Monday, May 20, 2024

Agent Tools

    Kathrine recently sent a Photo Introduction Postcard shown above. To see more, Click Here.

    Congratulations, Kathrine Ladd, on winning this week’s contest!

    Kathrine had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “This marketing material is amazing! I have spent pennies on the dollar and sent over 500 mailers out.

    It costs less than a dollar a house to market. I recently sent out a postcard to 100 people and spent less than $100.

    I have received two listings and three buyers from that one postcard. Farming works, but it works even better with ProspectPLUS!”.

    -Kathrine Ladd

    Kathrine, thank you for this incredible feedback. We truly appreciate you and your support!


    Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.
    Leave feedback on Facebook, HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Donna recently sent a Just Sold postcard, shown above. To see more, Click Here.

      Congratulations, Donna Caccioppo, on winning this week’s contest!

      Donna had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I feel fortunate to have found ProspectsPLUS! for my advertising & marketing mailings. Not only do I like the ability to design my own materials, I absolutely love the end product.

      Apparently, my clients do as well, as I can not tell you how many of them share positive feedback on my postcards with me.

      In fact, I have been told by one of my buyers that they loved the postcard of their newly purchased home so much that they have added it to their scrapbook.

      Others told me that it caught their eye, so they saved it when they were ready to buy or sell real estate. Lucky for me, they all have become loyal clients. Thank you, ProspectsPLUS!, for providing a great product!”

      -Donna Caccioppo

      Donna, thank you for this amazing feedback. We truly appreciate you and your support!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      This image has an empty alt attribute; its file name is 125-gift-card-banner_large-1024x559.jpg
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 4 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Here’s a question for you: Why is it called “a sellers’ market” when sellers aren’t selling? 

        We are facing nearly 26% “… fewer homes newly listed for sale compared to last year,” according to recent NAR research. This is despite a 7.1% rise in homes actively for sale compared to last year at this time.

        OK, so how do we make this sellers’ market a true sellers’ market? To start, more listing leads would be nice, right?

        One effective strategy is to become a neighborhood or city expert. Sure, tons of agents pay that title lip service, but you, my friend, are actually going to live it.

        Not only will a neighborhood – or city-specific blog brand you as the area expert, but it will boost lead generation as well.

        The Holiday Series is shown above. To see more, Click Here.

        And how will it do that?

        With the organic website traffic that comes from your neighborhood or city blog. 

        “Real estate had the highest monthly organic traffic, on average,” of all the industries in the finance category of a recent SEO report published by Conductor. They go on to state that “… searchers looking into real estate are most likely not tied to a brand. This makes investing in SEO and the website experience more crucial since the ROI could be significant if your site provides the desired property solution.” 

        In other words, done right, and with the current state of SEO, your little blog could pay off big by providing a steady stream of leads.

        Remember, this website/blog is in addition to your IDX website

        This website/blog will focus on showcasing your in-depth knowledge, expertise, and passion for the city or the neighborhood. Here are some topics you might want to cover:

        • Neighborhood Profiles: Provide detailed information on different neighborhoods within your target area, highlighting their unique features, amenities, schools, and local attractions. Including lots of photos.
        • Local Market Updates: Regularly update your website or blog with the latest trends, market statistics, and insights specific to the neighborhood.
        • Home Improvement Tips: Share practical advice on enhancing the value of homes in the area, such as remodeling ideas, landscaping tips, and cost-effective renovations.
        • Local Events and Activities: Promote community events, festivals, charity drives, and other neighborhood activities to foster a sense of belonging and showcase the vibrant community spirit.
        • Local Business Profiles: Where to get the perfect cup of coffee or a yummy breakfast or dinner. Best yoga studios, hair stylists, auto mechanics, etc. You can find ideas for these on Yelp.com or join your Nextdoor.com neighborhood and read neighbors’ reviews.

        Consider inviting local business owners, experts, or community leaders to contribute guest posts or interviews on your website or blog. This not only adds diverse perspectives but also increases the likelihood of them sharing your content with their own networks.

        Don’t forget to cross-post every piece of content to social media. 

        DIY a WordPress site or have one done for you?

        While WordPress might be the least expensive way to set up a blog or website, there is another option and that is what is on offer at ParkBench.com

        Dubbed “the only service in the world that actually builds community websites for real estate agents” by the company’s CEO and co-founder Grant Findlay-Shirras, it’s certainly a service worth a look.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. Click Here

          John recently sent a Just Listed postcard, shown above. To see more, Click Here.

          Congratulations, John Martelotti, on winning this week’s contest!

          John had the following words to say about his success sending marketing out from ProspectsPLUS!,

          “Very good marketing tools for automatic mailings and geographic farming. Great service too.”

          -John Martelotti

          John, thank you for this wonderful feedback. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          This image has an empty alt attribute; its file name is 125-gift-card-banner_large-1024x559.jpg
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 4 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here