How to Reconnect with Past Clients for a Strong Spring Season

Spring is a time for fresh starts, including rekindling relationships with past clients.

Many homeowners are thinking about buying, selling, or refinancing in the spring market—this is your chance to stay top of mind and generate new business.

9 Ways to Reconnect with Past Clients This Spring

Send a Spring Market Update – Share recent home sales, market trends, and home value updates to spark interest.

Offer a Free Home Equity Check-Up—Many homeowners don’t realize how much their home value has increased. Provide a complimentary equity update and insights on the local market—this could lead to a future listing.

Send a Personal Note or Postcard—A simple “I hope you’re enjoying the spring!” message keeps your name in their minds.

Offer a Home Check-Up—Many homeowners need spring maintenance tips or a home value assessment. Be their go-to expert.

Host a Client Appreciation Event – A casual coffee meetup, happy hour, or giveaway strengthens relationships.

Leverage Social Media and email—Share homeowner tips, local events, or a personal video update to engage past clients.

Invite Them to a Spring Homeowner Event—Host a Spring Client Appreciation Event, such as a picnic, coffee meetup, or home maintenance workshop. This strengthens relationships while providing valuable face-to-face interaction.

Create a Spring-Themed Giveaway – Run a fun giveaway (e.g., “Win a Spring Home Refresh Basket!”) on social media or via email. Encourage past clients to enter and share—it’s a great excuse to engage with them!

Share Spring Homeowner Tips & Local Recommendations – Send a Spring Homeowner Tips Guide featuring spring cleaning hacks, home maintenance tips, and local events. This adds value while keeping your name in front of clients.

Pro Tip: The key to re-engagement is consistency. Even if they’re not ready to move today, staying in touch ensures they call YOU when they are!

Looking to easily stay connected with your past clients? Start today with Spring Market Update Postcards from [Your Business Name]!

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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

 

 

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

 

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here