Friday, June 21, 2019

Are you ready to take a giant leap forward in your real estate business in 2019? Then read on for 7 ways to up your game.

1. Plan a path to your destination

It is not only a business, but it is one in which you are the CEO. Therefore, if you haven’t completed a business plan for 2019 yet, take advantage of our Free One-Page Business Plan to complete one.

If you’re not thrilled about the idea of structuring a business plan, then think of it like planning a cross-country trip. For the best chance of success, you would sit down and plan a path to your destination.

The same is true for your business, if you would like to make $200,000 this year, you need to plan a path to this destination by creating a business plan. And, with the help of our One-Page Business Plan, you can even drill down to how many transactions, appointments, and contacts you will need to get to this destination.

Furthermore, once your business plan is completed, build a budget itemizing how much you’ll spend on your marketing, your car, your dues, desk fees, E&O insurance and all the other things you spend money on in your business.

A budget is the only way to ensure you’ll meet your income goals by the end of the year.

2. Learn from the past

Take time to reflect on what brought you success last year and plan to make that a part of your 2019 marketing.

Perhaps go old school and consider what tactics worked best for you as a new agent and add a few of them back into your rotation this coming year. Was it cold calling, attending more local events or monthly door knocking that made the biggest impact on your bottom line? Whatever it was, resurrect those activities that worked in the past and put them to work in the coming year.

3. Try something new

Try your hand at something you haven’t done before such as automating your Just Listed/Just Sold Postcard mailing. It’s easy to do, affordable and takes the ongoing stress of getting those cards out in a timely manner off of your shoulders.

By freeing up time from manually handling your Just Listed Just Sold Postcard mailing, you allow time for other areas of marketing that need more attention.

How about trying your hand at sending a newsletter? Las Vegas agent Debbie Drummond tells the story of how a newsletter helped her snag a client for a luxury high-rise condo after an agent who lived in the building failed to have success.

The couple ended up calling Debbie after they received her newsletter. “Sending a monthly newsletter has proven to be a money maker for me”.

4. Hire help

The quickest way to scale out your real estate business and take it to the next level is to stop doing things that don’t make you money. Hire an assistant to do them for you.

“If I had to touch every single task in my systems myself, I would never be able to produce high levels of volume,” one of Las Vegas’ top producers told the Las Vegas Review-Journal.

“You have to be efficient, and you have to leverage your systems (by hiring help).”

Think you can’t afford an assistant? Try going the virtual route first. If you choose a virtual assistant who specializes in real estate you’ll do away with the time and effort involved in training them.

Two companies to consider are Kim Hughes and Real Support. Both companies specialize in supporting real estate agents.

5. Pay tribute

To truly move your business to the next level it’s time to focus, ongoing attention, on your past clients. To drive this point home, remember the cost to acquire a new client is five times higher than to cultivate repeat business from a past client.

In addition, nearly 41 percent of home sellers find their agent through referrals (according to the NAR).

6. If your website isn’t effective, fix it

Who in your market ranks organically for your preferred keywords? If it isn’t you, maybe you have some website issues. Check out the sites of those who do and follow their example.

What are they doing that you aren’t? Typically, it’s the agents who post content consistently that get the best organic rankings, but go through their site, page-by-page and learn from them.

7. Take time off

Taking time off actually increases our productivity by 80 percent, according to researchers at Alertness Solutions. They are a company founded by former NASA scientists that provide fatigue management consulting services.

In addition, research from Harvard University, however, cautions that unless your vacation is planned in advance and you travel away from your work, you won’t get a good ROI on that time away.

Therefore, unplug – completely – while you’re away and your focus will be stronger when you return to work, according to researchers at Boston College Center for Work and Family.

Rest and recharge your way to the next level in your real estate business.

Start the New Year right by sending at least 100 Community Newsletters to an area where you want more business.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT this year!

1. Become a Listing Legend Free eBook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The Free 2019 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

The Power of a Recommendation. Our business flourishes from recommendations in the same way yours does. We would be very grateful for your recommendation of our products and services – Recommend us here

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

A BIG Thank You to Our Customers!

Inc. magazine recently ranked ProspectsPLUS!, Inc. number 3688 on the Inc. 5000 list of the nation’s fastest-growing private companies.

This list represents a unique look at the most successful companies within the American economy and this is the third year in a row that ProspectsPLUS! has made the exclusive list.

According to James Ledbetter, the Editor in Chief of Inc. Media,

Of the tens of thousands of companies that have applied to the Inc. 5000 over the years only one in four have made the list 3 times.”

Companies such as Microsoft, Dell, Pandora, LinkedIn, Yelp, Zillow, and many other businesses gained their first national exposure as honorees of the Inc. 5000.

“What an amazing achievement,” shared company President, Jim Morton. “In this digital age, we are extremely proud to provide REALTORS® with tangible products that have a 100% impression rate. By providing carefully crafted content and creatives, we ensure every agent gets the highest response rates possible. A big thank you to all our amazing customers. Let’s keep Making Marketing Work!”

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

If you’ve come to the point in your real estate practice where you can’t handle everything by yourself, congratulations! Your first step, naturally, is to hire an assistant to take on some of your tasks. Your next step should be considering a partner.

A funny thing happens when you get help: you get even busier. Bernice Ross cites those oh-so-famous unnamed “most experts” when she claims that “once you hit 40-50 transactions per year, your production will be capped at that level unless you hire an assistant or someone else to help you manage your business.”

The First Step: Decide what you want

When you take on an alliance with another agent, the relationship can be structured however you think best. You can call that person your partner and make joint decisions in the business. Or, you can hire a buyers’ or listing agent.

The best choice when it comes to achieving a work-life balance, however, is a full-time partner.

Yes, you’ll end up splitting the income, but if you hire wisely, your partner will be generating additional business. Hire extremely wisely and you’ll most likely end up making what you did before, or maybe more.

The benefits of partnering

 When was the last time you took a weekend off or even (gasp!) a vacation? “Vacation coverage is a prime benefit to having a partner,” according to real estate trainer Jennifer Allan-Hagedorn.

“Your first vacation when you truly don’t have to worry about business? You’ll wonder why you didn’t get a partner before,” she says.

Qualities of the perfect real estate business partner

Determine your priorities and expectations first. Make a list of tasks that you routinely perform that you never want to do again. For instance, if the thought of holding one more open house on a Sunday afternoon when you’d rather be golfing is nauseating, make a note to find someone who actually enjoys holding homes open.

While the partner you decide to team up with should have a different skill set and task preferences than you do, your ethics and work habits should be similar.

If you’re an overachiever, naturally you don’t want to partner with a slacker.

Florida agent Peggy Gatchet took on a partner when she went from part-time to full-time real estate sales. Her primary goal was to find someone who works as hard as she does.

“You have to feel like that person is going to meet you toe-to-toe, hour-to-hour, minute-to-minute,” she explains. “If they don’t, there’s going to be some resentment that will build.”

Qualities to look for in a real estate business partner include:

  • An agent whose production level mirrors yours
  • Someone who likes doing the tasks you find tedious
  • An agent who shares your work ethic
  • A person you trust

Determine the exit strategy before the entrance

Business partners don’t take vows that are expected to last as long as you both shall live. Someday, the partnership will dissolve and both of you need to recognize this and prepare for it.

Allan-Hagedorn provides a cautionary tale from her own experience with the ending of a business partnership. “We both felt that we were entitled to the partnership’s client database.”

So, hammer out an exit strategy and get it in writing. Include every last detail, including how you’ll deal with the folks in your CRM.

In fact, a formal and legal partnership agreement is ideal, for both of you, according to Kelle Sparta, author of “The Consultative Real Estate Agent – Building Relationships that Create Loyal Clients, Get More Referrals and Increase Your Sales.”

“A partnership agreement is like a prenuptial agreement,” she explains and suggests that a thorough agreement will formalize both sides’ expectations on basic issues, such as:

  • Which of you will perform which tasks
  • How will you split commissions, BPO fees, and referral fees
  • What happens if one partner becomes incapacitated or dies
  • Agree how you will dissolve the partnership when you both agree it’s no longer working
  • Decide how you’ll divvy up the client and prospect roster
  • Make a decision how you will deal with current listings when the partnership ends
  • How will you divide the physical assets of the partnership (jointly purchased electronics, office equipment, etc.)

Despite the work involved in forming a partnership, “Having been a solo practitioner and having been part of a team, I really must confess to preferring the latter,” Sparta recalls. “I loved not having to do things alone. I loved having someone I could call and say ‘I’m not going to make it for the appraiser, can you meet him?’”

A partnership isn’t for everyone. If you’re tired of your whole life being wrapped up in your business, however, and need relief, it just might be your key to more personal freedom.

Want to know the key to setting the Fence-Sitters free? Send the Still on the Fence Postcard from the Fence-Sitter Series to at least 100 new prospects in an area where you want more listings.
Go Now… Send to your list or we’ll help you create one, Here.

Need help targeting the perfect niche of sellers or buyers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: Get Instant Access below to 3 FREE tools that will help you CONQUER Your Market this year!

1. An Easy & Effective Agent Business Plan – Treating your business like a business it is crucial to your success. Our one-page simple yet powerful agent business plan is the answer! – Click Here

2. Marketing Dollars Success Tool – Enter your numbers into our Free online calculator to find out how to get the best ROI from your marketing dollar, instantly! – Click Here

3. Get a 12 Month Expert Marketing Plan – Get a free 12-month plan for What marketing to do when. Four key target markets included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check out these cool tools created to make YOUR life easier 🙂

Turn One Listing Into Many – All From Your Mobile Phone, Click Here

Automatically Send Your Just Listed/Just Sold Postcards – Work Smarter Not Harder, Click Here

Become a Neighborhood Brand – With the Market Dominator System, Click Here