Agent Tools

The Get-More-Listings Solution: Launch a Neighborhood or City Blog

Jul 31, 2023

Here’s a question for you: Why is it called “a sellers’ market” when sellers aren’t selling?

We are facing nearly 26% “… fewer homes newly listed for sale compared to last year,” according to recent NAR research. This is despite a 7.1% rise in homes actively for sale compared to last year at this time.

OK, so how do we make this sellers’ market a true sellers’ market? To start, more listing leads would be nice, right?

One effective strategy is to become a neighborhood or city expert. Sure, tons of agents pay that title lip service, but you, my friend, are actually going to live it.

Not only will a neighborhood – or city-specific blog brand you as the area expert, but it will boost lead generation as well.

The Holiday Series is shown above. To see more, Click Here.

And how will it do that?

With the organic website traffic that comes from your neighborhood or city blog.

“Real estate had the highest monthly organic traffic, on average,” of all the industries in the finance category of a recent SEO report published by Conductor. They go on to state that “… searchers looking into real estate are most likely not tied to a brand. This makes investing in SEO and the website experience more crucial since the ROI could be significant if your site provides the desired property solution.”

In other words, done right, and with the current state of SEO, your little blog could pay off big by providing a steady stream of leads.

Remember, this website/blog is in addition to your IDX website

This website/blog will focus on showcasing your in-depth knowledge, expertise, and passion for the city or the neighborhood. Here are some topics you might want to cover:

Neighborhood Profiles: Provide detailed information on different neighborhoods within your target area, highlighting their unique features, amenities, schools, and local attractions. Including lots of photos.
Local Market Updates: Regularly update your website or blog with the latest trends, market statistics, and insights specific to the neighborhood.
Home Improvement Tips: Share practical advice on enhancing the value of homes in the area, such as remodeling ideas, landscaping tips, and cost-effective renovations.
Local Events and Activities: Promote community events, festivals, charity drives, and other neighborhood activities to foster a sense of belonging and showcase the vibrant community spirit.
Local Business Profiles: Where to get the perfect cup of coffee or a yummy breakfast or dinner. Best yoga studios, hair stylists, auto mechanics, etc. You can find ideas for these on Yelp.com or join your Nextdoor.com neighborhood and read neighbors’ reviews.

Consider inviting local business owners, experts, or community leaders to contribute guest posts or interviews on your website or blog. This not only adds diverse perspectives but also increases the likelihood of them sharing your content with their own networks.

Don’t forget to cross-post every piece of content to social media.

DIY a WordPress site or have one done for you?

While WordPress might be the least expensive way to set up a blog or website, there is another option and that is what is on offer at ParkBench.com.

Dubbed “the only service in the world that actually builds community websites for real estate agents” by the company’s CEO and co-founder Grant Findlay-Shirras, it’s certainly a service worth a look.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

New This Week’s $125 ProspectsPLUS! Gift Card Winner is John Martelotti

Jul 21, 2023

John recently sent a Just Listed postcard, shown above. To see more, Click Here.

Congratulations, John Martelotti, on winning this week’s contest!

John had the following words to say about his success sending marketing out from ProspectsPLUS!,

“Very good marketing tools for automatic mailings and geographic farming. Great service too.”

-John Martelotti

John, thank you for this wonderful feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

This image has an empty alt attribute; its file name is 125-gift-card-banner_large-1024x559.jpg

What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 4 Things:

Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

This Week’s ProspectsPLUS! 5,000 Rewards Point Winner is Jessica Burdick!

Jul 14, 2023

Jessica recently ordered a Just Sold Postcard shown above. To see more Just Sold postcard designs, Click Here.

Congratulations, Jessica Burdick, on winning this week’s contest!

Jessica had the following words to say about her success sending marketing out from ProspectsPLUS!,

“We love working with ProspectsPLUS! Their platform is easy to use, the quality of their product is top-notch, and we feel good about supporting a local business!“

-Jessica Burdick

Jessica, thank you sincerely for your support of ProspectsPLUS!. We deeply appreciate your trust and commitment to our brand.

Don’t Forget to Enter For Your Chance to Win 5,000 ProspectsPLUS! Reward Points! (see how below)*

ProspectsPLUS! Rewards Points are part of an incentive program for prospectsplus.com customers.

Not only can you win PLUS! Points in our weekly contest, but you can also get PLUS! Points by unlocking various achievements on ProspectsPLUS.com, like placing a postcard order, purchasing a mailing list, or scheduling a campaign.

PLUS! Points can then be redeemed at any time for an account credit to be used at check out (at a rate of 1 point = $.01). To learn more about our rewards program, Click Here.

HOW TO ENTER NEXT WEEK’S CONTEST: Just leave a review or feedback on your experience using ProspectPLUS! you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

This Week’s ProspectsPLUS! 5,000 Reward Points Winner is Crystal Lepchenske!

Jun 15, 2023

Crystal recently sent the postcard from the Summer Series, shown above. To see more, Click Here.

Congratulations, Crystal Lepchenske on winning this week’s contest!

Crystal had the following words to say about her success sending marketing out from ProspectsPLUS!,

“I can’t say enough great things about this company. They have really helped me get my business off the ground and running. Thank you.”

-Crystal Lepchenske

Crystal, Thank you sincerely for your support of ProspectsPLUS!. We deeply appreciate your trust and commitment to our brand.

Don’t Forget to Enter For Your Chance to Win 5,000 ProspectsPLUS! Reward Points! (see how below)*

ProspectsPLUS! Rewards Points are part of an incentive program for prospectsplus.com customers.

PLUS! Points can then be redeemed at any time for an account credit to be used at check out (at a rate of 1 point = $.01). To learn more about our rewards program, Click Here.

HOW TO ENTER NEXT WEEK’S CONTEST: Just leave a review or feedback on your experience using ProspectPLUS! you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Magnify Brand Visibility and Stay Connected the Easy Way with Automated Marketing!

Jun 14, 2023

When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

An automated, recurring marketing campaign is the easiest way to maintain brand exposure and stay relevant; while freeing up time for more high-level tasks.

Put Your Time to Better Use

Automating your marketing ensures you adhere to your long-term marketing strategies because you never miss sending out a campaign.

Scheduling postcard campaigns to go out automatically allows you to focus on prospecting, handling listing appointments, and developing other business growth strategies.

Meanwhile, targeted campaigns are working in the background to drive customer engagement and
ensure clients have your name in mind when it is time to list a home or find a new property.

The Content Card Series Campaign is shown above. To see more, Click Here.

Scheduled postcard campaigns give you the competitive edge

Regardless of speculated market shifts, homebuyers and homeowners will continue looking to trade up or relocate and will reach out to agents to take the plunge.

With an ongoing scheduled postcard campaign, you ensure your name is front and center with your target market when they are ready to strike.

In addition, various campaigns are available with customized messaging to fit certain niche markets. For instance, many fence-sitting homeowners are unsure if this is the right time to sell. The Fence Sitter postcard campaign is designed with the ideal message that speaks to their looming concerns and calms their fears.

The smart money is on automation

According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

Launching an automated marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

To get started launching a scheduled campaign or learn more, Click Here.

To check out our FREE Contact Manager, Click HERE.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

This Week’s ProspectsPLUS! 5,000 Rewards Points Winner is Theresa Eschete!

Jun 9, 2023

Theresa recently sent a Just Sold postcard, shown above. To see more, Click Here.

Congratulations, Theresa Eschete, on winning this week’s contest!

Theresa had the following words to say about her success sending marketing out from ProspectsPLUS!,

“ProspectsPLUS! really does have so many campaigns to choose from! I’ve been farming for 20 years, and this is the easiest way to go.”

-Theresa Eschete

Theresa, thank you for this wonderful feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win 5,000 ProspectsPLUS! Reward Points! (see how below)*

ProspectsPLUS! Rewards Points are part of an incentive program for prospectsplus.com customers.

PLUS! Points can then be redeemed at any time for an account credit to be used at check out (at a rate of 1 point = $.01). To learn more about our rewards program, Click Here.

HOW TO ENTER NEXT WEEK’S CONTEST: Just leave a review or feedback on your experience using ProspectPLUS! you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

3. The Become a Listing Legend Free eBook

Guess Which Buyers Have Joined the Luxury Homebuyer Ranks?

Jun 8, 2023

The media love to promote the idea that our millennial generation is so saddled by student debt that they require a bailout from the American taxpayer.

Guess what? That’s hogwash.

In reality, according to an Experian survey of student loan debt, Gen X and baby boomers, each hold more student loan debt than millennials.

According to a different Experian survey, fewer than half of millennials (42 percent) claim they have never been denied credit. Most surprising is that “… 66 percent of millennials have no student debt at all,” claims the Boston Globe’s Beth Akers.

More important, at least for real estate agents targeting millennial homebuyers, there are more than half a million millionaires in the millennial generation, and “… 93% of them have a net worth ranging from $1 to $2.49 million,” according to Mark Politi at LinkedIn.com, citing Coldwell Banker research.

Recent Engel & Völkers Trend Report surveys find that many have a higher net worth. Of the Americans looking to buy a home for more than $3 million dollars (so-called “peak luxury buyers”), nearly 60% are members of the millennial generation.

The number of younger millionaires will explode with the baby boomer inheritance wealth transfer over the next few decades. And according to the Coldwell Banker Global Luxury study, they will shop for high-end homes.

How can you position yourself to be the go-to agent for this cohort?

Carve out your space on social media

Yes, it takes time, but engaging with others on social media is critical to attracting these luxury homebuyers. Remember, the millennial generation was our first to grow up online.

However, not every social media platform is right for real estate agents. Keep your target market in mind in choosing where to market. For instance, millennials, born between 1977 to 1995, are, in 2023, between the ages of 28 and 46.

Older 40+ millennials are the wealthiest, with the top 1% net worth at nearly $8 million. The top 1% in the 35 to 39 age group is worth more than $4 million. The youngest group’s top 1 percent is about $600,000, according to Levi Rasmussen at WallStreetSurvivor.com.

These statistics should help when choosing which platform to use. Check its demographics to ensure it attracts your target audience.

“There is often a misconception among luxury brands and marketers that digital marketing is incompatible with the luxury industry,” according to Rumble Romagnoli with Relevance, a “… luxury digital marketing agency.”

People believe that UHNWIs [Ultra-High-Net-Worth Individuals] do not engage in social media, do not make online purchases, etc., or that if they do, it is only through super-exclusive social media sites or at private member’s clubs. This is absolutely not the case,” he concludes.

LinkedIn and Facebook are two of the best social media platforms an agent can use to target this audience. You might also consider Instagram ads, Romagnoli suggests.

Concentrate on emphasizing your expertise in both the luxury market and the local real estate market in general.

Erin Nicole Davis, citing an Engel & Volkers luxury homebuyer trend report, adds that “… real estate professionals who provide a personalized, high-touch experience when working with these buyers” will be the winners.

Bonus: You may just end up rolling in referrals!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 12-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This Week’s $125 ProspectsPLUS! Gift Card Winner is Barbara Jackson!

May 11, 2023

Barbara Jackson recently sent a postcard from the Call to Action Series, shown above. To see more, Click Here.

Congratulations, Barabara Jackson, on winning this week’s contest!

Barbara had the following words to say about her success sending marketing out from ProspectsPLUS!,

“Great experience working with ProspectPLUS!. The attention to detail is very impressive. I love getting the reminder emails when my postcards are being sent out on my scheduled postcard campaign.”

-Barbara Jackson

Barbara, thank you for this wonderful feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:

Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12-Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Become a Listing Legend Free eBook

This Week’s $125 ProspectsPLUS! Gift Card Winner is Isa Dragone!

Apr 21, 2023

Isa Dragone is currently sending a recurring holiday postcard campaign, shown here. To see more, Click Here.

Congratulations, Isa Dragone, on winning this week’s contest!

Isa Dragone had the following words to say about her success sending marketing out from ProspectsPLUS!,

“Very happy with the postcard campaign to my SOI, timely, quality, and it’s set it & forget it!!! Perfect for my business and letting me stay top of mind while I’m able to provide more time to my clients’ needs.”

-Isa Dragone

Isa, thank you for this wonderful feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:

Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12-Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Become a Listing Legend Free eBook

This Week’s $125 ProspectsPLUS! Gift Card Winner is Mary Iovanna

Apr 14, 2023

Mary Iovanna recently sent a postcard from the Just Sold Follow-Up Series, shown above. To see more, Click Here.

Congratulations, Mary Iovanna, on winning this week’s contest!

Mary Iovanna had the following words to say about her success sending marketing out from ProspectsPLUS!,

“I love using ProspectsPLUS! They make it so much easier to market and grow your business. I love that they have different templates to choose from, and all you have to do is change some details and have them mail it for you! Super easy and useful! Highly recommend.”

-Mary Iovanna

Mary, thank you for this wonderful feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:

Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12-Month Done-For-You Strategic Marketing Plan