monthly Community Newsletters to an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you STILL CRUSH IT in 2018!

1. The 12 Month Done-For-You Strategic Marketing Plan.

2. The Free Online ROI Calculator.

Also…check out these cool tools

Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Need Seller Leads? Direct Mail to the Rescue

direct response marketing

Jul 23, 2018

Become a big fish in a small pond

If you’re of a certain age, you’ll remember the advent of email and the rhetoric surrounding it.

It was going to put the post office out of business, direct mail marketers would consider it the answer to their problems, and it was immensely less expensive than regular mail.

Well, the post office is still in business and direct-mail marketing is a booming business.

Think email is a more effective tool than direct mail to generate real estate leads? Read on to see the other side of the story.

Direct mail cuts through the clutter

“In the 1970s, it was extraordinary for a person to receive as many as 50 [email] messages a day. Today, it’s not unusual for someone to receive 1,000 messages in a day,” according to Dave Crocker, administrator of emailhistory.org.

Raise your hand if you’ve ever received 1,000 pieces of direct mail on any given day.

The truth is, the volume of direct mail has decreased, starting in 2016, according to the U.S. Postal Service and the Data and Marketing Association. While this may be bad news for the post office, it’s excellent news for real estate agents who use direct mail in their marketing mix. Why?

Direct mail has a better response rate than email.

Though the volume of mail sent decreased, the response rates increased. The decrease in the volume of “junk mail” that each American receives, means less competition for those who continue direct mail marketing.

For real estate agents, that’s even better news.

Go for the best ROI

Let’s face it, many real estate agents are thrifty and when a less-expensive marketing alternative presents itself, they’ll take it. So, these agents rely more on email than on direct mail.

“If competitors are abandoning the mailbox, they’re leaving you with a huge opportunity to dominate the channel that achieves the highest response rate,” says Debora Haskel of IWCO Direct.

According to the Data and Marketing Association, direct mail boasts response rates that are from 10 to 30 times higher than that of email. It also delivers 10 percent more customers than email (according to the Direct Marketing Association, or DMA) and it’s more effective than email at inducing brand awareness.

In fact, 75 percent of people could recall the brand immediately after seeing it in a direct mail piece while only 44 percent of them could recall the brand immediately after seeing a digital ad, according to Proactive Marketing.

The millennial misconception

If you’re targeting millennial homebuyers in your marketing efforts, direct mail should be among your weapons. There’s a misconception that this generation is completely connected electronically in all aspects of their lives.

Studies show, however, that when asked whether they were more likely to read an email with promotional content or a direct mail piece with the same content, 12 percent more millennials said they prefer the latter.

Even more surprising, was their answer to this question: “Which is more effective at getting you to take action?” Thirty percent responded that direct mail prompts them to action, while only 24 percent said email.

Choose your direct mail pieces strategically

The perfect direct mail campaign starts with a plan. Define your goal, set objectives and determine your target audience. With this information, you can put together your mailing list and then design your marketing piece.

Whether you’re mailing newsletters, postcards or anything else, your pieces need to cut through the clutter and stand out. To do that, keep text to a minimum and go heavy on the images.

“Take as much time crafting the look of your mailer as you spend on crafting the words and messaging,” suggests exactask.com’s Adam Treiser.

What formats do consumers prefer? The DMA found that oversized envelopes are opened more frequently than other direct mail pieces, followed by postcards.

Most marketing experts recommend multichannel marketing. If direct mail isn’t among the mediums you use in your marketing efforts, perhaps it should be.

Start getting more seller leads now!

Send the Time is Right postcard from the Listing Inventory Series to at least 100 prospects in an area where you want more seller leads.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

1. The 12 Month Done-For-You Strategic Marketing Plan.

2. The Free 2018 Real Estate Business Plan.

3. The Free Online ROI Calculator.

Also…check out these cool tools